daily graphic and loans research… · tool and techniques used ... and loans companies are linked...
TRANSCRIPT
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TABLE OF CONTENTS
LIST OF FIGURES AND TABLES ................................................................................................................. 2
LIST OF ACRONYMS AND ABBREVIATIONS .............................................................................................. 3
SECTION 0.0: EXECUTIVE SUMMARY .................................................................................................... 4
0.1 INTRODUCTION ................................................................................................................................. 4
0.2 METHODOLOGY AND RESPONDENTS ...................................................................................................... 4
0.3 HIGHLIGHTS OF FINDINGS .................................................................................................................... 4
0.4 CONCLUSIONS AND RECOMMENDATIONS ................................................................................................. 5
SECTION 1.0: BACKGROUND, STUDY OBJECTIVES AND METHODOLOGY ................................................ 7
1.1 INTRODUCTION ................................................................................................................................. 7
1.2 BACKGROUND .................................................................................................................................. 7
1.3 PROBLEM STATEMENT AND STUDY OBJECTIVES ........................................................................................ 7
1.4 APPROACH AND METHODOLOGY TO THE STUDY ....................................................................................... 9
SECTION 2.0: OVERVIEW OF GHANA’S FINANCIAL SECTOR ................................................................... 11
2.1 INTRODUCTION ............................................................................................................................... 11
2.2 OVERVIEW OF GHANA’S FINANCIAL SECTOR .......................................................................................... 11
2.3 REGULATORY FRAMEWORK FOR THE BANKS AND NON-BANK FINANCIAL INSTITUTION ..................................... 13
SECTION 3.0: FINDINGS AND ANALYSIS OF RESULTS............................................................................ 15
3.1 INTRODUCTION ............................................................................................................................... 15
3.2 FINDINGS FROM DESK REVIEW ............................................................................................................ 15
3.3 FINDINGS FROM INTERVIEWS WITH SAVINGS AND LOANS COMPANIES .......................................................... 21
3.4 CLIENTS OF THE S&LS ....................................................................................................................... 26
3.5 NON-CLIENT RESPONDENTS ............................................................................................................... 41
SECTION 4.0: CONCLUSIONS AND RECOMMENDATIONS .................................................................... 49
4.1 INTRODUCTION ............................................................................................................................... 49
4.2 CONCLUSIONS ................................................................................................................................ 49
4.3 RECOMMENDATIONS FOR THE WAY FORWARD....................................................................................... 52
APPENDIX 1: RESPONDENTS PER INSTITUTION (MANAGERS) ................................................................. A
APPENDIX 2: INDIVIDUAL RESPONDENT DETAILS- NORTHERN REGION ................................................... B
APPENDIX 3: FOCUS GROUP RESPONDENT DETAILS- NORTHERN REGION ............................................... C
APPENDIX 4: FOCUS GROUP RESPONDENT DETAILS- GREATER ACCRA REGION ....................................... F
APPENDIX 5: INDIVIDUAL RESPONDENT DETAILS- GREATER ACCRA REGION ........................................... H
APPENDIX 6: FOCUS GROUP RESPONDENT DETAILS- ASHANTI REGION .................................................... I
APPENDIX 7: INDIVIDUAL RESPONDENT DETAILS- ASHANTI REGION ....................................................... K
APPENDIX 8: FOCUS GROUP RESPONDENT DETAILS- VOLTA REGION ...................................................... L
APPENDIX 9: FOCUS GROUP RESPONDENT DETAILS- EASTERN REGION .................................................. M
APPENDIX 10: QUESTIONNAIRE FOR CEOS AND MANAGERS OF S&LS ...................................................... N
APPENDIX 11: QUESTIONNAIRE FOR CLIENT FOCUS GROUPS AND INDIVIDUALS ....................................... P
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APPENDIX 12: LITERATURE REVIEWED................................................................................................... S
LIST OF FIGURES AND TABLES
FIGURES
Figure 1: Financial Service Providers ............................................................................................................... 11
Figure 2: Growth in Loans & Advances and Deposits ...................................................................................... 19
Figure 3: Frequency in the Usage of Savings Mobilization Methodologies .................................................... 22
Figure 4: Confidence in FSPs ............................................................................................................................ 28
Figure 5: Respondent Willingness to do Business with Financial Service Providers ....................................... 29
Figure 6: Willingness to recommend FSPs to other clients ....................................................................... 30
Figure 7: Decision to stop doing business with FSPs ....................................................................................... 31
Figure 8: Differences between FSP Types ....................................................................................................... 33
Figure 9: Source of information on differences among various financial service provider types ................... 34
Figure 10: Awareness of Similarities between S&Ls and Other FSPs .............................................................. 35
Figure 11: Similarities between FSPs ............................................................................................................... 35
Figure 12: Confidence in FSPs (Individual Clients) ........................................................................................... 36
Figure 13: Willingness to do business with Service Providers (Individual Clients) .......................................... 37
Figure 14: Willingness to recommend Service Providers (Individual Clients) ................................................. 38
Figure 15: Decision to stop doing business with FSPs (Individual Clients) ...................................................... 40
Figure 16: Difference between FSP Types ....................................................................................................... 42
Figure 17: Effect on Choice of FSP ................................................................................................................... 42
Figure 18: Similarities between FSPs ............................................................................................................... 43
Figure 19: Non-client respondents’ confidence in FSPs .................................................................................. 43
Figure 20:Non-client willingness to do business with FSPs ............................................................................. 45
Figure 21: Non-client willingness to recommend FSPs ................................................................................... 46
Figure 22: Non-client decision to stop doing business with FSPs ................................................................... 47
TABLES
Table 1: Sample Size and Distribution of Savings and Loans Company Clients ............................................... 10
Table 2: Sample Size and Distribution of Non Savings and Loans Clients ....................................................... 10
Table 3: Savings and Loans Institutions vs. Microfinance Institutions ............................................................ 17
Table 4: Year-on-Year Growth ......................................................................................................................... 19
Table 5: Regional Distribution of Branches ..................................................................................................... 20
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LIST OF ACRONYMS AND ABBREVIATIONS
BoG Bank of Ghana
FGD Focus Group Discussions
FSPs Financial Service Providers
GHASALC Ghana Association of Savings and Loans Companies
MFCs Microfinance Companies
MFIs Microfinance Institutions
NBFI Non- Bank Financial Institution
RCBs Rural and Community Banks
S&Ls Savings and Loans
SMEs Small and Medium Enterprises
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SECTION 0.0: EXECUTIVE SUMMARY
0.1 Introduction
Savings and Loans Companies are financial institutions that specialize in accepting savings deposits and
giving out credit facilities to MSME and the low-income segments of the population. The Ghana Association
of Savings and Loans Companies is the umbrella association for all the Savings and Loans Companies. The
association exists to provide advocacy and other member services for savings and loans companies as well
as promote networking amongst them.
In order to understand the implications of the classification of savings and loans companies under the
Operating Rules and Guidelines for Microfinance Institutions issued in 2011, GHASALC commissioned a
survey that to provide more insight on the existing regulations and policies. The survey is also structured to
obtain insight into the perception of the public of Savings and Loans Companies; ascertain whether the
public regards Savings and Loans Companies as microfinance institutions as well as the degree to which
these perceptions affect the operations of the Savings and Loans Companies.
0.2 Methodology and Respondents
A mix of qualitative and quantitative methods was adopted for the study. Tool and techniques used
included desk review, individual in-depth interviews and focus group discussions. A total of four (4) savings
and loans companies were selected as case studies for the survey; five officials from Savings and Loans
Companies were interviewed to complement views already gathered from S&L CEO forum; thirty-six (36)
individual clients as well as eight (8) Focus groups comprising a total of one hundred and eleven (111)
respondents who are clients of Savings and Loans Companies were included in the survey. Non-client focus
group discussions covering a total of fifty-two (52) respondents were also carried out. Perceptions of clients
were rated using a six point scale from 0 -5 with ‘0’ indicating no idea and ‘5’ the highest rating.
