Total consumer impressions year to date: +48,824,825

June 2015 - September 2015 Brand EditorialBike ‘15 Coverage- Bike Mag Online (45,273) - Hot Laps Pack- Bike Mag Online (45,273) - Sentinel Glove- Decline (40,000) - Trail Photo 16L Pack- Huffington Post (3,038,735) - Sentinel Glove- Mountain Magazine (125,000) - Dropout S/S Jersey- OR Show Daily (28,000) - Seeker Pack- OutdoorGearLab.com (239,228) - Boundary Short- Outside Bozeman (50,000) - White Knuckle Glove- Outside Bozeman (50,000) - Apex 26L Pack- Pinkbike (1,654,314) - Photo Pack- Singletracks (481,786) - Ridge Short- Teton Gravity Research (451,724) - Drafter Pack- TrekTech.com (18,314) - Syncline Short, Charger Jersey- Mountain Bike Rider (unavailable) - Nomad 18L Pack

Skate ‘15 Coverage- BNQT.com (136,795) - Dakine x Stereo Collab- RouteOne.com (unavailable) - Dakine x Stereo Collab- SkateboardMag.com (201,164) - Dakine x Stereo Collab- SkateDaily.net (unavailable) - Dakine x Stereo Collab- SkateNugg.com (unavailable) - Dakine x Stereo Collab- Thrasher (973,143) - Dakine x Stereo Collab- Transworld Skateboarding (795,777) - Dakine x Stereo Collab- Welcome Skateboarding (unavailable) - Dakine x Stereo Collab- Textile Insight (10,501) - Dakine x Stereo Collab

Surf ‘15 Coverage- Endless Vacation (28,246) - Bushpig L/S Surf Shirt- Muscle & Fitness Hers (93,358) - Dawn Patrol Top, Basha Bottom- Triathlete Magazine (664,756) - Boardshorts

Press Contact: Kate Gaeir

kate@kategaeir.com | 206.334.0863

Travel & Lifestyle ’15 Coverage- Boys’ Life (1,038,521) - Grom Pack- MetroParent (45,000) - Grom & Prom Packs- OnThe Go Magazine (65,000) - Split Roller- Paste Magazine (458,096) - Seeker Packer, Recon Wet/Dry- Sports Illustrated Kids (684,882) - Roam Duffle

Winter ‘16 Coverage- Auto Europe (unavailable) - Heli Pro 20L Pack- Freeskier (691,894) - Heli Pro DLX, Outerwear, Smyth Jacket- Lyra Mag (14,846) - Bishop Jacket- Lyra Mag (14,846) - Trophy, Ripley Prints- Method Mag (unavailable) - Outerwear- Newschoolers (84,700) - Belleville Pant- Newschoolers (84,700) - Smyth Jacket- Outside Magazine (691,305) - Heli Vest, ABS Vario Pack- Powder Magazine (47,313) - Prospect Bib- SKI Magazine (385,583) - Heli Pro II, Lester Beanie, Angie Beanie, Titan Glove, Tundra Mitt- Snowboarder (44,541) - Daytona Gloves- Sports Insight (15,000) - Tech Tees- Transworld Snowboarding (87,658) - Rambler, Heli Pro DLX- Transworld Business (189,743) - Peter Line Interview - Transworld Snowboarding (87,658) - Super Tune Kit, Smyth

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OCT 2015 $8.99-USA $9.99-CAN

Product

The Dakine Trail Photo pack has been on my radar for quite some time now. Unfortunately, photographers sometimes need multiple bags depending on the shoot and this bag is perfect for quick jobs and minor productions; so keep in mind this pack is small. The bag is lightweight and ensures you carry only the essentials that you’d want on a trail ride, plus a camera body with a short/medium length lens. This pack is the same size as a normal hydration pack but has the ability to shred hard with a camera in it. When I have this pack set up with my Canon 7dmkII and 16-35 2.8 L lens, I can’t even tell it’s in there. With the pack strapped up it is super comfy and lightweight. The Trail Photo can only carry one body, a fl ash and one short lens unless you put your zoom in the top compartment and pack it in with a jacket or something soft. While testing this pack I got caught in one of the heaviest storms I’ve been in. The rain cover worked amazingly, not letting one drop of water in the pack on the 23-mile ride. I was very impressed that my gear was dry and clean at the end of the ride. The rain fl y was very easy to put on and off. It didn’t fall off once during the ride. While in Hood River covering practice at the Oregon Enduro Series

