daisyfinal
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Daisy Cosmetics
About Daisy Cosmetics
Today, young women are experimenting with makeup and often don’t understand
how harmful some of them may be. Daisy Cosmetics offers natural skin care and
makeup without the harmful ingredients.
Daisy Cosmetics provides all organic beauty products that the young woman is seeking. It provides flawless lightweight
coverage without administering breakouts.
Daisy Cosmetics essential holds the properties that other cosmetic companies do not have: Beauty without the Baggage.
Daisy’s Inspiration Board
Target Customer So Why Daisy?
Daisy Cosmetics provides that beauty that young women today are seeking.
At Daisy, we use all organic
ingredients hand picked from all over the world to ensure its customers are
receiving a quality product.
Ingredients may include but not limited to:
34 essential vitamins and minerals
Chamomile Cinnamon
Fruit Extracts Green Tea Lavender
Lemongrass Aloe Vera
Target Customer
Demographics
Daisy Cosmetics has two target markets. Its primary market is the young teenage girl between the ages of 13 to 18. She lives in a suburban area in and around a major metropolitan city like New
York or Los Angeles. She attends a public or private school, that of her parent’s choice, and is a trend setter for her peers. Her and her family falls
within the category of middle to upper middle class.
Its secondary target market is the young teenage
girl’s parents, primarily her mother. She is a middle aged woman in her mid 30s and resides in a gorgeous home outside of a metropolitan city.
She has a Master’s Degree in Marketing and purses small business endeavors on her own
time.
Psychographics
Daisy’s primary clientele enjoy their time hanging out with their friends
at the beach, the mall and any other social place. She is heavily
involved with her studies and strives to please her parents. She
is very outgoing, sweet and optimistic about the things she
does with her life and the things that she has to look forward to, to
her in her future endeavors.
She plans on attending college and works towards that every day. She is on the honor roll, is involved in extra curricular activities in school like cheerleading, tennis, student council and is a member on the
debate team. She is always looking for new and exciting things for her wardrobe and to entice her parents with. She is constantly rewarded for her hard efforts in her school work
and at home.
She consistently tends to the house work with her mom and taking care of her younger siblings. She is very conscious of the way she looks and will often persuade to purchase the top of the line skin care, cosmetics and other merchandise of choice.
Daisy’s secondary clientele is the mom. She is heavily involved in her
daughter’s education and constantly pushes her to do her very best. She is always seeking
the best for her children’s well being, whether it is food, clothing or
other products of need.
Target Customer
She is a member of the PTA organization at her daughter’s school and always attends her cheerleading
and tennis games. She is a thoughtful individual but very stern about what is expected from her children. She will often buy her children the things that they want but only
on good behaviors or hard work earned.
Positioning
Online Store
Brick and Mortar
High End Department Stores: Bloomingdales, Macy’s, Nordstrom
and Lord and Taylor
Product Assortment
4”x 4” boxes
Daisy Eye Powder in Egg Shell White.
Daisy Moisturizer SPF 45.
Product Assortment
Eye Makeup Case with Eye Pencil
Midnight Daisy CollecCon: Lip Glass, Mascara, Eye Shadows and Eye Pencil
Manufacturers Daisy LLC Manufacturers Essential Wholesale 8850 SE Herbert Ct. Clackamas, OR 97015 P: (503) 722-7557 F: (503) 296-5631 Essential Wholesale is a cosmetics manufacturer that provides all services from product formulation, packaging, and graphic design work. Essential Wholesale will be used in the production and packaging of the Organic Skin Care line that Daisy LLC will be offering. High quality certified organic ingredients will serve as the raw materials in all of Daisy LLC skin care products. Specific plant and flower based ingredients will be chosen by Daisy LLC and will be additional additives and costs for Daisy LLC to Essential Wholesale. Essential Wholesale will also provide packaging assistance to Daisy LLC. Daisy LLC will provide and source product packaging as well. Audrey Morris Private Label 1501 Green Road, Suite "J" Pompano Beach, Florida, 33064, USA TEL: 1-954 – 332 - 2000 1-800 – 826 - 8287 FAX: 1-954 – 332 - 2001 Email: [email protected] Audrey Morris Private Label is a cosmetics manufacturer that provides services for formulating cosmetic products such as eye wear, face crèmes and powders, and lip wear. Audrey Morris Private Label Inc will be used for the formulation and packaging of Daisy LLC’s initial and future cosmetic lines.