0.3 Highlights of Findings
The study showed that majority of clients and non-clients of S&Ls do not know the differences between the
financial service provider types operating in the microfinance space. Respondents focused more on the
provider brand names such as “Opportunity”, “First Allied” and “Fidelity”, rather than provider categories
of “Microfinance Companies”, “Credit Union” and “Savings and Loans Companies.” Most of the
respondents do not even know the type of financial service provider they were transacting business with,
as they considered that, there are no real differences among the providers.
Clients of Savings and Loans Companies rated the Savings and Loans companies very high on confidence.
However, about 66% would be willing to change to a different provider category if made available, a
reflection of dissatisfaction with current offerings. The study also indicated that most clients are currently
dissatisfied with their financial services providers but have remained with these providers largely due to the
absence of better alternatives.
Respondents from the S&Ls do not consider the Microfinance Operating Rules and Guidelines as the cause
of the challenges faced by S&Ls in the microfinance arena. The concerns are rather towards the need for
the Regulator to bring microfinance companies to order; expand the range of services available to S&Ls and
need for S&Ls themselves to focus on improved product development and delivery.
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0.4 Conclusions and Recommendations
0.4.1 Conclusions
The findings from the study indicate that by virtue of the target market served and delivery methodologies,
Savings and Loans Companies are microfinance providers offering a wide range of products which qualifies
them to be described as microfinance providers. However, the S&Ls also serve the SME segment which is
not the predominant market of microfinance institutions. The market served by Savings and Loans
Companies remain the same as those served by other microfinance institutions, further blurring the
differences between the S&Ls and other MFIs.
On the issue of whether the relevant laws and pronouncements lump Savings and Loans Companies
together with other microfinance institutions, the study did not find any direct evidence. Prior to the
introduction of the Operating Rules and Guidelines for Microfinance Institutions in 2011, S&Ls were
adequately regulated and supervised by the Central Bank and that has not changed to date. What the
guideline did is to recognise that, in addition to the microfinance institutions brought under the Operating
Rules and Guidelines there are other institutions that undertake microfinance activities which were already
regulated and therefore placed under Tier 1. Indeed the reference to Savings and Loans Companies and
Rural Banks as Tier 1 providers in the Operating Rules and Guidelines also did not change the mandate of
S&Ls in any way.
It is however obvious that although, the Savings and Loans Companies did not suffer any direct limitations
in terms of products and services offering as a result of the Operating Rules and Guidelines, the licensing of
deposit taking institutions as included in Tier 2, has resulted in increased number of microfinance
institutions that are aggressively operating in the same market as Savings and Loans Companies. The
concerns about unintended effects of the Operating Rules and Guidelines on the operations of the Savings
and Loans Companies are linked to the deposit mobilization mandate and how the deposits mobilized are
used by the microfinance institutions. The misapplication of deposits mobilised by some of the
microfinance companies has dented the image of Savings and Loans Companies and other actors in the
microfinance arena resulting in massive withdrawals and declining client confidence. These effects have to
be addressed through a combination of measures.
0.4.2 Recommendations
In response to the findings and conclusions, a number of recommendations are made:
There is need for continuous engagement between the various microfinance associations and Bank of
Ghana to work towards the sanitisation of the microfinance sector to ensure that their critical role in
enhancing financial inclusion is not compromised.
GHASALC and member Savings and Loans Companies need to work on carving a distinct image for
themselves in a rather competitive market. This can be achieved through the introduction of client
orientation and counselling programs that throw light on S&Ls; strong rebranding; commitment to
client needs and promises through strong research and innovative product development.
GHASALC needs to advocate for increased range of services offered by Savings and Loans Companies
through changes in regulation. GHASALC is encouraged to work with the Regulator to demand for
increased range of services to distinguish it from other MFIs; change in regulation to among other
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things introduce ceilings on what Savings and Loans Companies can do under various scenarios of
capital requirements, so as to manage the differentiations between the microfinance institutions in Tier
2 (and below) on one hand and Savings and Loans Companies on the other hand.
Lobbying the Regulator for name change. This has come up a number of times and could be pursued by
the Association with the Regulator. This can be done by adding the name ‘Bank’ to the name Savings
and Loans as in ‘Savings and Loans Banks’ or ‘SME Bank’. It is however, important to state that a name
change alone will not change the market perception. A lot will be required on the part of the various
S&Ls in the areas of process improvement and responsiveness to client needs.
Other recommendations are on the need for GHASALC to work with the Regulator and other
stakeholders to among other things enforce microfinance industry code of conduct; create awareness
of industry trends and prioritise financial education for the general public to improve the level of
financial literacy. These combined actions will result in a more informed clientele and responsible
financial services providers in the microfinance space.
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SECTION 1.0: BACKGROUND, STUDY OBJECTIVES AND METHODOLOGY
1.1 Introduction
The overall study focuses on assessing the effect of including Savings and Loans Companies among
microfinance institutions on client perception. Section 1 presents the background, goals and objectives of
the Ghana Association of Savings and Loans Companies (GHASALC) which is the promoter of the study; the
study problems and objectives; approach and methodology to the study.
1.2 Background
The Ghana Association of Savings and Loans Companies (GHASALC) is the umbrella body of savings and
loans companies in Ghana. Registered on September 5, 2008, under the Companies Code, 1963 (Act 179) as
a company limited by guarantee, the Association provides advocacy and other member services for Savings
and Loans Companies operating in Ghana. Over the past one year, GHASALC has organized a number of
events that brought CEOs of Savings and Loans Companies together to deliberate on their segment of the
industry. As part of its deliberations, the Board, Forum of CEOs and the Secretariat have identified a
number of constraints affecting the image and operations of savings and loans companies in Ghana which
has prompted a study as the current one.
1.2.1 Goals of GHASALC
The specific goals of GHASALC as provided in the documentations of the Secretariat are:
To promote networking amongst all Savings and Loans Companies.
To establish a common platform to ensure a sound business environment for effective and efficient
operations of Savings and Loans Companies.
To collaborate with government to formulate and implement industry friendly policies.
1.2.2 Objectives of GHASALC
GHASALC’s main objective is to initiate and support processes to address constraints faced by its members
in the promotion and financing of low-income and micro entrepreneurs, as well as provide assistance to its
members to develop the appropriate products for their respective clients.
GHASALC has outlined the following as its core strategic objectives:
To improve governance capacity of GHASALC to exercise strategic, supervisory and management development roles;
To contribute to the development and strengthening of the savings and loans sector to improve the livelihood of their clients;
To engage in advocacy and dialoguing on behalf of its members.
1.3 Problem Statement and Study Objectives
Savings and Loans Companies constitute a key segment of Ghana’s financial sector providing services to the
various sectors including micro and small businesses. Over the years, Savings and Loans (S&Ls) Companies
have come to be associated with the microfinance sector given that they provide critical services to micro
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and small businesses especially in the urban and peri urban areas. The main actors in the Savings and Loans
arena are of the view that the lumping of Savings and Loans together with other microfinance providers is
affecting the image and fortunes of their businesses given reported cases of unethical practices by some of
the microfinance providers.
The study aims at providing insight into the effect of including Savings and Loans Companies among
microfinance institutions on client perception and operational performance of S&Ls. Together with other
providers such as Rural and Community Banks, the Savings and Loans Companies are categorized as part of
Tier 1 Microfinance Providers as per the Bank of Ghana’s Notice to Banks, Non-Bank Financial Institutions
and the General Public (Notice No. BG/GOV/SEC/2011/04). This categorization according to some actors on
the Savings and Loans landscape has created the impression that savings and loans companies are
microfinance institutions. As a result the S&Ls are seen by a section of the public purely as microfinance
providers and in some instances are equated to Microfinance Companies (Tier 2 Providers).
The above perception, according to GHASALC and its members, has not served the interest of Savings and
Loans Companies well and there are concerns that the challenges faced by some of the microfinance
institutions as observed in recent years is having adverse effect on the reputation and operations of Savings
and Loans Companies.
The specific objectives of the study are to:
Help the Savings and Loans Companies to understand the core problem through an in-depth analysis
into the existing regulation and policies.
Address the unintended effects of the existing ACT/ regulation on the operations of Savings and Loans
Companies and other industry / sector players in the microfinance sector who are not “microfinance
companies”.
