data center power and cooling and virtualization trends in asean

8/6/2019 Data Center Power and Cooling and Virtualization Trends in ASEAN

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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.

2008 Datacenter Power and Cooling

and Virtualization Trends in ASEANSummary Report of End-User Interviews

December, 2008


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2 2008 IDC

Outline: Summary ReportOutline: Summary Report

Methodology Slide 3

Key Findings Slide 4

DATACENTER TRENDS Slide 8

Section A: Qualification and Clarification Slide 10

Section B: Datacenter Overview Slide 16 Section C: Datacenter Drill Down Slide 24

Section D: Datacenter Characteristics Slide 34

Section E: Datacenter Power and Cooling Slide 43

Section F: Datacenter Operations Slide 51


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3 2008 IDC

45 minute f-2-f survey

Sample of 405 Senior IT Managers/IT Directors and Facilities personnelthat are managing a datacenter/server-storage facility and have a

a server room, localized, mid-tier or enterprise class datacenter

are responsible for datacenter operations, facilities managementor/and server/systems administrator/management

This site in operation is in the ASEAN countries

Sample excluded companies below 100 employees since we did not wantto skew the results based on very small companies who we dont feel arethe target market for data center solutions

Drilldown during the interview around current power and cooling problemswas based on an identified site and classified using IDCs DatacenterTaxonomy: Server Closet, Server Room, Localized Datacenter, Mid-TierDatacenter or Enterprise Class Datacenter

Interviews were conducted during Sep-Oct 2008

Margin of Error = +/- 5%

MethodologyMethodology


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4 2008 IDC

Key FindingsKey Findings

The average age of datacenters in ASEAN is 7-9 years with Indonesia,Philippines having some of the oldest datacenters. Interestingly they allfeel their current datacenters will last a long time but the largeproportion of Dont Knows indicate uncertainty

ASEAN end-users indicate they are generally worried about the futureof their operations, and specifically about cabling space and insufficientraised floor space.

In terms of their immediate short term goals - most users haveindicated looking at ways they can enhance their datacenter facility toaccommodate additional amount of servers and storage

Slightly more than a third of the sample overall has some power andcooling issue today, and a higher number feel the issue will becomemore critical in future. Enterprise datacenters fared the best among alldatacenters

Most ASEAN end-users feel the need to revamp/retrofit their datacenters

as well as consolidate and virtualize to address power and cooling issues


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Despite inefficiencies in the existing datacenters we dont see end-users rushing to close them down, although they are building new ones.IDC saw the maximum build-out in server rooms and localizeddatacenters and server rooms led in terms of discontinuation of existingdatacenters. Some reasons for the slow rate of discontinuation seemto be

Since the budgets are hard to get and there seems to be someuncertainty around the type of datacenter that should be built

End-users fear disruption due to which they are investing in new facilitiesthat, once running, will help them move workloads from old to new moreseamlessly

In terms of location of the datacenter, barring enterprise datacenterrespondents where a large majority has indicated having datacenterslocated on an independent floor, most others are sharing space with therest of the office.

About a fifth of the respondents claim their datacenter are tier 4 as peruptime institutes classification. Enterprise datacenters had the biggestchunk of these type of datacenters. Overall tier 2 followed very closelyby tier 3 were the biggest in the sample


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Enterprise datacenters indicate having 54% of their datacenter areacovered at an average followed by mid-tier datacenters. Server roomsand localized averaged 35% full which we believe is driven by the factthat most of these datacenters are co-located with other office space(slide 35) providing significant opportunity to expand as the needgrows.

46% of the electricity, on an average, is consumed for IT purposes,

which means the rest is used for cooling and other purposes leading tohuge power overheads.

The average load capacity is 4.9KW in server rooms and scales to7.7KW in enterprise datacenters.

A majority of the power & cooling costs are clubbed under administrativeor facilities budget.

The most often noted business impacts from power and cooling issuesis increased operational costs, and most alarmingly, hardwaredamaged and datacenter outages. While cooling issues is increased

operational costs, system downtime, and most alarmingly, hardwaredamaged and datacenter outages


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7 2008 IDC


Power/costs spending on electricity followed by available power supplywere among the highly rated challenges overall with some differencesby each datacenter type.

System/Server level solutions are the most sought after across alldatacenters followed by room level in enterprise and mid-tier, and racklevel in localized and server rooms

Looking at the cost of building and running the datacenter we found the

the biggest proportion of cap-ex spending in ASEAN being the IThardware which is averaging to 45-50% for server/storage andnetworking & comms hardware, while cost of power seems to beamong the major drivers of op-ex spending in ASEAN followed bynetworking and IT maintenance costs.

In terms of datacenter solution provider, except mid-tier datacentersalmost all others prefer using a single vendor who can help themtransform.

It seems that end-to-end capabilities and single point of contact are keyattributes that the datacenter owners are keen to have in their providers.


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Datacenter Trends


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9 2008 IDC

Datacenter TaxonomyDatacenter Taxonomy

IDC Taxonomy

Server Room: A secondary computer location that usually is under IT control, often less than 500 sq ft andhas some power & cooling as well as security capabilities

Localized Data Center: May be a primary or secondary location that is usually under 1,000 sq ft requiringbadge or pin access and has some power and cooling redundancy to ensure constant temperature

Mid-Tier Data Center: Is the primary server location for an organization that is a large room, but often under5,000 sq ft. It has superior cooling systems that are probably redundant and is probably protected by two

levels of physical and digital security

Enterprise Class Data Center: Is the primary server location for an organization. Is a very large room oftenin excess of 5,000 sq ft and has advanced cooling systems, redundant power and is protected by multiple


Uptime Institute Classification (Used to get responses in Slide 36)

Tier 1: Basic Site Infrastructure - Has non-redundant capacity components and a single, non-redundant distribution pathserving the computer equipment. (about 28 hours downtime/year)

Tier2: Redundant Capacity components Site Infrastructure - Has redundant capacity components and a single, non-redundant distribution path serving the computer equipment (about 22 hours downtime/year)

Tier3: Concurrently maintainable Site Infrastructure - Has redundant capacity components and multiple independentdistribution paths serving the computer equipment. Generally only one path is active (about 2 hours downtime/year)

Tier4: Fault-tolerant Site Infrastructure - Has multiple, independent physically isolated systems that each have redundantcapacity components and multiple, independent, diverse, active distribution paths simultaneously serving the computerequipment path is active (less than 1 hour downtime/year)


