dalima | digital advertising specifications 2019 eng · dalima is a company specialized in digital...

PUBLICIDADEDIGITAL

dalima.co.mz

SPECSPANELS

DALIMA is a company specialized in Digital Outdoor Advertising, equally associated in developing,

animating and managing dynamic contents for its Digital Panels.

These respective Panels have several screens formats: Landscape, Portrait e Curved; sizes: 6x3m,

4x6m, 6x6m and many others. They work 20 hours per day, from 5:00am to 1:00am.

As a Digital Services provider,

supported by highly complex

technological equipment and

processes, it is pivotal that all

screens are at their best shape

operational capacity.

Each panel is composed of screens,

module cabins, a control system

and a steel structure.

TECH

Video Duration: 10 sec.

Panel Video Format: .mov | .mp4 High Res

Frame Rate: 30 Frames max.

File Size: 100MB or more

Encoding: H264

* Illustrator | Photoshop | After Effects (CS5 or more)

These specifications apply for the art submission with an existing graphic layout/concept.

These specifications apply to videos provided by the client, with the right edit, duration and size, ready to be launched to the panels.

Graphic Design Format: Editable .PDF

Open Project/File: .AI | .PSD | .AEP

Fonts Format: .ttf | . otf

Images/Logo Format: .JPG | .PNG | .PDF High Res

Footage Format: .mpeg4, .mov or .avi

*

ARTWORK FILES AND PRODUCTION FORMATS

Delivery and FeaturesARTWORK SUBMISSION

. Send all designated content to the Commercial Department.

. Files up to 10MB in total space may be sent via e-mail. Larger files can be delivered physically (through a USB drive and/or a DVD) or using WeTransfer, Google Drive or similar mechanisms

. The deadline for artwork delivery is 5 working days prior to campaign/spot launching.

. Latency in artwork delivery may influence the launch of campaign/spot.

. Should the artwork be in storyboard format: on each slide there can only be a single subject, theme, feature in order to facilitate its legibility in the panels.

. Bright color/ tone backgrounds should be avoided on the campaign/spot design.

. The spot/campaign design should have: colorful images, vivid articles/content; and high quality logo(s).

. On the graphic video, images and texts should have greater contrast in relation to the background.

. Text on the graphic video should have between 20 to 30 pixels in height.

. The average human eye can read up to 300 words per minute. A 10 sec. spot should have a maximum of 40 words.

WHAT TO DO?

These specifications apply to for the Landscape format panels with the size of 6x3m and 6.5x3m.

Technical FeaturesLANDSCAPE (SPECIFICATIONS)

ABOUT 6x3m, 6.5x3m PANELS

TECHNICAL DESIGN AND SIZE

576 px

288 px3m

6m

640 px

288 px3m6.5m

LandscapeOrientation

HorizontalPosition

6 x 3 meters

576 x 288 pixels

ClientName_Campaign_576x288

18:9

Specs apply for thepanels Polana A,Polana B, Naval andPonto Final

6.5 x 3 meters

640 x 288 pixels


20:9

Panel Size

Video Size

File Name

Aspect Ratio

10 sec. maxMax Duration

VIDEO PRODUCTION DETAILS

Painel Curvo 6x6m

ABOUT 8x4m, 12x4m PANELS

Technical FeaturesLANDSCAPE (SPECIFICATIONS)


Specs apply forMarítimo Panel

Specs apply forRonil Panel


12m

3m

1152 px

288 px

768 px

384 px

8m

8 x 4 meters

768 x 384 pixels


18:9

12 x 3 meters

1152 x 288 pixels


4:1

Panel Size

Video Size

File Name

Aspect Ratio

4m

These specifications apply to for the Landscape format panels with the size of 8x4m and 12x3m.

LandscapeOrientation

HorizontalPosition

10 sec. maxMax Duration

Painel Curvo 6x6m

Piri-Piri Circus is located at the renowned Piri-Piri Restaurant, at the intersection between Julius Nyerere Ave. and 24 de Julho Ave. This iconic, curved panel showcases ads in the busiest traffic intersection of Maputo.

These specifications apply to the Curved 6x6m Digital panel.

ABOUT 6x6m PANEL

6m

6m

Technical FeaturesCURVED (SPECIFICATIONS)


ClientName_Campaign_6x6 or ClientName_Campaign_528x576File Name

6 x 6 meters

528 x 576 pixels

Portrait

Panel Size

Video Size

Orientation

Vertical

15 sec. max

11:12

Position

Max Duration

Aspect Ratio


528 px

576 px

These specifications apply to for the Portrait format panel with the size of 4x6m.

ClientName_Campaign_4x6 or ClientName_Campaign_256x384File Name

4 x 6 meters

256 x 384 pixels

Portrait

Panel Size

Video Size

Orientation

Vertical

10 sec. max

2:3

Position

Max Duration

Aspect Ratio


Technical FeaturesPORTRAIT (SPECIFICATIONS)

6m

4m

256 px

384 px


ABOUT 4x6m PANEL

Process and DetailsPRODUCTION & UPLOAD

The Design Department will develop the

storyboard for the spot/campaign. This

should have between 3 to 6 conceptual

frames. Its development period is of only

1 to 2 working days after the submission

of all materials needed.