Identify the effects or repercussions of such regulation on the government and the country as a whole
such as reduction in taxes paid due to shrinking profits of the microfinance sector as a result of loss in
client confidence in Microfinance Sector or Industry.
Identify the effects on the industry as a whole, mostly as in how many Savings and Loans companies
and their clients are being affected.
Indicate the breadth of the problem currently in the eyes of various stakeholders in order to know the
partners to include in our stakeholder dialogue stage.
Provide GHASALC with an effective tool/or basis to conduct a stakeholder campaign to sensitize
members and the general public of the advocacy initiative.
Provide an objective basis for the next steps to be taken with respect to the direction of the Savings
and Loans Companies and GHASALC as to whether to seek for an amendment in the regulation or other
alternative actions/options to pursue.
Facilitate the identification of complexities and misunderstanding of the microfinance sector (non-banking financial sector) within the regulation if any.
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Provide insight into whether Savings and Loans companies are in fact among the Microfiance sector or not ( compared to the international best practices)
1.4 Approach and Methodology to the Study
The study was designed around a mix of qualitative and quantitative research methodologies. The
qualitative methodology was designed to obtain in-depth information from selected individuals, industry
stakeholders, clients and managers of sampled Savings and Loans Companies to serve as input for the
perception analyses. In pursuance of this, one-on-one in-depth interviews and focus group discussions
were held with clients and non-clients of savings and loans companies and staff of Savings and Loans
companies.
Desk review formed an important segment of the overall methodology to ensure that adequate and
relevant literature on the study is covered. Financial statistics obtained through secondary sources were
analysed to understand the extent to which the concerns that microfinance institutions are affecting the
operations of savings and loans companies can be verified.
The study was organised into three (3) main steps as follows:
1.4.1 Literature Review, Questionnaire Design and Sampling
Literature Review: Literature review entailed initial desk review of industry documentation on regulation,
publications on currents status of the industry, review of minutes and discussions at S&L CEO Forum. Other
documentations reviewed include the Operating Rules and Guidelines for Microfinance Institutions and
literature on savings and loans operations as a whole. The focus is to extract relevant information for
addressing the key issues and facilitate research instrument design.
Questionnaire Design: This entailed the design of structured and unstructured instruments to facilitate
conduct of the various interviews and focus group discussions.
Sampling: The main respondent categories were clients of savings and loans companies; non-clients of
savings and loans companies; staff of savings and loans companies. Using these respondent categories, the
study team used “convenience and judgement approaches” as the basis for selecting locations for the
interviews. To attain geographical spread, the team settled on three regions, Greater Accra Region, Ashanti
Region and Northern Region. The Association of Savings and Loans Companies’ secretariat was asked to
support the identification of one Savings and Loans Company from each of the locations. Through this
process, four (4) Savings and Loans Companies were selected. The locations and branches visited are
presented in Table 1.
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In each of the selected institutions, interviews were held with managers and clients of the institutions.
Client interviews were held at two levels of individual in-depth interviews and engagement of clients
through focus group discussions. A total of eight (8) focus group discussions covering one hundred and
eleven (111) participants were held in the three regions. Table 1 depicts the sample size and distribution of
savings and loans clients interviewed.
Table 1: Sample Size and Distribution of Savings and Loans Company Clients
Institution Region Location of Branch
Sample Size
FGD Individual Clients
Opportunity International Greater Accra Region
Accra & Nungua
2 10
First Allied Savings and Loans
Ashanti Region Kumasi 2 7
UTRAK Savings and Loans Northern Region Tamale 2 10 SINABI ABA Savings and Loans
Ashanti Region Konongo 2 9
Non savings and loans company clients were selected from towns in the Northern, Eastern and Volta
Regions. Table 2 presents the towns and number of focus group discussions held. A total of 52 participants
were covered in the non-client focus groups.
Table 2: Sample Size and Distribution of Non Savings and Loans Clients
Region Town Sample Size
Number of FGDs Northern Region Tamale 2 Eastern Region Anum Apapam 1 Volta Region Anloga 1
1.4.2 Interviews and In-depth documentation review This entailed the conduct of interviews at all the locations as noted in tables 1&2 above. In all, a total of one hundred and forty-seven (147) clients and fifty-two (52) non clients were interviewed. A total of five officials from Savings and Loans Companies were included in the in-depth interviews to obtain additional insight on the perceptions relating to the current challenges of savings and loans companies. The study also took notice of the minutes on previous meetings held by the S&L CEOs forum to reflect the main issues that have been of concern to savings and loans companies. 1.4.3 Analyses and Report Writing Analyses and report writing focused on reviewing the interview notes and focus group discussion feedback
along the objectives of the study to ensure that responses and feedback are structured for inclusion in the
report.
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SECTION 2.0: OVERVIEW OF GHANA’S FINANCIAL SECTOR
2.1 Introduction
Section 2 presents an overview of Ghana’s financial sector within which microfinance providers and savings
and loans companies operate. The overview provides a brief discussion on the key provider categories;
spread of providers; legal and regulatory framework. The section further discusses the role and
performance of savings and loans companies in the wider financial sector as well as their contribution to
the Ghanaian economy.
2.2 Overview of Ghana’s Financial Sector
Ghana’s financial services sector is classified into three main categories of banking and non-banking
financial institutions, insurance and capital markets. The sector has shown significant development over the
past decade with increased number of providers and wide array of products and services. The main
categories of providers under the banking and non-banking financial actors are banking, non-banking and
microfinance institutions. Figure 1 presents a graphical depiction of the providers, their members and
outlets.
Figure 1: Financial Service Providers
2.2.1 Banking and Non- Banking Financial Institutions
The Banking Institutions are classified into Universal Banks and the Rural and Community Banks. There are
currently thirty (30) universal banks and one hundred and forty-three (143) Rural and Community Banks
operating in Ghana.
Banking Institutions
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Universal Banks: Ghana currently has a total of thirty (30) universal banks with an estimated nine hundred
and sixteen (916) branches operating in all 10 regions of Ghana. The Universal banks mobilize funds,
provide risk management services and serve as financiers of government, large enterprises, medium and
small scale enterprises as well as individuals. The main products and services include savings products;
investments; personal and business loans; money transfer and payment services. A limited number of
institutions offer mortgages for new home acquisition and others offer home improvement loans. With a
growing deficit in housing stock and increasing income level for a segment of the population, mortgages
and home improvement loans are becoming common products from universal banks.
Rural and Community Banks: The Rural and Community Banks (RCBs) are special small-scale banks
generally owned by members of the community and district in which they operate. Current statistics
indicate there are one hundred and forty-three (143) Rural and Community Banks with a total of six
hundred and fifty-one (651) agencies1 distributed countrywide. RCBs offer savings, credit, investment,
remittances and money transfers. The specifics include various types of savings products such as susu
savings, savings towards specific goals such as children’s education, trading and business asset acquisition.
Credit includes agricultural loans, business loans, consumer loans, education loans, microenterprise loans,
susu credit and other household microfinance loans. Some RCBs in collaboration with insurance companies
are providing microinsurance policies underwritten by the insurance companies. Many RCBs have also set
up separate departments or desks to focus on development and delivery of microfinance services and
products.
Non-Banking Financial Institutions
The Non-Bank Financial Institutions (NBFIs) category include financial service providers such as Savings and
Loans Companies, Leasing Companies, Finance Houses, Mortgage Companies, Credit Reference Bureaus
and a number of government sponsored development finance companies. Available statistics indicate that
there are 58 NBFIs operating in Ghana. Analyses of the number of institutions and their networks are
presented2:
Twenty-four (24) Savings and Loans Companies have over four hundred (404) branches country wide;
Twenty-five (25) Finance Houses mostly with head office in Accra, Tema and Kumasi with branches in selected regional capitals;
Three (3) Credit Reference Bureau;
Two (2) Leasing Companies;
Three (3) Finance and Leasing Companies and
One (1) Mortgage Finance Company.
NBFIs serve both the formal and informal sectors with savings, loans, asset financing, asset management
and investment products in accordance with individual provider mandate.