Manufacturing Pricing Essential Wholesale The total estimated cost for Daisy LLC can only be determined once have all the details like the product(s) chosen plus packaging, quantity, labeling requirements, and finishing details. Customized ingredients will result in additional costs. The price chart is below. Formulation & Development Minimums: Customizing Options: • These are ingredients that can be added to our stock bases without being considered a custom formulation. • We require that customers who choose to order one of our customizing options, order a preproduction sample. • Customer can request a 1 oz pre-production sample when choosing options of scenting and extracts. The cost is $20 - $50 each + lab hours + shipping. • 1 ounce lab samples are not always a true representation of the final product from manufacturing due to scale up. • For more accurate representations, a 4 - 8 oz sample is available for $95 + lab time + shipping. * For color, pre-production samples are required. The cost is a 1/2 gallon of that product + lab hours + shipping. Due to natural variations in natural cosmetics, colors are not exact from batch to batch. Preservative: • That cost for a preservative preproduction sample is the cost of 1/2 gallon of that product + lab hours + shipping. Micro
test may also be required ($150/product)
Manufacturing Pricing
Audrey Morris Private Label Cosmetics International, Inc. Processing time 3-5 business days - excluding orders to be printed. Please allow additional
time for shipping. Minimum Order $200.00 ($35.00 service charge will be automatically added if under minimum). Minimum of 3 pieces per shade / per product - excluding specified kits or
compacts (6 minimum).New Account: First time order must be prepaid in full by credit card or cashiers check. All print orders must be prepaid in full. International orders: Must be prepaid by
credit card with written authorization, prior to processing. Orders may be accepted via telephone, fax, e-mail or mail. Payment may be made with Visa, MasterCard or American
Express with written authorization from the client, form will be sent.
All credit card orders over $300.00 must be charged before processing State of Florida clients: Must supply copy of signed sales tax certificate (DR13)
Audrey Morris Cosmetics & Skin Care is not responsible for UPS delivery schedules or times of delivery. Someone must be present to receive the package. If a package is returned, the
customer will incur additional shipping charges
All shortages and breakage in shipping must be reported within 48 hours. Shipment refusals - 25% handling fee will be charged, plus shipping
No returns without written authorization. Prices subject to change without notice. Audrey Morris Cosmetics & Skin Care assumes no responsibility for the product if it has been repackaged and
will not be covered by our liability insurance. Back orders: Occasionally an item may be temporarily out-of-stock at the time you order. Please be aware that we DO NOT back-order.
Your invoice will flag any items that were not shipped. Please re-order these items on your next $200.00 minimum order. You are not charged for any items not shipped. There is a $75.00
charge for returned checks. Customer warrants that he/she will comply with all labeling requirements of the Federal and State Laws pertaining to The Food, Drug and Cosmetics “Act”. Price break indicates same product shade and package style. Rush Service: For a service fee of $100.00 to ship within a 24 hour time frame if order is placed before 12pm EST (exceptions may apply).Title and ownership of products remain the property of Audrey Morris Cosmetics & Skin Care until payment is made in full. Printing orders: Lead time is 2 to 4 weeks. Marketing
sheets are available on all products upon request. Sample packages available for a nominal fee (please speak to your sales representative for info).
All information obtained Audrey Morris Private Label Cosmetics International, Inc.
Distribution and Retailing Channels of Distribution
Daisy Inc will operate as a specialty store independent that will sell its products to
high end department stores such as Neiman Marcus, Nordstrom and Bloomingdales.
Daisy Inc will be run and operated under the control of its founder Kailea Iskra and by the means of several different departments specified by category. The specific
departments will be run in house and are as follows, Marketing and Public Relations, Operations, Technical Support and Financials.
Distribution and Retailing Selling Options and Methods
Daisy Inc, as stated earlier, will do direct sales to retailers with branded items with an “in house” staff, which include such companies as Neiman Marcus and Nordstrom. Daisy Inc will also be using direct sales to consumers through the use of television and print advertisements.