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Section A

Qualification and

Clarification


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11 2008 IDC

1000-4999

26%

5000-9999

6%

500-999

22%

100-249

25%

250-499

16%

10000+

5%

Qualification & Clarification:Respondents by Number of Employees

Qualification & Clarification:Respondents by Number of Employees

Q. How many employees are there in your organization, countrywide?

By design, the survey sample excluded companies with less than 100 employees. 59% of the

sample was in companies with more than 500 employees and 37% above 1000 employees. IDC felt

these to be the target market for datacenter solutions since the bulk of issues lie in the

complexities, inefficiencies and rising management & administration costs that impact the relativelylarger datacenters

N=405

Number of Employees Countrywide


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4.2%

3.2%

3.2%

15.6%

19.0%

2.7%

1.7%

6.7%

1.0%

8.9%

4.4%

5.9%

4.9%

3.7%

4.7%

7.4%

2.7%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Banking

Insurance

Financial Marke ts

Discrete Manufacturing

Process M anufacturing

Construction

Resources Industries

Retail

Wholesale

Professional Services

Personal & Other Services

Transportation & Trans Services

Communications & Media

Utilities

Healthcare

Education

Government

Percent of Sample

Qualification and Clarification:

Vertical Industry


Vertical IndustryQ. What industry classification best represents your organization's principal businessactivity?

Financial = 11%

Manufacturing = 39%

InfrastructureServices = 15%

Distribution = 8%

ProfessionalServices = 13%

PublicServices = 15%

Vertical Industry


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13 2008 IDC


Expertise and Focus Area


Expertise and Focus Area

Q.Which of the following do you consider to be your areas of expertise or primary focus?

70%

61%

75%

53%

54%

47%

1%

0% 10 % 20% 30% 40% 50 % 6 0% 70% 80% 90% 1 00%

Datacenter operations

Facilities Management,

including IT Facilities

IT Infrastructureadministrator/management

Server/Storage systems

Network

management/monitoring

IT Strategy and Planning

Others

Percent of Sample

Note: Multiple response.

Close to 70% of therespondents arefocused on datacenteroperations, and overhalf are involved in

facilities management.

Power and coolingchallenges ariseprimarily in these twooperational areas.

Additionally, decisionmakers are wellrepresented with closeto 50% of therespondents involvedin IT strategy and

planning.

Respondent Area of Expertise/Primary Focus


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Expertise and Focus Area Key Tasks


Expertise and Focus Area Key TasksQ. Which of the following tasks would you be involved in, as part of your job duties?

100%

61%

64%

52%

43%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Decisions to rebuild/retrofit/expand your datacenter

Decisions on choosing partner/s to w ork w ith for any datacenter

rebuild/retrofit/expansion efforts

Identifying any problems or issues around the powering and cooling

of your IT operations

Planning the design and layout of any new datacenter to improve

power/cooling provisioning & efficiency.

Decisions to purchase powe r and cooling equipment for your

datacenter

Percent of SampleNote: Multiple response.

Respondent Area of Expertise/Primary Focus


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15 2008 IDC

Servers and Storage Currently Installed

Qualification & Clarification:

Server & Storage Inventory

Qualification & Clarification:

Server & Storage Inventory

50-99 Server

11.9%

> 100 Server

12.6%

25-49 server

23.5%

< 24 Server

52.0%

Q. How many servers does your organization have currently installed, countrywide?

100-999 TB

12.8%

>1000 TB

5.4%

10-99 TB

27.7%


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Section B

Datacenter Overview


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17 2008 IDC

Datacenter Overview:

Datacenter Lifespan


Datacenter LifespanQ. Thinking about your Primary Datacenter, how long has it been in operation, and how manymore years do you think your Primary Datacenter will operate before it is closed?

Current Datacenter Age and Years Left before ClosureThe averagedatacenter age rangesbetween 7-9 years inASEAN, withIndonesia andPhilippines having theoldest datacenters

among this sample.Enterprisedatacenters are theoldest, with 43% ofenterprise datacenterowners stating theyhave datacenterslonger than 10 years.

Interestingly they allfeel their currentdatacenters will last along time but the largeproportion of DontKnows indicateuncertainty

6.50%1.50% 2.20% 2.2 0% 5.10% 1.70% 3.30% 1.90%

12.90%

10.40%

19.60%

6.50%

18.60%

8.50%

19.30%

7.50%

26.4%

10.4%

23.9%

13.0%

18.6%

22.0%

23.3%

9.4%

29.9%

13.9%

28.3%

13.0%

28.8%

18.6%

31.3%

11.3%

24.4%

24.4%

26.1%

30.4%

28.8%

20.3%

22.7%

26.4%

39.30%34.80%

28.80%

43.40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Server Room

(Current)

Server Room

(Redundant)

Localized

(Current)

Localized

(Future)

Mid-Tier

(Current)

Mid-Tier (Future) Enterprise

(Current)

Enterprise

(Future)

PercentofSamp

le

l es s th an 1 y ea r 1 y ea r to l es s th an 3 y ea rs 3 y ea rs to l es s th an 5 y ea rs

5 y ea rs t o les s th an 1 0 y ea rs 1 0 y ea rs o r lon ge r D on 't K no w


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18 2008 IDC


Datacenter Pain-Points


Datacenter Pain-PointsQ. Which of the following do you consider to be "pain points" with respect to the operation ofyour datacenter?

37%

32%

26%

27%

24%

37%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Datacenter facility is aging

Cabling space and insufficient floor weight load

Insufficient raised floor space in the near future

Lack of cooling capacity in the near future

Lack of electric power capacity in the near

future

Generall y worried about the future operations of

the datacenter

Percent of Sample

The uncertainty we wereinferring in the previous slideis confirmed as in response tothe current pain-points, end-users indicate they aregenerally worried about thefuture of their operations, andspecifically about cablingspace and insufficient raisedfloor space.

Cabling space among serverrooms & localized datacenters,lack of cooling capacity inenterprise datacenters and lackof power in mid-tierdatacenters were the morespecific concerns.

Cramping the datacenter in-room space with too muchcabling, or other design flawsare among the reasons end-users are finding themselves inthis problem. This has beenobserved as a pain-point at aregional level as well

Current Pain Points of datacenter operation


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Short-Term Plans

Datacenter Overview:Short-Term Plans

Q. Thinking of your datacenter is your organization considering any of the following changesover the next 6 months or so?

14.6% 15.4% 12.0% 15.3% 15.1%

12.8% 10.9%10.9%

20.3%15.1%

55.3%51.7%

63.0%

57.6%

52.8%

17.3%21.9%

14.1%6.8%

17.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=405)

Server Room

(N=201)

Localized

Datacenter

(N=92)

Mid-Tier

Datacenter

(N=59)

Enterprise

Datacenter

(N=53)

Percent

ofSample

None

Enhance - in any way - your datacenter facility to accommodate greater amount of servers,storage, better cooling designRefurbshing or retrofitting your datacenter facility to improve Cooling

Refurbshing or retrofitting your datacenter facility to improve power provisioning

Most users have indicatedlooking at ways they canenhance their datacenterfacility to accommodateadditional amount of serversand storage.

