Data as driver of success

● The Largest Entertainment Fan Site in the World

● News, Commentary, Stories, and Knowledge

● 190 million global monthly uniques● 43 million pages of content● 360,000 communities with deep fan

knowledge● For fans, by fans

Fandom

About me

Diana FalkowskaSoftware Engineer @ Fandom powered by Wikia

What I work on

In Fandom I develop the platform where users find and share news,

commentary, stories, and knowledge, all in celebration of their favorite

shows, movies, games.

Difficult question, because often they don’t know.

How to make our users happy?

Actually, they never know.

we’re creating a product nobody will use?

WHAT IF

But how to define it?

We’re aiming for success

What data?

DATA

Data driven means that progress in an activity that is compelled by data, rather than by intuition or personal experience.

It is often labeled as the business jargon for what scientists call evidence based decision making.

Where do we take the data from?

Meet your most important partners.

Run real-users interviews

Build. Measure. Throw away.

Prototype!

Compare apples to apples.

A/B test

Revise and improve.

Iterate

In Fandom, yes.

Does that all even work?

Thank you

Questions

Thank you