Dannon Foodservice NFL Integration

Committed to donating

Taste of the NFL Mission:To address the needs of the hungry and homeless by raising awareness and money through

events surrounding the country’s top chefs and the NFL’s greatest players.

Taste of the NFL Mission:To address the needs of the hungry and homeless by raising awareness and money through

events surrounding the country’s top chefs and the NFL’s greatest players.

KICK HUNGER CHALLENGE® donations

(Sept– Dec)

KICK HUNGER CHALLENGE® donations

(Sept– Dec)

Locally hosted Taste Of The NFL events

Locally hosted Taste Of The NFL events

The Super Bowl Taste Of The NFL –

Party with a Purpose

The Super Bowl Taste Of The NFL –

Party with a Purpose

3 Key Fundraising / Program Elements

Proceeds are donated to Feeding America food banks in the 32 NFL team cities and other select hunger relief organizations.

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Dannon’s NFL Kick Hunger Challenge

Objective: Drive Customer Activation, Consumer Engagement, and Yogurt Growth

Key Message: Do good for your body and your soul! Help Dannon kick hunger.

Reason to Believe: The perfect Promotion with a Cause everyone can support; driving awareness to an important cause while increasing yogurt sales for operators.

The Facts are Overwhelming:

Play your part – eat Dannon Oikos Greek yogurt to fuel your body with protein plus all the goodness of yogurt AND feel good about helping to feed the hungry by participating in Kick Hunger Challenge

Campaign Time Frame: Sept 2015 – February 2016

Hunger exists in every community of our country.

1 in 6 people struggle to get enough to eat.

45.3 million people (15%) were in poverty, including

14.7 million (20%) children under the age of 18.

49.1 million Americans lived in food-insecure households,

including nearly 16 million children.

DANNON® + NFL Kick Hunger Program

Program: Text to donates a meal + automatically get entered in sweeps

Reward: NFL shop gift cards, Game access, Super bowl tickets

Program: Place NFL Kick Hunger kits and activate campaign at accounts

Reward: Gift Cards, Access to Local Taste of the NFL events and Games, Super Bowl Tickets

1M Meals1M Meals

Taste of the NFL Local Events

Local NFL teams

Exciting Taste of the NFL events for local

residents

Local hunger relief

organizations

For Example

Taste of the NFL has local events in cities across the nation…

Culinary Experience: Food & wine eventsElegant sit down dinner

The ultimate goal of the local events is to raise increased awareness and dollars that will help fight hunger in their community through food, fun, and football!

Party: Tailgate party with live music, fund raising activities & games

Access: Meet and greets with NFL players, coaches, and alumni

Ultimate Dallas Cowboys Tailgate Party

Sunday, May 3, 2015 6:00-9:00 PM

Arlington, TX 76011

Oikos inspired recipes driving awareness to AFH chefs

Sampling opportunities for Triple Zero

Event to entertain key foodservice directors

Supporting Merchandise

• Training Material• Micro-site & Supporting Media• Promotion Kit & Assets

– Sell sheets for broker and operator– Refrigerator / screen clings & wobbler– Glass / Cooler cling– Counter Card– Parfait Bar clings– Ready Made Stickers– Student Ambassador Kit– And more….

All creative is FPO