We noticed earlier that the

biggest issue they will need toresolve will be around the lackof space, power and coolingissues, which could meanrationalizing the IT throughconsolidation or elserevamping the current design.

We believe a lot of theimmediate issues are aroundrevamping the power andcooling provisioning andefficiency

Consideration Over the Next 6 Months


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20 2008 IDC


Are there Power & Cooling Issues?

Datacenter Overview:Are there Power & Cooling Issues?

Q. How would you classify Power and Cooling issues or challenges for the datacenter/s thatyour organization has? Today and in FUTURE

Current & Future Power and Cooling Issues by Type of FacilityOf the respondents whosaid NO issuescurrently we asked afollow-up question onweather they have hadpower & cooling issues inthe past that they have

since attended to - and30% of them said yes primarily from localizedand server roomdatacenters.

Generally morerespondents feel thepower and cooling issueswill increase in the future,except the enterprisecustomers in Philippines,Singapore and Thailand.

63%58%

62%58%

65% 62%68% 68%

7% 8% 7% 10% 2% 7%

8% 9%8%

7%5% 5% 9%

6%

6% 4%

22%27% 26% 27% 24% 24%

19% 19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Server Room

(Current)

Server Room

(Future)

Localized

(Current)

Localized

(Future)

Mid-Tier

(Current)

Mid-Tier

(Future)

Enterprise

(Current)

Enterprise

(Future)

No Power and/or Cooling Issues Issues with PowerIss ue s w ith C oo ling Iss ue s w it h b ot h P ow er & C oo ling


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21 2008 IDC

Datacenter Overview:Addressing Power & Cooling Issues

Datacenter Overview:Addressing Power & Cooling Issues

Q. What is your organization doing - or planning to do - to address any power and/or coolingissues in your datacenter/s?

11.6% 13.1% 15.9%

3.3%8.0%

13.6%15.2% 9.1%

20.0% 8.0%

33.8% 24.2%40.9% 43.3%

48.0%

32.3%35.4%

29.5%23.3%

36.0%

8.6% 12.1%4.5%

10.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall (N=198) Server Room

(N=99)

Localized

Datacenter

(N=44)

Mid-Tier

Datacenter

(N=30)

Enterprise

Datacenter

(N=25)

PercentofS

ample

other - specify

consolidating and/or virtualizing efforts within the datacenter/s to reduce overall powerconsumptionrevamping or retrofitting the datacenter/s to address both power and cooling issues

revamping or retrofitting the datacenter/s to address cooling issues or problems

Most ASEAN end-users feelthe need to revamp/retrofittheir datacenters as well asconsolidate and virtualizeto address power andcooling issues.

Enterprise and server roomrespondents indicate the

most interest inconsolidation versus otherrespondents with otherdatacenter types.

Observing by countrySingapore and Philippineshave majority respondentsindicating consolidation asthe solution while othercountries are more keen onattacking the design issuesthat can resolve the coolingand power issues

Solutions to Resolve Power and Cooling Issues


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22 2008 IDC


The Green objective


The Green objectiveQ. Which of the following best describes your organization's current situation with respect tomaking your datacenter operations more "green" or more environmentally friendly?

56.1%63.2%

47.5%

59.4%

43.5%

8.2%

6.6%

7.5%

12.5%

8.7%

14.6%

14.5%

15.0%

12.5%

17.4%

8.2%

9.2%

15.0%

3.1%4.7%

0.0%10.0% 3.1%

13.0%

1.8% 0.0%2.5%

3.1%

4.3%

3.5% 3.9% 3.1%8.7%

1.8% 0.0% 2.5% 3.1% 4.3%1.2% 2.6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall ( N=171) Ser ver Room(N=76)

LocalizedDatacenter

(N=40)

Mid-TierDatacenter

(N=32)

EnterpriseDatacenter

(N=23)

PercentofSample

Other - specifyPutting together an overall Corporate Social Responsibility policy of which green is an integral part

Know what we need and have started workInvest in Smarter Software ToolsBecome more efficient by buying more energy efficient servers/storage/networking

Trying to be more energy efficient by design

Know what we need and have started re-desinging our datacenter to remove design faultsStarted by measuring and assessing our datacenterTrying to find out the best way w e can become more "green"

More than half of therespondents are stillseeking answers to howto make their datacentersmore green.

15% have started toinvest in smarter

software tools while 8%each are measuring/assessing datacentersand being more energyefficient by design.

Enterprise datacentersare also buying moreenergy efficienttechnology, apart fromhaving the most numberof respondents whoknow what they need andhave started work.

Current Situation in Making Datacenter more Green


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23 2008 IDC


The Green objective


The Green objectiveQ. If your organization were to seek outside help in making your datacenter more "green" -which vendor do you think would be best suited to help you?

29.2% 31.6% 27.5% 28.1% 26.1%

34.5% 32.9%32.5%

46.9%

26.1%

2.3% 1.3%2.5%

3.1%

4.3%

15.2% 14.5%17.5%

6.3%

26.1%

5.3% 5.3% 7.5%3.1% 4.3%

3.5% 5.0%6.3% 8.7%1.2%

2.6%

8.8% 11.8%7.5% 6.3% 4.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=171)

Server Room

(N=76)

Localized

Datacenter

(N=40)

Mid-Tier

Datacenter

(N=32)

Enterprise

Datacenter

(N=23)

PercentofS

ample

Hewlett Packard/EYP IBM Sun M icrosystems Dell

APC/MGE Liebert/Emerson Other Don't Know

IBM, HP and Dell areclosely tied for the top spotin enterprise datacenters,while IBM seem to betaking the lead in mid-tier

and localized datacenterrespondents.

Surprisingly Sun that has avery strong market share inASEAN doesnt come up aschoice, and nor do thepower and cooling vendorslike Emerson and APCfigure very high in theresponses.

