danger of content for seo - amsterdam affiliate conference 2015 #aac2015
TRANSCRIPT
International Freelance SEO
SEO Consultant Internet Advantage
Brand Ambassador Majestic
Cycling & Skating
Science: Physics in particular
“Are the topics driven by genuine interests of readers of the site, or
does the site generate content by attempting to guess what might rank
well in search engines?”
“Does the article provide original content or information, original
reporting, original research, or original analysis?”
“Does the page provide substantial value when compared to other
pages in search results?”
http://www.stateofdigital.com/data-driven-seo-getting-detailed-insights-using-free-tools/
Download at http://www.screamingfrog.co.uk/seo-spider/
Current headings, meta data and word count can be extracted via SEO for Excel: http://seotoolsforexcel.com/
SEO is not your only traffic source, crawl your site with: https://socialcrawlytics.com
Be ready for the future, before tomorrow starts
Make sure you monitor everything search
engines are researching. Papers, patents
and other publications give clues about
future developments
≠
Understand that Google makes mistakes
but is getting smarter by the day
Look to the websites that are already
being hit by Google devaluations.
In most niches, average wesbites just
don’t perform anymore.
Content King: https://twist360.com/community/topic/content-is-king-new-weight-loss-and-health-articles-added/
UGC illustration: http://foxtailmarketing.com/wp-content/uploads/2014/08/User-Generated-Content-PaceCo-Blog.jpg
User behaviour: https://www.simplyzesty.com/blog/article/november-2011/badgeville-launches-gamification-for-the-
workplace
Quickwins: http://cdn2.hubspot.net/hub/342931/file-2460658310-jpg/JP_BlogImages_660x373_QuickWins.jpg
CTR Graph: http://www.smartinsights.com/wp-content/uploads/2013/03/itm-seoctr-graph.jpg
Mathematician: http://myfootpath.com/careers/engineering-careers/mathematician-careers/
A/B Testing: https://vwo.com/ab-testing/
Merging: http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2012/08/bigstock-railway-16897319-
300x200.jpg