data and analytics salary guide 2016 | harnham europe

The definitive source of salary information for the European data & analytics market

harnham data & analytics salary guide 2016

for more information, go to: harnham.com

Welcome to the Harnham annual salary guide for 2015 - 2016, and our latest look back over a year in data and analytics.

It gives us great pleasure to release our very first European salary guide!

Our European team is the newest within Harnham and has grown from strength to strength over the past 18 months.

With specialist bilingual teams focusing on the major European countries we have benefited greatly from our position as a truely global specialist in Data and Analytics.

One thing that has become apparent whilst putting together this guide is how data and analytics is becoming recognised as one the most in demand skillsets in mainland Europe.

European-based firms are sitting up taking notice of the global data market and are investing heavily into these areas.

As such, competition for skilled resources is high.

Candidates are also a lot more open to intercountry and cross-border relocation and many companies are incentivising many to move.

I believe this guide will provide insight into what the in-demand skills and regions are in Europe.

One thing’s for sure, the demand for talented analysts shows no sign of slowing down!

Alex Hutchings- European Director

salary guideintroduction

SALARY GUIDE 2016 - PAGE 2


about this guideAs you would expect from a leading presence in the data and analytics industry, we have an ongoing process of monitoring trends within the market.

Our data for this guide is collated based on data from analytics professionals around Europe, along with:

_ Every role registered with Harnham over 2015

_ Insights from candidates we have worked with

_ Our internal analysis of the hiring market

Salaries are broken down by experience level and in a broad sense, they represent the following guide to likely years of experience:

Junior Level 0-2 years Mid Level 3-6 years Senior Technical or Manager Level 7-10 years Head Of Level 11 years +



key findings

Within this year’s guide, you will find the past year’s salary data and key findings.

With such a wealth of information, our challenge is fitting it all in, so if you have a specific question about something you see here or don’t, get in touch and one of the team will find the answer for you.



Salaries in Gibraltar and Malta are on a par

with like-for-like roles in the UK. There is a lot of competition for the best talent in these locations which pushes up salaries.

Data and Analytics in continental Europe isn’t as mature a discipline as it is in the UK or the USA.

German salaries are higher in Big Data and Data Science than the rest of Europe.

Apache Spark is replacing Hadoop as the most popular tool in the Big Data industry.

Data science roles and responsibilities are very diverse and the skills required for them vary considerably.

Analytics candidates in Norway can expect to be paid almost 20% more than those in Sweden.

Delve a little deeper into the topical market trends you need to know about.

key findingsSALARY GUIDE 2016 - PAGE 5


HAMBURG

BERLIN

DUSSELDORF

MUNICH

STUTTGART

What is interesting about this is that needs vary depending on the geographical location of the company. Berlin, for example, is home to a vast amount of start-ups, while global players seem to dominate in Munich.

Regardless of what size the company is and what sector they operate in, digital transformation has not passed unnoticed and there is a constant need for data experts in order to keep a competitive edge through data-driven insights.

We have seen an increase in overall salaries on last year at all levels, and as demand increases for specialist skills and niche tools, this has contributed to the increase in salaries and packages on offer in Germany.

Germany Big Data and Data Science professionals are among the best paid in mainland Europe.

germanyWe have seen a rapid increase in the demand for experienced Data and Analytics professionals across Germany.

SALARY GUIDE 2016 - GERMANY - PAGE 6


data & technologySALARY GUIDE 2016 - GERMANY - PAGE 7

OUR CONSULTANT’S THOUGHTS: “Keeping up to date with open source trends is of great importance for Engineers.” - Maximilian Kämpfe

This brings along new “hot topics” in the data and technology world. Open source projects such as Spark, Mesos, and Storm are very popular, and candidates who can demonstrate hands-on commercial experience with these tools are now in very high demand.

It is also important to note that German salaries in Big Data are the highest in Europe.

Big Data remains a buzzword in the German Market. As the volume, velocity, and variety of data increases, platforms and programs adapt in order to become faster, more in depth, and more effective.


https://uk.linkedin.com/in/maximilian-kämpfe


marketing & insightSALARY GUIDE 2016 - GERMANY - PAGE 8

OUR CONSULTANT’S THOUGHTS: “There has recently been a decrease in interest in SAS, while R is on the rise due to its improved functionality and cost.” - Judith Merz

We believe that the R job growth trend will continue mainly due to the fact that the tool is free and relatively easy to use in conjunction with SAS and many other tools. R is adding more functions each year, and last year added more functionality than SAS has in total.

Similar to other markets, there are declining numbers of candidates using SAS. In addition, some Marketing Insights roles are combining Data Science skillsets, though there is still demand for the more traditional marketing analyst in Germany.

Companies in Germany are currently showing a great interest in candidates with skillsets combining tools like R, SQL, and other visualisation tools.


https://de.linkedin.com/in/judith-merz-50770096

https://www.linkedin.com/in/mark-hedges-42853a5a

digital analyticsSALARY GUIDE 2016 - GERMANY - PAGE 9

OUR CONSULTANT’S THOUGHTS: “Google Analytics remains to be the most popular tool in Germany, but Analysts are experimenting with packages such as R.” - Maximilian Kämpfe

Tag management systems, which allow teams to process customised and dynamic ad-hoc analysis without losing time in the backend, are a great example for this development.

As an increasing amount of people are consuming digital offerings via smartphones, tablets, or even wearables, the ability to work with an omnichannel mindset is becoming of greater importance.

Over the past year, we have seen larger importance placed on understanding online customers, with a focus on dynamic and interactive online deals, which create a need for niche specialists. The outcome is an ever-evolving definition of what a pure web analyst is.




data scienceSALARY GUIDE 2016 - GERMANY - PAGE 10

OUR CONSULTANT’S THOUGHTS: “A Data Scientist not only needs a strong and deep technical skillset with hands-on experience, but they also need a very good business acumen.” - Judith Merz

Also, the Data Science community is growing rapidly. Data Scientists exchange their knowledge and thoughts about tools and technologies at different meet-ups and events in Germany.

