data base and mobile business jason c.h. chen, ph.d. professor of mis school of business...
TRANSCRIPT
Data Base and Mobile Business
Jason C.H. Chen, Ph.D.Professor of MIS
School of Business AdministrationGonzaga UniversitySpokane, WA [email protected]
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From Napoleon Bonaparte to Peter Drucker
i Napoleon Bonaparte once said: v “War is ninety percent information.”
i In the late 1980s, Peter Drucker predicted thatv “the factory of tomorrow will be organization
around information rather than automation.”
Today, his insight is becoming a reality.
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information information technology
people
to serve each customer
Businesses must effectively use 3 key resources
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From Data to Knowledge:How Can Organization Gain Competitive Advantage?
(Survive and Prosper in the Digital Economy)
Data process InformationQuality
Information
Accessible
Organizational Knowledge
SharableCollaborative
-As a productNOT byproduct
-As core intellectual capitalNOT merely a few smart employers
DecisionMakingAvailable
Reusable
CRMAccountingFinanceOperationsManufacturing
Externalcustomers
D. B.
D.B.:Structured: R-DBMSUnstructured: Document Mgt. Systems
context,experience
automate informate innovateN
Useable
K.BD.W
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From Data to Knowledge:How Can Organization Gain Competitive Advantage?
(Survive and Prosper in the Digital Economy)
Data process InformationQuality
Information
Accessible
Organizational Knowledge
SharableCollaborative
-As a productNOT byproduct
-As core intellectual capitalNOT merely a few smart employers
DecisionMakingAvailable
Reusable
CRMAccountingFinanceOperationsManufacturing
Externalcustomers
D. B.K. BD. W
D.B.:Structured: R-DBMSUnstructured: Document Mgt. Systems
context,experience
automate informate innovateN
Useable
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eBusiness Key Concepts
i eBusinessv The overall strategy of how to automate old business
models with the aid of technology to maximize customer value and profits.
i eCommercev The process of buying and selling products and services
over digital media
i eCRM (eCustomer Relationship Management)v The process of building, sustaining, and improving
eBusiness relationships with existing and potential customers through digital media
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From e-Business to m-Businessi e-Commerce and e-business applications envisioned and
developed assume fixed or stationary users with wired infrastructure.
i m-Commerce v refers to business (buying and selling) transactions conducted
over a wireless device such as a cell phone or PDA.
i m-Business v is the application infrastructure required to maintain business
relationships and sell information, services, and commodities by means of the mobile devices.
v a logical extension of e-business to address new customer channels and integration challenges.
N
E-ChannelManagement
ProcurementNetwork
TradingNetwork
E-Customer Relationship
E-Commerce
E-Portal ManagementE-Services
SCM/ERP/Legacy Appls
Bu
sinesses
Bu
sinesses &
C
onsu
mers
1:NM:1 M:N
Knowledge Management/Business Intelligence
Focus on e-Business Applications
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Trading Networks - Secured Hosted Infrastructure
ShippingXML
PervasiveDevices
XML
InternetXML
ExtranetHTTP/XML
WebCluster
IntranetXML
CommandCenter
DynamicTask
Management
Databases
Universal Server Farm
Middleware
Hosted Business Applications
PortalsKiosks
SupplierManagedCatalogs
AggregatedCatalogs
Firewall Security
USA Europe ASIA
Global Server Farms
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Mobile e-CommerceMobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.
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Database and its Implications
i MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business.
i The database is the core component to improve and/or enhance the MIS and business operations.
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The Twenty-first Century will ...
i The twenty-first century will witness only two kinds of companies:v those that exploit Information Technology (IT)v those that are out of business
Source: Quality Information and Knowledge, Huang et. al., Prentice Hall