APP LAB

Cape Town

Dala: Createin Xhosa

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MISSION

Empower a new group of entrepreneurs to develop applications, software products, and companies that create direct and tangible value for African markets. Arm them with technical and business skills, support them in a culture of creation and entrepreneurialism, connect them with opportunities to help them develop themselves and their ventures.

OPPORTUNITY

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Corporate Partners*

International Partners

Community Partners

MentorsResources

Internships

TeachersEmployers

Clients

*Corporate Partners TBD; these are just possible examples

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AFRICAN TECH IS EXPLODING

Africa Leads in Mobile Money

DALAWORKS APPS

• 4 months of training in app development

• Shared office space @ Bandwidth Barn, RLabs

• Services: broadband, hosting, legal, software

• Workshops and classes geared specifically to app development AND entrepreneurship: web development, user experience design, pitching, etc.

• Extensive mentor network

• International partner resources5

• Demo Day: pitch app to community

• Reverse job fair: employers come to meet participants

• Work for our AppFactory

• Work for DalaWorks in subsequent programs

• Links to international programs, e.g. learning Python at Hackbright Academy in San Francisco; become a Hackstar at TechStars; intern at Seedcamp in London

Program Outcomes

INPUTS AND OUTPUTS

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AppFactory

AppFactory

Jobs(Local startups, companies,

DW App Factory, DalaWorks itself)

Become anentrepreneur(potential seed funding

from RLabs)

Internationalopportunities,

internships

Community partnerorganizations provide basic training and filter dedicated participants

e.g.

Earn revenuefrom apps

PARTNERS AND INVESTORS

• Three cycle accelerator investment/sponsorship

• Scholarships• Equipment• Mentors, teachers, and advisors• Sales and marketing channels

for developers and producers

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• On the ground market intelligence on innovation in Africa

• PR, Branding, social media• Branded apps, app challenges• Startup ecosystem development• Acquisition targets (IP, talent)• Early mover, long-term

association with innovation• Building South African skills;

developing new talent

Contributions Benefits

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PARTNERS*

• Silicon Cape• Bandwidth Barn/CITI• RLabs• Mxit

• Microsoft• MTN• eNCA• Blackberry• Google/Android

• Wesgro• Technology Innovation Agency• Department of Trade and Investment

• SAA• Virgin Atlantic• Lawyer• Accountant

South Africa International• Hackbright Academy• TechStars• Seedcamp• 500 Startups

• Omidyar Foundation• Endeavor South Africa• Unreasonable Institute• Bloomberg• BLKSHP• Girls Who Code

• NCWIT• Women Moving Millions• Investing in Women Initiative of Calvert

Foundation• Cherie Blair Foundation• Goldman Sachs 500 women

*Corporate Partners TBD; these are just possible examples

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MENTORS

• Andy Volk, Mxit VP Developer Relations• Marlon Parker, RLabs CEO• Chris Vermeulen, Bandwidth Barn CEO• Andrea Bohmert, Knife Capital MD• Zulfiq Isaacs, Liquid Thought CEO• Anita Nel, InnovUS, Stellenbosch University• Johanna Kollar, Google Startup Support• Tony Ruiters, Business Connexion Chairman• Ellie Hagopian, Skyrove CEO

South Africa International• Christian Fernandez & David Phillips,

Hackbright Academy Founders• David Cohen, TechStars Founder & CEO• Reshma Sohoni, Seedcamp CEO• Jason Mendelson, Foundry Group• Michael A. Jackson, early-stage investor • Roger Ehrenberg, IA Ventures• Andrew Barr, Institutional Venture Partners• Paul Singh, 500 Startups

• Brent Beshore, AdVentures CEO• Irving Fain, Crowdtwist CEO• Kathryn Minshew, The Muse CEO• Andres Barreto, Onswipe Co-Founder• Kevin Prentiss, Red Rover CEO• Caren Maio, Nestio CEO• Rachel Sklar, Change the Ratio• Ben Lerer, Thrillist CEO