Which Vendor Best Suited to help to Build Green Datacenter


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Section C

Datacenter Drilldown:Current and Future Build Outs and Discontinues


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25 2008 IDC

Datacenter TaxonomyDatacenter Taxonomy

Server Room: A secondary computer location that usually is under ITcontrol, often less than 500 sq ft and has some power & cooling as well as

security capabilities

Localized Data Center: May be a primary or secondary location that isusually under 1,000 sq ft requiring badge or pin access and has some power

and cooling redundancy to ensure constant temperature

Mid-Tier Data Center: Is the primary server location for an organization thatis a large room, but often under 5,000 sq ft. It has superior cooling systemsthat are probably redundant and is probably protected by two levels of

physical and digital security

Enterprise Class Data Center: Is the primary server location for anorganization. Is a very large room often in excess of 5,000 sq ft and has

advanced cooling systems, redundant power and is protected by multiple



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26 2008 IDC

About 13% of therespondents,accounting for 30% ofthe servers installedwithin the sample, have68 enterprise classdatacenters along witha number of serverrooms (220), localized(100) and mid-tier (36)datacenters. 50% ofthese end-users havemore than 1000employees and 43%with more than 100servers

Datacenter Drilldown:

Current Number of Datacenters

Datacenter Drilldown:

Current Number of DatacentersQ. How many of each of the following currently operate today within your organization?

26.9%20.8%

30.2%

56.6%

43.9%

32.1%

37.7%

28.3%

77.4%

14.2%

13.2%

13.2%

9.4% 20.8%9.4%

18.9%

11.3%

5.7% 1.9%2.4%

3.8%

5.7%2.8%

9.4%

1.9%0.5% 1.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall Server Room Localiz ed

Datacenter

Mid-Tier

Datacenter

Enterprise

Class

Datacenter

PercentofSample

None One Two 3 to 5 6 to 10 11 to 25 Over 25

Number of Datacenter and Server Facilities with Customershaving Enterprise as the highest Datacenter Type


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27 2008 IDC

Enterprise datacenterrespondents in ASEANindicate opening 12.3% newdatacenters as against

closing only 2.4% existingones in the next 3-5 years.

The demand for scale, DRand inadequacy of existingdatacenters seem to bedriving the additional build-out of datacenters inASEAN

Datacenter Drilldown:Discontinue/New Build


Q. How many of each of the following types (or levels) of datacenters does yourorganization plan to build or close over the next 3-5 years?

7

7

13

21

48

5

3

2

10

0 10 20 30 40 50 60

Enterprise

Mid-Tier

Localized

Server Room

Overall

No of Datacenters

New

Discontinue

Plan to Build New & Close Existing Datacenter by CustomersEnterprise as the highest Datacenter Type


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28 2008 IDC

14% of the respondentsaccounting for 37% ofthe servers installedreported having 92 mid-

tier datacenters alongwith 176 localized and143 server rooms.

Dominated bymanufacturing, financialservices and distributionsegments, more thanhalf of theserespondents have morethan 1000 employees.

Datacenter Drilldown:Current Number of Datacenters


Q. How many of each of the following currently operate today within your organization?

20.3% 20.3%

40.7%

49.2%

28.8%

40.7%

78.0%

14.1%

18.6%

11.9%11.9%

10.2%

22.0%

1.7% 6.8%5.1%

8.5%3.4% 3.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall Server Room Localized

Datacenter

Mid-Tier

Datacenter

PercentofSample


Number of Datacenter and Server Facilities with Customershaving Mid-Tier as the highest Datacenter Type


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29 2008 IDC

Mid-tier datacenterowners are indicating todiscontinue 7% of theexisting datacenters,and introduce 13% new

ones in the next 3-5years.

This seems to be drivenby the revamp/refurbishas well as consolidationneeds (see slide 21) ofend-users.

The discontinuation ofmidrange are especiallyhigh.



Q. How many of each of the following types (or levels) of datacenters does your organizationplan to build or close over the next 3-5 years?

2

8

22

23

55

9

7

11

27

0 10 20 30 40 50 60 70 80

Enterprise

Mid-Tier

Localized

Server Room

Overall

No of Datacenters

New

Discontinue

Plan to Build New & Close Existing Datacenter by Customershaving Mid-Tier as the highest Datacenter Type


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30 2008 IDC

23% of the sample hasreported to have 280Localized infrastructurefacility as their primarydatacenter along with ahost of server rooms

(329).

37% of the sample hasmore than 1000employees, and amajority came frommanufacturing and publicsector segment



Q.How many of each of the following currently operate today within your organization?

14.1%

28.3%

49.5%

35.9%

63.0%

16.3% 17.4%

15.2%

13.6% 12.0% 15.2%

2.7% 2.2% 3.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall Server Room Localized Datacenter

PercentofSample


Number of Datacenter and Server Facilities with Customershaving Localized as the highest Datacenter Type


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31 2008 IDC

Localized datacenterowners are again not tookeen to discontinue toomany datacenters, but aredefinitely planning to add

a fifth more datacentersin 3-5 years.

IDC feels these arecompanies that these arecompanies that aregrowing very rapidly,which is reflected in theirneed to grow theirdatacenters



Q. How many of each of the following types (or levels) of datacenters does your organizationplan to build or close over the next 3-5 years?

1

8

46

69

124

18

15

33

0 20 40 60 80 100 120 140 160

Enterprise

Mid-Tier

Localized

Server Room

Overall

No of Datacenters

New

Discontinue

Plan to Build New & Close Existing Datacenter by Customershaving Localized as the highest Datacenter Type


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32 2008 IDC

49% of the respondents

representing 21%

servers installed are

indicating as having 833

server rooms

Two main reasons drive such

infrastructure/datacenterfacilities

1) The many remote offices

distributed across the

country due to its vast

geographic expanse

2) The scale and maturity of

customers have

restricted them to build

just-enough capacity in

the past



Q. How many of each of the following currently operate today within your organization?

62.7%

9.0%

12.4%

5.5%

7.5%3.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ServerRoom

PercentofSample


Number of Datacenter and Server Facilities with Customershaving Server Room as the highest Datacenter Type


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33 2008 IDC

There seems to be a lot ofactivity in this segment interms of discontinuations andplanning of new datacenters.

IDC thinks a number of smallcompanies are migratingfrom closets to server roomsappreciating the need to havemore formal IT than a stack ofboxes.

This is again a reflection offast growing companies in arapidly expanding economy.



Q. How many of each of the following types (or levels) of datacenters does yourorganization plan to build or close over the next 3-5 years?

3

6

23

157

189

108

108

0 50 100 150 200 250 300

Enterprise

Mid-Tier

Localized

Server Room

Overall

No of Datacenters

New

Discontinue

Plan to Build New Datacenter by Customershaving Server Room as the highest Datacenter Type


34/59


Section D

Datacenter Characteristics:Size, Capacity, Utilization


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35 2008 IDC

Note: Multiple response.

Barring enterprisedatacenter respondentswhere a large majority hasindicated havingdatacenters located on an

independent floor, mostothers are sharing spacewith the rest of the office.