The Evoc CP 26L Camera Pack is designed for professional sport photographers. It is equipped with lots of compartments to carry all your gadgets. Some of the compartments are useful, like the battery and fi lter zipper-locked pockets, however the SD card pockets…not so much. Most photographers have their own memory card case that they take with them. The slots are a little small and I never used them. The big compartment above the Internal Camera Unit (ICU) is a great feature and I like how it can be accessed from both outside and inside the pack. Evoc designs their bags for winter sports enthusiasts and this one even has avalanche instructions included in it for you safety kids. It’s big enough to hold a light jacket, burrito, fanny pack, water bottle, 22 oz bottle, lens hoods and whatever else you can cram into it. The ICU is a decent size and fi ts the essentials well. While I was using this pack I was able to fi t one body with battery grip, 70-200 mm, 16-35 mm, 8 mm fi sh eye, fl ash, 1.4x, 13˝ Mac Pro in the laptop sleeve, extra batteries and accessories. If you wanted to carry another body you would need to get creative. The pack was very balanced, I didn’t have any hot spots while riding.

PACK PARTY

CAMERA BAGSCAMERA BAGSCAPTURING THE BEST PHOTOS AND VIDEO requires

lugging a lot of expensive gear out into the wild. Fortunately we get to call this part of

our job, but anyone who invests a lot of their hard-earned dough in a nice camera setup should also want to protect that gear. Here are four packs to help haul your cameras out into the unknown.

I was on course riding a fast piece of trail when suddenly I got hi-sided on a hard off-camber, left-hand turn. I fl ipped through some thick brush narrowly missing three trees. I landed on my back with my feet above my head, as I got up I couldn’t believe how lucky I got. I was worried about my expensive camera equipment that I just landed on. Both my bank account and I are happy to say Dakine killed it with the padding placement of this pack. The pockets are useful and the whistle works great. The shoulder harness is on point and cinches down nicely. It features a quick side-load entry for easy access. The Internal Camera Unit is removable if you need to clean it out or get a new one. Inside the top compartment you have a big mesh pocket with a zipper to put small things in. On the outside there is a fl eece-lined pocket for your cell or glasses. I also enjoyed the deep pocket, it’s good for snacks and things of that nature. Overall this pack is one of my favorites; its functionality, mobility and style put it at the top for an all-day trail pack. Granted it only fi ts one small DSLR camera kit, but its small size make it great for those long days where you are with your buddies stopping to shoot sections of trail.

Fully loaded the pack weighed in around 30 pounds and fi t securely without moving around much on my body. The pack itself is a little heavy, it has a lot of padding and straps and big bulky YKK zippers that don’t always work super smooth. I noticed the zippers would get hung up toward the bottom of the pack. It features a side load compartment that I rarely used, but found functional nonetheless. It’s also equipped to hold a water bladder that you can buy separately. For 300 bucks it should come with the plastic bag and hose in my opinion. One of my favorite parts of the bag was its huge three-inch elastic waist band/buckle system with hip pockets for tools and GU. It was comfy and did not chaff up my stomach on long rides. The waistband is adjustable depending on how round you are. I had it on its smallest setting (32˝ waist) and the fi tment was spot on. The sternum buckle is adjustable up and down. Overall I think this is a great pack for a photographer who doesn’t have a huge amount of equipment, wants to use it to cover occasional weekend races or be able to use it as a carry on when fl ying to locations. I was not partial to the red color but then again, it made it easy to not lose my bag in the woods.

Price: 130.00Weight: 3.5 lbs.Size: 18.5 x 12 x 6˝ (H x W x D)Volume: 976 cu. in. / 16 LContact: Dakine.com

Price: 290.00Weight: 5.09 lbs.Size: 11.8 x 20.4 x 6.7˝ (H x W x D)Volume: 1,586 cu. in. Contact: Evocsports.com

Dakine Trail Photo 16L Test & Photos Dennis Yuroshek

Evoc CP 26L Camera PackTest & Photos Dennis Yuroshek

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Perform in styleTechnical wear employs more hybrid designs to boost performance and looks.