The production process starts with the submission of the brief template and graphic layouts

material to be used for the campaign/spot (footage, text, images, logo, design elements).

02

Text, layout and/or images alterations by

the client, in relation to the campaign/spot

concept, are recommended during the

storyboard phase, and not during the

production of the graphic video.

WHEN MAY ONE SUGGEST ALTERATIONS, IN CASE I HAVE QUESTIONS REGARDING THE CAMPAIGN/SPOT CONCEPT?

03

The Design Department will produce the

graphic video following the storyboard

concept. The execution period is between

2 to 3 working days after the storyboard

approval.

WHAT COMES FOLLOWING THE STORYBOARD(S) APPROVAL? 04

Yes, it may. The campaign/spot will be

uploaded to the panels at the launching

date established by the client. The

execution period is of 2 hours, should

the campaign/spot be approved

before 3:00pm of the current day.

The storyboard should contain

between 3 to 6 conceptual frames,

demonstrating the animation process of

the graphic elements used for the

graphic video.

In case of an integrated campaign,

several storyboards may be developed.

BEING SATISFIED WITH THE APPROVED CAMPAIGN/SPOT, MAY IT BE LAUNCHED?

01WHAT COMES AFTER SUMBMITING THE BRIEF AND ALL MATERIALS?

STORYBOARD | Institutional82 306 7770

[email protected] de Setembro Ave., 2400 GF rgt

Maputo, Mozambique

Página: 1/1

Frame 1 Frame 3 Frame 2

Frame 4

Client: DALIMACampaign: NameDuration: 10”Date: 00/00/00

Frame 5 Frame 6

Only at Dalimayour brand has

+ Impact

Only at Dalimayour brand has

+ ImpactDid you know Only at Dalima

como animaNow you know!

Did you know

como anima

Only at Dalima

Now you know!

NO! Avoid texts with thin, small fonts and long complex paragraphs.

NO!

NO!

Avoid using low contrast color combinations (e.g. cream and white)

Avoid low quality elements and graphic concepts that are not vivid.

NO! Avoid using many graphic concepts, images, and having text spread out.

LIFE IS THE COLORYOU PAINT IT.

Harmonize the colors that will be used in the video.

Use color combinations that are legible on the panels.

A PICTURE IS WORTH A1 000 WORDS.

Be brief and specific on the text used for the video.

There are only 10 seconds to read it through. Focus on

the graphic elements (images, design, footage) and

complement your text effectively, in a way that it

doesn’t create a distraction.

YOU ONLY LIVE ONCE.

Take the opportunity to have the desired impact for

your campaign/spot. Bet on quality, using creative

animations and vivid color combinations to be

present within the graphic elements of the video

(texts, images, design).

The “Yes” and “No’s”PRODUCTION RULES

LESS IS MORE.

If necessary, several graphic videos may be produced for your campaign, each with its own design concept, images and text in an organized way. Avoid stuffing all the information in a single video.

Only at Dalimayour brandhas + Impact Now you

know!como anima

Did you know that atDalima your brand

has + Impact?

Did you know that only at Dalima your company

and/or institutionbrand has more Impact?

Now you know! como anima.

Only at Dalima your brandhas more impact

Increases location attractiveness

Better communication support than traditional media

The panel awakens attention to advertised products

HOW DO I SUBMIT DIGITAL CONTENT?

1

2

3

4

5

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Advertising in DALIMA digital panels can have variations of price depending on the length of the campaign, number of panels you want and the creative execution. You may choose your package or request your personalized proposal.

Digital content should be emailed to digital@dalima. co.mz. If the content is too large to email, you can transfer your files using a file sharing site (WeTransfer, Google Drive...).

WHAT ARE THE CHARACTERISTICS OF A DYNAMIC ADVERTISING SPOT?

Each client has its own strategy. It is quite important to consider your goals and tell us in specific what you want to achieve and promote,what are the key messages, and what impact they want to make for your target. With this information, DALIMA could draw you a strategy, a storyboard and in he end, a 10-second video.

CAN DALIMA HELP ME DEFINE THE STRATEGY AND PRODUCE THE VIDEO?

DALIMA offers an integrated service that can be customized according to your needs. If you have an idea, we can help you define an integrated digital communication strategy. We have a team that will develop a video according to the objectives and specifications of the chosen panels.

In each billing cycle, DALIMA sends customers a report with the results of this period. At the end of each campaign there will also be a report with detailed information.

HOW CAN I FIND OUT ABOUT THE ADS EXPOSURE ON THE PANELS ONCE THE CAMPAIGN IS DONE?

If you detect a problem in the panels, please send an SMS to: 86 407 0001. Please include as much information as possible: location and type of problem detected.

WHO SHOULD I CONTACT IF DETECT AN ANOMALY IN THE PANEL?

HOW MUCH DOES IT COST TO ANNOUNCE WITH DALIMA’S DIGITAL PANELS?

MARKET STUDY ONDOOH

FOR MORE INFO

66% 75% 68%(conducted by Nielsen in a DOOH network to 400 people, between 26 and 28 February 2016)

DALIMA and DOOH questions and triviaFAQ

DALIMA.CO.MZDALIMA News in LinkedIn

Promo/Spotson YouTube

DALIMA Feed on Facebook

dalima | digital advertising specifications 2019 eng · dalima is a company specialized in digital...

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