Daisy Inc will be attending the following trade shows: 1. Natural Products Expo West- 2009 When: March 3 2009 Location: Anaheim Convention Center, Anaheim, CA 2. 7th Annual Society of Dermatology Skincare Specialists Meeting When: March 9 2009 Location: Marines’ Memorial Club and Hotel 609 Sutter St, CA 3. 18th Annual Society of Permanent Cosmetic Professionals Convention & Trade Show When: March 14 2009 Location: Renaissance Las Vegas, Las Vegas, NV Daisy Inc will also be using website, sales representatives and television advertisements.
Labor and Materials
All labor and materials will be obtained through the manufacturing companies at their expense. The
development and packaging of the products will be incurred under the specific manufacturing companies and Daisy LLC will hold no withholdings to any fees of such.
Services provided to Daisy LLC will be subject to payment under the supplier’s intent and will hold Daisy LLC solely responsible of such payment within a given time period negotiated between Daisy LLC and
selected manufacturer.
Opening and Construction Projections
Daisy LLC will consider all expenses incurred and will mark-up products at a minimum of forty percent at retail. Specific products may receive certain discounts and incentives depending on the time of exposure
to the market and current sales.
Daisy LLC is not a commission based company. It is held solely to the owner and at his or her expense. Employees of the company, depending on experience and availability will receive set wages hereby set
by the owner and small incentives for employees for reaching company goals.
40%MU
Income Statement
Daisy LLC Income Statement Year ended 1/31/10
Revenue
Sales 275040
Cost of Goods Sold 137520
Gross Profit 137520
Expenses Operating Expenses Rent 52320 Payroll Expense 12054 Inventory 0 Repair/Maintenance 1800 Office Supplies 3500 Travel Expense 3300 Advertising 5504 Bank Charges 8244 Insurance 1500 Security 832 Accounting & Legal 3200 Taxes & Licenses 925 Telephone 1790 Utilities 8450 Interest & Principles 24115 Furniture/Equip/Racks 20050 Sign 2500 Grand Opening 1500 Owners Draw 12000
Total Operating Expenses 163584
Total Operating Expenses 163584 Income Before Taxes -26064 Income Tax 0 Net Income/Net Loss -26064
Marketing and Advertising Online Promotion
Company Website Related Company Websites
Social Site: MySpace
It is important to create an online experience for the consumer, to have it available 24/7. This will increase the amount of traffic that would otherwise not be able to be at the store during
closing hours.
It is important to advertise on even competitor websites to further expand the market in which you are trying to reach.
You are likely going to reach a market that is similar to your target market.
MySpace is a great way to reach a young target market. MySpace provides global coverage and is destined to be
a successful tool.
Online Promotion Company Website
Purchase Online Latest Skin Care News
Blog Girl Gossip
www.daisycosmetics.com
Online Promotion Related Company Websites
Essential Angel www.essentialangel.com
Being a Girl www.beinggirl.com
GURL www.gurl.com Jamie Elden
VP interactive & Print 212-329-8490
Online Promotion Social Site: MySpace
MySpace advertises mainly on the front page of the main website. Here, there are latest TV commercials, pop culture and other music news. This could be a possible avenue for Daisy Cosmetics to
make an appearance.
We can also work with MySpace by also offering a percentage of the earnings from the website to the company for
great visibility on the site.
Ads that Fit Any Budget You control how much to spend by
setting a budget limit. You only pay when someone clicks your ad up to the budget
limit. The budget and pay per click amounts can be changed at anytime.
Pay only when a user actually clicks your ad (prices start at 25 cents per click) No other fees — just pay per click
No long-term contracts
Marketing and Advertising Promotional Advertisement
Our Commitment
Daisy Cosmetics offers that natural coverage that many young girls are after. They’re skin is young and beautiful and they want it to stay that way.
Makeup is made to enhance our natural features, not hide them away.
With Daisy’s skin care, they can take the right steps into preserving their youth at a
young age with our all natural ingredients.
What young girl doesn’t want to feel beautiful in her own skin?
Beauty without the Baggage is Just Daisy.