PROGRAM STRUCTURE

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• Develop pitches

• Prepare for Demo Day

• Reverse job fair

• Basic Training

• Choose projects

• Entrepreneurship workshops

• Build apps

• Testing and adjusting

• Mentor sessions and events

Month 6Month 1 Months 3-4Month 2 Month 5

• Review applications

• Interview candidates

• Plan events, mentoring workshops

•Continue support for entrepreneurs

• Job placement

• International placements

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COMPETITIVE ANALYSIS

Target Market

ValueProposition Financial

Cape Town

Cape Town

Sandton, Johannesburg

Tshwane, Gauteng

Johannesburg

Apps and startups focused on South Africa, Africa, esp.

targeting feature phones

Intensive training in app building and entrepreneurship, exchanges

with top international accelerators

App revenue share, government sources, corporate partners,

private investors

Startups focused on African market (starts in February

2013)

Seed funding, entrepreneurs in residence, local mentors

Angel investors (up to $100k for variable equity)

Globally scalable startupsBusiness coaching and

mentoring, completed business plan

R100,000 ($12k) for 20% equity

Incubator and education for mobile entrepreneurs

Training and accreditation in mobile technologies

World Bank InfoDev, SA government & membership dues

(R1000-1500/month)

Social entrepreneurs and independent workers

Networking and community building

Membership dues, paid events, crowdfunding

formerly

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TEAM

• 18 years experience with startups• Rare Medium Ventures Incubator (1999)• Partner in Horizen Ventures, early stage

fund in India (2004)• Advisor and mentor to Cape Town

startups (2011)• Based in Cape Town and NYC

• 10 years experience in media and production• Senior Producer at Bloomberg TV covering

startups and venture capital• Executive Producer of documentary series

on TechStars, leading global accelerator• Studied economic development at University

of Cape Town• Based in Cape Town and NYC

Philip KiracofeAdvisor & Mentor

Elizabeth GouldManaging Director

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DW APPS ANNUAL BUDGET

Staff $155,000

Rent & Utilities $17,400

Events & Marketing $67,500

Legal & Admin $37,000

Travel $20,000

Total Operating Expenses $296,900

Total Seed Investments (Equity) $375,000* 10 investments per class, 1.5 classes per year* Four program commitment ($2 M total fund)

APPENDIX

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PARTNER: THE BARN

• Host to program: premier tech education space in South Africa

• Facilities: co-working space, computer labs, broadband

• Mentorship: other members of space (BlackBerry Apps Lab, CITI, Silicon Cape, entrepreneurs, service providers

• Events: workshops, panels, networking events, classes

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PARTNER: RLABS

• Feeder to program: attracts and develops talent, filtering their participants with marketable and scalable ideas

• Facilities: another home for entrepreneurs to work

• Springboard for potential expansion to other RLabs locations

• Seed Fund for companies graduating from program

• Mxit Developers are DW teachers

• Mxit Executives are DW mentors

• Mxit App Store: scaling in 2013

• Cost to develop an app:

• Average Revenue per app:

• More stats: coming from Andy

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PARTNER: MXIT

FOCUS ON WOMEN

Worldwide, 2/3 of new mobile subscribers in the next 5 years will be women.

Consumption Labor Force

Re-investment Corporate Governance

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AFRICA’S RAPID STARTUP GROWTH35 TECH HUBS IN 13 COUNTRIES

map by since February 2012

South Africa:

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THE AFRICAN CONSUMER IS RISING

• 35% growth in consumer spending by 2015• 221 million new consumers by 2015

• % of Africans with clean drinking water: 61• % of Africans with mobile phones: 66

SOUTH AFRICAN INTERNET IS MOBILE

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TEAM

As Executive Producer of the TechStars documentary series, Elizabeth knows the inner workings of the program in a way few others could. She spent more than 18 months documenting the entire process of the first New York program, from conception through six months after Demo Day. Beyond learning the intricacies of the program itself, Elizabeth also got to know the tensions, challenges, and stresses of the program from all sides: entrepreneurs, directors, mentors, and investors. In regular interviews with all the actors, she got to understand the different perceptions of the same situation (i.e. mentor meetings, team tensions, pivots, team progress or lack thereof) in a way that is completely unique.

