daniela pavan · 2020-03-26 · daniela pavan digital strategist and branding consultant who builds...
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Daniela PavanDigital Strategist and Branding Consultant who builds effective customer - brand relationships
ME AT A GLANCEHighly creative and goal oriented Digital Strategist and Branding Consultant who works with focus on consumer behavior and entrepreneurial approach.
More than 10 years of experience in three different countries (Italy, UK, US), working across Web-based, Mobile, Digital TV and Telecommunication industries, in agencies as well as corporate environments and with both B2B and B2C clients.
Strong e-commerce experience.
Successful Content Strategist with experience in content audits and gap analysis, editorial calendars, social media marketing, able to ensure that brand voice and messaging are reflected across different channels/platforms and throughout the digital brand ecosystem.
Excellent interpersonal and communication skills, adept at facilitating productive relationships with customers, partners and internal stakeholders.
CAREER
www.danielapavan.com
www.linkedin.com/in/danielapavan
NOW
2003
W
2005- 2007Client & Project Manager/Business Developer @DigitasLBi Italy (Interactive Agency) – Milan (Italy)
2003- 2005Marketing Manager @ Mediaset (Largest Italian Private Broadcaster) – Milan (Italy)
2007-2008 Product Development Manager Broadband and Mobile @Fastweb (Italian Private Telecommunication Company) - Milan (Italy)
2008-2011 ipTV Product Development Manager @Fastweb (Italian Private Telecommunication Company) - Milan (Italy)
2010-2011Social Media Manager@Fastweb (Italian Private Telecom-munication Company) - Milan (Italy)
2011 – TODAYFounder and Manager of www. makeititalian.co.uk – Online Store of Italian food sets – London (UK)
2011 – 2012 Business Analyst & Project Manager @ Usablenet (Mobile Technology Company) – London (UK)
2013-TODAYDigital Strategist and Branding Consultant - Check my portfolio on www.danielapavan.com
LANGuagesEnglish
Italian(Native Speaker)
TECH KNOWLEDGEWindows Office
CMS-WordPress
Google AdWords
Google Analytics
TOP SPECIALTIES
EDUCATIONMaster, Marketing and Communication New MediaUniversita' Cattolica del Sacro Cuore – Milan (Italy)
BA+MSc, Business and Economics Universita' Ca' Foscari – Venice (Italy)
CERTIFICATIONS
Marketing the brand through New Media: Social, Mobile and Search - Cornell UniversityBranding - UCLAConsumer Behavior and Decision Making - UCLA Google Analytics – Google Analytics AcademyPRINCE 2 (Foundation and Practitioner) – APM Group TOEFL (Test of English as Foreign Language) - ETSGRE (Revised General Test) - ETS
I nurture my mental & physical strength with endurance running, I relax & challenge myself with Vinyasa Yoga and I unleash my creativity by cooking & experimenting new recipes.
… and out of work?
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Digital Multiplatform Strategy and
Execution
Consumer Behavior Analysis
Storytelling & Content
Strategy/Planning/Execution
Branding (Corporate
and Personal)
Entrepreneurial Approach &
Strategic Relationships
Project & Product
Management
User Experience & User Centered
Approach
E-commerce Multichannel
Strategy
Monitoring and Data Analysis
International Visionary
Leadership