Expert insightREI’s Susan Viscon talks digital merchandising and the retailer’s outreach to female customers.

23 43PAGE PAGE PAGE

newsElectric outdoorsMotors made waves at the Open Air Demo, and retailers navigated a choppy economic recovery.

gear trends peopleThe official publication of:

o•r•d•OUTDOOR RETAILER DAILY

1AUGUST 5, 2015

DAY

POWERED BY SNEWS

RUN WILD

SCOTT JUREK SETS THE PACE FOR THE NEW OUTDOORS PAGE 10

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18/8 STAINLESS STEEL | VACUUM INSULATED: COLD FOR 24 HOURS, HOT FOR 6 HOURS | CAP STOWS IN HANDLE | | GOT YOUR BAK™ LIFETIME GUARANTEE

VACUUM INSULATEDSTAINLESS STEEL

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OUTDOOR RETAILER DAILY AUGUST 5, 2015

content2 day1

7 SUMMER SALES

Outdoor retail sales are up, but regional weather and

increased competition leads to varied results.

8 DEMO DAY

Inflatables, modular kayaks and electronic motors

dominated the scene at Pineview Reservoir.

12 OIA’S NEW FACES

Toad & Co.’s Gordon Seabury will lead a smaller board of

directors as the organization restructures its leadership.

14 SNEWS NEWS

Miss the big story while you were on vacation? Get the SNEWS update on this

summer’s top headlines.

89 BEST IN SHOW Find out what products

Backpacker recognized as the best gear for fall/winter 2015.

23 PERFORMANCE

APPAREL

28 WOMEN’S LIFESTYLE

APPAREL

30 MEN’S LIFESTYLE

APPAREL

32 HYDRATION

36 NUTRITION

40 PORTABLE POWER

news

gear trends

question of the day

18Scott Jurek Envy:

What world record do you want to break?

q&a

43Outdoor voicesHear from REI’s Susan

Viscon; The Conservation Alliance’s John Sterling; and athlete, coach and climbing shoe designer Obe Carrion.

new exhibitors

49OR first-timers

Prone2Paddle, Yellow Leaf Hammocks, 3 Legged Thing and Material ConneXion are

just some of the more than 230 newcomers to the show.

more gear

59New Product

GalleryA lightweight stove for

backcountry sous chefs, an elevated tent and the best

solution to dry out your boots — they top our list of 39

new products to check out on the show floor.

4 outdoor retailer daily

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62 outdoor retailer daily

newproductgallery

1The ultimate stormproof pack from DAKINE features rolltop construction to keep the elements out, while providing easy-access side pockets to grab gear on the go. The Seeker 15L Pack features a divided lumbar 2L hydration pocket to keep weight equalized while maintaining packing room in the main compartment. (MSRPs $200-$225) #36043 www.dakine.com

2MAMMUT’s ultra-lightweight Wall Rider helmet uses a durable EPP shell and is reinforced with a robust partial hard shell to guarantee maximum safety. Generous ventilation openings and a minimalist adjustment system ensure tons of comfort. Two clips and an elastic strap secure a headlamp to this superbly versatile and protective lightweight helmet. (MSRP $100) #3013 www.mammut.ch

3The ULTIMATE DIRECTION Adventure Vesta is designed with help from a team of female runners to fit and contour to the female physique. It carries two soft water bottles up front for extra comfort and balance while providing 11 liters of reservoir-compatible storage in back. Comfortable enough and equipped for longer, unsupported adventures. (MSRP $150) #28017 www.ultimatedirection.com

4The GCI OUTDOOR Bi-Fold Beach Chair is a revolutionary four-position aluminum chair in the industry. It is a full-size beach chair that folds in half twice. The Bi-Fold’s unique design allows the chair to stand on its own while folded and offers a cross-body strap that keeps your hands free for kids, coolers or bags. (MSRP $60) #13001 www.gciwaterside.com

5For approaches, scrambles and indoor/outdoor climbing, the ARC’TERYX Arakys Approach Shoe is the first ultralight single pitch and bouldering shoe with adaptive fit, air permeable comfort and seamless construction for women. A collapsible heel converts the shoe into an easy-wear slipper. (MSRP $150) #1019 www.arcteryx.com

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MAY/JUNE 2015 • A FORMULA4 MEDIA PUBLICATIONMAY/JUNE 2015 • A FORMULA4 MEDIA PUBLICATION

