data centar trends and evolution - cisco centar trends and evolution martina herceg jungic dc lead...

Data Centar trends and evolution

Martina Herceg Jungic

DC Lead SEE

Mobile Technologies for

Customer Engagement

81% 80% Data Mining

and Analysis

78% Cyber

Security

65% 60% Cloud

Computing Internet of

Things

75% of Businesses To be Digital in 5 years1

How Companies View Digitization

Mobile Technologies for

Customer Engagement

81% 80% Data Mining

and Analysis

78% Cyber

Security

65% 60% Cloud

Computing Internet of

Things

HBR

New PwC Survey: CEOs

Embrace Digital Transformation2

HBR How

Companies Can Avoid The

Pains Of Digital

Disruption

Technology Brings Opportunities. Causes Disruptions

1.Gartner 2. PWC survey Digitization Drives Radical Changes to Data and Applications

Businesses have two technology agendas

IT Agenda

BT Agenda T

echn

olog

y M

anag

emen

t

The IT Agenda is necessary but does not advance

their market imperatives (it’s MOOSE - “keeping the lights on”)

The BT Agenda helps win, serve, or retain customers

NOW

SAVE MONEY

MAKE MONEY

What this means for their future T

echn

olog

y M

anag

emen

t

IT Agenda

BT Agenda

Evolve To A Better Balance

Will Never Drop To Zero

NOW FUTURE

IT Agenda

BT Agenda

BT spending is growing faster than IT

January 2015, The Global Tech Market Outlook For 2015 To 2016

10.4% BT

4.4% IT

Data Center Exists for Data and Applications Cloud-Scale Inverts Traditional Computing Architectures

Traditional Systems of Record Cloud-Scale Systems of Engagement

Many Applications

Server Single Server

Many Servers

Single Application

SCM ERP/Financial Client/ Server CRM Email Online

Content Gaming Mobile IoT eCommerce

Hypervisor

Our Customers Need Both Modes of Application Deployments

Efficient Stable

Resilient

Getting IT Right

Agile / TTM / BU focused Experimental

Rapid Application Evolution

Getting IT Fast

We Are at the Cusp of a Major Shift

DIGITAL EXPERIENCES EFFICIENCY SIMPLICITY | SPEED

Adoption Curve

IT as a Service IaaS | PaaS | SaaS | XaaS

Flexible Consumption Models

CONSOLIDATION VIRTUALIZATION

HYBRID CLOUDS

2000 2010 2015 The Next 5+ Years

POLICY DRIVEN AUTOMATION

TRADITIONAL DATA CENTER

We are here

CLOUD-READY DATA CENTER

60% of data stolen

within first few hours of attack

Increased Security Threats

2X Data growth /18 mos., Application growth / 2 years

Data and Application Explosion!

10101

Less than 1% have an Optimized Cloud

Strategy

Promise of Cloud Opportunities

Disruptive Business Models

Mobile Social

Cloud

Top Customer Challenges and Initiatives

“Shadow IT”

DevOps Cloud-Scale Flat Budgets

“Shadow IT”

Manage IT Change

Mobile Social

Cloud

“Bi-Modal IT”

Securing Distributed

Data and Applications

Securing Distributed

Security and Compliance

Pervasive Security

Big Data IoT/IoE

Big Data

Organize and Analyze Data

Bi DDDD t

10101

Data Insights Hybrid Clouds

IT-as-a-Service

Optimize Cloud Strategy

Our Strategy: Data Center As a Change Agent

Manage Architectural Transitions for Bi-Modal IT. Leverage Policy Make IT more responsive to business needs. Manage Change at your pace. Automate, Simplify and Secure Infrastructure with a Policy-driven Model. 1

Manage IT Change

Mobile Social

Cloud



10101




10101


Manage IT Change

Mobile Social

Cloud

Freedom to Choose Any Cloud Strategy - No “Lock-In” Modernize your data centers, private clouds or adopt hybrid clouds. Get greater cost benefits and faster IT roll-out of IT services 2