Similarly, there are new German speaking events, such as the Data Leader Day in Berlin, which allows Line Managers to get a better insight and exchange the impacts of Data Science across their businesses.

As an increasing number of companies are in the middle of their digital transformation, there has been a significant increase in demand for Data Science experts, especially within the start-up scene in Berlin.


https://de.linkedin.com/in/judith-merz-50770096


ROLE Junior Mid Level Senior H ea d of


Annual Base Salary - € EUR


Data Warehousing

Data Engineering

Data Architecture

Database Admin.

Business Intelligence

Data Governance

Big Data

Conversion Rate Opt.

Digital Implementation

Web Analytics

4 4.0 0 0 €

47.0 0 0 €

5 5.0 0 0 €

4 3.0 0 0 €

4 5.0 0 0 €

4 0.0 0 0 €

5 4.0 0 0 €

4 3.0 0 0 €

4 5.0 0 0 €

42.0 0 0 €

6 6.0 0 0 €

6 8.0 0 0 €

70.0 0 0 €

60.0 0 0 €

6 5.0 0 0 €

60.0 0 0 €

73.0 0 0 €

53.0 0 0 €

5 8.0 0 0 €

5 4.0 0 0 €

8 0.0 0 0 €

88.0 0 0 €

88.0 0 0 €

78.0 0 0 €

87.0 0 0 €

78.0 0 0 €

87.0 0 0 €

6 8.0 0 0 €

70.0 0 0 €

6 8.0 0 0 €

1 0 0.0 0 0 €

1 0 5.0 0 0 €

1 0 5.0 0 0 €

9 0.0 0 0 €

1 0 3.0 0 0 €

9 3.0 0 0 €

1 0 5.0 0 0 €

9 0.0 0 0 €

9 5.0 0 0 €

9 3.0 0 0 €





Data Planner

Campaign Analyst

Market Research

Pricing Analyst

Insight Analyst

Modelling Analyst

Commercial Analyst

Data Scientist

41 .0 0 0 €

4 6.8 0 0 €

4 6.8 0 0 €

4 6.8 0 0 €

49. 20 0 €

4 3.3 0 0 €

4 6.8 0 0 €

52.0 0 0 €

4 6.8 0 0 €

5 8.5 0 0 €

5 8.5 0 0 €

5 6. 20 0 €

6 6.70 0 €

70. 20 0 €

6 4.4 0 0 €

76.0 0 0 €

6 4.4 0 0 €

70. 20 0 €

70. 20 0 €

67.8 0 0 €

76.1 0 0 €

81 .9 0 0 €

81 .9 0 0 €

1 0 5.0 0 0 €

9 3.60 0 €

9 9.5 0 0 €

9 8.3 0 0 €

1 0 1 .8 0 0 €

1 0 5.3 0 0 €

111 . 20 0 €

111 . 20 0 €

117.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

germany / stuttgartANNUAL PERMANENT SALARY AVERAGE






4 0.0 0 0 €

4 5.0 0 0 €

5 0.0 0 0 €

3 8.0 0 0 €

4 0.0 0 0 €

3 8.0 0 0 €

4 5.0 0 0 €

4 0.0 0 0 €

4 3.0 0 0 €

4 0.0 0 0 €

60.0 0 0 €

60.0 0 0 €

6 5.0 0 0 €

5 5.0 0 0 €

60.0 0 0 €

6 5.0 0 0 €

6 5.0 0 0 €

5 0.0 0 0 €

5 4.0 0 0 €

5 0.0 0 0 €

75.0 0 0 €

8 0.0 0 0 €

8 0.0 0 0 €

70.0 0 0 €

70.0 0 0 €

70.0 0 0 €

8 0.0 0 0 €

6 5.0 0 0 €

6 8.0 0 0 €

6 5.0 0 0 €

9 5.0 0 0 €

9 5.0 0 0 €

9 5.0 0 0 €

8 5.0 0 0 €

9 5.0 0 0 €

9 5.0 0 0 €

9 5.0 0 0 €

9 0.0 0 0 €

9 1 .0 0 0 €

9 0.0 0 0 €





3 5.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

42.0 0 0 €

4 0.0 0 0 €

37.0 0 0 €

4 5.0 0 0 €

4 0.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

4 8.0 0 0 €

57.0 0 0 €

5 5.0 0 0 €

60.0 0 0 €

6 5.0 0 0 €

5 5.0 0 0 €

60.0 0 0 €

60.0 0 0 €

5 8.0 0 0 €

6 5.0 0 0 €

70.0 0 0 €

70.0 0 0 €

9 0.0 0 0 €

8 0.0 0 0 €

8 5.0 0 0 €

8 4.0 0 0 €

87.0 0 0 €

9 0.0 0 0 €

9 5.0 0 0 €

9 5.0 0 0 €

1 0 0.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

germany / berlinANNUAL PERMANENT SALARY AVERAGE

Data Warehousing

Data Engineering

Data Architecture

Database Admin.