Savings and Loans Companies Ghana currently has twenty-four (24) savings and loans companies providing varieties of savings, investment and loan products. Savings products common to all the companies are mostly operated as current or savings accounts. Others operate hybrid (current and savings) accounts, susu deposits and investments accounts (fixed deposit). Savings Products are designed for all categories of clients which include children, women and individuals operating in various sectors of the economy.
2 Individual websites
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Loan products are generally categorized as either business or personal loans. The products are targeted at
individuals and groups and businesses such as churches, schools (students) and agribusinesses. Services
include money transfers, internet banking, western union money transfers and TiGO cash among others.
Private individuals own the S&L Companies, which are registered and licensed under the NBFI Law and are
permitted to offer banking services limited mainly to loans, savings and fixed deposits.
2.2.2 Insurance
Ghana's insurance market has about 46 companies operating in the market, including branches of
international companies. The Insurance Companies under the auspices of the National Insurance
Commission (NIC) have experienced changes focused on improving ability to take on increased risk. The
Industry comprises 26 Non-Life Insurance Companies; 20 Life Companies; 4 Reinsurance Companies.
Insurance Companies (non-life) offer a range of products including Liability policies; Engineering policies;
Marine policies and Motor Insurance. Life Insurance Companies offer products targeted at both formal and
informal sectors. Insurance companies are partnering with other businesses such as mobile network
operators to provide micro insurance under paid for and loyalty arrangements.
2.2.3 Capital Market
Capital markets are markets for securities (debt and equity), where business enterprises such as companies
and governments can raise long-term funds. Ghana’s capital market, since its establishment has gone
through various stages of development. The capital market currently lists thirty-eight (38) equities
consisting of thirty-six (36) companies and two (2) bonds.
2.3 Regulatory Framework for the Banks and Non-Bank Financial Institution Discussions on the broad regulatory framework for the industry is presented in three (3) sections namely
the Banking regulations, the Non-Banking Financial Institutions regulations and Regulation of the Savings
and Loans Companies.
2.3.1 Overview of the regulatory framework for banking institutions
Bank of Ghana regulates the universal banks in Ghana through the Banking (Amended) Act, 2007, Act 738;
the Banking Act 2004, Act 673; the Bank of Ghana Act 2002, Act 612; Banking and Financial Laws of Ghana.
These laws specify for operators in the banking sector, the terms and conditions of operating as a bank in
Ghana under the various categories; the mode of operations; mandatory activities and business
transactions that are permitted.
The Banking Supervision Department (BSD) of Bank of Ghana supervises RCBs and their Apex Bank directly,
notwithstanding the provision in the ARB Apex Bank Limited’s Regulation that, the ARB Apex Bank shall
inspect and supervise the management and operations of the RCBs for the purpose of complementing the
supervisory work of the BoG.
Bank of Ghana regulates the universal banks in Ghana through the Banking (Amended) Act, 2007,
Act 738; the Banking Act 2004, Act 673; the Bank of Ghana Act 2002, Act 612; Banking and
Financial Laws of Ghana.
Apex Bank has the power to examine and analyse the prudential returns, monitor capital adequacy ratios as
well as minimum capital requirements of the RCBs. ARB Apex Bank is also empowered to issue directives to
RCBs as a group or to particular RCBs where considered appropriate. These activities by the Apex Bank
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contribute to ensuring that RCBs operate within stipulated guidelines that protect the interest of depositors
and shareholders.
2.3.2 Non-Banking Financial Institutions
The Bank of Ghana regulates the operations of the non-bank financial service providers through the rules
and guidelines for microfinance institutions under the Non-Bank Financial Institutions Act, 2008 (Act 774)
and the Banking Act, 2004 (Act 673) as amended by Act 738.
2.3.3 Overview of Microfinance Regulation The microfinance sector in Ghana up until 2011 was without specific guidelines for licensing and
supervision. The BoG in July 2011 issued Operating Rules and Guidelines for Microfinance institutions
including licensing requirements which provides the basis for microfinance sector regulation and
supervision. These rules and regulations were developed to:
bring sanity into the sector;
ensure the safety of depositors’ deposits;
maintain the solvency, good quality of assets, adequate liquidity and profitability of the financial sector
ensure the maintenance of an efficient payment system
bring clarity in the various operations of the different institutions and also properly define their
mandates and restrictions.
By virtue of the operating rules and guidelines for microfinance institutions issued through notice number
BG/GOV/SEC/2011/04, in pursuance of the provisions of the Non-Bank Financial Institutions Act, 2008 (Act
774) and the Banking Act, 2004 (Act 673) as amended by Act 738, RCBs, Savings and Loans Companies and
other financial intermediaries already regulated under the Banking Act are to remain so regulated. All other
intermediaries such as Susu Companies and Collectors, Money Lenders and Financial NGOs came under the
requirements of the notice.
The Bank of Ghana has established a Microfinance outfit with specific focus on supervision of microfinance
institutions especially those in Tiers 2, 3 and 4. The department with responsibility for the supervision of
the other microfinance institutions is “Other Financial Institutions Supervision Department”. The
department supervises the Tier 2 providers directly and has made arrangements with the respective
provider associations to coordinate and conduct monitoring of providers in Tiers 3 and 4.
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SECTION 3.0: FINDINGS AND ANALYSIS OF RESULTS
3.1 Introduction
Section 3 presents the findings and analysis from the study. It is organised into four (4) subsections of:
Findings from desk review;
Findings from S&L interviews;
Findings from clients of S&Ls;
Findings from non-clients of S&Ls.
3.2 Findings from Desk Review 3.2.1 Definition of Microfinance Critical to the study is the question of definition of microfinance. This is central to the problem statement
which revolves around the effect of including savings and loans companies among microfinance institutions
in Ghana.
Institutions providing microfinance services have over the years provided their respective demarcation and
definition of what constitutes microfinance largely based on a combination of methodology adopted for
credit delivery and size of credit provided. The standard microfinance terminology within the United
Nations System states that Microfinance encompasses the provision of financial services and the
management of small amounts of money through a range of products and a system of intermediary
functions that are targeted at low income clients3. It includes loans, savings, insurance, transfer services
and other financial products and services. Microcredit is one of the critical dimensions of the broad range
of financial tools for the poor.
In Ghana, the Non-Bank Financial Institution (NBFI) Act, 2008 Act 774 states under its interpretation that
microfinance services means “financial services provided by institutions however organised whether as
companies limited by guarantee, limited by liability or unlimited, non-governmental organisations,
cooperatives or cooperative societies, rotating savings and credit associations or groups ……. providing
loans not exceeding an amount determined by the Bank to a single borrower….”4. The operating guidelines
issued in 2011 identified four tiers of providers who undertake microfinance activities.
The key determinants of whether an activity is a microfinance activity or not can therefore be explained
from various angles especially the target market, size of transactions, methodology. There are no specific
limits provided on transactions that qualify as microfinance.
3.2.2 Policy Focus
Government considers financial inclusion a major focus area that needs well defined, coordinated and
targeted effort to increase outreach. In determining who is a microfinance institution or provider, there will
be need to consider the target market and transactions involved so as not to exclude key actors. In
determining whether there are specific financial institutions classified as microfinance institutions, a
number of relevant documents were reviewed. The Ghana Microfinance Policy Document sighted has
3 United Nations, Concept Paper: Building Inclusive Financial Sectors to Achieve the Millennium Development Goals (International
Year of Microcredit, United Nations, 2005) 4 Section 46 of the Non- Bank Financial Institutions Act 2008, Act 774
Page 16
included in its listing of microfinance institutions in Ghana “savings and loans companies”. The Financial
Sector Strategic Plan II (FINSSIP II) in its presentations on Savings and Loans Companies used a dual
approach. In the first instance it discusses the Savings and Loans Companies as a standalone group5 and in
the second instance, mentions savings and loans companies as one of the common microfinance
institutions under its discussion of Micro-Finance Institutions (MFIs). It is insightful to note that under its
listing of MFIs in Ghana, FINSSP II also listed “Microfinance units of the mainstream banks”. This is a
reflection of the wide array of providers on the microfinance landscape and the fact that an institution does
not need to be licensed directly as a microfinance institution to be recognised as undertaking microfinance
activities.