Harness Big Data and Analytics to Gain Insights Use analytics. Tap into structured or unstructured data in the data center or at the edge for real-time and predictive business decisions 3

De-risk Business with Security that Adapts to Your Needs Minimize business disruptions by making it easy to secure infrastructure and applications any where. 4

Our Strategy: Data Center As a Change Agent

Manage Architectural Transitions for Bi-Modal IT. Leverage Policy Make IT more responsive to business needs. Manage Change at your pace. Automate, Simplify and Secure Infrastructure with a Policy-driven Model. 1

Manage IT Change

Mobile Social

Cloud



10101


Provide Choice of Any Cloud Strategy - No “Lock-In” Modernize your data centers, private clouds or adopt hybrid clouds. Get greater cost benefits and faster IT roll-out of IT services 2

Harness Big Data and Analytics to Gain Insights Use analytics. Tap into structured or unstructured data in the data center or at the edge for real-time and predictive business decisions 3

1. Manage Architectural Transition for Bi-Modal IT. Policy Driven Approach. 2. Freedom to Choose Any Cloud Strategy. No “Lock-In” 3. Harness Power of Big Data and Analytics to Gain Insights 4. De-risk Business with Pervasive Security that Adapts to Your Needs

The Data Center Is the Information Broker for All Applications

Applications Are Changing

Type Traditional, Big data, distributed, mobile

Consumption Cloud – public, private, hybrid

Delivery Any where, any time, any device

* Cisco Global IT Impact Survey

Reliability and global reach

Value add clouds

Cost and capacity

Public clouds

Scale, security and control

Private clouds

Workload Migration

Cloud ultimately is about workload mobility: Different cloud services for different workload types

Application Workloads Drive The “Right” Cloud

Infrastructure Language

Bridging Applications and Infrastructure Through Policy

Langu gApplication Language

•  Programmable •  Open Source •  Rapid Deployment •  Grow, Shrink, Move as

Needed •  Compute, Storage, and

Network

•  Physical/Virtual •  Scale-out •  Security •  Scalability •  Stability •  Reliability •  Performance

Any Application Any Time Anywhere

Requires Simplification and Fewer Points of Integration

The Cisco Unified Data Center Delivering an Application Centric Infrastructure

Networking Performance of Hardware

Automation

Security

Flexibility of Software

Computing Financial Efficiency Operational Simplicity Business Agility

Cisco Unified Data

Center

UNIFIED COMPUTING

MANAGEMENT AND AUTOMATION

MODULAR STATELESS COMPUTING AND

APPLICATION ACCELERATION

POLICY-BASED RESOURCE MANAGEMENT

Cisco Unified Data Center Delivering an Application Centric Infrastructure

INTERCLOUD FABRIC

OPEN AND SECURE WORKLOAD MIGRATION

AMONG CLOUDS

NETWORKING

POLICY-BASED, SCALABLE, SECURE NETWORK FABRIC

Cisco Unified Computing System

Orchestration Ready via Open API

Fabric-Centric Design Scales

Simply and Efficiently

Automates IT Processes with

Configuration by Policy

Consolidates Monitoring and

Troubleshooting

Ideal Infrastructure for ALL Application Requirements

Physical Virtual Blade Rack

Local Storage Centralized

Single Tenant Multi-Tenant

Single DC Multi DC

CLOUD

VIRTUAL SINGLE

PLATFORM PHYSICAL

Cisco Unified Computing System Delivering “Business Outcomes” For Over 30,000 Customers Worldwide

90% World-Record Performance Benchmarks

84% Reduce

Provisioning Times

61% Reduce

Management Costs

54% Reduce Power

and Cooling Costs

77% Reduce Cabling

%% Reduce

Management Costs

Reduand

C

%% e g

“Our Cisco Unified Computing System decision is a game-changer.”