Data Governance

Big Data



Web Analytics

Data Planner

Campaign Analyst

Market Research

Pricing Analyst

Insight Analyst

Modelling Analyst

Commercial Analyst

Data Scientist






42.0 0 0 €

4 0.0 0 0 €

52.0 0 0 €

4 0.0 0 0 €

4 3.0 0 0 €

3 4.9 6 4€

5 0.0 0 0 €

4 0.0 0 0 €

4 3.0 0 0 €

4 0.0 0 0 €

63.0 0 0 €

63.0 0 0 €

6 6.0 0 0 €

57.0 0 0 €

62.0 0 0 €

5 5.0 0 0 €

70.0 0 0 €

51 .0 0 0 €

5 4.0 0 0 €

51 .0 0 0 €

78.0 0 0 €

8 4.0 0 0 €

83.0 0 0 €

76.0 0 0 €

75.0 0 0 €

73.0 0 0 €

83.0 0 0 €

6 5.0 0 0 €

67.0 0 0 €

6 5.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

9 8.0 0 0 €

9 0.0 0 0 €

1 0 5.0 0 0 €

9 0.0 0 0 €

1 0 0.0 0 0 €

88.0 0 0 €

9 1 .0 0 0 €

88.0 0 0 €





42.70 0 €

4 8.8 0 0 €

4 8.8 0 0 €

4 8.8 0 0 €

51 . 20 0 €

4 8.0 0 0 €

4 5.1 0 0 €

5 4.9 0 0 €

4 8.8 0 0 €

61 .0 0 0 €

61 .0 0 0 €

5 8.60 0 €

69.5 0 0 €

67.1 0 0 €

73. 20 0 €

79.3 0 0 €

67.1 0 0 €

73. 20 0 €

73. 20 0 €

70.8 0 0 €

79.3 0 0 €

8 5.4 0 0 €

8 5.4 0 0 €

1 09.8 0 0 €

97.60 0 €

1 0 0.70 0 €

1 0 2.5 0 0 €

1 0 6.1 0 0 €

1 09.8 0 0 €

11 5.9 0 0 €

11 5.9 0 0 €

1 22.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

germany / düsseldorfANNUAL PERMANENT SALARY AVERAGE

Data Warehousing

Data Engineering

Data Architecture

Database Admin.


Data Governance

Big Data



Web Analytics

Data Planner

Campaign Analyst

Market Research

Pricing Analyst

Insight Analyst

Modelling Analyst

Commercial Analyst

Data Scientist






4 3.0 0 0 €

47.0 0 0 €

53.0 0 0 €

4 0.0 0 0 €

4 4.0 0 0 €

4 0.0 0 0 €

5 0.0 0 0 €

4 3.0 0 0 €

4 5.0 0 0 €

42.0 0 0 €

6 4.0 0 0 €

6 5.0 0 0 €

6 8.0 0 0 €

5 8.0 0 0 €

6 4.0 0 0 €

5 8.0 0 0 €

70.0 0 0 €

5 4.0 0 0 €

5 8.0 0 0 €

5 5.0 0 0 €

78.0 0 0 €

8 5.0 0 0 €

8 5.0 0 0 €

75.0 0 0 €

75.0 0 0 €

74.0 0 0 €

8 5.0 0 0 €

6 8.0 0 0 €

70.0 0 0 €

6 8.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

9 0.0 0 0 €

1 0 5.0 0 0 €

9 0.0 0 0 €

1 0 3.0 0 0 €

9 2.0 0 0 €

9 5.0 0 0 €

9 3.0 0 0 €





39. 20 0 €

4 4.8 0 0 €

4 4.8 0 0 €

4 4.8 0 0 €

47.0 0 0 €

4 4.8 0 0 €

41 .4 0 0 €

5 0.4 0 0 €

4 4.8 0 0 €

5 6.0 0 0 €

5 6.0 0 0 €

53.8 0 0 €

63.8 0 0 €

61 .60 0 €

67. 20 0 €

72.8 0 0 €

61 .60 0 €

67. 20 0 €

67. 20 0 €

6 5.0 0 0 €

72.8 0 0 €

78.4 0 0 €

78.4 0 0 €

1 0 0.8 0 0 €

89.60 0 €

9 5.0 0 0 €

9 4.1 0 0 €

97.4 0 0 €

1 0 0.8 0 0 €

1 0 6.4 0 0 €

1 0 6.4 0 0 €

11 2.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

germany / hamburgANNUAL PERMANENT SALARY AVERAGE

Data Warehousing

Data Engineering

Data Architecture

Database Admin.


Data Governance

Big Data



Web Analytics

Data Planner

Campaign Analyst

Market Research

Pricing Analyst

Insight Analyst

Modelling Analyst

Commercial Analyst

Data Scientist






4 6.0 0 0 €

4 8.0 0 0 €

5 5.0 0 0 €

4 5.0 0 0 €

47.0 0 0 €

4 0.0 0 0 €

5 5.0 0 0 €

4 5.0 0 0 €

47.0 0 0 €

4 5.0 0 0 €

6 6.0 0 0 €

70.0 0 0 €

72.0 0 0 €

60.0 0 0 €

6 8.0 0 0 €

60.0 0 0 €

75.0 0 0 €

5 8.0 0 0 €

60.0 0 0 €

5 8.0 0 0 €

8 5.0 0 0 €

88.0 0 0 €

9 0.0 0 0 €

78.0 0 0 €

8 5.0 0 0 €

78.0 0 0 €

9 0.0 0 0 €

70.0 0 0 €

75.0 0 0 €

70.0 0 0 €

1 0 5.0 0 0 €

1 0 5.0 0 0 €

1 0 5.0 0 0 €

9 0.0 0 0 €

1 07.0 0 0 €

9 4.0 0 0 €

1 0 5.0 0 0 €

9 5.0 0 0 €

9 8.0 0 0 €

9 5.0 0 0 €





4 6.9 0 0 €

53.0 0 0 €

53.0 0 0 €

53.60 0 €

5 6.3 0 0 €

53.60 0 €

49.60 0 €

5 5.4 0 0 €

53.60 0 €

67.0 0 0 €

67.0 0 0 €

6 4.0 0 0 €

76.4 0 0 €

74.0 0 0 €

8 0.4 0 0 €

81 .60 0 €

73.70 0 €

8 0.4 0 0 €

8 0.0 0 0 €

77.0 0 0 €

87.0 0 0 €

9 4.0 0 0 €

9 4.0 0 0 €

11 0.70 0 €

1 07.0 0 0 €

114.0 0 0 €

11 2.60 0 €

11 6.60 0 €

1 20.60 0 €

1 27.3 0 0 €

1 27.3 0 0 €

1 28.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

germany / munichANNUAL PERMANENT SALARY AVERAGE

Data Warehousing

Data Engineering

Data Architecture

Database Admin.


