<FOWA Mobile>

Daniel K. AppelquistSenior Technology Strategist

Vodafone Group Research and Development

Vodafone Intro

• Global mobile communications company

• 191+ million proportionate customers in 26 countries across 5 continents

• Based in the UK

3

41 Partner Markets1)

64 Countries

1) Affiliate and non-affiliate Partner Markets

Vodafone’s work in Standards

• Leader in development of open standards

• Key player in development of GSM and 3G

• Proponent of open standards on the Web

• Working to develop new open standards for rich media UI on the mobile platform

• Founded in May 2005

• Mobile Web Best Practices working group

• Content Guidelines for Mobile Web Developers

• MobileOK

• Mobile Web Techniques Wiki

• Mobile Web Best Practices “checker”

• Device Descriptions working group

• Develop a better regime for device descriptions

Accomplishments: Best Practices just published as Proposed Recommendation Checker utility online and in Beta Techniques Wiki is online and available for content developers MobileOK “last call” draft published Device Descriptions work ongoing

Best Practice Detail

WICD

• Pronounced “Wicked”

• Developed in W3C Compound Document Formats working group

• Integration between SVG, xHTML, CSS, DOM

• User agent behavior

“Mobile 2.0”

• Transition of mobile applications to an Internet model

• Mobile Web and connected applications

• User choice

• Leveraging open standards

• Operators play vital role

• e.g. content discovery and enablement

• Mobile 2.0 1-day event run November 2006 day before Web 2.0 summit

• Mobile Monday London and Mobile Monday Silicon Valley with support from the Open Group

• 18+ speakers and panelists; 275 attendees

• Follow-up event to be run October 2007

www.mobile2event.com

MOBILE2.0

The Future

• SVG-based experiences like Bundesliga become fully integrated into the browser context

• WICD becomes a baseline for rich media Web Application development on the mobile platform

• Rich media experiences become as comon on the mobile Web as they are on the “fixed” Web

XBL

Widgets

• Vodafone R&D developer community

• A place for individual developers and small companies to upload and showcase beta applications

• A place for “early adopters” to come to find, download and test applications

• “Soft launch” last week

Developers Wanted!

Thanks!

Mobile Web Initiative: www.w3.org/Mobile

WICD: www.w3.org/2004/CDF

Planet Mobile Web: www.w3.org/Mobile/planet

Dan’s Blog (2.0): www.torgo.com/blog