It is obvious that, the government considers savings and loans companies as critical partners in enhancing
financial inclusion. This is demonstrated through the various initiatives that have included savings and loans
companies. The Association of Savings and Loans Companies for example and some members of the
association have benefited from technical assistance interventions implemented under the Rural
Agricultural Finance Programme and other government bilateral interventions, a reflection of the role of
savings and loans companies in promoting rural and low income finance.
3.2.3 Modus Operandi of Savings and Loans versus Microfinance Institutions
In developing the foundation for identifying distinctions between savings and loans companies and other
microfinance institutions, the study team reviewed existing documentation on mode of operations adopted
by the key providers. Available literature indicate that Savings and loans companies operate almost as
universal banks do, but are restricted from carrying out services such as cheque clearing and foreign
transactions. Savings and loans companies however, provide other services that universal banks will
generally not offer such as financial literacy training.
When compared to the microfinance institutions, the difference however is minimal. The only visible
difference is the difference in interest rates for credit facilities. The Savings and loans institutions also
extend credit facilities to the microfinance institutions, and therefore the interest rates of the S&Ls are
lower as compared to the Microfinance institutions.
Table 3 presents the operations of both the savings and loans companies and the other main microfinance
providers. The obvious difference is in the minimum capital requirements pegged for each provider
category followed by permissible services. The savings and loans companies for example have a higher
minimum capital requirement than that of the microfinance institutions.
5 Section 2.9, page 30 FINSSP II
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Table 3: Savings and Loans Institutions vs. Microfinance Institutions
Operations Savings and Loans
Institutions
Microfinance Institutions
Microfinance Companies
Credit Unions
Rural and Community Banks
Financial Non-Governmental Organizations
Money Lenders Susu Collectors
Minimum Capital requirement
6
GHC 15 million GHC 100,000 revised to GHC 500,000 for new registrants
GHC 100,000 revised to GHC 500,000 for new registrants
GHC 300,000 GHC 60,000 revised to GHC 300,000 for new registrants
GHC 60,000 revised to GHC 300,000 for new registrants
Contribution to an insurance Fund ( amount determined by the association)
Mandate Deposit collection
Credit
Investments
Clearing, direct foreign transfers and other forms of international trade through our partnering banks
In-house cheque clearing
Deposit collection
Credit
Investments
Deposit collection
Credit
investments
Deposit Collection
Credit
Investments
Credit Credit Deposit collection
Target market Traders
Small business
Individual businesses
Private and public workers
Artisans
Microfinance companies
Money lenders
Traders
Small and medium sized businesses
Private and public workers
Artisans
Community based members;
Faith based members;
Workplace based members- members however cut across formal and informal sectors.
P
ublic and
Private
workers in
rural
settings;
Micro and small
businesses;
Individual businesspersons.
Rural and urban poor economically active clients,
Market women,
Artisans, amongst other informal businesses.
Rural and urban clients;
Formal and informal businesses and individuals.
Rural and urban poor economically active clients,
Market women,
Artisans, amongst other informal business owners.
Products and Services
Savings
Loans
Investments
Savings
Loans
Fixed deposits
Microinsurance products
Asset Financing
Savings
Loan
Current Accounts
Savings Accounts
Credit / Overdraft
Money Transfers
Microfinance Program (Susu Loans)
Loan
Voluntary Savings
Training and Education
Youth savings
Deposit guarantee scheme
Field service
Savings
Delivery On-Site /Direct Service On-Site /Direct On-Site /Direct On-Site /Direct On field Group On-Site /Direct On-Site /Direct
6 Regulator Notices
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Operations Savings and Loans
Institutions
Microfinance Institutions
Microfinance Companies
Credit Unions
Rural and Community Banks
Financial Non-Governmental Organizations
Money Lenders Susu Collectors
methods Delivery
Group Formation
Field Banking/ Agents
Point of Sale Devices for Savings Mobilization
Group loans
Individual loans
Service Delivery
Group Formation
Field Banking/Agents
Point of Sale Devices for Savings Mobilization
Group loans
Individual loans
Service Delivery
Group Formation
Field Banking/Agents
Point of Sale Devices for Savings Mobilization
Service Delivery
Group Formation
Field Banking/Agents
Point of Sale Devices for Savings Mobilization
Formation and Service Delivery
Onsite delivery
Service Delivery
Service Delivery
Field Banking/Agents
Point of Sale Devices for Savings Mobilization
Electronic services
ATM
SMS
Money Transfers
Internet Banking
POS Devices
SMS
POS Devices
POS Devices POS Devices N/A N/A POS devices
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3.2.4 Operational Performance of Savings and Loans and Contribution to the Economy
In assessing the extent to which the activities of microfinance institutions might have impacted the
operations of Savings and Loans Companies, the study analysed changes in the loans and advances of
Savings and Loans Companies over the past five (5) years. The statistics derived from the BoG website was
adjusted using consultant estimate of the proportion of the NBFI asset base attributable to Savings and
Loans Companies7.
Deriving from the estimated statistics, Loans & Advances increased from GHS 311 million to GHS 1,318
million between 2010 and 2014. Deposits also increased from GHS 525 million to GHS 1,880 million within
the same period. Figure 2 presents the estimated growth in Loans & Advances and Deposits in the Savings
& Loans industry.
Figure 2: Growth in Loans & Advances and Deposits
*Based on consultant estimates
Although the balances with respect to loans and deposits have experienced growth, the percentage
changes have fluctuated and showed decline in some cases. The detailed analyses of the percentage
changes in Loans & Advances and Deposits between 2011 and 2014 are presented in Table 4.
Table 4: Year-on-Year Growth
Year-on-Year Growth (%)*
2011 2012 2013 2014
Loans & Advances 29% 72% 36% 40%
Deposits 58% 34% 22% 39%
*Based on consultant estimates
Contribution of Savings and Loans to the Economy
Contribution of savings and loans companies to the economy is indicative by the changes in loans and advances. Savings and Loans Companies are serving micro, small and medium sized enterprises as well as individuals with both loans and savings products through wide branch network of four hundred and four (404) branches. The geographical breakdown of the branches is presented in Table 5.
7 Consultant estimate using 2013 consolidated data on S&Ls, BoG Annual Report (2013) and the 2013 Ghana Banking Survey
Report. It was derived from these sources that S&Ls account for about 5% of the banking industry.
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Table 5: Regional Distribution of Branches
Regional Distribution of Branches8
Greater Accra
Ashanti Western Eastern Central Volta Northern Brong Ahafo
Upper East
Upper West
192 85 34 20 31 4 6 25 4 3
The target market for Savings and Loans companies is mostly but not limited to the urban informal
sectors of the country. This is mostly made up of micro and small- scaled enterprises (producers,
wholesalers, retailers and consumers), petty traders, small business and individual businesses,
private and public workers. These clients, constitute about 85% of the workers in the country, and
are mostly made up of women. The informal sector even though seen as insignificant, together drives
the economy of the nation and can allow a large proportion of the population to escape extreme
poverty and earn an income that is satisfactory for survival. The institutions also give credit
facilities to the other financial service providers in the sector, such as the Money Lenders and
Microfinance Companies in order for them to serve their target markets and stay in operation.
3.2.5 Selected International Practices
Literature review indicates that in countries such as Uganda and Kenya, financial service providers’
equivalent to savings and loans companies in Ghana are regulated as microfinance institutions. Other
countries like Bolivia and countries in Asia regulate all financial service providers under Bank and Financial
entities Law and Banking Legislation Laws respectively.
In Uganda, microfinance institutions are classified as financial institutions and as such are regulated under
the financial institutions Act 2004. Unlike Ghana, these financial institutions are not classified as banking or
non-banking institutions. However, in comparison, regulations are also classified under 4 Tiers. The
regulation of savings and loans type of providers in Uganda is classified under the Tier2 category.
