danniella jackson

www.djjjackson/portfolio.com Danniella Jean Joslin-Jackson

Danniella Jean Joslin-Jackson

CONTENTS

2. CV 3.BRANDING4.UMBRO 5.STYLING 8.PR

DANNIELLA JEAN JOSLIN-JACKSON

PORTFOLIO

BRANDING BRIEF

LIBERTY OF LONDON

RAMSEY JACKET

LEGENDS AND SECRETS

Free

20years of age

PICTURE BY KODA KUMI





2005-2009 Waitress and Bar staff, Cranage Hall, Byley Lane, Holmes Chapel, Cheshire, 4 years

2009-2010 Sales Advisor, River Island, Deep Dale Retail, Deep Dale, Preston, 3 months

2010 Sales Advisor, Attitude, Manchester Airport, Manches-ter, 7 months

2010 Sales Advisor, Scotts, Trafford Centre, Manchester, 3 months

2009 Fashion Assistant, Seren-dipity, Holmes Chapel, 1 week

2008 Sales Assistant, Next, Northwich, Cheshire, 2 weeks

EMPLOYMENT HISTORY

WORK EXPERIENCE

EDUCATION

2007 GCSE’s in 9 subjects, Holmes Chapel Comprehensive School, Cheshire

2009 BTECH National DiplomaFashion and clothing, Mid CheshireCollege, London Road, Northwich,Cheshire, 2 YearsMPP

2009 University of Central LancashireBA (Hons) Fashion- Brand Management 3 Years

PERSONAL QUALITIES

* Excellent communicator* Creative* Self motivated* Confident * Honest and Reliable

* Fashion and Promotion* Dance ( including modern, ballet, contempary, freestyle and Jazz* Exercise ( particulary Boxasize, Running,Zumba and Swimming)* Researching

INTERESTS

• Excellent communication skills including the ability to build rapport with a diverse range of people

• Knowledge of a wide variety of fabrics, up to date fashion trends and clothing styles and skilled in co-

ordinating clothes

• Knowledge of garment construction with good sewing and pattern making skills

• Sales experience including customer service, cash handling and operating cash registers

• Food and drink service skills with a good knowledge of food health and safety

• Strong creative skills demonstrated through designing clothing and accessories and dance performances

• Excellent planning and organisational skills demonstrated through meeting tight deadlines under pressure

• Computer l iterate with t he a bility t o use Microsoft Office, Computer A ided D esign, I nternet E xplorer,

Illustrator, Photoshop and Email.

Knowledge of high quality brands; Cartier, Hugo Boss, Tommy Hilfiger, Tag, Omega, Mont Blanc, Bvlgari,

Links of London, Superdry and Diesel

Please feel free to contact the following people:

Claire Webster - Former Manager

Cranage Hall

Byley Lane, Cranage

Cheshire

Phone: 01477536666

Nicky Kettlewell - Former Tutor

Mid Cheshire College

London Road Campus, London Road,

Northwich, Cheshire

Email; [email protected]

.




Danniella Jean Joslin-JacksonInternational Brief International Brief

I got all my Inspiration for this brief from the culture of china as this is the cunture I choose. I founf this really in-teresting how colours had such a strong meaning in this country

The aims o f this b rief were t o increase knowledge of upcoming graphic

trends, to understand/apply the importance o f brand guidelines and to

increase and develop a professional standard of finish ready for industry.

In this brief i had to select two brands and create a logo for them and

aim it at a target market in one of the following countries; Brazil, Russia,

India and China.

INSPIRATION

THE BRIEF

eurostar

REDGOLD

SHOPPERS STOP

STRUCTURE

牛仔喬斯林傑克遜

CHINA

JEWLERY

歐

洲之星進出

口

歐

洲之星進出

口

SHOPPERS STOP

SHOPPERS STOP

eurostar

THE FLOWER ON THIS DESIGN HAS COME FROM THE BLOSSOM TREE THIS WAS MY MOST IN-

SPIRATIONAL RESEARCH. I HAVE KEPT THE FONT SIMPLE SO IT IS TARGETED AT A SELECTION OF

PEOPLE

THIS LOGO IS RED AS THIS IS THE MOST

POSITIVE COLOUR IN CHINA. THE TREE IS

GOLD TO SIGNFY THE JEWLLERY AND THE WRITTING IS TRADI-

TIONAL CHINESE





UMBRO UMBRO

RAMSEY JACKET

<<The objective of this breif was to recreate the signiture Umbro Ramsey Jacket. Three themes were given; Classic, Modern and Future.I choose to use Future as i felt the research was easiest for me to find and i found this theme more interesting than the others.

My final design was Choosen for running as i thought this was most appropriate for a sports company. I created a questionaire to understand the customer abit more. I then took this questionaire and used the information to design the jacket. The customers oppinion was vital as the jacket would cost alot of money so if it was of any use they wouldnt sell.

On the sleeve there is an Mp3 player that has an SD card to transfer the music easily, this is then attached to the headphones that are intergrated in the neck of the jacket, they can be clipped off if the customer wanted to wear the jacket in the day without the headphones. THE MATERIAL IS BIONC LYCRA THAT PERSPIRES WHEN YOU ARE COLD AND COOLS DOWN WHEN YOU ARE HOT.THE WHITE LINES DOWN THE SIDES ARE REFLECTORS FOR WHEN THE GARMENT IS BEING WORN IN THE NIGHT.

