danish business delegation - denmark in canada/media/canada/tc canada... · canada has one of the...

Official visit of Their Royal Hignesses the Crown Prince Couple of DenmarkFrom September 17th to 19th, 2014, a business delegation will travel to Toronto, Canada on the occasion of a visit by the Danish Crown Prince Couple, and you are invited to join the delegation.

Canada has one of the strongest economies in the western world, and the visit will take place in the spotlight of the newly political signed free-trade agreement between Canada and EU.

The purpose of the visit is to strengthen existing business relation-ships between Denmark and Canada, and increase current Danish exports of DKK 4 billion. Companies that are new to the Canadian market can evaluate the market potential and establish new net-works and business contacts in Canada.

Sectors represented in the Danish delegationActivities, seminars and events during the visit will mainly focus on the following sectors, but companies operating within other sectors are also welcome to participate:

◌ GREEN BUILDING AND LIVING (architecture, interior design, construction, city planning and energy efficiency)

◌ HEALTH (life science, healthcare, pharma, medical devices and medical technology)

◌ STYLE (fashion, accessories and housewares)

◌ TASTE (food and beverage)

Danish Business Delegation to Canada September 17th to 19th, 2014

Organizers Branding partners

Why CANADA?Canada has one of the strongest economies in the Western world and was listed as the second most attractive country worldwide for business by Bloomberg in their 2014 country report.

A number of factors make Canada attractive as a business destination:

◌ One of the highest GDP per capita in the world (USD 43,146 PPP)

◌ Annual GDP growth of app. 2.5%

◌ Population of 36 million, up by 1.1 million every third year

◌ Solid banking sector

◌ Investor-friendly and business-friendly environments

◌ Significant natural resource industry driving the economy

◌ High consumer receptivity

◌ UK Common Law-inspired legislation (If you are comfortable exporting to the UK then you will be comfortable exporting to Canada).

Canada and EU have recently reached political agreement on the key elements of a free-trade agree-ment. The agreement will eliminate 99% of all tariffs and will create sizeable new market access op-portunities in service and investments. The total EU exports to Canada are estimated to go up by more than 20% over the next few years.

Guaranteed company exposureThe Embassy of Denmark in Ottawa and the Consulate General in Toronto will invite relevant Canadi-an stakeholders and your key contacts to official business seminars, a business lunch and to network-ing activities. Significant media coverage is also expected.


Prices and what’s includedParticipation fee will be approx. DKK 12,000 + VAT assuming export promotional support is being granted for the delegation.

The participation fee includes the following standard package elements for up to two com-pany representatives:

◌ Welcome briefing and debriefing

◌ Participation in sector business activities (See program on the following pages)

◌ Business lunch and/or networking opportunities with the Crown Prince Couple

◌ Three seats at the Grand Dinner with the Crown Prince Couple

◌ Double page spread in the official brochure

◌ Transportation between most of the business events in Toronto

◌ Upon registration participating companies will receive a short market report for relevant sectors.

What’s extraExtra company representativeParticipation fee for an additional company representative is DKK 1,500 + VAT.

Extra sector seminarShould you wish to participate in more than one of the sectors in focus, the price is DKK 2,000 + VAT per additional sector.

Product display at business events Product display and banners at seminars can be arranged for a fee where relevant and where available. Extra seats for the Grand Dinner Extra seats are sold on a first come first served basis and are subject to availability. Price is DKK 500 + VAT per seat.

Pre-arranged B2B meetingsTargeted and pre-arranged B2B meetings can be developed based on your individual wishes. Please contact the Consulate General in Toronto for assistance and pricing.

Danish Fashion, Design and Food WeeksThe Hudson’s Bay Company (HBC) will organize ”Danish Fashion, Design and Food Weeks” at their flagship store for 30 Danish fashion, design, housewares and food companies. This will include pop-up shops, etc. The HBC will select companies to be part of the event and these companies will share the additional costs of the participation fees for this event. Please contact the Consulate General in Toronto or the Confederation of Danish Industry for details.


TENTATIVE PROGRAMWith specific focus on: Architecture, Interior Design, Construction, City planning and Energy efficiencyThe Canadian construction industry is among the absolute top-performers in the western world. Over the last decade the industry has shown remarkable annual growth rates of ~8% on average. Immigration and a strong economy are the main drivers. Danish companies working in this sector are among the most successful Danish companies in Canada. Significant opportunities exist for any company with innovative and/or sustainable solutions.

GREEN BUILDING AND LIVING


Anticipated activities in Toronto are:

Wednesday, September 17

◌ Welcome briefing including key notes from Canadian experts on trade challenges & opportunities

◌ Insights into the world’s busiest building industry, networking with key stakeholders, site visits to a construction site, meetings with builders, architects, building centers and interior designers

◌ Participation in ARIDO Awards or Informal Networking Dinner with Danish Business Delegation in Toronto.

Thursday, September 18 (participation by TRH the Crown Prince Couple planned for all activities)

◌ Grand Opening with local and Danish press

◌ Seminar: Improving Productivity and Efficiency for contractors, engineers, project managers, supply chain managers/buyers, and press

◌ Business Lunch

◌ Seminar: Next step for Green Building and Active House with political decision makers, Key influencers i.e. city planners, building councils, building associations, building centers and press

◌ Grand Dinner. The menu is developed in cooperation between Danish chef Paul Cunningham and Canadian top chefs.

Friday, September 19

◌ Symposium on Danish Architectural Design and Danish Living for architects, city planners, builders, interior designers, retailers, and press

◌ Active House showcase

◌ Opening of the exhibition “Contemporary Danish Architecture” by TRH the Crown Prince Couple

◌ Opening of the exhibition “Images of Danish Furniture” by TRH the Crown Prince Couple

◌ Networking reception and visiting exhibit with TRH the Crown Prince Couple

◌ Danish products on sale in the Evergreen Shop (selected products only)

◌ Debriefing

◌ Cultural event with opportunity to invite guests with TRH the Crown Prince Couple.