TRENDS IN APPAREL & FOOTWEAR DESIGN AND INNOVATION TEXTILEINSIGHT.COM

Spring Trade Shows A Seasonal Review

Footwear Spotlight Material Innovations

Sourcing Strategies News Here & Abroad

Women’s Specific Bold Activewear Styles

SMARTER BETTER FASTERNew Tech and Trends Driving Modern Manufacturing

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F or Target Collective, the retailer’s first “curated design-focused collection tailored to men,” the

company says, the design team turned to some notable Made in the USA brands in the active and outdoor space. With a heritage spanning back to 1882, Duluth Pack handcrafted hunting gear and canoe packs for the masses at Target. Taylor Stitch, a much newer San Francisco-based brand, put a stylish twist on

activewear with fresh fabrics including cotton French terry and combed cotton jersey.

In another retail collaboration, American activewear brand Champion teamed with three separate people: designer Craig Green, designer Timo Weiland and brand Wood Wood for the same line of forward fashionable, athletic-inspired basics with flair for the Champion Select line with Urban Outfitters. Offerings include a hoodie with a chest

zipper pocket and an exaggerated drop tail on a box-fit crewneck sweatshirt.

At SmartWool, a new pairing with American illustrator Charley Harper “makes sense because he had an enjoyment and appreciation of the outdoors, which is also the ethos of our brand,” explained SmartWool digital marketing manager Jeff Snow. Harper, who died in 2007, was known for his wildlife prints, posters for the National

Parks Service and illustrations for the Golden Book of Biology. For Fall, the brand will release socks and sweaters with Harper’s prints at select retailers. Here are some other exciting upcoming collabs:

Alpha Industries x Burton x UNDFTD

While Alpha’s MA-1 flight jacket, N-3B parka and M-65 field coat were originally designed for use in jet fighters and across muddy battlefields,

textileinsight.com38 • Textile Insight ~ May/June 2015

STRATEGIES | PARTNERSHIPS

Cool Collaborations

Pairings in the Active and Outdoor Space are Getting More Fun by the Minute. By Suzanne Blecher

Alpha Industries x Burton x UNDFTD flight suit.

the innovative fabrics and silhouettes transcend decades of fashion. “With the broad influence military fashion commands today across the fashion landscape, we were not surprised when Burton approached us” to create a collection of military-inspired outerwear, said Jesse Price, Alpha Industries’ VP of global marketing and brand strategy. The pairing with both snowboard brand Burton and urban lifestyle

brand Undefeated “can help open the eyes of completely new market segments that never thought of themselves and wearing an ‘army jacket’,” Price added. Outerwear features include waterproof seam-sealed pockets for storage, zippered ventilation and 100 percent polyester printed taffeta lining.

Mark McNairy x OliberteMade-in-Africa brand Oliberte

hit the jackpot when the brand caught the interest of American designer Mark McNairy at Outdoor Retailer. The designer “approached us with interest in our work and a potential collaboration,” said Oliberte founder Tal Dehtiar, adding, “we’ve already seen a great deal of media and sales interest in it.” The two share a similar rugged, yet stylish, aesthetic. McNairy is known for the tailoring and craftsmanship in his own line, as well as in past work for J. Press, Bass and Woolrich Woolen Mills. Oliberte prides itself on handcrafted leather shoes made in Ethiopia at the world’s first Fair Trade Certified footwear manufacturing factory.

Lynnie Zulu x Native ShoesNative, a brand that introduces

classic silhouettes with a modern twist, is constantly looking for ways to expose the brand to new audiences whether via retail, fashion shows or through new materials or construction techniques. For the Fall collection, the brand reached out to UK artist Lynnie Zulu, known for her vibrant colors and manipulations of shapes. “The combination of her modern personal style and East African influences led to pieces that were unique yet strangely familiar. This is how we feel about shoes,” said Native VP of global brand, Shawna Olsten. Zulu, whose artist-mother grew up in Tanzania, lent an eye print to the Fitzsimmons model and a plant “pop” to the Verona shoe. With shoes, just like in relationships, “for a pairing to work, you need to share the same values,” commented Olsten.