Wes Wright CIO, Seattle Children’s

%% Reduce

Provisioning Times

%%ReducCablin

“We can offer leading solutions to our customers and continue to expand our business.”

Martin Breslin Infrastructure Architect, SEI

%%World-Record Performance Benchmarks

%% ce Power Cooling

Costs

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark Adams VP, Information Technology, HireRight

Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

Greater Business Agility

Lower Operating Expenses

Reduced Costs/ Complexity

Lower Computing Cost

Faster Fact-based Decision Making

Common Network—Physical, Virtual, Cloud Flexibility, Performance, and Visibility

ANY HYPERVISOR

ANY CLOUD

ANY APPLICATION

AAANNNYYY HHHYYYPPPEEERRRVVVIIISSSOOORRR

INFRASTRUCTURE

 Systems Approach for delivery of – Resiliency – Security – Mobility – Performance

 Hypervisor- agnostic  Consistent Policy  Converged  Real-time End-To-End visibility of the application

APPLICATION TRENDS

Big Data

25% CAGR—Big Data1

10G LoM3

75% Bare-Metal2

Web 2.0 / DevOps

45% Multi-Hypervisor4

Linux Containers

Public / Private Cloud

2/3rd of all Workloads in Cloud by 2017

InterCloud

Upto 18 Cores per Socket *2

10G LOM/FlexLoM

Shipping *4

New Server Platforms Enabling Higher I/0

Throughput

Big Data Increasing East

West Traffic

DATA CENTER IP TRAFFIC GROWTH

25% CAGR (2012-2017)*3

*1 IDC Worldwide Virtual Machine 2013-2017 Forecast *3 Cisco Global Cloud Index: Forecast (2012-2017)

HYPERVISOR

VM VM VM VM VM VM

Virtual Machine Density Driving I/0 Performance

Avg.13 VMs/ Linux Server*1

*4http://h30507.www3.hp.com/t5/Coffee-Coaching-HP-and-Microsoft/HP-FlexibleLOM-for-Gen8/ba-p/108515

*2 Intel Xeon E5 Spec

INFRASTRUCTURE TREND: 10 -> 40GIG Transition 10GE LAN on Motherboard, VM density, Big Data

DB APP ADC WEB F/W ADC

Physical Networking

L4–L7 Services

Multi DC WAN and Cloud

Compute Storage Hypervisors and Virtual Networking

WWWWWWWWWWWWWWWWEEEEEBBBBBAPIC AAAAAAAAA CCCCCCCCCCC AAAAAAAAAAAAAAAA CCCCCCCCCCWWWWWWWWWWWWWWWEEEEEEEEEEBBBBBBBB AAAAAAAAAAAAAAAAPPPPPPPPPPPPPPPPPPPPPPPPPPIIIIIIIIIIIICCCCCCCCCCCCCCAAAAAAAAAAAAAAAAAAAAAAAAAPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPIIIIIIIIIIIIIIIIIIIICCCCCCCCCCCCCCCC

Application Policy Infrastructure Controller (APIC) Network Automation

SIM Card Identity for a Phone

10-20% Compute and

Storage Optimization

58% Reduce Network

Provisioning

21% Reduce

Management Costs

45% Reduce

Power and Cooling Costs ggg

25% CAPEX

Reduction

“Cisco’s open* standards approach makes ACI even stronger. We conducted testing on ACI it fully delivered everything we expected, and proved to be quite stable and mature.”

Nik Weidenbacher Principal Engineer, SunGard

“Cisco ACI is an open*, future-proofed data center architecture that can continue to grow as we enhance client services.”

Chuck Crane Network and Security Architect, Axciom

(Transitioning from AWS to Private Cloud)

“This will enable Telstra to deliver service agility, security and performance that our customers expect from an enterprise grade cloud.”

