Digitization of Transportation –

Exploring Innovation at FlixBusDaniel Krauss, CIO @ FlixBus

1

21 countries

6 offices

150,000+ daily connections

1,2 Mio. +

60 million customers

1,000+ employees

1.000+ buses

24,000+ sales agencies

1.000+ cities

FlixBus has established Europe’s largest intercity bus network

Zagreb

Paris

Munich

Milan

Berlin

Stock-holm

2

Increase o

f costs

FlixBus utilizes a huge market potential in long distance mobility sector

Huge market potential Brand matters

short distance<50km

medium distance50-400km

long distance >400km

Existing Players

Quelle: Firmeninformationen

3

We scaled the business quickly with more than 250 bus partners

Customers

250+ Bus Partners

>60 Mio. Happy

customers

>5.000 drivers

1.000 buses

4

Our competitive advantage: a superior Tech Platform and a great customer experience

Production inventory

Brand & Customer Experience

Data & Technology

Scheduled Long-

distance Most

convenient

Best price Shared

Social Ad-hocLocal

Non-stop

PlannedCross-

borderBusiness

Entertained

LeisureGroup travel On-demand

5

Keeping the single-source of truth through multiple channels

Track Data(User Centric)

2

Plan & manage

Customer Journey

Segment target-

audience

Track Performance(User Centric)

6

Rely on a single tool to measure your success

Cross-Channel

Campaigns

Behaviour

Conversions2

User 98c33fUser 4a279bUser p6zu26i

…

Segmenting

7

Rely on a single tool to measure your success

DSP

Retar-geting

Cross-Channel

…Campaigns

Behaviour

Conversions2

User 98c33fUser 4a279bUser p6zu26i

…

Segmenting

8

Webtrekk at the center of many activities around improving the business through innovations

Online ProductManagement

Marketing

Improving customerjourneys

Managing affiliatepartners

Improving saleschannels

Network Planning

Pricing

Controlling FinanceBusiness

Development

Improving booking & website performance

Optimizing andautomizing yield mgmt.

Improvement ofnetwork & schedules

Analysis of paymentbehaviour & services

Reporting of KPIs on sales performance

Purchase Behaviour in different markets

9

Use case for Webtrekk @ FlixBusPricing example

Product B

Product F

Product A

Product CProduct D

2017-04-17 2017-04-22 2017-04-27 2017-05-02 2017-05-07 2017-05-12

Co

nve

rsio

n R

ate

Traffic & Conversion-Rate Analysis on

product level

Conversion Rate toolow = Prices too high

Adjustment of prices

10

Use case for Webtrekk @ FlixBusConversion optimization in post merger integration

CR

41 42 43 44 45 46 47

Co

nve

rsio

n R

ate

Calendar Weeks

Situation:Low conversion rates after integration of Postbus

& Megabus-Platforms

Exit Intent Overlaywhen user wants to

leave page

Immediate impact on conversion rate

Implementation

11

What´s next?

We make the world green!

Dominance on the intercity

bus market

&