Elizabeth has a deep and longstanding passion for economic development, specifically in Africa and South Africa, which she studied at U.C. Berkeley. She spent a year at the University of Cape Town studying political economy in the developing world and South Africa specifically, and another six months traveling in sub-Saharan Africa. She wrote her honors thesis on a microfinance project in a township outside Cape Town, positing that economic empowerment brings unforeseen social benefits. It is for this reason that she believes so strongly in the power of accelerator programs to help entrepreneurs gain the skills to build businesses, communities, and whole economies.

Elizabeth’s experiences in Africa and other emerging economies gave her a global outlook that led to her graduate work at the School of International and Public Affairs at Columbia University, and her subsequent career as a journalist at NBC and Bloomberg TV. In addition to her in-depth series and specials, she has produced interviews with the top global leaders of our time, including Bill Gates, Bill Clinton, Warren Buffett,and George Soros. Her recent work has focused on technology and innovation as well as sustainability and clean energy. She is excited to move to Cape Town and improve her surfing.

Elizabeth Gould, Managing Director

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TEAM

Since arriving in NYC in 1994, Mr. Kiracofe has been deeply immersed in technology, real estate, and entrepreneurial ventures. He has co-founded or led a diverse range of companies including a pioneer online grocery service company, an India-based venture capital fund, the first large-scale social networking site, and a NY-based property development firm.

In 2009, he founded Horizen Partners to incubate far-reaching projects based on the foundations of innovation, adventure and sustainability. Current projects include Horizen Ventures (early stage VC), Mountain Bike Haiti (social venture promoting adventure tourism), Stik.com (Facebook-integrated referrals) and Failure Club (a collaboration with Morgan Spurlock where members pursue ambitious dream projects). He has advised South African start-ups and is now raising a new venture fund in Cape Town.

In his free time, Philip’s interests range from adventure and endurance events (he has climbed Mt Kilimanjaro, completed Ironman triathlon and Comrades Marathon) to charitable pursuits (Carnegie Hall Notables, Service Space). He sits on the Board of Directors for the Manhattan Chamber of Commerce and has served as President of the Manhattan Association of Realtors.

Philip attended the United States Air Force Academy, where he studied Computer Science and Behavioral Science. He currently splits his time between Manhattan and Cape Town.

Philip Kiracofe, Director

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CONTACT DETAILS

Elizabeth Gould: elizabeth@dalaworks.com@lsabeth3 (twitter, skype)

Philip Kiracofe: philip@horizenpartners.com@pkiracofe (twitter, skype)

PHASE 2: DALAWORKS MEDIA

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DALAWORKS MEDIA

Train a new generation of digital storytellers in the editorial, creative and technical skills needed to conceive, develop, and execute a complex video series: documenting the journey of the app entrepreneurs through the program.

DW PRODUCERS GET

• 6 months of training in digital media and documentary production--learn by doing

• Pre-production: production planning, project management, budgeting

• Production: cameras, lighting, audio, composition, interviews, video techniques

• Post-Production: media management, logging, story production, writing, editing, graphics

• Continuous feedback with local and international mentors

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• Marketable skills in digital video production and storytelling

• Production Reel

• Credit on full scale documentary production

• Connections to local and international production companies and networks

• Mentor next generation of producers

Program Outcomes

PROGRAM STRUCTURE

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• Develop pitches

• Prepare for Demo Day

• Post-program preps & reverse job fair

• Basic Training

• Choose projects

• Entrepreneurship workshops

APPS

MEDIA

• Build apps

• Testing and adjusting

• Mentor sessions and events

• Basic camera and production training

• Assigning roles

• Production planning

Month 6Month 1 Months 3-4Month 2 Month 5

• Documenting APPS program

• Media management and logging, story production

• Editing graphics production

• Feedback from international mentors

• Final editing and finishing processes

• Mastering for distribution

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DW MEDIA BUDGET - in process

Staff $50,000

Equipment $75,000

Facilities $60,000

Legal & Admin $50,000

Total Operating Expenses $235,000

Total Seed Investments (Equity) $375,000* 10 investments per class, 1.5 classes per year* Four program commitment ($2 M total fund)