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How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138 As the presentation is basically just a series of images, if you can't/don't want to listen to the voiceover, please view the comments for each slide in sequence (i.e. the "Comments on Slide N" tab) to see the transcript. If you download the PPT file, it comes with all these as the notes for each slide.

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