Data Governance

Big Data



Web Analytics

Data Planner

Campaign Analyst

Market Research

Pricing Analyst

Insight Analyst

Modelling Analyst

Commercial Analyst

Data Scientist


OSLO

MALMO

GOTHENBURG

STOCKHOLM

COPENHAGEN


nordics

With that said, the Nordic market is not quite as advanced in its use of data in comparison to other markets such as the USA or the UK.

One thing is for sure though—with more companies and skilled analysts in this technology-driven market such as the Nordics, it won’t take long until it has caught up.

Analysts in Norway are paid on average 20% more than their counterparts in Sweden. Despite the difference in population and demographic, demand is highest in Norway, which has had a knock-on effect on the salaries that are on offer compared to its neighbour Sweden.

The demands in the Nordics for skilled, analytical staff is increasing at a fast rate. Many companies are becoming aware that analytical and digital competencies are core for a successful business and are taking action to get these skills in-house.


data & technologySALARY GUIDE 2016 - NORDICS - PAGE 17

OUR CONSULTANT’S THOUGHTS: “Big Data may be a fashionable term, it is still the future and something companies need to prepare themselves for.” - Alex Hutchings

This is not just because the required skills are niche, but also due to the immaturity of the market, leading to many businesses being unsure about which skills their business needs in order to get the most out of their company data.

With everyone talking about Big Data in the Nordics, data and technology are booming. Although there are a lot of opportunities for Big Data analysts, there are also bigger challenges for companies to find the right skills.


https://uk.linkedin.com/in/janos-bihari-andersson-7a344a99/en

https://uk.linkedin.com/in/alexhutchings

marketing & insightSALARY GUIDE 2016 - NORDICS - PAGE 18

OUR CONSULTANT’S THOUGHTS: “More flexible tools such as R will create limitless possibilities.” - Sabrina Vidal Bjørnstad

Although compared to the UK, where the use of SAS is dropping, in the Nordics, there is still a reliance on the tool.

There may need to be a similar turn (as in the UK) towards open source tools such as R, which is more flexible and gives more analysts freedom to play with data, in comparison to “drag and drop” SAS.

Marketing and Insight is one of the fastest growing fields of advanced analytical in the Nordics.


https://uk.linkedin.com/in/sabrina-vidal-bjørnstad-67b654b2

https://uk.linkedin.com/in/sabrina-vidal-bjørnstad-67b654b2


digital analyticsSALARY GUIDE 2016 - NORDICS - PAGE 19

OUR CONSULTANT’S THOUGHTS: “With the need for web analysts growing, the market is going to grow in Norway, which will lead to an increase in salaries in neighbouring countries.”- Janos Andersson

Salaries reflect the financial strength of the individual countries as well as the need for web analysts, with Norwegian salaries being approximately 20% higher than Swedish. Salaries in Denmark, however are around 5% higher than those in Norway.

The main tools still used are Google Analytics in Sweden and Norway, with Denmark flying the flag for Adobe. And employers too are divided into large traditional companies and banks, IT consultancies, and E-commerce businesses with a high level of data transactions.

Digital Analytics in the Nordics is mainly concentrated in Copenhagen and Stockholm, although Oslo and Gothenburg are on the way up in popularity.




data scienceSALARY GUIDE 2016 - NORDICS - PAGE 20

OUR CONSULTANT’S THOUGHTS: “The Data Scientist today needs to not only know the technology, but also the commercial aspect of the business.”- Janos Andersson

This has pushed up salaries and demand across the Nordics, shifting people’s views on relocation, as candidates are becoming more open to relocation between the main Scandinavian cities: Stockholm, Oslo, and Copenhagen.

Candidates are more interested in the datasets, tools, and company position than where they are based.

Companies have picked up on this and we are seeing very competitive relocation packages on offer.

As “Data Scientist” is one of the most sought-after titles globally, many companies are looking for the same profiles.






Annual Base Salary -NOK [Oslo]

Annual Base Salary - NOK [Oslo]


Big Data

Data Warehousing

Web Analytics


Implementation

N O K 60 0,0 0 0

N O K 60 0,0 0 0

N O K 60 0,0 0 0

N O K 5 0 4,0 0 0

N O K 4 8 0,0 0 0

N O K 4 8 0,0 0 0

N O K 8 4 0.0 0 0

N O K 78 0,0 0 0

N O K 78 0,0 0 0

N O K 624,0 0 0

N O K 624,0 0 0

N O K 6 60,0 0 0

N O K 1 0 20,0 0 0

N O K 9 60,0 0 0

N O K 9 60,0 0 0

N O K 9 0 0.0 0 0

N O K 8 4 0,0 0 0

N O K 9 60,0 0 0

N O K 1 , 20 0,0 0 0

N O K 1 ,320,0 0 0

N O K 1 ,320,0 0 0

N O K 1 , 20 0,0 0 0

N O K 1 ,0 8 0,0 0 0

N O K 1 , 20 0,0 0 0

DIGITAL ANALYTICS

DATA & TECHNOLOGY





Modelling Analyst

Campaign Analyst

Insight Analyst

Market Research

Data Scientist

N O K 5 4 0,0 0 0

N O K 4 89,60 0

N O K 528,0 0 0

N O K 475, 20 0

N O K 5 4 0,0 0 0

N O K 6 4 8,0 0 0

N O K 576,0 0 0

N O K 619, 20 0

N O K 53 4,0 0 0

N O K 6 60,0 0 0

N O K 79 2,0 0 0

N O K 6 4 8,0 0 0

N O K 720,0 0 0

N O K 720,0 0 0

N O K 78 0,0 0 0

N O K 1 ,0 8 0,0 0 0

N O K 79 20,0 0 0

N O K 1 ,0 20,0 0 0

N O K 8 4 0,0 0 0

N O K 1 ,320,0 0 0

DATA SCIENCE

MARKETING & INSIGHT

norway / osloANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary -DKK [Copenhagen]

