dale smith - being a culture leader: driving employee engagement
TRANSCRIPT
The Role of the Culture Leader
• To give more toys?
• To give more direction?
• To give more parties?
• To give more role
models?
• To give more time off?
• More reprimand?
• More support?
• More dictators?
• More Leaders?
Client One
Project: Year Two
Organisation: Private Hospital
Location: North London
Employee Population: 550 Staff
Industry Sector: Health Care
Established: Long Standing
Employees Population: Multi Cultural
Brand: Established
Values: Excellence, Innovation, Charity, Compassion, Responsibility
Campaign: Excellence – Making the Difference
Project: Internal Marketing campaign, Training, Coaching
Client Two
Project: Month Three
Organisation: 5 Star Hotel
Location: Palm Beach, Florida
Employee Population: 550 Staff
Industry Sector: Hospitality
Established: 2013
Employees Population: Multi Cultural
Brand: Rebrand
Values: Hoteliers, Integrity, Authentic, Intuitive, Goosebumps
Campaign: Stand Out
Project: Launch, Internal Marketing campaign, Training, Coaching
As a Culture Leader:
Come up with a list of
actions or activities
that you would suggest
to enhance and ensure
the sustainability of
these two cultures
Freedom (Known Knowns)
The organisation must give more autonomy to its
leaders to put in place an environment that better
represents the culture
Greatness
(Known Unknowns)
Move out into your
employee population and
uncover your secret heroes,
artists, storytellers, and
sports enthusiasts. These
are the real people that
drive your culture.
Connection (Sharing Knowns)
Introduce brand focused initiatives
that allow employees to better
understand the brand promise and
engage as a brand representative.
Be part of the process.
Communities (Unknown Unknowns)
Create opportunities for your people to come together and
showcase their talents and celebrate success.