dark social - iab italia · “the option to use all this data instantly for mobile user...
TRANSCRIPT
DARK SOCIAL
YOU DON’T KNOW THE HALF OF IT…
A SOCIAL NETWORK TWICE THE SIZE OF FACEBOOK!
EVERY
MINUTEOF THE
DAY
EMAILUSERS SEND204,000,000
MESSAGES
SKYPE USERSCONNECT FOR 23,300 HOURS
APP USERSDOWNLOAD48,000 APPS
PINTRERESTUSERS PIN
3,472 IMAGES
YOUTUBEUSER UPLOAD72 HOURS OF
NEW VIDEO
AMAZONMAKES$83,000
IN ONLINE SALES
TWITTER USERS TWEET
277,000TIMES
FACEBOOKUSERS SHARES2,460,000PIECES OF CONTENT
VINE USERS SHARE8,333 VIDEOS
TINDERUSERS SWIPE416,667 TIMES
INSTAGRAM USERS POST216,000 NEW PHOTOS
WHATSAPP USERS SHARE347,222 PHOTOS
Source: Dailymail.co.uk
LIGHTING UP THE DARK
60%
Sources: Global RadiumOne Dark Social Survey 2014; AddShoppers Survey 2015 (304m internet users & 10,000 global ecommerce websites)
92%of people trust a
recommendation over any other form of advertising
57%of all sharing via
email is people making a recommendation
UNLOCKING THE VALUE OF SHARINGRESEARCH
H O W I T W O R K SData Capturing + Targeting
First-party and proprietary real-
time social sharing data from your site
ShareGraphTM Data Capture tracks the
friends of users sharing your
content
Target users across all channels via our
programmatic media delivery platform
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I N T E G R A T E T H E P O . S T J A V A S C R I P T T A G – F O R F R E E
INTEGRATE IN 10 MINUTES OR LESS
COMPLETELY CUSTOMIZABLE
OPTIMIZED FOR ALL FORMATS
NO COST ANDNO CONTRACT
REACHING NEW HEIGHTS FOR BRITISH AIRWAYS!
HARNESS HANDRAISERS FOR BETTER OUTCOMES
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T R A C K A L L F O R M S O F S H A R I N GPo.st Product Features
Sharing Buttons • Customize the design of your sharing buttons• Choose order, positioning and preferred networks• Lightest JavaScript for faster page load time
Dark Social Shares• Engagement from shares through the URL• Copying & pasting text from your article pages• Providing a linkback after copied text has been shared
“The option to use all this data instantly for mobile user acquisition and re-engagement campaigns makes Connect a ‘strong proposition’ for O2.” Dan Michelson, Innovation & Capability Lead at O2.
M O B I L E F I R S T , C R O S S - D E V I C E A L W A Y S