Malaysia and Thailandhave the highest numberof respondents indicatingdatacenters on standaloneplots.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall Server Room Loc aliz ed Mid-Tier Enterpris e

Standalone on an independentplot of land - away from other parts of yourorganizationStandalone onits own floor or in its ownbuilding

Sharing space with other functions in your organization

Location of the Datacenter

Q. Thinking about your datacenter , is it shared/standalone?

Datacenter Overview:Location

Datacenter Overview:Location


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36 2008 IDC

Datacenter Characteristics:Classification

Datacenter Characteristics:Classification

26.4%33.3%

27.2%22.0%

3.8%

28.1%22.9% 37.0%

33.9%

26.4%

26.4% 24.9%

22.8%

28.8%

35.8%

19.0% 18.9%13.0% 15.3%

34.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall (N=405) Server Room

(N=201)

Localized

Datacenter (N=92)

Mid-Tier Datacenter

(N=59)

Enterprise

Datacenter (N=53)

PercentofSa

mple

Tier 4

Tier 3

Tier 2

Tier 1

34% of enterprise datacenter owners have facilities that classify under the tier 4 ranking by the uptimeinstitute. Surprisingly server rooms have tier 4 datacenters that are second to enterprise datacenters.

Q. Datacenters are categorized - by the US-based Uptime Institute - into 4 tiers, depending onthe amount of downtime they experience...which of the following tiers best describes yourdatacenter?

Datacenter as Per the Uptime Institute Classification


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37 2008 IDC

Datacenter Characteristics:Redundancy

Datacenter Characteristics:Redundancy

Q. Is your primary datacenter backed up by a redundant site?

67.8%59.2%

70.0%

81.3%73.9%

32.2%40.8%

30.0%

18.8%26.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=171)

Server Room

(N=76)

Localized

Datacenter

(N=40)

Mid-Tier

Datacenter

(N=32)

Enterprise

Datacenter

(N=23)

Percentof

Sample

Yes No

The redundancy levels aregenerally maintained wellacross all types ofdatacenters and interestingto see mid-tier having thehighest percentage ofredundancy, while serverrooms have the lowest.

IDC feels that some ofthese datacenters may notbe fully redundant and end-users could be includingdata redundancy in theresponses.

Is the Primary Datacenter Backed-up by a Redundant Site


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38 2008 IDC

Datacenter Characteristics:Sq. feet and Floor Space Occupied

Datacenter Characteristics:Sq. feet and Floor Space Occupied

Q. On average, what percent of floor space is currently being used in the following:

39.8%

37.0%

28.8%

11.3%

11.4%

10.9%

15.3%

17.0%

11.9%

12.0%

16.9%

17.0%

14.9%

8.7%

15.3%

20.8%

21.9%

31.5%

23.7%

34.0%

0% 20% 40% 60% 80% 100%

Server Room

Localized

Datacenter

Mid-tier

Datacenter

Enterprise

Datacenter

Percent of Sample


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39 2008 IDC

Datacenter Characteristics:UPS Capacity

Datacenter Characteristics:UPS Capacity

Q. What is the total UPS (uninterruptible power supply) capacity for your Primary Datacenter?- Primary & Redundant UPS capacity

UPS Capacity by Primary & Redundant FacilityThe average UPScapacity isrelatively smaller inASEAN but it iscommensurate withthe smaller scale

infrastructure.26% of enterprisedatacenters and15% of mid-tiersrespondents haveaverage UPScapacity over250KW with veryclose redundancy.

60.7% 64.2%

42.4% 44.6%

28.8% 30.5% 30.2%34.0%

22.4%20.4%

27.2% 28.3%

37.3% 37.3%

22.6%18.9%

5.5% 4.5%

12.0%9.8%

1 3.6% 10 .2%

18.9% 22.6%

2.5% 2.5%

4.3% 4.3% 5.1% 5.1%

1.9%3.8%

1.5% 1.5%5.4% 4.3%

3.4% 3.4%

11.3%9.4%

7.5% 7.0% 8.7% 8.7% 11.9% 13.6% 15.1%11.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Server Room

(Primary)

Server Room

(Redundant)

Localized

(Primary)

Localized

(Redundant)

Mid-Tier

(Primary)

Mid-Tier

(Redundant)

Enterprise

(Primary)

Enterprise

(Redundant)

PercentofSa

mple

b elow 5 0 K W 5 0- 10 0 K W 1 01 -1 50 K W 1 51 -2 50 KW 2 50 +K W mor e t ha n 5 00 KW


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40 2008 IDC

Datacenter Characteristics:Average Load Capacity per Rack

Datacenter Characteristics:Average Load Capacity per Rack

Q. What is the average load capacity per rack within your Primary datacenter?

47.7%53.2% 52.2%

37.3%30.2%

21.2%

22.9%17.4%

22.0%20.8%

10.4%

10.9%

6.5%

10.2%

15.1%

5.2%

4.0%

7.6%

8.5%

1.9%

15.6%9.0%

16.3%22.0%

32.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=405)

Server Room

(N=201)

Localized

Datacenter

(N=92)

Mid-Tier

Datacenter

(N=59)

Enterprise

Datacenter

(N=53)

Percent

ofSample

2-3KW 4-5KW 6-8KW 9-10KW 10+ KW

The average loadcapacity is 4.9KW inserver rooms andscales to 7.7KW inenterprise datacenters.

32% of the enterpriseand 22% of the mid-tier

datacenter customersreplied as having theaverage load capacityper rack at more than10KW, which explainswhy blade penetration isamong the higher sidein the region in ASEAN.

Average Load Capacity per Rack in The Datacenter


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41 2008 IDC

Datacenter Characteristics:Power Utilization

Datacenter Characteristics:Power Utilization

Q. What percentage of the power coming into the datacenter is used to power IT equipment (asopposed to non-IT equipment, like air conditioning, etc..)?

22.0% 24.4% 20.7%13.6%

24.5%

15.6% 13.9% 16.3%25.4%

9.4%

14.3% 14.9% 16.3% 11.9%

11.3%

13.6% 10.0%15.2% 18.6%

18.9%

20.2%18.4%

18.5%22.0%

28.3%

14.3% 18.4%13.0%

8.5% 7.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=405)

Server Room

(N=201)

Localized

Datacenter

(N=92)

Mid-Tier

Datacenter

(N=59)

Enterprise

Datacenter

(N=53)

PercentofS

ample

less than 33% 33% - 42%

43% - 50% 51% - 63%

mor e tha n 63 % No da ta availab le or do n ot k now

46% of the electricity,on an average, isconsumed for ITpurposes, which meansthe rest is used forcooling and otherpurposes leading tohuge power overheads.

