dan friedell resume

8/4/2019 Dan Friedell resume

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Dan Friedell

McLean, VA 22102 | 703-829-5053 | [email protected] SUMMARY

• Over 10 years experience in online, print and television journalism

• Content management skills on multiple platforms

• Comfortable working on both deadline and long-term projects

• Skilled writer and editor (breaking news, feature stories, proposals, case studies andsite copy), with experience in video and photos

• Early adopter of using social media for promotion of stories and ideas.

CONTENT CREATION/MANAGEMENT2011 Adjunct instructor, The University of Maryland, College Park

• Taught two sections of JOUR352, Introduction to Online Journalism, at

the Philip Merrill College of Journalism.•Semester-long class covered fundamentals of writing and producingstories for the Web, multimedia storytelling, use of social media, SEO,CMS tools (WordPress), basic HTML and CSS, Dreamweaver andPhotoshop.•Produced two hour-long workshops on Online Sports Journalism for theFourth Annual Shirley Povich Sports Journalism Workshop (April 2011).

2010-present Freelance writer and editor, Washington, D.C.•Contributed stories and sports news analysis to publications including:

ESPN the Magazine, Patch.com, NPR, The Sports Network and Northern

Virginia.

•Contracted to write copy, migrate content and produce email

newsletters for 4-H and Society for Neuroscience using CMS tools,

Dreamweaver and Photoshop.

2007-Dec. 2009 Online Editor, USA TODAY , McLean, Va.*•Created and managed Olympics and NHL coverage for USATODAY.com.•Wrote, edited and published stories; created and published photogalleries and audio Q&As, worked with graphics team to create videoand multimedia projects. Used proprietary CMS and XML-based storypublishing system.•Learned SEO best practices for writing headlines and story briefs.Learned to look at search trends and keywords when writing copy forUSATODAY.com.

•Key member of team that planned 2008 and 2010 Olympic Gamescoverage in concert with IT, graphics, editorial, marketing and seniormanagement.

Responsible for managing a dozen Olympic athletes whoregularly submitted blog entries for USATODAY.com.Consequently maintained relationships with athletes, USOCreps and athlete agents.

Helmed user interaction page during lead-up to the BeijingGames that asked readers to submit ideas for Olympicgraphics.

Updated numerous Olympic pages to highlight heavily visited



stories using data from Omniture reports on site traffic.

Primary writer and editor for “Going for Gold,” USA TODAY’sOlympic blog during Games period featuring breaking news,live event coverage and reports from staffers.

•Initiated and managed Olympic Facebook page and Twitter accountsleading up to 2010 Vancouver Games. Helped to create flash-based

Twitter widget used to track stories, athletes and organize USA TODAYstaff reports in 2009.

•Devised reader interaction campaigns -- including polls, Q&A sessions,web chats, blog topics and “calls to action” -- designed to connect USA

TODAY staff members with their audience.•Managed a pair of freelancers who augmented USA TODAY’s coverageof the NHL and amateur hockey. Worked with writers to come up withstory ideas, managed deadlines and produced story packages 40 timesper year.•Doubled early season traffic to nhl.usatoday.com thanks to asuccessful photo gallery on the “alternate jerseys” worn by the league’steams in 2008. The gallery allowed readers to vote on their favorite

jerseys after reading opinions of a vintage clothing expert, hockeyhistorian and jersey collector. (URL at danfriedell.com)

2003, ‘04,’06-‘07

Editor, Major League Baseball Advanced Media, New York, N.Y.*• Edited and assured high quality of baseball game recaps and features- using text, photos and video - for display on MLB.com and MiLB.com.Used proprietary CMS to create story pages and manage front pages forthe site along with video compression tools and FTP to upload videofiles.

2000 Associate Editor, bike.com, Austin, Texas• Wrote and edited stories for the Lance Armstrong-backed onlinecycling magazine and virtual bike store.• Spent two weeks in Spain covering the U.S. Postal Service professionalcycling team which went on to win that year’s Tour de France.

BROADCAST JOURNALISM2000-2001 Producer, Network News Service, New York, N.Y.

1999 Assignment Editor, KOB-TV (NBC), Albuquerque, N.M.

1998 Producer, Associated Press Television, London, England

1997 Production Assistant, ESPN, Bristol, Conn.

NOTABLE CONTRIBUTIONSPublished Freelance Writing* New York Magazine, The Sports Network, NPR,

AP, Providence Journal, Baseball America,Greensboro News & Record, Syracuse Post-Standard, VeloNews and others. Olympic Games

• 2010 (Vancouver): Wrote stories for NPR,TSN and New York Magazine

• 2004 (Athens): Baseball, boxing, soccer andbeach volleyball researcher for NBC.

• 2000 (Sydney): Cycling PA for NBC

Application of Spanish language

• Interviewed Spanish-speaking athletes fostories published by Bike.com, MLB.comMarca.

• One of two Spanish-speaking Olympicresearchers for NBC/Telemundo in 2004.

Live television productionVideo editor for CSTV (now CBS College Spoassociate producer and graphics producemultiple professional cycling events.

Dan Friedell | 703-829-5053 | [email protected]



PRODUCTION SOFTWARE

Design/Layout : Adobe Photoshop, Dreamweaver, various content management systemsVideo/Audio Editing: Adobe Premiere, Audition; Final Cut Pro; AvidMedia Composer

EDUCATIONSYRACUSE UNIV., (Newhouse) M.A. Magazine, Newspaper and Online Journalism,2005

• Teaching assistant for NEW/RTN 345, a media ethics class

• Teaching assistant for Grad student summer news writing and reporting boot campBRANDEIS UNIV., Waltham, Mass., B.A., American Studies, Journalism, 1997

*Work samples can be found at www.danfriedell.com*

Dan Friedell | 703-829-5053 | [email protected]

dan friedell resume

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