Smith x WoolrichSometimes collabs are just

casual, as in the case of Smith and Woolrich. The pairing came to be after a few conversations between friends at shows. “The idea sparked that we could bring together two outdoor-heritage companies with a longstanding commitment to American manufacturing,” said Chatham Baker, creative director at Smith Optics. For a snow helmet, Baker picked two wool patterns from Woolrich’s archives and utilized the Pennsylvania-milled wool in the construction of ear pads. Goggle strap graphics were also inspired by Woolrich patterns. For sunglasses, Smith’s design team chose two frames from their own archives and created Woolrich-specific color ways. “The collab makes sense because we’re bringing together two original outdoor companies,” said Baker.

Dakine x Stereo SkateboardsCollaborations that combine

the creative powers of two brands can be powerful in “drawing in a bigger, more diverse consumer that may not be organic to one or the other brand,” said Scott Koerner, skate marketing manager at Dakine. “These collabs, when endorsed by key figures or athletes, can speak to the core consumer and the lifestyle driven consumer as well, without alienating either,” the exec further explained. In this case, Stereo, which was founded by famed skaters Chris Pastras and Jason Lee, lent technical expertise to the Dakine action sport lifestyle brand for duffels and packs. Core collaborations, including Dakine x Stereo, “are drivers for the overall lifestyle business and they can help sell the entire line of products for Dakine,” Koerner said.

May/June 2015 ~ Textile Insight • 39textileinsight.com

Collabs: New partnerships result in a roster of great products. 1. Target Collective Taylor Stitch stripe shirt. 2. Smith x Woolrich Maze helmet. 3. Dakine Stereo Trek Pack. 4. Smith x Woolrich goggles. 5. Target Collective Duluth Pack. 6. Oliberte Mojoo footwear.

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EDITORS’ SETUPS

FREESKIER pg. 158

HEAD // Cyclic 115 // $800The Cyclic is my go-to, everyday ski for the second consecutive year. At 115 mm underfoot, this ski floats incredibly well in deep snow, and its pronounced tip and tail rocker make ‘em mighty agile when navigating the trees, bumps and chutes I’ll encounter on a daily basis. The Tyrolia Attack 16 is my go-to binding.

LANGE // XT 130 // $850As soon as I slipped my foot into the Lange XT, I knew it was the boot for me. I can con-veniently transition from live tweeting at events to arcing aggressive turns on-hill thanks to its easy-to-engage walk mode and a burly 130 flex.

OAKLEY // JP Auclair Canopy w/ Prizm Sapphire Iridium // $190I love a wide field of view—that’s why the Canopy is the goggle for me. With a timeless shape, contrast enhancing and light boosting Prizm lens technology and a paint job to honor the late JP Auclair, I’m covering all my bases.

GOPRO // HERO4 Silver // $400With the convenience of a small built-in touch display and the aid of a selfie stick, I can capture video interviews with pros at events. Later, I can snag my next bitchin’ profile photo, thanks to the cameras’s ability to shoot 12 megapixel stills at up to 30 FPS.

DAKINE // Smyth Jacket // $320From fun-filled pow days to antics-driven après parties, the two-layer Gore-Tex offering with fully taped seams stands tough. I also enjoy its lightweight construction, accessible media storage and comfortable wrist gaiters.

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FISCHER // Transalp Vacuum W TS Boot // $900Fischer’s Vacuum technology molds the liner and shell to the true shape of your lower leg and foot. Its Vacu-Plast cuff and shell are an ideal material for a touring boot as they’re 15-percent lighter than traditional polyurethane.

COALITION // SOS // $699These stiffer, performance-driven skis cater exclusively to advanced female skiers. I’m happy to back founder Jen Gurecki’s idea that skis should amplify women’s strengths rather than compensate for perceived weaknesses. With a 105 mm waist and a rocker-camber-rocker profile, the SOS is a floaty all-mountain ski suitable for most Rocky Mountain powder days.

KARI TRAA // Rose Pant // $100I consider myself a merino wool snob, and these 100-percent superfine merino wool base layers are by far the most comfortable, best fitting and cutest long underwear I’ve ever skied in.

OAKLEY // Flight Deck XM w/ Prizm Torch Iridium // $210I love the rimless design, huge field of vision and interchangeable lens system of Oakley’s Flight Deck goggle, but it’s too big for my face. The new Flight Deck XM is trimmed down in size, however it’s not devoid of features. I was never a lens geek, but Oakley’s Prizm lens technology noticeably enhances contrast and visibility.