ALSO AVAILABLE IN THESE COLOURS+

<<HEADPHONES

inspiration came from light trends on WGSN and when ques-tioning the customer they said that they were most likely to go running in the dark rather than the day espeacially in the winter.

ENERGY




Danniella Jean Joslin-Jacksonstyling!

This is a styling brief were the theme was “Legends and Secrets

”.

Fairy light, bright , colourful, soft lighting.

The clothes were mainly

inspired by the current trend

at the time of lace with

layers and military boots.

The main focus for this shoot

was how the light pink and

cream dresses and tops were

contrasted with a harsh

leather jacket and

the chunky back boots

THECLOTHES

RIVER ISLAND£140

LOCATIONThe Cocktail Factory

The Cocktail Factory is a bar located in the centre of Preston. The Cocktail is so unique and the decore is contempary and stylish.

CATHERINE HOLSTEIN

styling!

LEGEND AND SECRETS

LEGGINGS- H&M BOOTS- RIVER ISLANDJACKET- VINTAGENECKLACES- PRIMARK

TOP- H&M BAG- MISS SELFRIDGESHOES- PRIMARKFLOWER CLIP- MARKET





LIBERTY OF LONDON LIBERTY OF LONDON

PRESS RELEASE

LOOKBOOK

LIBERTY OF LONDON MENSWEAR 2011

blue regular, thomas, cotton, shirt

£165.00

LIBERTY OF LONDON 2011

LIBERTY OF LONDON 2011

dark blue, parquet silk scarf

£ 195.00

15 AUGUST 2010 LIBERTY OF LONDON GREAT MARLBROUGH ST LONDON W185AH

+442077341234 [email protected] WWW.LIBERTYOFLONDON.COM

FEATURINGLIBERTY OF LONDON AUTUM/WINTER 2010 COLLECTION

ARRIVAL TIME FROM 1PM

LIBERTY LIMITED COLLECTION PRESS DAY

PRESS DAY INVITE

THIS IS THE INVITE TO THE PRESS RELEASE PARTY THAT WILL BE HELD. IT WILL BE HELD 6 MONTHS PRIOR TO THE RELEASE OF THE COLLECTION.

THIS IS THE LOOKBOKO THAT IS AVAILABLE ONLINE AND PRINT BASED. IT IS SIMPLE YET INFORMATIVE. EVERY PIECE OF PROMOTION HAS THE THREE LINES ON THE PAGE SO THAT THEY ALL LINK TOGETHER AND IT FLOWS BETTER.

THIS IS A PRESS PACK FOR A LIBERTY OF LONDONS MENS WEAR COLLECTION.

LIBERTY OF LONDON HAS BEEN SYNONYMOUS WITH LUXURY AND GREAT DESIGNS FOR OVER 135 YEARS KNOW AND THIS COLLECTION IN NO EXEPTION. THE KEY LOOKS IN THIS COL-LECTION ARE THE SILK SCARVES AND TIES, FORMS OF PLANTS AND THORN ROSE HIP FOUND ON SHIRTS AND WINTER PLANT FORMATIONS OF BRACKEN ILLUSTRATE THE IMAGE OF MR ROCHESTER ROAMING AROUND HIS ENGLISH COUNTRY ESTATE.

PRESS PACK




Danniella Jean Joslin-JacksonLIBERTY OF LONDON LIBERTY OF LONDON

Liberty of LondonLimited edition

37 200 £165.00 100% :// . . . / / / / / - - - ,- - - /56310

size p rice matirial link|| |

contact us: +44 20 7734 1234| timeless pieces|mens wear autum/winter 2010

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Liberty of London

i P | M | J

Limited edition

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Liberty of London

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Limited edition

WEBSITE

THE WEBSITE IS FOR THE NEW COLLECTION. IT IS SIMPLE LIKE THE PROMO-TIONAL ITEMS AND I HAVE TAKEN ELEMENTS OF THE REAL WEBSITE AND ADDED THEM TO MINE.

THE LOADING PAGE IS A LOGO THAT I TOOK FROM LIBERTY OF LONDONS EXISTING PAGE AND THE COLOUR OF IT IS THEIER SIGNATURE COLOUR. THE SIGN SPINS AROUND WHILE EACH PAGE LOADS UP.

WHEN YOU HOVER OVER THE ITEM A SMALL ICON ON THE SIDE APPEARS IN THE CORNER (ZOOM BOX) THIS ALLOWS THE CUSTOMER TO EXAM THE QUALITY OF THE PRODUCT AND TO SEE UP CLOSE WHAT THE PATTERN IS.

THE PAGE IS CLEAR SO THAT THE MAIN FOCUS IS ON THE PRODUCT RATHER THAN WHATS GOING ON AROUND IT.

THE ZOOM BOX

TIES

SCARVES

SHIRTS

FIRST PAGE

THE OBJECTIVE OF THIS BREIF WAS TO DESIGN A PRESS PACK THAT WILL BRING IN NEW CLIENTS AND TO LET FASHION MAGAZINE AND REGULAR CUSTOMERS KNOW ABOUT THE NEW COLLECTION BEFORE ANYONE ELSE.

OBJECTIVE

danniella jackson

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