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This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Mid

Term Coneference

New Strategies for linking Tourism and ICT

Ljubljana, 22 – 24th january 2013

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Dante partners

Partner

Provincia di Torino IT

Euromontana UE

University of Create EL

Dec Adm. of Crete EL

FUNDECYT ES

CSI Piemonte IT

CYBERMASSIF FR

InknowCom NL

Bauernhofferien DE

Dev center Litija SL

Univ. of Lubijana SL

Bielsko Biala PL

METROPOLI IT

2

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Focus

1) Information and CommunicationTechnologies

(ICT) as key driver for the tourism sector with

a particular focus to mountain and rural areas

as “fragile” areas facing important challenges

2) Local and regional tourism policies has to

ensure competitiveness and attractiveness: the

ICT can be a strategical element then

importance of ICT dedicated policies

3

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Goals

This requires to create a veritable network

between local and sparse innovative experiences

1)generating a learning/teaching/exchanging

process

2)promoting and showing the benefits and adoption

of ICT tools for improvement of tourism

3)encouraging the adoption of dedicated digital

agenda

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Goals

This requires a NEW POLICY

1) integrated between local european governement

2) integrated into tourism agenda and digital agenda (2 policies/2 “languages” )

3) taking into consideration the interests and needs of mountain and rural areas

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Objectives

• Ensure a better use and integration of ITC agendas into the tourism local policies in remote areas

• Build on the sharing of existing innovative ICT experiences for tourisme development (to create a learning platform)

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Dante will produce3 main outputs

1) Good Practices catalogue and thematic

guidelines

2) Implementations plans (political agendas

ICT+Tourism)

3) “Light pilot” (pilot web platform

assembling functionality og GP)

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Good practices/implementation plans/light pilote

elaboration

will produce

a) ICT tools/services suggestions

b) ICT approaches/political agendas

suggestions

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

3 approaches

• 1) “Front office”: promotion of territories with traditional methods (web site)

• 2) “Back office”: an internal forum of discussion dedicated to touristic operators for exchanging informations, opinions..

• 3) “open discussion” to the “community” – users, citizens and “pro-active tourists (open data, opens sources, social networks, net sentiment

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

The “ICT philosophy” will change the way of

communicate and “have relations” each other

4 KEY WORDS

OPEN: the hierarchy of relationships change: the tourist is active (send pictures, open blog, send touristic informations

to the community), the tourist is also “blog-journalist”

IN (the event): “sensitivity” of the answers to the demand of communication, a different language

CLOSE: a language more “close to emotions”, friendly, shared, in real time, in the event, close to “normal life”

LOW COST

Your logo here

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Policies ICT/tourism first suggestions

• 1) make an easier acces to ICT in rural and Mountain areas: spread the “culture of ICT welcome”: training, professional users, updating informations

• 2) create “smart and inclusive territories” (broadband, infrastructures, open data, open sources, wireless free, free softwares)

• 3) create new system of dialogue for improving the quality of information (certification for giving data and informations/”filter” criteria for receiving data and informations) and the DEMOCRACY of information