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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

A Digital Strategy Integrating Rural

Tourism

DANTE mid-term conference

Torino, 2 October 2013

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Identificación de sectores prioritarios/ Áreas de actividad y dominios tecnolígicos

Integración de mecanismos de evaluación

POLICIES ABOUT ICT AND RURAL TOURISM IN EXTREMAURA

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 3

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Digital Agenda Objective

4

5 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Actual ICT Extremadura situation

Broadband Extension Plan (2004 – 2006) – 315 localities with

Internet connections (100%)

Broadband Plan in Rural Areas (2007)

First Corporative Network (Intranet) for providing services and infrastructure to Public institutions

Optical fiber broadband for supporting Scientific and Technological Network

6 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Telecommunications Strategic Plan (2010 – 2013)

7 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

DIGITAL AGENDA ELABORATION

META INNOVA methodology

Collaborative Science and Knowledge (research resources combined with ICT)

Open access to shared knowledge (databases...)

Open innovation (internal – external resources to generate and transfer innovation)

Mobilising the ICT Coalition for Action on Smart Specialisation

8 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

META INNOVA methodology

Mobilising the ICT Coalition for Action on Smart Specialisation

9 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

ICT and Smart Economic Development International Workshop in Extremadura

(19th April 2002) The Workshop aimed at helping the Region of Extremadura with the implementation of the broadband strategy and development of Internet access in remote areas in line with the European policies and macroregional strategies.

Mobilising the ICT Coalition for Action on Smart Specialisation

10 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

ICT International Workshop

Participants Actors in policy and practice of ICT (FoI)

Public sector policy makers and innovators in sectors like health, education, government,

industry and e-business.

Infrastructure owners, service providers and ISPs (Internet Service Providers), Telecoms and IT industry representatives.

Mobilising the ICT Coalition for Action on Smart Specialisation

11 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

ICT International Workshop

Structure Plenary sessions (international dimension of ICT – local capabilities)

Workshop on challenges and opportunities (offer/demand side)

Workshop on Regional Digital Agenda (what to be on the Agenda for Extremadura, reference 100 actions on the DAE)

Mobilising the ICT Coalition for Action on Smart Specialisation

12 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

ICT International Workshop Conclusions for the offer side

Mobilising the ICT Coalition for Action on Smart Specialisation

Mercado Unico Digital

Interoperabilidad y Normas

Confianza y Seguridad

Internet más rápido Investigación e Innovación

Mejora de las competencias digitales

Tic y desafios sociales

0

20

40

13 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

ICT International Workshop

126 persons participating

Roles:

- Leaders

- Involved

- Consulted

- Informed

Mobilising the ICT Coalition for Action on Smart Specialisation

14 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Collaborative process with actors

- Digital Content Platforms

- Optical Fiber

- E-comerce

- Social media

- Big Data( open data, data mining, grid)

- Cloud computing

- Internet and Safety

- Technological Innovation and entrepreneurs

Mobilising the ICT Coalition for Action on Smart Specialisation

15 This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Collaborative process with actors

Appointment of coordinators for working groups (leader role)

Survey actors involved in each working group (designed and open questions)

Objective: Measures to be adopted

Draft action plan

Mobilising the ICT Coalition for Action on Smart Specialisation

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

TIC VOUCHERS

Productivity Increase with TIC USE

Knowledge exchange SME´s/researchers

E-Commerce Tourist Packs

REGIONAL DIGITAL AGENDA: IMPLICATION ON RURAL TOURISM

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Your logo here

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

ONE

Your logo here

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

ONE

Your logo here

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

ONE

Your logo here

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Identificación de sectores prioritarios/ Áreas de actividad y dominios tecnolígicos

Definición coherente del itinerario y plan de acción

Integración de mecanismos de evaluación

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 22

Your logo here

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

R&D expense in Extremadura

REGIONAL INNOVATION ON TOURISM SYSTEM. MAIN CHALLENGES

Not much multimedia support of Touristc regional destinations

Private funding to R&D

Creation of a Official Touristic Regional Portal

Less TIC use than National average

Comunication TOURIST SECTOR -

GOVERMENT

Growing brain drain

Less TIC specialists than National Average

Connection between technology & knowledge generators and business system

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Tourism as a Smart Specialization of Regional Economy

REGIONAL INNOVATION ON TOURISM SYSTEM. MAIN OPPORTUNITIES

Convergence region in the next budgetary frame 2014-2020

Touristics Mobile applications creation

Education on touristic skills are available

High add value resources in Extremadura

Historic & cultural relationship with Latin America and North Africa:

access to their markets

Rich natural and cultural heritage

A high variety of public institutions pushing promotion of regional tourism