STRAFE // Cloud Nine Jacket // $485Plenty of girls wear Strafe’s performance-driven unisex pieces, but I’ve been holding out for a more flattering fit. The new Cloud Nine achieves that, and combines waterproof-breathable Polartec NeoShell (think stretchy and soft) with Polartec Alpha insulation for ultimate warmth and breathability.

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TOPPING IT OFF Headwear Trends

SOCCER BATTLEBrands Vie for Dollars

IN THE SHADESunglass Technology

GETTING PROTECTIVE12 Hot New Products

A FORMULA4MEDIA PUBLICATION • JULY/AUGUST 2015

SPORTSINSIGHTMAG.COM

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PERFORMANCE + URBAN + ATHLETIC=

THE NEW OUTDOOR APPAREL EQUATIONSEE PAGE 28

EVA ZUBEK / ACTIVE DESIGNER, prAna

“We see growth in the urban athletic market where customers also consider themselves outdoorsy. Younger people

are migrating to cities and are trying all kinds of indoor athletic activities such as workout class mashups, yoga/spin

hybrids and indoor climbing. They like to participate in outdoor activities with friends whenever they have time.”

OUTDOOR IMPACTHow the Strength of Athleisure and the Fusion of Urban, Athletic and Outdoor Is Changing the Outdoor Apparel Game. Brand Execs Share Their Thoughts. By Suzanne Blecher and Cara Griffin

July/August 2015 ~ Sports Insight • 29sportsinsightmag.com

THE URBAN/ATHLETIC/OUTDOOR FUSION: BRANDS WEIGH IN

30 • Sports Insight ~ July/August 2015

JASMIN GHAFFARIAN Senior Director of Outerwear, The North Face“More and more people are mov-ing towards urban areas or within an hour of major cities and this changes peoples’ lifestyles, how they are active and how much they are outside. Also, people are looking for an escape from being so connected, so more and more people are camping and going to find serenity in the outdoors.”

MOLLY CUFFEDirector of Global Brand Marketing, SmartWool“We would definitely consider the urban/athletic/outdoor consumer as an entry point for our brand. We are an active outdoor brand based in the mountains. Our products are born in the mountains of Colorado and tested in Colorado, which means they can stand up to any of the elements an urban consumer could throw at them.”

JENNIFER ZOLLARS Sportswear Product Line Man-ager, Mountain Hardwear “The main feature is that the items are versatile. They need to have a style that is modern but functional. Functions like wicking, UPF, stretch and reflectivity are all features that you would find these consum-ers looking for. The features and materials used have to make sense and not be too in your face — like perhaps a polo shirt for him that is made in a spun poly but feels like cotton.”

DAX RICHEYProduct Line Manager for Life-style Packs and Bags, Dakine“New brands are bringing new people into the fold, and it’s more inclusive with social media. People who live an active lifestyle are wanting products that support both their sports and their leisure time, so dual purpose apparel and accessories are important. We have a lot of crossover. Maybe you have a consumer that knows us for surf accessories, but is getting into mountain biking.”

GREG THOMSENManaging Director, Adidas Outdoor “There is a growing need for func-tional products that are designed, on all levels, to perform in the urban environment. This trend is being driven by the next generation of outdoor athletes that prefer designs and styles that match their more modern lifestyles. [It is] specialized functional urban styling.”

JULIA SELTZERGlobal Sportswear Marketing Manager, Patagonia“Both athletic and outdoor groups are looking for a combination of style and performance to meet those needs. In the past it was more through the lens of function. Now it’s about wearing gear that is flattering no matter what you do. They want function and contemporary silhouettes, trend driven color options and prints. And they feel strongly about buying responsibly made clothing.”

MARK GALBRAITH General Manager, Nau

“Our customer wants to appreciate all of the features in our clothing, but they just don’t want to look like a giant billboard with a huge logo or all of the features called out in contrast colors or reflective. Our point of view is that this is an evolved, more subtle customer that doesn’t want to scream to make it their own. They don’t want to look like they are in a specific uniform.”