Annual Base Salary -DKK [Copenhagen]


Big Data

Data Warehousing

Web Analytics


Implementation

D K K 625,0 0 0

D K K 625,0 0 0

D K K 625,0 0 0

D K K 525,0 0 0

D K K 5 0 0,0 0 0

D K K 5 0 0,0 0 0

D K K 875,0 0 0

D K K 81 2,0 0 0

D K K 81 2,0 0 0

D K K 6 5 0,0 0 0

D K K 6 5 0,0 0 0

D K K 6 87,5 0 0

D K K 1 ,0 62,5 0 0

D K K 1 ,0 0,0 0 0

D K K 1 ,0 0,0 0 0

D K K 9 37,5 0 0

D K K 875,0 0 0

D K K 1 ,0 0 0,0 0 0

D K K 1 , 25 0,0 0 0

D K K 1 ,375,0 0 0

D K K 1 ,375,0 0 0

D K K 1 , 25 0,0 0 0

D K K 1 ,1 25,0 0 0

D K K 1 , 25 0,0 0 0



Annual Base Salary - DKK [Copenhagen]

Annual Base Salary - DKK [Copenhagen]

Modelling Analyst

Campaign Analyst

Insight Analyst

Market Research

Data Scientist

D K K 5 62,5 0 0

D K K 51 0,0 0 0

D K K 5 5 0,0 0 0

D K K 49 5,0 0 0

D K K 5 62,5 0 0

D K K 675,0 0 0

D K K 60 0,0 0 0

D K K 6 4 5,4 0 0

D K K 5 5 6, 25 0

D K K 6 87,5 0 0

D K K 825,0 0 0

D K K 675,0 0 0

D K K 75 0,0 0 0

D K K 75 0,0 0 0

D K K 81 2,5 0 0

D K K 1 ,1 25,0 0 0

D K K 825,0 0 0

D K K 1 ,0 62,5 0 0

D K K 875,0 0 0

D K K 1 ,375,0 0 0

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

denmark / copenhagenANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary - S E K [Stockholm]



Big Data

Data Warehousing

Web Analytics


Implementation

S E K 5 0 0,0 0 0

S E K 5 0 0,0 0 0

S E K 5 0 0,0 0 0

S E K 420,0 0 0

S E K 4 0 0,0 0 0

S E K 4 0 0,0 0 0

S E K 70 0,0 0 0

S E K 6 5 0,0 0 0

S E K 6 5 0,0 0 0

S E K 520,0 0 0

S E K 520,0 0 0

S E K 5 5 0,0 0 0

S E K 8 5 0,0 0 0

S E K 8 0 0,0 0 0

S E K 8 0 0,0 0 0

S E K 75 0,0 0 0

S E K 70 0,0 0 0

S E K 8 0 0,0 0 0

S E K 1 ,0 0 0,0 0 0

S E K 1 ,1 0 0,0 0 0

S E K 1 ,1 0 0,0 0 0

S E K 1 ,0 0 0,0 0 0

S E K 9 0 0,0 0 0

S E K 1 ,0 0 0,0 0 0





Modelling Analyst

Campaign Analyst

Insight Analyst

Market Research

Data Scientist

S E K 4 5 0,0 0 0

S E K 4 0 8,0 0 0

S E K 4 4 0,0 0 0

S E K 39 6,0 0 0

S E K 4 5 0,0 0 0

S E K 5 4 0,0 0 0

S E K 4 8 0,0 0 0

S E K 51 6,0 0 0

S E K 4 4 5,0 0 0

S E K 5 5 0,0 0 0

S E K 6 60,0 0 0

S E K 5 4 0,0 0 0

S E K 60 0,0 0 0

S E K 60 0,0 0 0

S E K 6 5 0,0 0 0

S E K 9 0 0,0 0 0

S E K 6 60,0 0 0

S E K 8 5 0,0 0 0

S E K 70 0,0 0 0

S E K 1 ,1 0 0,0 0 0

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

sweden / stockholmANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary - S E K [Malmö]

Annual Base Salary -S E K [Malmö]


Big Data

Data Warehousing

Web Analytics


Implementation

S E K 475,0 0 0

S E K 475,0 0 0

S E K 475,0 0 0

S E K 39 9,0 0 0

S E K 3 8 0,0 0 0

S E K 3 8 0,0 0 0

S E K 6 6 5.0 0 0

S E K 617,5 0 0

S E K 617,5 0 0

S E K 49 4,0 0 0

S E K 49 4,0 0 0

S E K 522,5 0 0

S E K 8 07,5 0 0

S E K 760,0 0 0

S E K 760,0 0 0

S E K 71 2,5 0 0

S E K 6 6 5,0 0 0

S E K 760,0 0 0

S E K 9 5 0,0 0 0

S E K 1 ,0 4 5,0 0 0

S E K 1 ,0 4 5,0 0 0

S E K 9 5 0,0 0 0

S E K 8 5 5,0 0 0

S E K 9 5 0,0 0 0





Modelling Analyst

Campaign Analyst

Insight Analyst

Market Research

Data Scientist

S E K 427,5 0 0

S E K 3 87,60 0

S E K 418,0 0 0

S E K 376, 20 0

S E K 427,5 0 0

S E K 513,0 0 0

S E K 4 5 6,0 0 0

S E K 49 0, 20 0

S E K 422,75 0

S E K 522,5 0 0

S E K 627,0 0 0

S E K 513,0 0 0

S E K 570,0 0 0

S E K 570,0 0 0

S E K 617,5 0 0

S E K 8 5 5,0 0 0

S E K 627,0 0 0

S E K 8 07,5 0 0

S E K 6 6 5,0 0 0

S E K 1 ,0 4 5,0 0 0

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

sweden / malmöANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary - S E K [Gothenburg]

