data days 2014 - 10000 flies
TRANSCRIPT
33% of US citizens read the news on Facebook
Journalism is no longer one way
Social media starts to replace search
Engaging means more than just listening
2.500 + German speaking
sources
400.000 Average number of
news articles / month
27 Mio Average number of
Flies / month
See the News that Move People -
in Real Time
Example Dashboard
Selected Widgets
Trending News: Last 60 Minutes Ranking of news articles on social media,
during the last 60 minutes, based on Flies count
Today‘s Like Publications What publications attract the Flies today,
with how many articles?
Ranking of Own Articles The ranking shows the Flies numbers for the user‘s own news
articles, in this case for „Frankfurter Allgemeine Zeitung“
Referres of engagement Where does the interaction happen?
Articles Watchlist Manually selected articles and their Flies scores
Keywords / Topics Watchlist Manually selected topics and the Flies scores of matching news
Ranking in Selected Sections Across all publications, what Sports articles score best?
Trending topics What is trending right now?
Top Publications by Flies Last 12 Months
Top 10 Publications by Flies Last 12 Months
15.2 Mio
6.2 Mio
5.3 Mio
6.4 Mio 14.8 Mio 9.6 Mio
6.4 Mio
8.5 Mio
5.2 Mio
6.2 Mio * 3.000
* 150
* 1.400
* 60
* 3.500
* 7.000
* 2.300
* 2.500
* 12.500
* 1.800
* average number of articles per month
Total number of Flies per Month
Jan 2013 Aug 2014
Social Media Platforms Facebook
80.7 % Jan 2013
93.1 % Aug 2014
Social Media Platforms Twitter
16.3 % Jan 2013 5.0 %
Aug 2014
Social Media Platforms Google+
3.0 % Jan 2013
1.9 % Aug 2014
How We Work
The development of 10000 Flies and 10000 Flies Pro has been fully funded on resources from active value GmbH.
We constantly monitor the social media technical, strategic and content evolution to ensure that 10000 Flies Pro is the best tool for our users.
We engage in innovation brainstorms with potential customers and users in order to jointly understand where the media could be going to in the coming years.
Business Modell
Freemium Service Subscription model for the pro version. Data stream can be utilized in various formats, depending on the needs and preferences of the customer. (SaaS, API, Widgets)
Target Group and Benefit Data-centered service for publishers, journalists and media people Before publication Trending Tool During articels are online Monitoring for improving headlines and competitors After a publication Assessment of success, compare audience, check the evolution of the social media landscape
Next steps after launch More data sources (i.e. instagram, omniture, ...) More data sources by countries (publications) more languages and countries
Team
Leadership Team
Anton Klees (CEO) Co-founder of active value GmbH
Alex Pisculla (CTO)
Co-founder of active value GmbH
Jens Schröder Co-founder of 10000 Flies
and data journalist
Full Team We are data scientists, data journalists, web developers, interaction designers and online marketing experts from active value GmbH.
Time Line
2014 2013 2015
Start of 10000flies.de
January 2013
Private beta; Data Pioneers competition
October 2014
10000 Flies Pro commercial launch
for German speaking news
Q1 2015 First presentation
of 10000 Flies Pro at dmexco, Cologne
September 2014
Live demo or Invite for the „beta“ version Just ask!
Thank You!