Institutions in this category are also classified as ‘Microfinance Institutions’. They operate like the Banks but
with a few restrictions on the operations they can perform. They offer both savings and loan products but
they can neither operate cheque/ current accounts nor be part of the BoU Clearing House. Like banks, they
are permitted to conduct microfinance business since they are already sufficiently capitalized and meet the
requirements for taking deposits provided for in the Act.
In Kenya, MFIs are regulated under the Microfinance (Deposit-taking Microfinance Institutions) Act (2006)
and are classified under two types: Deposit –taking and Non-deposit taking MFIs (otherwise known as
Credit only MFIs). In comparison with Ghana, deposit taking MFIs are equivalent to the savings and loans
institutions. These institutions are licensed to carry out deposit-taking microfinance business countrywide.
In Asia however, all financial institutions are generally regulated under the banking legislation and
supervised by central banks. In contrast to Ghana, microfinance and semiformal institutions like NGO-MFIs
(equivalent to savings and loans) are regulated by either an apex organisation or other government body.
8 Derived from the GHASALC website, BoG website and websites of various S&Ls
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3.3 Findings from Interviews with Savings and Loans Companies
Interviews with sampled savings and loans companies focused on assessing the extent to which they
consider the lumping of savings and loans companies with microfinance institutions as having a toll on their
operations. The results of the interviews are presented along five (5) dimensions of:
1. Products and services
2. Delivery methodology
3. Assessment of the effect of other MFIs on the S&L operations
4. Client trends
5. Improving and Making Distinct the Image of Savings and Loans Companies.
3.3.1 Products and Services Products offered normally by savings and loans companies are savings, loans and investment. The names of
these products and services however, vary from company to company. These products are mostly tailored
to meet the needs of their clients. Specialised products such as incremental housing loans and institutional
loan products are offered by some of the savings and loans companies.
Features of Products and Services
Products and services of the S&Ls are designed to meet the needs of the specific target markets which
include women engaged in sectors such as trading, services (hairdressers, dressmakers, beauticians etc.),
small scale manufacturing, agriculture (animal husbandry, vegetable growers and sellers, etc.) and food
services. Loan products are also designed to meet the characteristics of targeted clients such as individuals,
small and medium sized enterprises. On whether there are differences between products and services
offered by the savings and loans companies and those offered by microfinance institutions, the
respondents noted the main differences as:
- S&Ls offer lower interest rates compared to microfinance institutions;
- S&L loans are designed to suit client needs. The S&L determines the purpose for which the money is
being borrowed after which the client is educated on how best to use the money;
- Institution of background checks before loans are disbursed;
Analyses of the products and services offered by the S&Ls compared to those offered by the other
microfinance providers especially by the microfinance companies (Tier2) indicate that product categories
are generally the same. However, product features such as interest rates, loan sizes and loan tenure differ
with savings and loans companies offering more generous product features.
3.3.2 Delivery Methodology
The delivery methodologies used by savings and loans companies comprise a broad range of methodologies
in reaching clients. These include onsite or direct service delivery, group lending methodologies, field
banking, point of sale devices for savings mobilization, ATMs, SMS, money transfers and internet banking.
Further analyses of delivery methodologies are presented along the following dimensions:
- Methodologies for savings mobilization;
- Client training methodology and contents;
- Credit Product delivery methodology.
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Methodologies for Savings Mobilization
Methodologies used by savings and loans companies for savings mobilization include market raiding,
compulsory savings, walk-in clients, use of mobile bankers and media as well as fixed deposits. Figure 3
presents the methodologies reported by the sampled companies.
Figure 3: Frequency in the Usage of Savings Mobilization Methodologies
The results indicate that the most used methodologies for savings mobilization as reported by the sampled
companies are mobile bankers, market-raiding and walk-in clients.
For some savings and loans companies, group methodology is used to mobilise over 55% of savings.
Individual savings and investment instruments are the other methodologies adopted. The group
methodology is a well-known practice adopted by many microfinance institutions especially the Financial
NGOs. It is also popular with Rural and Community Banks. The use of the methodology is seen as defining
microfinance and institutions which use this methodology are more likely to be seen as microfinance
institutions. On the basis of methodology used for savings mobilization, there are no differences between
the practices of savings and loans companies and other microfinance institutions especially the Tier 2.
Client Training Methodology and Contents S&Ls use the group training methodology to train their respective clients. Respondents were asked whether
the training modules explain the differences between S&Ls and other types of Financial Service Providers.
Out of four (4) S&Ls who provided responses to this question, three (3) indicated they engage in the group
training methodology. Two (2) respondents said they organize sessions that focus on establishing the
difference between S&Ls and other financial service providers. One respondent said that the company
makes this distinction by informing clients during these sessions that while S&Ls undertake savings
mobilization, other financial providers do not carry out saving mobilizations. Another respondent added
that educational videos are played in the banking halls to educate clients on the difference between the
S&Ls and other providers.
Interviews established that although some field staff may make efforts to explain differences among the
providers to their clients, these are not well documented in the training modules used for client training
such as group based training. The focus for a number of institutions is on financial literacy, group formation
and group dynamics.
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Credit Product Delivery methodologies
S&Ls adopt a range of methodologies for the delivery of credit products. These include individual and group
methodologies. Two (2) out of four (4) respondents indicated that they use both individual and group
lending methodologies to providing loans. Features that respondents believed differentiate their delivery
methodologies from microfinance institutions include:
Provision of advisory services to clients;
One S&L indicated that it ensures that groups that take loans have a constitution and separate
accounts for all members;
While other financial service providers offer group loans though group leaders, a respondent
indicated that his institution ensures that members of the group gather before money is disbursed.
In his view, this ensures safety and allows for effective monitoring of clients usage of money;
While other institutions give out cash to clients by hand, one S&L indicated that the institution
disburses group loans into client accounts.
There is a general consensus from the interviews that products offered by most savings and loans
companies on one hand and other microfinance institutions on the other hand are largely the same
except in limited cases where savings and loans companies offer institutional loans to other
microfinance institutions. With respect to product features, respondents from the savings and loans
companies indicated that product features constitute a key area of distinction. The typical microfinance
institutions that mobilize savings are said to quote unsustainable interest rates (averaging five times
what is offered by the savings and loans companies) on their deposit products and offer other rewards
which can simply not be sustained. Given that interest rates are not regulated, these “attractive
interest rates” resulted in reduction in deposits of Savings and Loans Companies as some clients even
withdraw their savings to place them with the microfinance companies. The respondents were of the
view that this practice has the potential of affecting financial sector stability. They also indicated that,
without regulation, there will not be any significant differences between products of savings and loans
companies and the other microfinance institutions. The current practices, coupled with limitation on
products and services is compelling savings and loans companies to transform into Universal Banks.
Respondents expressed the fear that this may also have adverse consequences for SMEs.
3.3.3 Effect of Other MFIs on Operations of S&Ls
The study sought to find out from the Managers of the selected S&Ls the specific ways in which their
operations have been impacted by the operations of microfinance institutions. Respondents indicated that
the operations of microfinance institutions have resulted in increased competition in the market and the
indebtedness of their clients. Respondents also noted that certain actions of other microfinance institutions
have also contributed to reduced client patronage of S&L products as well the reputation of S&Ls. Specific
issues listed by respondents as microfinance institution actions having effect on savings and loans
companies are presented:
High interest rates charged by other microfinance institutions discourage clients from accessing loans.
As a result, discouraged clients who do not know the differences among the various financial service
providers are discouraged from accessing loans entirely thus hindering efforts to increase client base.
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Cases of longer repayment duration and high savings rates offered by some microfinance institutions
has led to customers shunning savings and loans companies to do business with microfinance
institutions.
Duration of client training prior to accessing loans in some of the microfinance institutions is very short
and sometimes non-existent compared to the training period by some of the savings and loans
companies. This relative longer training duration which is to ensure that clients have good
understanding of loans and borrowing that ensure effective utilisation of loans serves as a disincentive
for S&L clients who make this comparison and find it more convenient to access loans quickly from
other MFIs without having to go through training and orientation.
The collapse of some microfinance institutions has also affected clients’ confidence in all financial
institutions, including S&Ls.