Annual Base Salary -S E K [Gothenburg]


Big Data

Data Warehousing

Web Analytics


Implementation

S E K 4 5 0,0 0 0

S E K 4 5 0,0 0 0

S E K 4 5 0,0 0 0

S E K 378,0 0 0

S E K 3 60,0 0 0

S E K 3 60,0 0 0

S E K 63 0,0 0 0

S E K 5 8 5,0 0 0

S E K 5 8 5,0 0 0

S E K 4 6 8,0 0 0

S E K 4 6 8,0 0 0

S E K 49 5.0 0 0

S E K 76 5,0 0 0

S E K 720,0 0 0

S E K 720,0 0 0

S E K 675,0 0 0

S E K 63 0,0 0 0

S E K 720,0 0 0

S E K 9 0 0,0 0 0

S E K 9 9 0,0 0 0

S E K 9 9 0,0 0 0

S E K 9 0 0,0 0 0

S E K 81 0,0 0 0

S E K 9 0 0,0 0 0





Modelling Analyst

Campaign Analyst

Insight Analyst

Market Research

Data Scientist

S E K 4 0 5,0 0 0

S E K 3 67, 20 0

S E K 39 6,0 0 0

S E K 3 5 6,4 0 0

S E K 4 0 5,0 0 0

S E K 4 8 6,0 0 0

S E K 4 32,0 0 0

S E K 4 6 4,4 0 0

S E K 4 0 0,5 0 0

S E K 49 5,0 0 0

S E K 59 4,0 0 0

S E K 4 8 6,0 0 0

S E K 5 4 0,0 0 0

S E K 5 4 0,0 0 0

S E K 5 8 5,0 0 0

S E K 81 0,0 0 0

S E K 59 4,0 0 0

S E K 76 5,0 0 0

S E K 63 0,0 0 0

S E K 9 9 0,0 0 0

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

sweden / gothenburgANNUAL PERMANENT SALARY AVERAGE


GIBRALTAR

MALTA

malta and gibraltar

Both used to be associated with large customer call centres for the iGaming industry. However, these regions are now home to some of the most talented and largest Data and Analytics teams in Europe.

Many of whom are pushing the boundaries in data and analytics, and now competitively offer talented professionals the chance to develop and improve their specialist knowledge.

Who wouldn’t be interested in working in a market that betters your skills and also offers 300 days a year of sunshine?

Both regions now represent genuine career opportunities for Data and Analytics professionals who are looking for a different pace of life.

SALARY GUIDE 2016 - MALTA & GIBRALTAR - PAGE 26


data & technology

OUR CONSULTANT’S THOUGHTS: “Big Data and Data Science experience still command the highest salaries in these regions.” - Alex Hutchings

As gaming companies rely heavily on real-time data to make informed decisions, such as adjusting the odds of a major sporting event through to targeted marketing for relapsed members, tools such as Hadoop help process multiple transactions and handle virtually limitless concurrent tasks or jobs.

All the firms we work with are heavy SQL environments, so there is still a need for hands-on BI developers with strong SSIS and SSRS skills to build out new functionality in those data warehouses.

They do, however, need to have strong reporting skills and ideally some exposure to visualisation tools such as Tableau.


There has been a concentrated push towards Big Data tools over the past 12 months for some of the larger firms in these locations.





marketing & insight


OUR CONSULTANT’S THOUGHTS: “Data visualisation tools are becoming more and more attractive for companies.” - Aaron Smith

Analysts at all levels need SQL. However, candidates that come with some knowledge of data visualisation tools have many companies interested in them.

Some fantastic projects are happening in Online Gaming, including personalisation for each time you log in to your account, predictive modelling for business outcomes, and building the perfect games based on customer data.

Relocation has become extremely popular with people looking for a slower pace of life, with amazing career opportunities, professional development and competitive salaries.

A huge number of Insight roles have been newly created within these regions. Companies are growing from strength to strength and are heavily investing into building bigger teams to attempt to tackle the huge amount of data that is available to them.


https://uk.linkedin.com/in/aaron-smith-2bb838ba


digital analyticsSALARY GUIDE 2016 - MALTA & GIBRALTAR - PAGE 29

OUR CONSULTANT’S THOUGHTS: “We have seen strong investment in Digital Analytics tools by many companies in this area.” - Aaron Smith

The most popular and sought-after skillsets have been in Conversion Rate Optimisation due to Web Analysts being focused on analysing the customer journey and how they can make it as simple as possible for their customers.

Our clients in this area are innovative and make informed decisions largely based on the dashboards and presentations that their digital analysts produce, though we have seen slightly less tagging and implementation roles.

Over the last 12 months as a business, we have recruited for a number of Digital Analytics positions in both Malta and Gibraltar.




data scienceSALARY GUIDE 2016 - MALTA & GIBRALTAR - PAGE 30

OUR CONSULTANT’S THOUGHTS: “There is a drive by all iGaming firms to utilise open source tools in Data Science (Python and R).” - Alex Hutchings

As companies strive to build the “perfect” digital experience and take precious market share from the competition, they are turning to PhD-educated Data Scientists to build advanced models that can use data to drive new product development.

We are also seeing Data Science teams supporting marketing teams of major firms. They monitor and report on customer behaviour data, which is then passed to marketing and retention teams who can target those players with new promotions and offers in “real time”.

Due to the size of these firms, we are seeing Data Scientists working across multiple areas including Product, Marketing, Finance, and Business Intelligence.

This is the newest and most sought-after skillset on the islands.




