daniela irimia - campanii ppc in domeniul medical (2012.05.25, orange concept store)
DESCRIPTION
Daniela IRIMIA a susținut o prezentare pe tema "Campanii PPC în domeniul medical" la Orange Concept Store Bucureşti, în data de 25 mai 2012. Detalii pe: http://lumeaseoppc.ro/2012/05/follow-up-editia-52-seo-si-ppc-pentru-industria-medicala-vineri-25-mai-2012-1830-orange-concept-store/TRANSCRIPT
![Page 1: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/1.jpg)
Campanii PPC în domeniul medical
![Page 3: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/3.jpg)
De ce sa ne promovam online?
Putem atinge peste 8,7 milioane de potentiali clienti
Putem masura rezultatele
Putem interactiona cu potentialii clienti
Putem obtine informatii importante pentru optimizarea business-ului, nu doar a campaniilor de promovare
![Page 4: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/4.jpg)
De ce campanii CPC
1.
2.
3.
4.
5.
?
![Page 5: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/5.jpg)
De ce campanii CPC
1. Sunt perfect targetabile
2. Sunt usor de optimizat
3. Sunt masurabile
4. Sunt accesibile din punct de vedere financiar
5. Sunt eficiente
![Page 6: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/6.jpg)
Unde si cum ?
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Exemplu 1
• Mare clinica / spital privat
• Campanie CPC Google – anunturi text
• Target – Romania
• Scop campanie – notorietate/ cresterea traficului de pe site/ promovarea serviciilor
• Rezultate: crestrea numarului de vizitatori unici de la 7.000 la 70.000 in 6 saptamani
![Page 8: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/8.jpg)
Exemplu 2
• Clinica stomatologica
• Campanie CPC Google – anunturi text
• Target – Romania, Italia, Germania
• Scop campanie – cresterea numarului de clienti prin serviciile de turism dentar
• Rezultate: in medie, 5 noi clienti / luna
![Page 9: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/9.jpg)
Asta e tot ?
![Page 10: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/10.jpg)
Asta e tot ?
Pentru o campanie eficienta de promovare online este nevoie sa folosim cat mai multe canale de comunicare!
Campaniile CPC sunt excelente insa aduc rezultatele cele mai bune daca sunt sustinute si de campanii de
branding/marketing
![Page 11: Daniela IRIMIA - Campanii PPC in domeniul medical (2012.05.25, Orange Concept Store)](https://reader036.vdocuments.us/reader036/viewer/2022082603/54751b3ab4af9fa90a8b5890/html5/thumbnails/11.jpg)
Va Multumesc
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