Data analysis for Design ResearchApproaches for modeling the problem/opportunity space

Nik Horn (@niksdeli)

The Research Thing

CONTEXTThe context of generative research

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Structure of a research project

Brief•Project goals•Research objectives

Study design•Participants•Methods

Data collection•Quantitative•Qualitative

Analysis•User needs•Pain points•Requirements

Delivery•Findings •Recommendations

1 - - - 2 - - - 3 - - - 4 - - -

?

Agreed

Emergent

Outputs formats

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Research as a design method

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

http://www.slideshare.net/undpeuropeandcis/iterate-uzbekistan

Other examples

http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

The central role of conceptual models

http://www.flickr.com/photos/rosenfeldmedia/2125040155/

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

APPROACHDriving analysis and synthesis

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Overview

http://www.slideshare.net/steveportigal/well-weve-done-all-this-research-now-what-12990500

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Focus

User

ActivityContext

Desirable Usable Useful

Visual

Interaction

Structure

Content

Proposition

Product Product experienceExperience context

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Process

Analysing implicit relations

• Distillation of:– Goals – Motivations– Barriers

• Creation of:– Affinity maps– Thematic clusters– Axis & 2x2 graphs

Synthesising insights

• Highlighting of:– Issues– Pain points– Opportunities

• Modelling of:– Needs hierarchies– Mental contructs– Product concepts

Surfacing explicit data

• Description of:– Behaviour– Knowledge– Attitudes

• Comparisons by:– Set groups– Shared criteria– Emergent criteria

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Formats

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Impact

Predictive

Prescriptive

Descriptive

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

EXAMPLESPrevious work deliverables

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

User information needs

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Mental model & process

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Engagement framework

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Product structure and attributes

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts

Any questions?

Nik Horn @niksdeli

Nik Horn @niksdeli / The Research Thing / 1.7.2013

Data analysis for Design Research - The importance of conceptual artifacts