The situations worsensas we go fromenterprise to serverrooms.

Its interesting to see themany dont knowsshowing bothignorance andincapability to advance.

Power Utilized by IT vs Other Equipment in Datacenter


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42 2008 IDC

Datacenter Characteristics:Who Pays The Bill

Datacenter Characteristics:Who Pays The Bill

Q. In general, which budget within your company pays for the electric (power) costsassociated with your Primary Datacenter?

35.3% 35.8% 38.0% 37.3%

26.4%

21.2% 16.9%

23.9% 25.4%

28.3%

33.1% 38.8%25.0%

28.8%

30.2%

4.0% 3.0% 6.5%3.4%

3.8%

3.5% 2.0% 4.3%5.1%

5.7%

3.0% 3.5% 2.2% 0.0% 5.7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=405)

Server Room

(N=201)

Localized

Datacenter

(N=92)

Mid-Tier

Datacenter

(N=59)

Enterprise

Datacenter

(N=53)

PercentofSample

Other

Costs are part ofBuilding

Lease/Rent

Chargebackacross Lines ofBusiness

Administrative/Corporate Budget

Facilities Budget

IT OrganizationBudget

It seems that the powerand cooling costs arepaid under theadministrative/corporatebudget rather that IT,

which could be whyrespondents dont seeany power and coolingissues. Of courseignorance could beprevailing even in thehigher-end enterpriseswhere IT does own thebudget, since they areprobably not beingmandated to measureand control it thus far

Budget of Datacenter Electric Costs by Primary Facility


43/59


Section E

Datacenter Power and CoolingImpact, Challenges and Resolves


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44 2008 IDC

Datacenter Power and Cooling:Impact of Current Inefficient Power SystemDatacenter Power and Cooling:Impact of Current Inefficient PowerSystem

Q.Has your organization experienced any of the following business impacts from issues orchallenges related to power of your datacenter?

The most often notedbusiness impacts frompower issues is increasedoperational costs, and mostalarmingly, hardwaredamaged and datacenteroutages.

Smaller sites are more likelyto believe that there arefewer business impactsfrom power and coolingissues compared todatacenters. This is achallenge for vendorslooking to sell into thismarket and will require aclear articulation of thebusiness costs from powerand cooling issues.

49%

43%

37%

32%

31%

30%

22%

0% 10% 20% 30% 40% 50% 60% 70%

Increased OperationalCosts

Hardware Damaged

Server or StorageDowntime

Datacenter Outage

Constraineddeployment of new

servers/systems

Lowered Customer

Satisfaction

Loss of Revenue

Percent of Sample

Overall

Enterprise

Mid-Tier

Localized

Server Room

Business Impact Related to Power Issues by Primary Facility


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45 2008 IDC

Datacenter Power and Cooling:Impact of Current Inefficient Cooling SystemDatacenter Power and Cooling:Impact of Current Inefficient Cooling System

The major business impactfrom cooling issues isincreased operational costs,system downtime, and mostalarmingly, hardwaredamaged and datacenteroutages.

Smaller sites are more likelyto believe that there arefewer business impactsfrom power and coolingissues compared todatacenters. This is achallenge for vendorslooking to sell into thismarket and will require aclear articulation of thebusiness costs from powerand cooling issues.

45%

39%

33%

31%

26%

0% 10% 20% 30% 40% 50% 60%

Increased Operational

Costs

Server or Storage

Downtime

Hardware Damaged

Datacenter Outage

Constrained deployment of

new serv ers/systems

Percent of Sample

Overall

Enterprise

Mid-Tier

Localized

Server Room

Business Impact Related to Cooling Issues by Primary Facility

Q.Has your organization experienced any of the following business impacts from issues orchallenges related to cooling of your datacenter?


46/59

46 2008 IDC

Datacenter Power and Cooling:Challenges with respect to Power and Cooling

Datacenter Power and Cooling:Challenges with respect to Power and Cooling

Q.On a scale of 1-10 (where 1=Not a Challenge and 10=Extremely Challenging), please rate each ofthe following issues in terms of the challenge they present to your organization in powering andcooling your datacenter/s..

Challenges in Power & Cooling Existing Datacenters

4

5

Floor/RACKSpace/density

Power Costs/Spending

Available Power Supply

Inadequate/Outdated Power Equipment

such as UPS, PDUs, Generators, etc

Lack of Envoirnment Monitor and Mgt

tools

Lack of Air Flow

ighDensity Systems installed (such as

Blades/Smallform factor rack servers)

En te rp ri se M id -T ie r L oc aliz ed S er ve r Roo m

Power/costs spending onelectricity followed byavailable power supplywere among the highlyrated challenges overallwith some differences byeach datacenter type.

Enterprise datacenters

brought up electricitycosts and lack ofenvironment mgt tools

Mid-tier find availablepower supply, outdatedPower equipment andcost as challenges.

Localized & server roomsfind lack of managementand monitoring tools as achallenge apart frominadequate powerequipment


47/59

47 2008 IDC

Datacenter Power and Cooling:Preferred Solutions

Datacenter Power and Cooling:Preferred Solutions

Q. On a scale of 1-10 (where 1=Not likely at all and and 10=Extremely likely), please ratehow likely you are to implement the following solutions that would help improve the power andcooling functions within your datacenter/s..

System/Server levelsolutions are the mostsought after across alldatacenters followed byroom level in enterpriseand mid-tier, and racklevel in localized andserver rooms.

While consulting isbrought-up in the contextof outsourcing by most,localized datacenters areconsidering usingservices to re-architecttheir datacenters to builda more efficient facility

The following slideshows a breakdown ofthe actual services withineach of these.

