Data driven student interest trends for Finnish universitiesPRESENTER

Vaiva Knasyte

Outline

1. About Studyportals & ACT

2. What do we offer?

3. Our data

4. Insights for Finnish Universities

The agenda

today

About StudyportalsOur mission: Empowering the world to choose education

International study choice

platform

Started from aninternational

student association

Create transparency for students

Free for universities,

optional advertising

Free for students

18%Americas

28%Europe

37%Asia

14%Africa

2%Oceania

Country of Originof our 29+ m ill ion users

What do we offe r?

Product overview

Premium Course Listings- Short Description

- Tuition Fee

- Duration

- Delivery Mode

- University logo

Student Journey on Mastersportal Website

Stage “Informed” –Views

Stage “Aware” –Impressions

Stage “Interested” –Referrals

Product overview

Add-ons - Institution profiles

- Banners

- Mailings

- Microsites

Product overview

Monthly Reports- Overview of course performance

- Geographical Breakdown

- Top 25 informed & Interested

countries

Product overview

Cost per result- Cost per referral

- Cost per lead

- Cost per impression

- Cost per recipient

- Cost per enrolm ent

Studyportalsdata

Studyportals Data• 8 porta ls• 160,000 courses• 3,050 un ive rsitie s• 120 countrie s

Listings

• 29+ M visitors/year• 45 M sessions/year• 160 M page views/year

Visitors

• 3.0 M registe red studen ts• 1.5 M since Jan 2017 a lone

Regis-tran ts

• Gender• Age ca tegory• Countrie s of origin

Dem o-graphics

• Countrie s of destina tion• Discip line in te rest• Favorited courses• Tuition fees & dura tion

Searchpa tte rns

• Com petitor ana lysis• Technology used• Year orien ta tion pa tte rn• Surveys to registran ts

Othe rinsigh ts

Our Data

Our DataUnique Users Page views

2 =

1 =

3 =

Sessions

Our Data

Key facts about the dashboard

• Accurate reflection of the international student recruitment

market in Europe

• ~100% year-on-year growth

• Sample size below 100 programmes and 1,000 page views

counted as irrelevant

• Does not measure absolute numbers of students

• Context & sample size are everything

• China as origin underrepresented

Our Data

Relative demand

Relative supply

% of page views

% of programmes

Market opportunity

Demand Supply

Our Data

Market opportunity < 1.0 Demand < Supply

Market opportunity = 1.0 Demand = Supply

Market opportunity > 1.0 Demand > Supply

Insights for Finnish Universitie s

Insights for Finnish Universities

Supply/demand trends over the time

Insights for Finnish UniversitiesIndia

Supply/demand trends over the time (non-EEA)

US

Pakistan Nigeria

Russia

* Green field – relative demandBlue line – relative supply

Insights for Finnish UniversitiesFinland

Supply/demand trends over the time (EEA)

Germany

Greece Spain

Italy

* Green field – relative demandBlue line – relative supply

Insights for Finnish Universities

Supply/demand trends per degree level

* Bars – relative demandBlue line – relative supply

Insights for Finnish Universities

Supply/demand trends per discipline

* Bars – relative demandBlue line – relative supply

>1 coefficient – positive market opportunity

Insights for Finnish Universities

Supply/demand trends for business discipline

* Bars – relative demandBlue line – relative supply

Insights for Finnish Universities

Supply/demand trends per country

Other data sources

Other valuable sources of information

Wherever you are, we have someone closeby