ROLE Junior Mid Level Senior


Annual Base Salary - £ GBP [ Gibraltar]


Campaign Analyst

Insight Analyst

Analyst

Conversion Rate Optimisation

Web Analytics




Annual Base Salary - £ GBP Gibraltar]


Data Warehousing

Data Engineering

Big Data

Data Scientist £4 5.0 0 0 £ 60.0 0 0 £ 9 0.0 0 0

£3 0.0 0 0

£3 5.0 0 0

£3 5.0 0 0

£3 5.0 0 0

£3 0.0 0 0

£3 0.0 0 0

£3 6.0 0 0

£3 0.0 0 0

£3 0.0 0 0

£4 5.0 0 0

£4 0.0 0 0

£4 5.0 0 0

£ 5 5.0 0 0

£4 5.0 0 0

£42.0 0 0

£4 5.0 0 0

£4 0.0 0 0

£4 0.0 0 0

£ 60.0 0 0

£ 60.0 0 0

£ 6 5.0 0 0

£75.0 0 0

£ 5 5.0 0 0

£ 60.0 0 0

£ 5 5.0 0 0

£ 5 0.0 0 0

£ 5 5.0 0 0

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

gibraltar ANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary - € EUR [Malta]






4 0.0 0 0 € 6 5.0 0 0 € 8 0.0 0 0 €

3 0.0 0 0 €

3 0.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

3 0.0 0 0 €

3 0.0 0 0 €

3 5.0 0 0 €

3 0.0 0 0 €

3 5.0 0 0 €

4 0.0 0 0 €

4 5.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

42.0 0 0 €

42.0 0 0 €

42.0 0 0 €

4 0.0 0 0 €

42.5 0 0 €

5 5.0 0 0 €

5 5.0 0 0 €

60.0 0 0 €

70.0 0 0 €

5 0.0 0 0 €

5 5.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

5 5.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

maltaANNUAL PERMANENT SALARY AVERAGE

Campaign Analyst

Insight Analyst

Analyst

Conversion Rate Optimisation

Web Analytics


Data Warehousing

Data Engineering

Big Data

Data Scientist


AMSTERDAM

BRUSSELS

PARIS

france & benelux

There is a clear distinction between internal employees and external consultants. Start-ups are keen to recruit those talents internally, while bigger and more established companies tend to rely on consultancies. We don’t fail to notice the Big 4 consultancies are now major players in the Data and Analytics scene across these regions.

As digital analytics is moving from the web to mobile apps, experience with such apps and event-based tracking is becoming more and more important.

Also, we see a transition to Data Science happening. While most companies still use out-the-box analytics solutions from the big vendors, the first movers are already building their analytics solutions in-house. Some understanding of database management, programming and statistical modelling will be the differentiators between traditional web analysts and ambitious data scientists.

It is an exciting time to get into Data and Analytics in France and Benelux. Following the example of mature markets such as the UK and the USA, many companies are investing to enhance their performance through the use of data.

SALARY GUIDE 2016 - FRANCE & BENELUX - PAGE 33


SALARY GUIDE 2016 - FRANCE & BENELUX - PAGE 34

data & technology

OUR CONSULTANT’S THOUGHTS: “Big Data Engineers are the new Data Engineers Knowledge in the Spark framework is highly demanded.” - Wesley Taupin

Candidates in this space are excited by the opportunity to learn new tools, get exposure to cutting edge technologies, and the chance to work with large datasets.

The real challenge facing these regions is finding experienced technicians to support the growing need for data and Big Data analysts.

Over the coming years, this trend should shift with the creation of new academic curriculums dedicated to data and technology, helping to move the market on an upward trajectory.

Data and Technology profiles are highly sought-after across France and Benelux. We have seen an increase in demand for specialist skillsets, which has increased salaries across the regions.


https://uk.linkedin.com/in/wesleytaupin


marketing & insightSALARY GUIDE 2016 - FRANCE & BENELUX - PAGE 35

OUR CONSULTANT’S THOUGHTS: “An interesting time for this industry and there is a lot of crossover with the Data Science teams.” - Wesley Taupin

This has been replaced with R, which analysts find more interesting to use for reporting.

Lines are becoming blurred and Data Analysts are also called Data Scientists, with a large focus on Machine Learning.

France also has a high number of CRM Campaign and Product Managers. A slight difference here to any other countries is that the large focus is on email marketing. Technologies and tools used are marketing leading and Adobe is often the tool of choice.

Marketing and Insight looks similar to the marketplace in the UK at the moment. We have seen a gradual reduction in candidates using SAS in their roles.




digital analyticsSALARY GUIDE 2016 - FRANCE & BENELUX - PAGE 36

OUR CONSULTANT’S THOUGHTS: “Companies are looking for additional skills such as SQL, R, or BIME.” - Aaron Smith

France also has a number of its own tools (AT Internet, BIME) that are also widely used.

Traditionally, an analyst would have to be strong in Google Analytics, AT Internet, or Adobe Analytics. We have seen a rise in demand for analysts to be proficient in SQL, R, Tableau/BIME, and Python. Companies are looking to build and develop the skillsets of their digital analysts.

It’s an exciting time to be in involved with Digital Analytics in France. There has been a creation of a huge number of agencies, focusing on Digital Analytics, who work in tandem with in-house teams to improve the way companies interact with their customers.




data scienceSALARY GUIDE 2016 - FRANCE & BENELUX - PAGE 37

OUR CONSULTANT’S THOUGHTS: “The most sought-after programming language in Data Science is Python.” - Wesley Taupin

Combining complex mathematical and statistical models, IT coding and programming skills, as well as developed business acumen, Data Science has become one of the most popular recruiting fields in Data and Analytics within France and Benelux.

The rise of academic curriculums dedicated to Data Science has seen a rise in the number of junior data scientist profiles, while it is still tough to find more experienced Data Scientists. This has increased salaries at the higher levels.

