Business Model Innovation in the Bridal Fashion Industry

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Questions

• Does business model innovation occur in the bridal fashion industry?

- Sub question: ‘Which types of business model innovation?’

- Can Dansant propose a solution for the challenges of the Bridal fashion industry?

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Business model innovation

• Business model Representation or blueprint of a business Transaction of value/moneybetween company and customer -‘HOW’

• Business model innovatie Restructuring of activities and competences to offer customer valuethat breaks with the industry recipe

• Business model canvas Visualrepresentation of a business model (Alexander Osterwalder) 9

buildingblocks

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Customer Benefit• Access to inaccessible products at desirable pricing (50%

to -70% OFF)

• Wedding shopping everywhere at anytime with no constraints

• Find excellent quality products with competitive prices

• Discover a new way of dress hunting

• Be recognized as a VIP customer and have some privilege

• Be membership of a private club

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Partner Benefit• Better cashflow

• Widen their distribution network

• Acquire new customers

• Maintain and increase their revenue by direct sales channel

• Diversify their distribution strategy by direct positioning

• Have additional revenue thanks to the private online channel

• No revenue and stock loss

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Owner Benefit• Low operating cost

• Large revenue sources (affiliation, commissions, auctions, subscription …)

• Profitable business model even if an economic crisis appeared

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Value Added Services (VAS) • DS Runway-Free try on service

• Local store patners

• 1 Free exchange for size

• 0% APR monthly payment service

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DS Runway

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Order Wedding dress and leave your UK size for try on

Receive your package to your home or workplace.

Try on your wedding dresses and decide what you want to keep

Book a free collection if you don’t want to keep the dress. Or pay on-line for the dress you want to keep

DS Runway• No deposit or card info required (Nothing to lose)

• Deliver to house(Parents house normally),Try on party and book free collection.

• Up to three delivery attempts

• Monday-Sunday delivery available

• Up to 2 working days

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DS Runway

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Local partner stores• Online appointment system

• Available in Conventry, London and Reading

• Boutique experience, affordable price

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1 Free exchange for size• All Adele Laurent Wedding dresses are entitled for a FREE size

exchange.

• You can now enjoy your weight loss.

• 6 Weeks notice time required.

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0%APR Monthly Payment Plan• Buy Now Pay 10 Months Later

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PARTNERS

Designer dress (Adele Laurent,

Benjamin Roberts)

Local Bridal stores

Entertainment industry (events, Disney tickets,

etc...)

Wedding Venues

travel industry (hotels, transportation, etc...

VALUE PROPOSITION

provide customers with High quality products

by (50% - 70%) discounts online

Provide the suppliers with private sales

channel of their over stock inventory without

harming their brand image

Strong brand name, high security

transaction, different products from different

industries on one platform

CUSTOMERS

Online shoppers

Partners (gathering data about their

targeted customers

KEY ACTIVITIES

Its a platform/ network activities

Arranging online sales events

Marketing the products and services on the

website (images, videos, trailers)

Receive products from suppliers (partners) to their warehouses after

closing the event

Deliver products to end-customers

RELATIONSHIPS

Automated services

Communities

KEY RESOURCES

Physical resources

Human resources

Warehouses and logistics system

DISTRIBUTION & ACQUISITION CHANNELS

Dansnat.co.uk(online platform)

Home delivery with minimum charges

Customer service 24 H/D

Prior sales event emails

Customer satisfaction (survey, phone calls,

etc...)

Credit cards purchase method

COST STRUCTURE

Cost driven structure

REVENUE STREAMS / PRICING

Advertisings for partners

Sales (brokerage fees

Dynamic pricing (negotiation) for

suppliers

Product feature dependent for buyers

Dansant Business Strategy

Business Growth

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24% of

sales

Growth drivers

Strength of the designer brands All collections are UK Award winning designers

The leading market position in bridal private sale

Markets with the highest growth: UK

Successfully completed restructuring

the highest growth of 81.0% DS runway programme Free exchange service up 21.2%

Innovative product line Launch of Private sale Consumer base expansion Cooperation with the local partner stores

24% of

sales

Breath Taking Designer Collections

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Thank You

Q&A?

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