dale smith - being a culture leader: driving employee engagement

31

Upload: bridge-training-and-events

Post on 23-Jan-2018

616 views

Category:

Business


0 download

TRANSCRIPT

GETTING TO KNOW EACH OTHER

ROI on Culture

What is the DNA of our

Customer Experience?

What is

meant by

organisational

culture?

The Role of the Culture Leader

• To give more toys?

• To give more direction?

• To give more parties?

• To give more role

models?

• To give more time off?

• More reprimand?

• More support?

• More dictators?

• More Leaders?

Client One

Project: Year Two

Organisation: Private Hospital

Location: North London

Employee Population: 550 Staff

Industry Sector: Health Care

Established: Long Standing

Employees Population: Multi Cultural

Brand: Established

Values: Excellence, Innovation, Charity, Compassion, Responsibility

Campaign: Excellence – Making the Difference

Project: Internal Marketing campaign, Training, Coaching

Client Two

Project: Month Three

Organisation: 5 Star Hotel

Location: Palm Beach, Florida

Employee Population: 550 Staff

Industry Sector: Hospitality

Established: 2013

Employees Population: Multi Cultural

Brand: Rebrand

Values: Hoteliers, Integrity, Authentic, Intuitive, Goosebumps

Campaign: Stand Out

Project: Launch, Internal Marketing campaign, Training, Coaching

As a Culture Leader:

Come up with a list of

actions or activities

that you would suggest

to enhance and ensure

the sustainability of

these two cultures

Freedom (Known Knowns)

The organisation must give more autonomy to its

leaders to put in place an environment that better

represents the culture

Greatness

(Known Unknowns)

Move out into your

employee population and

uncover your secret heroes,

artists, storytellers, and

sports enthusiasts. These

are the real people that

drive your culture.

Connection (Sharing Knowns)

Introduce brand focused initiatives

that allow employees to better

understand the brand promise and

engage as a brand representative.

Be part of the process.

Communities (Unknown Unknowns)

Create opportunities for your people to come together and

showcase their talents and celebrate success.

Thank you!