Erez Yarkoni Executive Director, Telstra

Greater Business Agility

Lower Capital Expenses

Reduced Costs/ Complexity

Lower Operating Cost

Resource Optimization

Source: Cisco IT * 4/2014 Cisco announced Opflex a standards track southbound protocol for integration of ACI with a broad ecosystem of L4-7 Services. Opflex was coauthored by: Microsoft, Citrix, IBM, and Sungard Availability Services

Application Centric Infrastructure Delivering Business Outcomes

Cisco Management and Automation

Manages multiple UCS Domains

Manages ACI Fabric

UCS CENTRAL

UCS DIRECTOR Centralized infrastructure control point for data center

APIC

INTELLIGENT AUTOMATION FOR CLOUD Private Cloud, PaaS (DevOps), Hybrid Cloud

Manages heterogeneous data centers and

converged infrastructure

Manages Single UCS and Invicta domain

UCS MANAGER

Managges ACI Fabric Controller for

network automation

Order & reconfigure Server, Resize Storage

Design Application

Add Apache Web Server

Add Node Application

Add MySQL DB

Publish App As Item

Order App

Order VM Reconfigure VM Resize Storage

cisco.mediuscorp.com/ucsdeval

ACI Components

Nexus 9508 36p 40G QSFP+ line card Up to 288p 40G per chassis

Fixed and Modular Spine Options

Fixed Leafs & Nexus 2000

APIC Controller

d Nexus 9336PQ 36p 40G QSFP+

Nexus 93128TX 96p 100M/ 1/10GT & 8p 40G QSFP+

Nexus 9396PX 48p 1G/10G SFP+ & 12p 40G QSFP+

Single ACI Software License per Leaf

APIC-M1, APIC-CLUSTER-M1 <1,000 10G Leaf Ports APIC-L1, APIC-CLUSTER-L1 >1,000 10G Leaf Ports

APIC APAPAPAPAPAPAPAPAPAPAPAPPPPAA ICICCICICICIICCIICCCCCCCA CCCCCCCCCCCCCAAAAAAAAAAAAAA CCCCCCCCCCCCCCCCCCC

ACI Starter Bundles

1 APIC Controller Cluster 2 Fixed Spines @ 36p 40G each 4 Leafs (192 to 384p 1/10G) 4 ACI Leaf Licenses 8 40G AOC

1 APIC Controller Cluster 2 Modular Spines w/ 36p 40G each 2 Leafs (96 to 192p 1/10G) 2 ACI Leaf Licenses 8 40G AOC

Use Cases POC/ Lab

Deployment ACI Fabric for Converged

Infrastructure (FlexPod, VblockTM)

New ACI POD 2+ Server Racks

Policy “Appliance” for existing N2/5/7K Designs

APIC APAPAPAPAPAPAPAPAPPAPAPAPAPAPA ICICICCCICCICICCICCCCA CCCCCCCCCCCCCCCCAAAAAAAAAAAAAAA CCCCCCCCCCCCCCCCCC APIC APAPAPAPPPAPAPAPAPAPPAPAPAPAPAPICICICIICICICICCCICCCCCCCAA CCCCCCCCCCCCCAAAAAAAAAAAAA CCCCCCCCCCCCCCCCCCC

Application owner’s perspective of the network

App owner Network admin

What is the problem? (iiI)

Application Network

Data Center Automation and IT Collaboration Serialized Configuration and Management

MANUAL PROCESS LEADS TO INCREASED DEPLOYMENT TIMES

NETWORK COMPUTE STORAGE SECURITY

Application Requirements

Policy Violation Configuration Mismatch

Successful Deployment

Data Center Automation and IT Collaboration Common Policy Framework and Operational Model