Unprofessional activities of microfinance agents and the inability of certain microfinance institutions
to sustain their operations have led to the collapse of some microfinance institutions and decreased
confidence in the microfinance industry. According to a respondent, it is more difficult to attract bigger
investments because S&Ls are classified as microfinance institutions.
Proximity to Other MFIs
Interviews with sampled S&Ls revealed that there are other microfinance providers that operate in
proximity to branches of S&Ls. This in the view of respondents creates competition and conflict. In all, three
(3) out of four (4) respondents indicated that their branches are in proximity to other financial institutions.
Out of this number, two (2) respondents had experienced conflicts due to their proximity to other financial
service providers. One respondent related an instance where a conflict occurred between the S&L and
another financial institution that operated from the same premises. The other financial institution felt that
the S&L was poaching its clients and had to move out of the building to resolve the issue.
In another instance, close proximity of a financial institution created conflicts between the staff of the S&L
and that of the microfinance institution. The conflict occurred because the microfinance institution accused
staff of the S&L of discrediting their operations whenever they undertake client education. To resolve the
conflict, an inter-institutional meeting was held where both institutions (S&L and microfinance institution)
agreed on an approach to educating clients in a neutral way. It is however, worth noting that the
microfinance company eventually collapsed and the related reputational challenges resulted in a loss of
about 50% of the S&L clients.
3.3.4 Clients dealing with multiple providers
Respondents from the savings and loans companies were asked of the extent to which their clients also
transact business with other microfinance institutions. Out of the four (4) Managers interviewed, two (2)
indicated that between 5% and 50% of their respective client portfolios have dealings with other
microfinance institutions. S&Ls indicated that they enquire from clients during account opening and
orientation if they hold accounts with other service providers. Such information is used for purposes such
as research and product development; customer assessment; loan appraisals; Know Your Customer (KY)
purposes and to trace clients when the need arises.
In determining specific trends, the interviews with sampled S&Ls probed to understand the behavioural
trends of clients with single accounts as compared to clients who deal with multiple providers Two (2) out
Page 25
of four (4) respondents indicated that they had noted savings and loan repayment patterns. Both noted
that clients saving with multiple providers are not consistent in making savings deposits while clients saving
with one service provider saved more frequently. One respondent indicated that clients who save
infrequently mostly miss payment dates for their periodic “susu” contributions and never meet the
individual or group savings targets.
Similarly, clients saving with different institutions are not consistent in repaying loans compared to clients
saving at only one institution. The main reason provided by respondents was that clients with multiple
savings accounts in different financial institutions usually have to pay back several loans and never have
enough money left to save leading to less savings balance from which to make periodic loan repayment
deductions.
3.3.5 Improving and Making Distinct the Image of Savings and Loans Companies
Respondents were asked to make suggestions on how to improve the image of savings and loans
companies and carve distinct image in the market place. The discussion was structured in three parts as:
the role of the individual savings and loans companies; the role of GHASALC and the role of the Regulator.
The Expected Role of the S&Ls
Savings and loans companies have a role to play in improving and contributing towards a more distinct
image for themselves. Proposals include the organization of activities or events that project the image of
S&Ls in a positive light; employment of competent staff; improvement of customer service; increase in
client education on the differences between savings and loans companies and other financial service
providers through the deployment of staff to engage with clients.
The Expected Role of GHASALC
GHASALC needs to be stronger and promote collaboration among savings and loans companies to ensure
that the companies have one voice. Respondents proposed that GHASALC should improve its marketing
strategies and expand advertisements using local languages to help clients understand the key messages.
One S&L was of the view that GHASALC should advocate for attachment of the word ‘bank’ to S&L company
names. Another proposed that GHASALC constantly monitor the activities of S&Ls to ensure that they
comply with the rules and regulations of the association. He added that regular auditing will improve
accountability and enable S&Ls to function effectively.
The Expected Role of the Regulator
The regulator has a critical role to play on the financial landscape to improve the image of the various
actors. Proposed actions to be taken by the regulator to improve the image of S&Ls are:
Allow S&Ls to issue cheques;
Classify S&Ls as banking institutions;
Closely monitor financial service providers without permission to mobilize savings from the public.
Specifically in relation to regulation and range of services, sampled S&Ls were of the view that the range of
services being offered by the S&Ls should be expanded to bring a clear distinction between savings and
loans companies and other microfinance institutions. S&Ls explained that services such as the clearing of
cheques and engaging in foreign currency transfers were examples of services that could be added to the
product offering of S&Ls. One respondent suggested that S&Ls be classified as banking institutions while
another was of the view that capacity building through training and workshops should be provided for S&Ls
to further train their staff. Another respondent was of the view that the minimum capital requirement to
Page 26
operate an S&L should be raised and the regulations made stricter as a basis for carrying out expanded
services.
A respondent indicated that the regulator may not be in a position to effect any distinctions and it would
not be possible to make the distinctions. This is because, in his view, clients cannot tell the difference
between the tiers used to classify microfinance institutions and there is no differentiator in the eyes of the
average client. Moreover, the name of the institution is what matters to the clients. He therefore advised
that S&Ls would have to operate better than their competitors to create the distinction they desire.
3.4 Clients of the S&Ls
Interviews with clients of sampled savings and loans companies focused on assessing client knowledge and
experiences with the differences between savings and loans companies and the other microfinance service
providers. The results of the interviews are presented along two (2) dimensions of:
The client focus group discussions; and
Individual client In-depth Interviews.
In analysing the responses obtained from the survey, rating scales were used to measure respondent’s level
of confidence, willingness to do business with FSPs, willingness to recommend FSPs to other individuals and
the likelihood to stop doing business with FSPs if there are alternative providers. The Likert Scale9 was used
to rate financial service providers using six levels starting with ‘0’ representing ‘no idea’ and the continuum
of 1-5, where 5 is highest and 1 the lowest. This was explained to respondents before the administration of
the questionnaires.
3.4.1 Client Focus Group Discussions
Focus Group Discussions (FGDs) were held with clients to obtain various perspectives in order to determine
their knowledge on the distinction between financial service providers, especially savings and loans
companies and other microfinance institutions. Findings from the discussions are presented along the five
(5) perspectives of:
Knowledge of the differences among various provider types;
Awareness of similarities between S&Ls and other providers;
Awareness of similarities of all Financial Service Providers;
Scale of preference among various providers;
Suggestions on how to make S&Ls distinct.
Knowledge of the Differences among various Provider Types
The interview questions sought to ascertain client’s knowledge of the differences among the various
Financial Service Providers (FSPs). It also sought to enquire where and how they obtained the knowledge of
these differences and whether knowing or not knowing the differences among the various types has had
any effect on their decisions to deal with the respective provider categories.
The results indicate that most clients of the S&Ls had no knowledge of the various financial service provider
types and only knew the providers by name. The source of knowledge of the differences for respondents
who knew the differences came through media adverts while some said they deduced such knowledge
from the operations and services of some financial service providers. In reference to whether their knowing
9 A scale used to represent peoples attitude to a topic.
Page 27
or not knowing the differences influences their decisions to deal with providers, respondents indicated that
knowing helps in deciding on who to save with. Respondents who did not know the difference said it did
not affect their decision, because they relate with those they are familiar with.
Awareness of Similarities between S&Ls and other Providers
The interview question sought to assess respondents’ awareness of the similarities between the S&Ls and
other FSPs. Respondents indicated that they do not consider S&Ls as being the same as the other FSPs. In
supporting their opinions, respondents made comments such as:
“Savings and Loans are like Banks so we are not afraid” “Savings and Loans are well established and would not run away with deposits”.
Awareness of Similarities of All Financial Service Providers
In assessing respondents’ awareness of the similarities among all FSPs, majority of the respondents said
there were differences and not similarities. Only a few of the respondents said there were similarities.
Comments from some respondents include:
“Legalities bring differences among providers.” “Attitudinal differences.” “Difference in grades, structures, building and trust level.” “Customer service brings distinction.”
Scale of Preference among various Providers
In determining their scale of preference of FSPs, the clients in the focus group discussions were asked to
rank microfinance service providers according to their confidence in the service providers; willingness to
do business with the respective financial services providers; which provider they would recommend to
others as well as which providers they would stop doing business with if they had the opportunity.