In the France-Benelux area, companies are eager to make their data "talk" because they now understand the commercial value and profitable insight that it brings!






Annual Base Salary - € EUR [Netherlands - Amsterdam]


3 0.0 0 0 €

3 5.0 0 0 €

3 5.0 0 0 €

3 6.0 0 0 €

37.0 0 0 €

4 0.0 0 0 €

3 5.0 0 0 €

3 5.0 0 0 €

4 0.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

60.0 0 0 €

5 0.0 0 0 €

4 5.0 0 0 €

4 5.0 0 0 €

60.0 0 0 €

9 0.0 0 0 €

75.0 0 0 €

8 5.0 0 0 €

87.0 0 0 €

8 0.0 0 0 €

5 5.0 0 0 €

5 5.0 0 0 €

8 0.0 0 0 €

1 0 0.0 0 0 €

9 0.0 0 0 €

1 0 0.0 0 0 €

1 20.0 0 0 €

1 0 0.0 0 0 €

8 0.0 0 0 €

8 0.0 0 0 €





3 0.0 0 0 €

3 0.0 0 0 €

3 5.0 0 0 €

3 0.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

4 5.0 0 0 €

4 0.0 0 0 €

6 5.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

5 5.0 0 0 €

5 0.0 0 0 €

8 5.0 0 0 €

70.0 0 0 €

70.0 0 0 €

75.0 0 0 €

75.0 0 0 €

11 0.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

netherlands / amsterdam


Data Warehousing

Data Governance / Mgmt

Data Engineering

Big Data

Data Architecture

Web Analytics

Conversion Rate Opt

Campaign Analyst

Commercial Analyst

Insight Analyst

Analyst

Data Scientist

ANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary - € EUR [ Belgium - Brussels]

Annual Base Salary - € EUR [Belgium - Brussels]


Data Warehousing


Data Engineering

Big Data

Data Architecture

Web Analytics

Conversion Rate Opt

3 0.0 0 0 €

3 5.0 0 0 €

3 5.0 0 0 €

3 6.0 0 0 €

37.0 0 0 €

4 0.0 0 0 €

3 5.0 0 0 €

3 5.0 0 0 €

4 0.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

47.0 0 0 €

49.0 0 0 €

5 0.0 0 0 €

4 5.0 0 0 €

4 5.0 0 0 €

60.0 0 0 €

9 0.0 0 0 €

9 0.0 0 0 €

89.0 0 0 €

87.0 0 0 €

9 0.0 0 0 €

5 5.0 0 0 €

5 5.0 0 0 €

8 0.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

70.0 0 0 €

70.0 0 0 €





Campaign Analyst

Commercial Analyst

Insight Analyst

Analyst

Data Scientist

3 0.0 0 0 €

3 0.0 0 0 €

3 5.0 0 0 €

3 0.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

4 0.0 0 0 €

4 5.0 0 0 €

4 0.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

5 0.0 0 0 €

5 5.0 0 0 €

5 0.0 0 0 €

70.0 0 0 €

70.0 0 0 €

70.0 0 0 €

70.0 0 0 €

70.0 0 0 €

9 0.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

belgium / brusselsANNUAL PERMANENT SALARY AVERAGE




Annual Base Salary - € EUR [I le-de-France]


32.0 0 0 €

3 5.0 0 0 €

3 6.0 0 0 €

37.0 0 0 €

4 0.0 0 0 €

3 0.0 0 0 €

3 0,0 0 0 €

4 5.0 0 0 €

47.0 0 0 €

5 5.0 0 0 €

5 5.0 0 0 €

5 6.0 0 0 €

4 5.0 0 0 €

47.0 0 0 €

69.0 0 0 €

70.0 0 0 €

75.0 0 0 €

75.0 0 0 €

78.0 0 0 €

6 5.0 0 0 €

6 6.0 0 0 €

97.0 0 0 €

9 8.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

1 0 0.0 0 0 €

8 5.0 0 0 €

8 5.0 0 0 €





3 0.0 0 0 €

3 0.0 0 0 €

3 0.0 0 0 €

3 0.0 0 0 €

37.0 0 0 €

4 5.0 0 0 €

4 5.0 0 0 €

4 5.0 0 0 €

4 5.0 0 0 €

5 5.0 0 0 €

6 5.0 0 0 €

6 5.0 0 0 €

6 5.0 0 0 €

6 5.0 0 0 €

8 0.0 0 0 €

8 5.0 0 0 €

8 5.0 0 0 €

8 5.0 0 0 €

8 5.0 0 0 €

1 0 2.0 0 0 €

DIGITAL ANALYTICS

DATA & TECHNOLOGY

DATA SCIENCE

MARKETING & INSIGHT

france / paris


Data Warehousing


Data Engineering

Big Data

Data Architecture

Web Analytics

Conversion Rate Opt

Campaign Analyst

Commercial Analyst

Insight Analyst

Analyst

Data Scientist

ANNUAL PERMANENT SALARY AVERAGE


We have seen the market flux and change through the diverse perspectives of a job seeker and hiring company.

Beyond simply being a fulfilment service, we have built a robust international team that is able to continue to support the data and analytics community worldwide.

This legacy, in a year where we celebrate our 10th anniversary will be a starting point and platform for us to continue to stand out as the default supplier for data and analytics professionals.

For further information on our services, or if you have any questions on the content of our 2016 Salary Guide, please contact us.

2016 sees Harnham celebrate 10 years of trading. We have found jobs for thousands of candidates over that time, to become the global leader in data and analytics recruitment.

contactSALARY GUIDE 2016 - PAGE 41


WIMBLEDON, UK

T: +44 208 408 6070 | UKT: +33 49 69 677 33 567 | GermanyT: +44 46-812410345 | NordicsT: +32 9 80 09 06 47 | France/Benelux

E: [email protected]: harnham.com


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