Rack-level Solutions

System/Server Level Solutions

Room-level Solutions

Consulting Solutions

Solution for Improving Power & Cooling Functions

4

5

6

Enterprise

Mid-Tier

Localized

Server Room


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48 2008 IDC

Datacenter Power and Cooling:Preferred Specific Solutions

Datacenter Power and Cooling:Preferred Specific Solutions

Q. Which of the following actions would your organization take - or consider taking?

Likelihood of the Following Solutions Implementation

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Server consolidation/Server Virtualization/Reduce number of

installed servers

Installmore energy efficient servers

Use power management software

Installsupplemental rack cooling

Reduce/Clean up Cabling in the rack to improve airflow

Racks with high percent open area doors ---> improve air flow

Use Fans to improve air flow

Implement Hot/cold aisle rack configuration

Increase the size of the datacenter footprint

Bring additionalPower to the datace nter from utility company

Clean out cables in raised floor to improve air-flow

Outsource Datacenter operations

Use a collocation or hosting facility

Use Datacenter Engineering and Design Services to assess andrearchitect the datacenter

Enterprise

Mid-Tier

Localized

Server Room

System level Solution

Rack level Solution

Room level Solution

Consulting Services


49/59

49 2008 IDC

Datacenter Power and Cooling:Power Vendor Mindshare

Datacenter Power and Cooling:Power Vendor Mindshare

Q. Which vendor primarily comes to mind when you think about power solutions for datacenters?

0%

5%

10%

15%

20%

25%

30%

35%

O ver all S er ve r Roo m Loc aliz ed Da tac ent er Mid- Tier D at acent er Ent er pr ise C lassDatacenter

Perce

ntofSample

Hewlett Packard IBM Sun Microsystems Dell APC/MGE Liebert/Emerson Eaton/Powerware Other Don't know

APC/MGE seems to be enjoying the most recall in ASEAN, when it comes to vendors providing power

solutions across all but mid-tier datacenter category where 32% respondents choose IBM. HP is a close

third overall with customers in mid-tier, enterprise and server rooms. Emerson surprisingly finds very littlerecall across almost all types of datacenters.

Power Vendor Mindshare by Primary Facility


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50 2008 IDC

Datacenter Power and Cooling:Cooling Vendor Mindshare

Datacenter Power and Cooling:Cooling Vendor Mindshare

0%

5%

10%

15%

20%

25%

30%

35%

O ve ra ll Serve r Room Loc al iz ed D atac ente r M id-Tie r D atac ente r Enterpris e C la ss

Datacenter

PercentofSample

Hewlett Packard IBM Sun Microsystems Dell APC/MGE Liebert/Emerson Eaton/Powerware Other Don't know

It seems the visibility of vendors providing cooling solutions is not too strong among the datacenter

operatives, although there maybe a facilities/maintenance department that knows better. Of the vendors

that got called out APC and IBM again have the most recall although IBM doesnt really sell its own coolingequipment but has site services that help design and procure cooling systems.

Cooling Vendor Mindshare by Primary Facility

Q. Which vendor primarily comes to mind when you think about cooling solutions fordatacenters?


51/59


Section F

Datacenter OperationsSpending & Solution Partner


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52 2008 IDC

Datacenter Operations:Cap-ex Spending on Datacenter

Datacenter Operations:Cap-ex Spending on Datacenter

Q. What was the capital-expenditure (Cap-ex) involved in building your primary datacenter?

52.0%60.5% 57.5%

40.6%

30.4%

32.7%

32.9%

27.5%

37.5%

34.8%

9.4%

2.6%15.0%

15.6%

13.0%

2.3% 2.6% 3.1%

4.3%

1.8%1.3%

8.7%

0.6% 3.1%1.2%8.7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=171)

Server Room

(N=76)

Localized

Datacenter

(N=40)

Mid-Tier

Datacenter

(N=32)

Enterprise

Datacenter

(N=23)

PercentofSample

L es s th an US $2 50 ,0 00 US $2 50 ,0 00 to l es s th an US $5 00 ,0 00

US$500,000 to less than US$1 million US$1 million to less than US$2 million

US$2 million to less than US$3 million US$3 million to less than US$5 million

US$5 million to less than US$10 million

If we take away the 9% enterprisedatacenter users who haveindicated spending between5-10MUS$, the averagespend is in the range of 500-600K for mid-tier andenterprise datacenters, and300K for localized and serverrooms.

IDC believes there are a fewreasons for the lower

average spend in ASEAN(see next slide).

1. The datacenter is either co-located with rest of the officeor in a rented space therebyreducing the realty costburden

2. The size and scale ofdatacenters in ASEAN, arenot too big which probablyhas an impact on thesophistication of thefacilities. After all the

average age is between 7-9years (slide 17)

Capital Expenditure in Building your Datacenter


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53 2008 IDC

Capital Expenditure Breakdown

Datacenter Operations:Breakdown of Cap-ex Spending on Datacenter

Datacenter Operations:Breakdown of Cap-ex Spending on Datacenter

Q. For the capital expenditure spent on building your datacenter, can you please providea % breakdown of that spending for the following categories..

11.0%6.0%

13.0% 13.0% 11.0%

9.0%

9.0%

9.0% 9.0% 9.0%

2.0%2.0%

2.0% 3.0% 3.0%7.0%

8.0%

7.0% 7.0% 7.0%

10.0%11.0%

9.0% 9.0% 11.0%

34.0%36.0%

35.0% 33.0% 30.0%

13.0% 14.0% 12.0% 12.0% 17.0%

4% 4% 4% 5%5%4% 3%

4% 4%5%5% 6%

5% 5% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=125)

Server Room

(N=29)

Localized

(N=51)

Mid-Tier

(N=25)

Enterprise

(N=20)

Percento

fSample

B ui ld in g D es ig n/ Co ns tr uc ti on M ec ha ni ca l/E le ct ri ca l s er vi ce s, C a bl in g & E qu ip

C hi lle d w at er p la nt C on st ru ct io n Ai r C on di ti on in g u ni ts

Generators/UPS Servers/Storage (HW and OS, Infra SW)

N et wo rk in g & C om ms H ar dw ar e F ir e S er vi ce s & P hy si ca l S ec ur it y

R ais ed f lo or /a rtif ic al c eilin g Ot he r F ac ili ty E qu ip me nt

The biggest proportion of cap-ex spending in ASEAN is the ITportion which is averaging to45-50% for server/storage andnetworking & comms.hardware.

20% of the expense is spreadacross buildingdesign/construction andmechanical/electrical services

& cabling equipment etc. Thethird biggest category isgenerators and UPS, with airconditioning at 7-8%.

It does seem like a lot of thesedatacenters are IT heavy due toa lot of emerging economiesthat have a significanthardware spend, so when welook at Singapore we findbuilding,maintenance/cablingat 31% of the overall cap-exwhich is more in line with the

more developed markets


54/59

54 2008 IDC

Datacenter Operations:Op-ex Spending on Datacenter

Datacenter Operations:Op-ex Spending on Datacenter

Q. Generally speaking, what is the operational-expense (op-ex) for your primary datacenter -per month? - In-house

53.2%

64.3%56.8%

41.4%

27.3%

25.9%

24.3%

24.3%

24.1%

36.4%

8.2%

5.7%

2.7%

10.3%22.7%

8.2%

4.3%

10.8%

13.8%

9.1%

2.5%1.4%

2.7%3.4%

4.5%1.3% 2.7%3.4%

0.6% 3.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=158)

Server Room

(N=70)

Localized

Datacenter

(N=37)

Mid-Tier

Datacenter

(N=29)

Enterprise

Datacenter

(N=22)

PercentofSample

Le ss th an US$ 25 ,000 US$ 25 ,000 to le ss th an US $5 0,0 00

US$50,000 to less than US$150,000 US$150,000 to less than US$300,000

US$300,000 to less than US$500,000 US$500,000 to less than US$750,000

US$750,000 to less than US$1 million

The average operationalexpense is between US$38-120K per month, with mid-tier datacenters having thehighest op-ex average atUS$121K, while enterprisehave an unusually lowaverage of US$78K only,which is close to theUS$70K that localizeddatacenters have.

