dance india dance-2 - social media case study by windchimes communications
Post on 17-Oct-2014
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DESCRIPTION
Case Study About the Social Media Marketing Campaign of Dance India Dance-2 done by Windchimes Communications.TRANSCRIPT
Lux Dance India Dance 2
Case Study
Objectives
Strategy: The 3I approach
How did we do it?
Identified best suited platforms for DID audience
Induced audience to interact through interesting posts
Intensified interaction through interesting content
Platforms identified
Creating presence
No. of Fans: 204
Creation of Contestants’ profiles
Live:Twitter Handle (@didtweets)
Contestants’ Twitter Handles
Initial posts to enthuse fans
A gradual increase in comments was noticed
with increasing fan numbers
No. of fans: 204
No. of fans: 1276
Contests to increase engagement
Trivia about contestants was posted as text contests. Though
there were no rewards at this stage, we received a fairly good
response.
Intensifying engagement
No. of fans: 13,825
While fans had started responding to textual contests posted, we
continued to gain more fans and better responses
Intensifying engagement
We rode on the popularity of the contestants and masters to increase our visibility.
We used good old tagging for this
Reaching a peak
This was how we floated inside conversations and reached a peak where every discussion post had a mention of DID in it
Passion Flows
Buzz over Discussion Forums
No. of Posts: 16,117
No. of Replies: 16,117
No. of Views: 1,32,343
Added Reviews Tab
180 reviews garnered
Twitter Handle & YouTube channel
This was done to ensure we do not lose our audience anywhere
@didtweetsTotal no. of Replies: 150
Contests helped maintain the buzz on Twitter and the link with Facebook fan page enabled more fans on
board.Result: high levels of interaction on both platforms
Increased engagement through live tweets from DID sets
Overall growthDate: 24th February
Date: 26th April
Maximum interactivity
Facebook Fan page
Growth on Twitter
Thank YouThank You