Data Center 3.0

Bill Petro 3.0

A brief history of the Data Center

Data Center 1.0

Data Center 2.0

Data Center 3.0

Q: Middle initial of James Kirk?

A

R

T

S

Data Center 1.0: Centralized Pros:

Central

Secure

Black and White

Cons:

Central

Secure

Black and White

Q: Spock’s computer rating?

A1

1A

A7

M5

Data Center 2.0: Distributed Pros:

Local data, decentralized

Local CPU, client-server

Color

Cons:

Loss of data

Insecure

Management headache

Data Center 2.0, Mark 2: Networked

Ethernet Sonet X.25 Novell Microsoft AppleTalk ARPAnet Internet

DC 2.0, Mark 3: Networked Storage

DAS

SAN

NAS

CAS

COS

New Challenges: Info Exponential

Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008

Digital Information Created & Replicated Worldwide

AMOUNT OF DIGITAL INFORMATION CREATED & REPLICATED EACH YEAR

10-fold growth in five years!

1,773 exabytes

Exa

byte

s

173 exabytes

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2006 2007 2008 2009 2010 2011

In 2006, the world created 173 exabytes

(1 EB = billion gigabytes)

In 2011, we will create 1,773 exabytes.

= 3 million times the information in all the books ever written

18 months: Worldwide information doubles

Deloitte “Cognitive Overload”

3.5 years: Corporate files double

Deloitte “Cognitive Overload”

35 million: emails sent daily

IM SMS Phone calls

Last year…

Facebook surged 556%

51%: 35-44 year olds 70%: outside the U.S.

Since last year…

Twitter increased 1,400%

The Next Generation: Millennials

Positronic -> Multitronic communications:

Real-time Synchronous Mobile Chat, video, interactive

Q: Prior captain of Enterprise? Zephram Cochran

Jonathan Archer

Robert April

Christopher Pike

Social Networks :: Consumers

Collaboration Networks :: Enterprises

The new Tricorder?

Q: Who was Spock’s Father?

SurakSarekSaavikSybok

OperationalLimitations

New BusinessPressures

Collaboration SLA MetricsEmpowered User Global Availability Reg. Compliance

Power and Cooling ProvisioningAsset Utilization Security Threats Bus. Continuance

Data Centers Under Increased Pressure

Web-based, collaborative, personalized

‘Flat World’ economics, competition

Empowered users, remote employees

Business Model Shift

The New World Order and Your Business

Dynamic, re-configurable, global

Aligned people, processes, technology

IT innovation as a “competitive weapon”

Requires a New Approach

Silo’d IT resources, low utilization

Lengthy deployments, high Opex

Data Center obsolescence every five years

Current: “Accidental Architecture”

Clouds of virtualized services

Location fluidity, SLA driven choices

New issues with visibility, security, scale

Emerging: Web 2.0 Model

But the World of IT Needs to Adapt

Typical IT Utilization Rates

- Servers: 5–15%

- Direct-attach storage: 20–40%

Typical Data Utilization Rates

- As much as 70% of file data is never accessed

Sources: VMware, Microsoft, EMC

Q: Sulu fences in which episode?…

Amok Time

The Naked Time

A Matter of Time

All Our Yesterdays

Data Center 3.0

Virtually Re- Centralized

V

C

E

New Approach

28

• Align Resources to Business Objectives

• Simplified, Policy Based Provisioning

• Reduce Operational expenses

• Regain IT Asset Control

• Lower Operational Expenses

• Protect & Control Investments

Virtualization

• Capital Asset Utilization Improvement

• Power Savings

• Overall Systems Abstraction

Innovation & Integration

• Data Center Class Platform

• Integrated Services

• Unified Network Fabric

• Integrated Provisioning

• Server Virtualization and Clustering

• New Data Center Architecture

• Server Consolidation - GE, IB, FC, MFIO

• Server to Server Communication

• DR / SAN Consolidation Assessment

• SAN Migration – PDI Services

• Multi-vendor SAN integration

• SAN Optimization Services

• Network Consolidation – VSAN, VLAN

• Consolidation of Traditional Services Into the Intelligent Data Center Network – FWSM, SLB, SSL

• Facilities Infrastructure Planning

• Power, Cooling, Environmental, Site Selection, HVAC, Cabling

Q: In Swahili, Uhura means?

Liberty

Freedom

Justice

Beauty

Virtual MachinesApp App App App App App App App App

OS OS OS OS OS OS OS OS OS

Hypervisor

Virtual Servers

Virtual Storage

SAN NAS

Virtualized Network

Virtualization to the Rescue

COS: Cloud Optimized Storage

Q: Name of city in Clound Minders?

Atmos

Aeros

Stratos

Petros

vSphere

DatacenterInfrastructure

LinuxWindows Future Future Future …

ApplicationvServices

InfrastructurevServices

vCompute vStorage vNetwork

Availability Security Scalability

Off-PremiseCloud

CloudvServices

ManagementvServices

vSphere = World First Cloud OS

Q: Starfleet Headquarters is in?…

New York

Chicago

Los Angeles

San Francisco

Hint:

Data Center

TrustedControlReliableSecure

Data Center

CloudComputing

DynamicEfficient

On-demandFlexible

TrustedControlReliableSecure

Virtualized Data Center

Security

VirtualizationCloud

Computing

External CloudInternal Cloud

Information and Network

DynamicEfficient

On-demandFlexible

TrustedControlReliableSecure

Virtualized Data Center

CloudComputing

PrivateCloud

Security

Virtualization

Federation

Information and Network

External CloudInternal Cloud

VirtualClient

VirtualClient

VirtualClient

VirtualClient

Virtualized Data Center

CloudComputing

PrivateCloud

Security

Virtualization

Federation

Information and Network

External CloudInternal Cloud

Virtual Applications

AppLoads

AppLoads

AppLoads

AppLoads

AppLoads

Where’s my VM?

Q: What class is Enterprise TOS?

Constitution

Excelsior

Ambassador

Galaxy

nownow

The Journey Has Begun

virtualized datacentervirtualized desktops efficiencyall data center and desktop

applications run in virtual machines

automated ITinfrastructure controlkey IT processes are dynamic

and use trusted policies

IT resource marketplace choicefederated internal and

external IT resources

BusinessValue

Virtualize More, Faster

Stra

tegi

c Vir

tual

izat

ion

TimeExpand StandardizeTactical Virtualization

Explore

1. Reduce cap-ex - $$2. Reduce op-ex - $$3. Better SLAs

“IT that as flexible as the business needs it so be”

1. Reduce cap-ex - $$2. Reduce op-ex - $$3. Better SLAs

“IT that as flexible as the business needs it so be”

Non-Critical Servers

Every Server/Application Tier and Desktops

Ag

ility

Time

ConsolidationImproved Utilization, Efficiency

Incremental Approach to Virtualized DC Infrastructure

VirtualizationImproved Flexibility, Responsiveness

AutomationPolicy-based Adaptive Infrastructure

Network Virtualization

Application Virtualization

Semi-AutomatedProvisioning

Data Center Consolidation

Dynamic Service Automation

Storage Virtualization

Server Virtualization

Static Provisioning

Branch Infrastructure Consolidation

Server ConsolidationStorageConsolidation

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