Application Policy

CLOUD APPLICATION

COMPUTE NETWORK

STORAGE SECURITY

M W

POLICY-BASED AUTOMATION

Application Requirements

Defined set of application

requirements

Team builds application policy and

template

Operations team deploys with minimal

risk and maximum speed

UCS and Invicta Integrated

Infrastructures with Storage

Partners

UCS Director

Deploying an Application Centric Infrastructure

SMEs develop the application profile for the infrastructure

2 UCS Director automates the deployment of policies for that application

3 UCS Manager and APIC deploy the profiles within the infrastructure

4

NETWORK

CORES, MEMORY, BIOS, OPERATING

SYSTEM, APP ACCELERATION

CONNECTIVITY POLICY

QOS BANDWIDTH

RESERVATION AVAILABILITY

SECURITY POLICIES

APPLICATION L4-L7 SERVICES

Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings

Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool

Application Profile

UCS Manager

Operations defines relationships and requirements of app

Storage SME

Server SME

Network SME

1

Security

2009 2014 2008

Consolidation

Virtualization

Automation Enabling

the Intercloud

LAN SAN

Network

Compute Storage Access

Network

Apps Policy

Today

Policy

Policy Cisco ACI

N SAN S orage ccess Policy P

C lid ti Vi t li ti A t tiRAPID APPLICATION EVOLUTION

Policy

UCS

ACI

Nexus

Architectural Transitions for Cloud Adoption

Hybrid Cloud

Cloud is real – Drive it, don’t fear it!

$72B

$191B Global Public Cloud Purchases

April 2014, The Public Cloud Market Is Now In Hypergrowth

Why Hybrid Clouds? It is all about the workload

DC or

Private Cloud

Public Cloud

Workload Type Fixed workloads Control & compliance

Elastic workloads Quick ramp

•  Choice to build & rent across providers •  Workload portability •  Consistent security

Hybrid Cloud

A hybrid implies cloud PLUS much more

Physical Virtual Internal

cloud

Common Transient Metered

Custom Fixed

Owned

Public cloud

Virtual hosting

Traditional outsourcing

Common Transient Metered

Custom Fixed Owned

Capex Opex Flexible

opex

Hybrid

cloud hosting g

Flexibbbbbbbbbbbbble

l cloud

Expanding Our Cloud Strategy

HCS

Microsoft Suite aaS

DRaaS

PaaS

IaaS

HCS

Microsoft Suite aaS

DRaaS

PaaS

IaaS

Enterprise Private Clouds

Public Clouds

Partner Clouds Cloud Services

and Applications Intercloud Fabric

APIs

Portal

APIs

APIs OpenStack

Meraki

Security

Analytics

vDesktop aaS

WebEx

HANA aaS

IOE aaS

Collaboration and Video

Big Data and Analytics Native Cloud

Applications Enterprise Workloads

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38%

21%

12% 10%

24%

28%

2012 2013 2014 2012 2013 2014

IT is finally embracing cloud

“How would you describe your approach to using [cloud] services, today and in 12 months?”

“We are executing on a formal [cloud] migration plan”

“We have no formal [cloud] strategy/approach”

Base: : 1,058 enterprise IT services decision-makers ;*1,050 enterprise IT services decision-makers Source: Forrsights Services Survey, Q3 2012 & Q3 2013*

21%

12%

2012 2013 2014

10%

24%

https://buildprice.cisco.com/IntercloudFabric/landing

4

Choose Any Other Cloud

Managed

Public

Private Private Cloud

Stack

Integrated Infrastructure

3

Build Your Private Cloud

Strategy In Action

8 Network Compute Storage Deploy Edge with consistent policy and management as DC 9 Analytics Integrate Analytics Across Data

Center and Edge

10

SECURITY

1

Modernize Infrastructure: Open and Programmable

Network

Compute

Storage

L4-7 / Security

DATA CENTER

POLICY

Automate and Simplify

2

Move Data and Workloads Securely.

