data analytics part 2: what are you going to do with the numbers? · 2014-02-13 · data analytics...

CONFIDENTIAL – DO NOT DISTRIBUTE

Data Analytics Part 2: What are you

Going to do with the numbers?


ABOUT TICKETFLY

Ticketfly is the most innovative and effective ticketing

and digital marketing platform for the live events industry.

.

SELL MORE

TICKETS

STREAMLINE

OPERATIONS

INCREASE

YIELD


Lack of innovation

Siloed technology systems

Lack of marketing tools

Not tapping social graph

Poor understanding of the ticket

buyer

Terrible consumer experience

THE PROBLEM

7 disruptive product launches

First integrated platform

Drives incremental sales

Leverages fan as marketing

channel

Actionable insights and analytics

Personalized experience that

rewards influencers

SOLUTION: TICKETFLY

SALES GROWTH FOR TICKETFLY CLIENTS IS

THE INDUSTRY AVERAGE


TICKETFLY BY THE NUMBERS: 2014

15M

$250M

105 1200

8M

70K

ANNUAL TICKETS

GROSS TICKET SALES

EMPLOYEES

MONTHLY VISITORS TO TICKETFLY SITES

EVENTS

CLIENTS


STRONG RECORD OF INNOVATION


BRIAN ARNONE, SALES

Dir. Client Services, TicketWeb

VP Sales, ENTA Ticketing

BRENT JENKINS, ENGINEERING

Dir. Engineering, Oracle

Dir. Engineering, Siebel Systems

SPENCER GREENE, PRODUCT

VP Product, Juniper Networks

VP Corp Dev, Juniper Networks

VALERIE LECLAIR, OPERATIONS

General Manager, TicketWeb/Ticketmaster

Dir. Operations, TicketWeb

ANDREW DRESKIN, FOUNDER & CEO

Founder, CEO of TicketWeb

First to sell tickets online in 1995

KRISTINA WALLENDER, MARKETING

Mgr. MarCom, Amazon

Sr. Product Manager, Amazon

Ticketing Pros Technology A-Team

Ticketfly is brought to you by the team that first sold

event tickets online and Silicon Valley software veterans.

MANAGEMENT TEAM


FESTIVALS

SPORTS

ARTS & THEATER

RESERVED

GA/CLUBS

ELECTRONIC

MARQUEE CLIENTS


TICKETFLY PLATFORM


Easily and accurately track ticket sales, marketing efforts, and referral data

in real time with a comprehensive suite of analytics tools.

ANALYTICS DASHBOARD


Understand your fans’ social sharing and purchase behavior

and the impact of Ticketfly’s social marketing apps with a real-time report.

SOCIAL DASHBOARD


Fanbase is the first customer analytics suite to enable event promoters

to identify, reward, and mobilize their top customers.

Top Fans: A dynamic list of your top customers

based on attendance, spending, & social

sharing.

Fan Profile: A detailed profile page for each fan,

including rankings, an activity feed, & social

links.

TICKETFLY FANBASE: FIRST CRM FOR LIVE EVENTS


Use Fanbase data to drive more sales, reward top fans,

build loyalty programs, and mobilize influential customers.

Promotion Ideas

Fan of the Week/Month – feature a fan

on social media and give them perks.

Top Fan Contest – Encourage fans to

compete to win Top Fan Status.

Top Fan Email List – Regularly email

special offers to loyal fans.

Other Contest Ideas: Comments,

pictograms, shares, retweets, etc.

Types of Rewards

Access to a VIP area

Early entry, or skip the line privileges

Promo code tickets

Top Fan-only presales

Artist meet-and-greets

Free drink tickets

Venue or talent merchandise

USING FANBASE TO REWARD LOYALTY


Advanced tools and event reports for the most savvy marketers.

REPORTS & ANALYTICS TOOLS


RECENT PRESS HIGHLIGHTS

“Ticketfly is overflowing with data

which you can use to sell more

tickets.

Taking Down Ticketmaster

Ticketfly Raises $22M to Help

Venues Master Ticket Sales Post-

Facebook

Ticketfly Launches Fanbase, an

Analytics Tool for Promoters to

Identify and Reward Their Biggest

Fans

Ticketfly is Gaining Momentum in

the Electronic Dance Music Space

Roxy Theatre Inks Deal with

Ticketfly, Owner Ends 35-Year

Relationship with Ticketmaster

Ticketfly CEO: How Technology is Revolutionizing Live Music

Ticketfly Execs Talk Canadian Growth,

Future Expansion

data analytics part 2: what are you going to do with the numbers? · 2014-02-13 · data analytics...

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