daraz.pk (business model)

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Daraz.pk

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Page 1: Daraz.pk (Business Model)

Daraz.pk

Page 2: Daraz.pk (Business Model)

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2

PRESENTED TO: M. KHAWARDaraz.pk

Presented By:Muhammad Ali

KhokharSheraz SaeedMian AneesM.Farooq

Page 3: Daraz.pk (Business Model)

About Website

Industry

e-comm

erceFounded

In20

12 Rocket Internet

Page 4: Daraz.pk (Business Model)

Rocket Internet

Rocket Internet is one of the world's largest e-commerce focused venture capital firms and

startup incubators founded in 2007 by the Samwer brothers.

Page 5: Daraz.pk (Business Model)

Rocket Internet

The founders gained visibility through successful investments in Groupon, eBay, Facebook, Linkedin,

Zynga, etc. The company's business model is to identify successful

internet ventures from other countries (often the United States) and replicate them in predominantly emerging

markets. In 2013.Rocket Internet raised close to $2 billion from investors including Russian billionaire Leonard Blavatnik, Swedish

investment firm Kinnevik, and J.P. Morgan

Page 6: Daraz.pk (Business Model)

Rocket Internet

Rocket Internet operates in more than 50 countries and has more than 75 ventures in

their portfolio such as the e-commerce retail companies.

Page 7: Daraz.pk (Business Model)

Rocket Internet

Rocket Internet In Pakistan, latest projects of Rocket

Internet Daraz.pk Carmudi.pk Foodpanda.pk Kaymu.pk Easy Taxi

Page 8: Daraz.pk (Business Model)
Page 9: Daraz.pk (Business Model)
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Over 9500 Products And 300 Brands

Page 11: Daraz.pk (Business Model)
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Complete AnalysisOf Daraz.pk

Introduction of Daraz:Its is an online retailer that provide high quality branded products that fulfills the fashion need of Men and Women regarding clothing, footwear and accessories.It was founded in 2012It operates through www.Daraz.pkIt is in the industry of Apparel and Fashion.Its company size is between 51-200 employees.Its Contains over 300 Brands.

Page 13: Daraz.pk (Business Model)

Organizational Environment

Specific Environment

• CustomersTo deal with customers they have provided an email address a number for giving further information and for solving customers queries.

• CompetitorsThey compete with other online retailers by offering products of more then 300 brands on their portal and by providing feasible mode of payments.

Page 14: Daraz.pk (Business Model)

Organizational Environment

Specific Environment

• SuppliersDaraz has many suppliers and it maintains good relationship with them so overall they have negligible supplier dependence.

• Public Pressure GroupPublic pressure groups force new designers that offer trendy products.

Page 15: Daraz.pk (Business Model)

Organizational Environment (PEST Analysis)General Environment

• Political There is no such political influence to Daraz.

• EconomicIncome growth affects positively where as inflation negatively.

Page 16: Daraz.pk (Business Model)

Organizational Environment

General Environment

• SocioculturalNowadays there is a high integration of internet in daily life so Daraz utilized this factor by addressing the fashion need of people through their online web portal.

• TechnologicalTechnological Innovation.

Page 17: Daraz.pk (Business Model)

Performance and interface Requirements:

• Hardware• Software• Domain• User Friendly Website Design

Page 18: Daraz.pk (Business Model)

Competitive Advantages:

• Cash on Delivery• Free Shipping• Free 7 Days return

Page 19: Daraz.pk (Business Model)

Business Model:Business to Consumers.

Revenue Model:Earns revenue by selling their products through their website.

Page 20: Daraz.pk (Business Model)

Payment System:

• Cash on Delivery• Debit/Credit Card• Net Banking

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TARGETING

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TARGETING &

Segmentation

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TARGETING &

Segmentation

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MARKET MIX

ProductPricePlacePromotion

Marketing Strategies

Page 25: Daraz.pk (Business Model)

Marketing Strategies

• ProductSells branded product in the category of clothing, footwear, jewelry and accessories of men and women

• PriceIt offers products at affordable prices and also provides discounts.

Page 26: Daraz.pk (Business Model)

Marketing Strategies

• PlaceIt brings products from different manufactures to its online web portal and then delivers directly at the doorstep of customers.

• PromotionIt promotes through advertisement on various websites.

Page 27: Daraz.pk (Business Model)

SWOTAnalysis

Strengths:

• High Security• Feasible modes of payments• Offers Ubiquity to customers• Diverse branded products in clothing

category

Page 28: Daraz.pk (Business Model)

SWOTAnalysis

Weaknesses:

• Low Profit margins• Operates in few categories

Page 29: Daraz.pk (Business Model)

SWOTAnalysis

Opportunities:

• Growing E-commerce sales• Rapid Growth in internet users more

customers

Page 30: Daraz.pk (Business Model)

SWOTAnalysis

Threats:

• Security issue• Increase in online retailers

Page 31: Daraz.pk (Business Model)
Page 32: Daraz.pk (Business Model)

University of Veterinary and Animal Sciences - UVAS

Syed Abdul Qadir Jillani (Out Fall) Road, Lahore - Pakistan

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