5

Self-Service Portal (IT as a Service)

6

Extend Policy Model

7

4

Choose Any Other Cloud

Managed

Public

Private Cloud

Software Stack


3

Build Your Private Cloud

Cisco Portfolio in Action

7 Network Compute Storage Deploy Edge with consistent policy and management as DC 9 Analytics

Distributed Analytics Across Data Center and Edge

10

SECURITY

1

Open and Programmable Infrastructure

Network

Compute

Storage

L4-7 / Security

DATA CENTER

POLICY

2 1

Nexus / MDS

UCS

3rd Party Storage

ASA / FirePOWER

2

UCS Director

ACI (APIC)

UCSM

Automate and Simplify

Cisco ONE Enterprise

Cloud / OpenStack UCS Integrated Infrastructure

3

8 UCS Mini + 3rd party storage Data Virtualization Analytics Platform + Solutions 9

CISCO SECURITY SOLUTIONS (Network + AMP + E-mail + Web )

10

4

Move Data and Workloads Securely

5

Move Services Across Catalogs

6

Extend Policy Model

Cisco Intercloud Fabric

5

Cisco Prime Service Catalog

6

ACI Policy Model

Intercloud 7 7

Market Traction – Innovation Leadership

Cisco Nexus

Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack

Cisco ONE software Licensing and Subscription

LAN Switching SAN Blade Server Application Centric SDN

Hybrid Cloud Infrastructure Security Feature-Rich OS


Cisco MDS Cisco UCS Cisco ACI

Cisco Intercloud Cisco NX-OS Cisco UCS, Nexus Cisco Security

A li t#1 #1 #2 #1

#1 #1 #1

OS

Benefit – Lower TCO and Better Solutions

50% lower cost storage per desktop 16x less power consumed per desktop

100+ world record performance benchmarks on Cisco UCS 61% reduction in management costs

30% less infrastructure costs for SAP HANA 20% fewer components for disaster tolerance

66% reduction in power and cooling 30% improvement in IT staff productivity

50% world records – more than all other server vendors combined 1,000,000 paychecks in 1 hour

DESKTOP VIRTUALIZATION

BIG DATA AND ANALYTICS

MISSION CRITICAL BUSINESS APPLICATIONS

PRIVATE CLOUD SOLUTIONS

DATA BASE ACCELERATION

Architectural Fidelity Lower TCO Time to Revenue 65,000+ NX-OS customers

41,000+ UCS customers

585+ ACI customers

85%+ Fortune 500

100+ Ecosystem Partners

Why Customers Choose Cisco

Innovation Lower TCO Reduce Risk Digital Experience

Increase Satisfaction

Manage Change

Architectural Flexibility for Bi-Modal IT with Policy-Driven Infrastructure 1

Freedom to Choose Any Cloud Strategy - No “Lock-In”

2


2


3

Harness Big Data and Analytics For Better and Faster Decisions

De-risk Business with Pervasive Security that Adapts to Your Needs

4 Security and Compliance

2

Cisco Data Center and Cloud Services

•  180+ countries •  24 TAC facilities •  3 million software

downloads/month

Cisco Global Support

Cisco Lifecycle Financing

Cisco Services Cisco Learning Network

Next 5 Years

1990s

More Time Innovating

Less Time Operating

More Time Innovating

New Service Models for Digital

Business Outcomes

Less Time Operating

Go Bi-Modal: Policy-driven Infra. UCS-B, Nexus 10G->40G, ACI, DevOps tools

Harness Big Data UCS C-240, ACI Analytics

Go Private or Hybrid Cloud Cisco ONE Enterprise Private Cloud, Openstack Private Cloud, Intercloud, ICF, ACI, UCS Integrated Infra. Containers, IaaS, PaaS, SaaS

Harden Security Policy, Micro-segmentation

Manage Change At Your Pace

Manage Talent and Upgrade Skillset DevOps, SDx, Policy

Cisco Data Center and Cloud

Accelerate Digital Transformation Embrace the PACE of CHANGE

data centar trends and evolution - cisco centar trends and evolution martina herceg jungic dc lead...

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