Looking at the next slide itseems the mid-tier andlocalized have higherelectrical costs ascompared to enterprisedatacenters which isdriving the higher op-ex

Estimated Monthly Operational Expense


55/59

55 2008 IDC

Operational Expenditure Breakdown

Datacenter Operations:Breakdown of Op-ex Spending on Datacenter

Datacenter Operations:Breakdown of Op-ex Spending on Datacenter

Q. For the operational expenditure spent on building your datacenter, can you please provide a% breakdown of that spending for the following categories..

21.0% 19.0%24.0% 26.0%

19.0%

11.0%9.1%

9.3%

16.9%

12.2%

8.3%7.6%

7.1%

9.8%

10.4%

12.2%12.3%

13.9%

9.7%

12.5%

9.7%10.6%

9.6%

7.1%

10.4%

7.9%9.3%

7.8%6.1%

5.9%

7.1% 8.0%7.3%

4.8%7.5%

11% 13% 11%10%

8%

5% 5% 4% 3% 6%

7% 6% 7% 7% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=171)

Server Room

(N=76)

Localized

(n=40)

Mid-Tier

(N=32)

Enterprise

(N=23)

PercentofSample

Direct IT electricalcost (IT systems & lighting etc) Cooling electricalcosts (cooling system only)

Cooling maintanence costs Networking cost

Labor cost Datacenter faciltiy rent or leasing cost

U PS /G en er at or m ai nt an en ce c os ts I T m ai nt an en ce c os ts ( ex l ab or c os ts )

I T mai ntane nc e c osts (If outs ource d) Othe r fa ci li ty ove rhe ad c osts

IT equipment and coolingpower consumption seemsto be among the majordrivers of op-ex spendingin ASEAN followed bynetworking and ITmaintenance costs.

Enterprise datacentersgenerally seem more

balanced while mid-tier andlocalized seem to haveenergy cost issues thatneed to be addressed.

IDC believes there is agood opportunity fordatacenter solutionvendors to engage ASEANcustomers in making theirdatacenters more efficientfrom a power and coolingperspective


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56 2008 IDC

Datacenter Operations:Preferred Partner

Datacenter Operations:Preferred Partner

Q. If your organization were to transform its datacenter (ie, build a next generationdatacenter), would you prefer to...

34.6% 32.8%40.2%

28.8%37.7%

26.7%22.4%

30.4%

33.9%

28.3%

23.5%29.4%

19.6%

18.6% 13.2%

6.4% 7.0%4.3%

3.4% 11.3%

3.7% 3.5%3.3%

3.4%

5.7%1.0% 0.5%1.1%

1.7%

1.9%4.2% 4.5%1.1%

10.2%1.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall

(N=405)

Server Room

(N=201)

Localized

Datacenter

(N=92)

Mid-Tier

Datacenter

(N=59)

Enterprise

Datacenter

(N=53)

PercentofSample

Don'tKnow

Others

Work with vendors who do not have their own equipment such thatwe do not lock ourselves in.we prefer servicecompanies that offer best-of-breed solutionsWork with the new breed of consultants who understand how to build the next generation datacenter

Work with localcon sultants who understand your needs better rather than big named vendors

Talk to experts in different areas, like IT or power or cooling design/layout..since you dont think one vendor can do it all

Use one major vendor to be your key consultant in helping you transform

Except mid-tierdatacenters almost allothers prefer using asingle vendor who canhelp them transform.However, almost a quarterin others and a third inmid-tier prefer workingwith vendors by domain.We reckon this is drivenfrom the critical power andcooling issues that aredriving the op-ex for manycustomers in ASEAN.

Server rooms, localizedand mid-tier datacentersalso prefer localconsultants which isperhaps driven by theflexibility offered by theselocal consultants

Preferred Partner for Datacenter Transformation


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57 2008 IDC

Datacenter Operations:Current Engagement

Datacenter Operations:Current Engagement

Q. Can you tell us if your organization is currently working with an outside party on...

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Datacenter health

assessment

Understanding how to

build a more energy

efficient datacenter

Measuring and

controlling the amount

of heat & cooling in the

datacenter

Datacenter

construction (including

building, cabling and

chiller plant..)

IT vendor

(hp/dell/ibm..)

Local

construction or

engineering

company

Power or cooling

vendor

(liebert/emerson/

apc)

SI or consulting

firm

NA or none

When it comes down tocurrent engagements wesee IT vendors leadingthe pack, with localcompanies being thehighest in datacenterconstruction. However,

the power and coolingcompanies areconspicuously missingand one wonders whetherthe engagements directlywith them are mostlyamong the niche playersand through otherproviders such as ITvendors and SIs.

Percent of Sample

Currently Working with any Third Party for the Following


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58 2008 IDC

Datacenter Operations:Preferred Attributes in the Partner

Datacenter Operations:Preferred Attributes in the Partner

Q. What would be the key attributes your organization would look for in a datacenter vendor?

0% 10% 20% 30% 40% 50% 60% 70%

Should have capabi lities to design (from scratch)

and construct a datacenter either directly or

through partners

Should understand the intracacies of power and

cooling

Should be able to provide an end-to-end service

on location, design/layout and necessaryequipment

Should not try to sell its own IT or facilities

equipment to usbut should work as per our

preferences

Should be well versed in the current and future

issues facing datacenter owners, in order to help

us proactively build a

Percent of Sample

Enterprise Mid-Tier Localized Server Room

It seems that end-to-end capabilities andsingle point of contactare key attributes thatthe datacenter ownersare keen to have in theirproviders.

The single point of

contact from a deliveryperspective seemsparticularly importantto localized and serverroom respondents.

Mid-tier respondentsrate understanding ofthe intricacies of powerand cooling higheralong with server roomrespondents

Key Attributes of a Datacenter Solution Provider


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Thanks!

Avneesh Saxena, Group VP, Systems, Storage & Software

+852-29054223

[email protected]

data center power and cooling and virtualization trends in asean

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