darwinism on the web surviving and thriving in a web 2.0...
TRANSCRIPT
Web 2.0 Expo New York11-17-2009
Sören Stamertwitter.com/[email protected]
Darwinism on the WebSurviving and Thriving in a Web 2.0 World
More than 99.5% of all species are
extinct
Massive networking drives
change
Seven consequences
...makes it impossible to
predict, so better stay agile
3. Increasing Transparency
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4. Global Synchronization
...creates opportunities &
crises
...or collectively dumber
...creates a scarcity of attention
1.3 trillion light-years
How deep is the impact?
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10 useful patterns
&how to exploit
them?
1. 2. 3. 4. 5.
Websites evolve:Content is king.Engaging people!
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1. Empower your community & build a tribe
2. Engage in conversations
Emotions connect us
3. Be personal
4. Make your ideas more contagious
Personal resonance counts
5. Use established paradigms
Open & focused wins
6. Open up and do less
Evolution is hard to predict
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7. Let it go
People pay for attention
8. Provide ways to earn attention
The web without websites
9. Enable multiple touchpoints for your services
Making money because of...
10. Find ways to offer a great service for free
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Your Questions
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