danish rtb summit november 2013
DESCRIPTION
TMG's view of the marketTRANSCRIPT
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Presentation: Publisher MarketDate: Q1 2013
Automated Trading: Improve performance of display
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Presentation: Publisher MarketDate: Q1 2013
About us
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Presentation: Publisher MarketDate: Q1 2013
About us
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Presentation: Publisher MarketDate: Q1 2013
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“Simple can be harder than complex”
― Steve Jobs
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TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
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PROMISS
Adspend Publisher
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REALITY
Adspend Publisher
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What happened???
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$81M
$680M
$400M
$3100M
$1300M
$750M
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GOAL
Adspend Publisher
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FUTURE
Adspend Publisher
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if you want to improve be content to be thought foolish and stupid
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cannibalize yourself, before someone else will
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REVENUE PER SOURCE
2009 2010 2011 20120%
20%
40%
60%
80%
100%
Automated Direct sales
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Sales
Automatednon automated
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50% revenue is handled by
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The other 50% by a sales force of 25
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Video Mobile0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
2013
2013
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2010 2011 2012 20130%
50%
100%
150%
200%
250%
Sponsorships
Sponsorships
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So we didn’t cannibalize?
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Expensive people started to focus on expensive products
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Myth about RTB
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Low CPM’s are getting high
Week #08
Week #11
Week #14
Week #17
Week #20
Week #23
Week #26
Week #29
Week #32
Week #35
Week #38
Week #41
Week #44
0%
50%
100%
150%
200%
250%
Index
IndexLinear (Index)
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And not because of Dealids/PmP
Revenu
Deal IdsRTBnon RTB
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2%
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Our deal id..
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Better relationship between advertiser and publisher…
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Eliminate competition
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ADDITIONAL MARGIN
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Increase market position
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Be aware of your partners… or
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Whats next?
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2013
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Independent technology is key
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Selfservice
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Retargeting
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Or independent vendors!
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Video
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Mobile
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Mobile & Apps
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Next year?
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Publisher Market
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Thank you
@Martinvdmeij