JORDAN WAND VP–Product and Marketing, Outdoor Research

“We often look to trends cascading down from runway fashion or action sports to influence what we do in our product line, but we also always find ways to integrate a performance story with that style element. We design for the street, but it’s the Main Street of your favorite mountain town. Our Mountain Life product is designed for the person that’s truly living the outdoor lifestyle, so they want product that looks as good as it works. We mean sportswear that is leading from a style perspective.”

OUTDOOR IMPACT

sportsinsightmag.com

The North Face’s Men’s On-Mountain Sportswear pairs fashion and function.

Pearl Izumi’s Flash Insulator Run Jacket fea-tures BioViz tech for extra glow.

Ibex’s Jackson Shirt is lightweight and 100 percent Merino woven.

SmartWool’s NTS Micro 150 Tank is a work-out tank with stylish elements.

Brooks’ Versatile Lite Tank is a form-fitting performer, made to be layered.

Berghaus’ Ortler shirt combines street style and outdoor performance.

Dare 2b’s Melodic short is a stylish, high-performance piece.

sportsinsightmag.com July/August 2015 ~ Sports Insight • 31

JAMES FISHER VP–Product, Ibex Outdoor Clothing“We are very lucky in that we can design independent collections for Peak, Base, ETC and Live. This allows us to focus each collection separately, but the best styles are ultimately the ones that walk the line between Peak and Live. The consumer wants a brand/style that he/she can trust on the weekends getting after it, but also during the week (working, but wishing they were still getting after it).”

MICHELLE AUBREYSportswear General Merchandise Manager, Columbia“The balance of form and function in our apparel is more important than ever before. Our customers want a versatile product that is both functional and stylish, on or off the trail. We believe it is important to offer intuitive technologies that help our customers enjoy the outdoors longer – whether that means keeping them cool, dry, warm or protected – while also appreciating a demand for fashion-influenced aesthetics. So, it’s a balancing act. Fabrics should look and feel natural, while still offering technical performance. The fit must be flattering, but not constricting, and colors should complement their existing wardrobe.”

How Is Athleisure Impacting the Active Outdoor Market?

JENNIFER ZOLLARSSportswear Product Line Manager, Mountain Hardwear“We as a brand have always had the city folks, as we are in a major city, and understand what the consumer wants. We are never going to be a brand that goes after the gym consumer, but the gym consumer is coming to us as they venture outside and find a new way of exercising.”

JASMIN GHAFFARIANSenior Director of Outerwear, The North Face“I don’t think athleisure is a fad but much like the growth of denim for

two decades, this is the next way of life for people and how they will dress. I do think it will evolve, but it is here to stay. People want comfort, great fit, and effortless clothing to be able to move through their days.”

MOLLY CUFFEDirector of Global Brand Marketing, SmartWool“We are an active brand first and foremost and we design all of our products with this mindset, even our casual everyday clothes are built for life lived outside. What we do know is that a consumer will choose how, where and when they want to use our products. We hear pretty often that our performance clothing becomes our consumers’ lounge wear of choice simply because it is so comfortable.”

ELLEN KRIMMELDesign Director, prAna“prAna has always been an active lifestyle brand and designed with the mindset of building versatile, stylish active apparel, so this isn’t something new for us. Of course, it’s helped that the broader market and trend is moving towards us. The idea of healthy living is on everyone’s mind and it’s transcending into clothing, style, and how people are wearing clothes.”

DAX RICHEYProduct Line Manager for Lifestyle Packs and Bags, Dakine“If anything [the athleisure trend] helps since we are a multi-sport and lifestyle brand. We’re going to continue to focus on our customer, someone who is passionate about the sports they’ve built a life around.”

TSVETI ENLOWInternational Merchandising Manager, Icebreaker“Athleisure has helped all active brands who make functional stylish apparel. We are targeting the active consumer who is looking for a stylish functional apparel made of natural fiber.”

Outdoor Research’s Ensenada Sun Hoody incorporates lightweight Modal fabric.

Patagonia’s Light and Variable Hoody uses recycled polyester with a DWR finish.

Icebreaker’s RealTree base layer is made for the hunting and fishing market.

prAna’s Uptown Pant is a relaxed, performance stretch woven fabric jogger.

Nau’s Introvert Blazer is a lightweight, windproof travel blazer with DWR finish.

Dakine’s Tech Tee is an antimicrobial and quick-drying style.

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