Communication Avenue: Data Cleansing

Our data cleansing service has been specifically designed so that we meet your needs to ensure the integrity of your business and consumer data. Every time you use our service, the system will carry out a comprehensive audit of your data free of charge, allowing you to choose the best data cleansing process to apply to your files.

Secure Cleansing and Enhancement

• Refresh enables fast, secure cleansing and enhancement of your consumer and business data.  Utilizing a broad variety of proprietary Communication Avenue services and leading data sources, it can improve the quality, regency and accuracy of your data.

• ‘Refresh Clean’ will clean and update names, addresses and telephone numbers to ensure your communications are personalized, accurate and (most importantly) reach their intended recipients.

Records

• Refresh Suppress’ can identify individuals who are unwilling or unable to respond to your communications (whether due to absence, bereavement, preference services registration or CCJ Suppression) in order to simultaneously reduce consumer annoyance and reduce wastage costs.

• ‘Refresh Enhance’ utilizes additional information to ensure that appropriate offers are targeted at specific individuals.

• ‘Refresh Match’ can accurately identify duplicate records, further reducing wastage and consumer annoyance.  Duplicate records can be identified within a single file, across multiple files or against your in-house ‘do not contact’ file.

Consumer and Business Data

• Consumer and Business Data, as with any information, is fluid – constant changes occur on a daily basis as businesses relocate, individuals register with contact preference services and people move house or die.

• As a result, consumer and business data loses its ‘freshness’.  Allowing your data to turn stale and eventually decay can have an intensely negative impact on marketing response rates, campaign costs and consumer perception.

Data Cleansing Service

Sing a quality Data Cleansing Service tackles these issues by reducing costs, improving efficiency, reducing risk and ensuring all communications comply with the latest regulations governing consumer and business communications.