TENTATIVE PROGRAMWith specific focus on: Food and BeverageDue to a rise in disposable income, the food and beverage sector is showing great strengths both in retail, processing and food-services. Toronto boasts one of the highest per capita rates of restaurants in North America, and the food service sales growth is expected to reach 4.7% in 2014. Yearly retail growth rates have been between 2 and 3% over the last 5 years and is expected to continue at 2.3% annually until 2018. The upcoming EU-Canada free trade agreement is expected to make a significant dif-ference for Danish food companies wishing to compete in the Canadian market. Canadian consumers are top-ranked when it comes to GDP per capita, openness to buying imports and focusing on health. Today more than 26% of all food sold is imported and Canada has the 4th largest organic market in the world.

TASTE





◌ Visit to grocery retail associations for tailored market insight

◌ In-house meetings with buyers from Canada’s top food retailers like Loblaws, Sobeys, Metro

◌ Store visits to major grocer in Toronto with guided tour by store manager

◌ Informal Networking Dinner with Danish Business Delegation in Toronto.

Thursday, September 18

◌ Grand Opening with local and Danish press

◌ Opening of the Food showroom, Cooking show by Danish chef Paul Cunningham

◌ Product showcase for purchasers, distributers and brokers

◌ Business Lunch



◌ Further B2B meetings with buyers from top food retailers

◌ Opening of the exhibition of ‘Danish Fashion, Design and Food Weeks’ at the Hudson’s Bay Company (Canada’s largest retail store chain) by TRH the Crown Prince Couple

◌ Participation in a 2-week ‘pop-up shop’ at the Hudson’s Bay Company (selected companies only)

◌ Debriefing


HEALTH


TENTATIVE PROGRAMWith specific focus on: Life science, Healthcare, Pharma, Medical Devices and TechnologyCanada is struggling with the same challenges in health care as Denmark and many other countries: an ageing population, chronic illness, increasing demands on health care and limited resources. Add to this a growing population and the quest for efficiency gains and better patient care. More sophisticated health care solutions are imminent. Whether in health care services, medical devices, pharmaceuticals, rehab or operational solutions, much can be learned from Denmark by increasing public sat-isfaction with healthcare services and improving productivity and quality in the sector, while successfully keeping health expendi-tures in check.

Anticipated activities in Ottawa and Toronto are:

Wednesday, September 17 (Ottawa)

◌ Welcome briefing

◌ Site visits to leading hospitals, research facilities, other health care providers

◌ Seminar: ‘Building E-health in Canada’

◌ ‘Innovation in Healthcare’ Roundtable for Pharma companies

◌ Air transfer to Toronto


Thursday, September 18 (Toronto)

◌ Grand Opening with the participation of TRH the Crown Prince Couple, Danish and local press

◌ B2B seminar on “Innovation and Achievements in Danish Healthcare” with Canadian distributors and buyers of health care solutions and equipment

◌ Business lunch

◌ Opening of ‘Innovation in Healthcare’ at MaRS Innovation Centre with Canadian hospitals and healthcare professionals. Opened by TRH the Crown Prince Couple

◌ Danish Healthcare solutions B2B networking with potential partners


Friday, September 19 (Toronto)

◌ Site visits and B2B meetings with leading healthcare retailers

◌ Lunch with Toronto Rotary Club and TRH the Crown Prince Couple

◌ Follow-up meetings

◌ Debriefing


STYLE


TENTATIVE PROGRAMWith specific focus on: Fashion, Accessories and Housewares With the second largest Fashion Week in North America, Toronto is now one of the most relevant players internationally and a number of Danish fashion companies are already doing very well in Canada. The country’s fashion and design industries have reinvented themselves to respond to changes in the global market, and the retail sector is benefitting from a strong economy and rising disposable incomes.




◌ Site visits to leading fashion retail stores and design schools

◌ Tour of design and fashion exhibits in Toronto

◌ Seminar on Canadian Fashion industry by Canadian Fashion Editor


Thursday, September 18

◌ Grand Opening with the participation of TRH the Crown Prince Couple and Danish and local press

◌ Fashion show and showcase for HRH the Crown Princess and invited distributors, buyers, press

◌ Business Lunch

◌ Presentation on Danish fashion design by Danish industry leaders for Canadian buyers



◌ Opening of the exhibition ‘Danish Fashion, Design and Food Weeks’ at the Hudson’s Bay Company (Canada’s largest retail store) by HRH the Crown Princess, with Danish and local media, hosted by Canadian fashion icon

◌ Participation in a 2 week pop-up shop at the Hudson’s Bay Company (selected companies only)

◌ Debriefing


Hotel and Travel informationThe participation fee does not include airfare and hotel accommodation. Upon registration, you will receive a travel proposal from BCD Travel for your convenience. Should you need further assistance please contact BCD Travel regarding travel arrangements [email protected].

Further information about CanadaConfederation of Danish Industry – www.di.dk/canadaDenmark in Canada – www.canada.um.dkDanish Agricultural & Food Council – www.lf.dk

RegistrationPlease complete the online registration form no later than Friday 13th June 2014.

www.di.dk/RoyalVisitCanada

Upon registration you will receive a confirmation of your participation.

The event is co-financed by the Trade Council

Organizers

Danish Agricultural & Food Council Suzanne Zwergius Teilmann, [email protected]

Confederation of Danish IndustryMarit Hvithamar, [email protected]

Morten Siem Lynge, [email protected] General Toronto

Branding partners


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