dance circletemp
TRANSCRIPT
PRESENTATION TO ARTHUR MURRAY INTERNATIONAL
INC
What is Dance Circle? Dance Circle is an online resource where you can
give students mobile access to practice videos along with instructor feedback so they feel like they have their studio in their pocket 24/7
Students pay $15 a month for approved videos and content and Dance Circle shares that fee with your studio 50/50
Dance Circle keeps students connected and builds enthusiasm even when they are away from the studio; this makes practice a profitable part of your business.
One Stop Resource Centre for Amateur Dancers
Featured studio
Studio listings
Dance organisation listings
Dance venue listings
Ask an expert
Articles
Blogs
Twitter Feed
Dance Cloud
Personalised Practice Resource for individual students and instructors
Studio branded home page
Access to “authorised” studio produced videos specific to the individual student, their level, dances and current progress
Instructor feedback specific to that student
Smart phone videos taken on a lesson
Instructor profile
Links to newsletter , blog, twitter and facebook
Creating Dance Circle The research
Dance symposium, millions accessing YouTube, poor quality material, conflicting advice
Growth of smart phones and technologyThe student, instructor, studio relationship
The teamThe entrepreneur marketer, the web guru, the
dance professional
Dance Circle A business tool that will
Provide students with an innovative, practical tool for practicing their dancing and storing their dance memories (Dance Cloud)
Generate direct revenue for dance studios Provide participating studios with a
competitive advantage in the marketplaceBuild student loyalty to both their instructor
and studioAct as an information portal for amateur
dancers and build a marketable database of studios and dancers
Dance Circle Home Page www.mydancecircle.com An unbiased resource website to help amateur
dancers find a dance studio or dance related organisation plus provide useful information in the form of blogs, articles. FAQ’s etcA limited version of the Dance Cloud facility will be
available for a monthly or annual subscription This site is open to all dance studios who are
able to list their studio at no cost Participating studios will have premium listings
and can contribute articles and advice via FAQ’s
Student Dance Circle Page Login from Dance Circle homepage Student sees their personal control
panel page with studio branding and welcome
Dance step videos, technique and theory videos
Instructor notes Studio information including optional
newsletters, facebook, blog and twitter feeds
Dance Circle Studio Concept A subscription service providing students
with access to practice videos and feedback created or posted by their studioSupports a students’ learning with studio
controlFormalises what students are already doing
and makes sure they get the “right” informationNot a tool to teach you how to dance online
Bonus of a Dance Cloud to store their own dance videos and pics
Benefits for the student Can access their videos and feedback 24/7 Can download onto smart phone, ipad or TV so can
practice anywhere Will feel connected to dancing when on holidays or
out of town Feel connected with their instructor Feel their studio really cares about their progress Are practicing with authorised videos so they know
they are practicing the “right” material Good proof of progress Feel they are getting more value out of their lesson
Benefits for the studio Provides an additional, ongoing revenue stream
50% of subscriptions are returned to the studio on a monthly basis
Only available to Dance Circle studios, a genuine competitive advantage
Positions the studio as progressive and tech savvyKeeps students plugged into your studio rather than
listening to friends, Googling or trawling through YouTube Gives 24/7 access to students on a personal basis Generates lessons as students consolidate learnings
and are keen to learn more Increases frequency of lessons as students are keen
to be upgraded with access to new material
Frequently Asked Questions How do we produce videos?
Stock footage, professional development, allocate 20 minutes per day to get started
Film on lessons Will this take up too much of the
instructors time?End of lesson debriefReplace existing tasks
Will it advance students too quickly?Consolidation and confidence tool onlyCan be used to pace student learning
Frequently Asked Questions How does the payment structure work?
Initial studio set up fee $400, and $200 annual fee waived for 20+ students or deducted from subscriptions
Dance Circle enrols and bills students, studios paid monthly by direct deposit
Studios can set student subscription but recommend minimum of $15 per month
50% of all subscriptions revenue goes to the studio
THANK YOU!