Figures 4, 5, 6 and 7 present the ranking that focus group respondents gave the various FSPs.
a) Confidence in Financial Service Provider
The objective of this perspective is to determine the extent to which the clients of savings and loans
companies have confidence in FSPs providing microfinance services. The results indicate that 79% of the
respondents gave the highest confidence rating of 5 to savings and loans companies. With respect to the
confidence level in other providers, only about 1%-5% of the respondents provided ratings for the other
FSPs.
Page 28
Figure 4: Confidence in FSPs
It is also clear that most respondents do not have any idea of the operations and services of other six (6)
financial service provider categories. Between 88% and 95% of respondents indicated they would not be
Page 29
able to rate the other FSPs because they had not had any past or present dealings with them. This is an
indication that the S&L clients may not necessarily migrate to other providers given that majority (over
80%) of the respondents do not know about other provider categories.
b) Willingness to do business with Financial Services Providers
Analyses of responses on willingness to do business with various financial providers indicate that 93% of
the respondents rated their willingness to do business with savings and loans companies as “5”. As
depicted in Figure 5, most of the financial services providers received a no idea rating (0) given that
respondents do not have knowledge and/or interactions with most of the other provider categories.
Respondents (1%+) who are familiar with the other FSPs rated their willingness to do business with these
providers relatively low.
Figure 5: Respondent Willingness to do Business with Financial Service Providers
Page 30
It is important to note that some existing clients of savings and loans companies rated their confidence
level in savings and loans companies as low (2% of savings and loans clients rated their confidence level as
either 1 or 2), an indication that if they are familiar with other providers they may switch by dropping out
from the savings and loans companies.
c) Which will you recommend to other clients?
When asked which financial services providers the respondents will be willing to recommend to other
clients to do business with, 90% of the respondents gave the highest rating of 5 to savings and loans
companies. Although 40% to 50% of respondents were unable to rate the respective FSPs (due to lack of
knowledge of their operations), 48% to 53% of respondents assigned the lowest rating of ‘1’ to the
remaining FSPs (RCBs, MFCs, FNGOs, Money Lenders, Credit Unions and Susu enterprises). The distribution
of the results is presented in Figure 6.
Figure 6: Willingness to recommend FSPs to other clients
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d) Opportunity to Stop Doing Business with Current FSP
Respondents were asked to indicate their preferences if they have another opportunity to choose financial
services providers to deal with. Given the lack of experience/knowledge of most of the providers, the
results were not informative enough. However, 66% of the respondents ranked S&Ls with the highest
rating of 5, which indicates that even though they are clients of the S&Ls, given the opportunity they would
seize to do business with S&Ls. Some respondents who provided this rating were of the view that S&Ls
delay second cycle disbursements and charge high interest rates. It is imperative that S&Ls review their
operations and intensify client education on products to reduce the potential of clients seizing to do
business with S&Ls. Figure 7 presents the ranking of respondents for this category.
Figure 7: Decision to stop doing business with FSPs
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Again, between 85-97 % of respondents interviewed said they had no idea on how to rate the other FSPs
since they have not had any dealings with them. The high proportion (66%) of savings and loans clients who
are willing to stop doing business if they have the opportunity to do so is a reflection of clients that are not
happy with their services and products. S&Ls need to address this through improved client service.
Suggestions on making savings and loans companies distinct
The focus group discussants were asked to make suggestions on how savings and loans companies could
make themselves distinct from other financial services providers in the microfinance sector. A number of
suggestions were provided:
“The savings and loans companies should change their interest rates and make loans more affordable”
“S&Ls should look into offering property loans and taking small payments”
“They should reduce the time it takes to disburse loans, especially with the subsequent cycles”
“Branding, marketing should be used to educate clients at introduction as well as financial literacy”
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“S&Ls should open more outlets or branches to make them easily accessible especially close to markets and in remote villages because people want their services but cannot due to the distance they have to cover before getting the service.”
“The insurance that S&Ls provide should be life time and not periodic with regular sensitization of new products and services introduced.”
“S&Ls should increase the grace period time before the repayment of loans starts and decrease their interest rate to make it more attractive to other clients.”
“Interest rates that S&Ls put on their loans should be on a reducing balance.”
It is obvious that the suggestions from the clients are geared towards improving product and service
delivery by the savings and loans companies.
3.4.2 Individual client In-depth Interviews
In-depth interviews with thirty-six (36) individual Savings and Loans Company clients were focused on
assessing knowledge and awareness level that facilitate the distinction among the various FSPs. Findings
from the interviews are presented along the following four (4) dimensions:
Knowledge of the differences among various provider types;
Awareness of similarities between S&Ls and other providers;
Awareness of similarities among all Financial Service Providers;
Assessment of Scale of preference.
Knowledge of the Differences Among Various Provider Types
Out of a total of thirty-six (36) individual respondents, thirty (30) respondents representing 83% stated that
they do not know the difference between the various provider types. Six (6) representing 17% said they
know the difference. Figure 8 illustrates the responses obtained.
Figure 8: Differences between FSP Types
Individual respondents provided explanations to indicate whether or not they know the differences.
Selected responses are presented:
“Yes, I know the difference. There are different types of institutions and they have been graded. Every grade
has what they are allowed to do.”
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“No, I don’t know the difference between the financial providers. I only know they have different names.”
“I don’t know the difference between the various providers, but I can say some give loans and some don’t. I
also know some charge very high interest whilst some do not. Microfinance companies for example have
very high interest rates.”
Individual clients who indicated they know the difference were asked to provide the source of their
knowledge. The sources disclosed include deduction from the operations of the providers; educated by
agents of financial institutions; through the media or through friends and relatives. Figure 9 presents the
sources and respondents who indicated the respective sources.
Figure 9: Source of information on differences among various financial service provider types
As indicated in figure 9, friends and relatives constitute the main source of information on differences
among various financial services providers, and not the savings and loans companies. On whether knowing
the difference (or not knowing the difference) have any effect on their decisions, twenty-one (21) of the
respondents representing 58% said that their decisions to have dealings with financial service providers is
affected by this knowledge. The remaining fifteen (15) representing 42% said their decisions are not
affected in anyway.
Awareness of Similarities between S&Ls and other Providers
Majority (72%) of individual client respondents indicated that savings and loans companies and the other
FSPs are not the same, an indication that they are not aware of the similarities. Although institutions are
different, at least there are similarities in products and delivery methodologies of S&Ls on one side and
other FSPs on the other. But the results of majority stating that they are not the same means they are not
likely to switch from their current Providers unless they consider that their needs cannot be met. The count
on the findings is presented in Figure 10.
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Figure 10: Awareness of Similarities between S&Ls and Other FSPs
Awareness of Similarities among all Financial Service Providers
When individual clients were asked whether they are aware of similarities among all FSPs, twenty-one (21)
respondents, representing 58% stated that the financial services providers are different and ten (10)
respondents stated that they are all the same. One respondent explained that the financial service
providers are different in their services, and also that their mandates are different. Figure 11 presents the
responses.
Figure 11: Similarities between FSPs
Assessment of Scale of Preference
On the assumption that a full range of financial services providers who offer microfinance products are
available, individual clients were asked to select their preferred providers. A number of proxies were used
in assessing the individual scale of preference as conducted in the client focus group discussion. These are
confidence in the service providers; willingness to do business with providers; which provider they would
recommend to others as well as which providers they would stop doing business with if they had the
chance. Figures 12, 13, 14 and 15 present the ratings from the individual respondents.
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a) Confidence in Financial Service Provider:
The interview question sought to establish the client’s confidence in financial service providers in the
microfinance sector. In relation to their confidence in S&Ls, 72% of respondents gave S&Ls the highest
rating of confidence. Meanwhile, only 8%, 6% and 3% provided a rating of ‘5’ to other FSPs. These ratings
were assigned to RCBs, Credit Unions and Susu Enterprises respectively. With 41% of respondents assigning
ratings of between ‘3’ and ‘5’, it is clear that respondents have above average confidence in RCBs relative
to the other FSPs under consideration. The analyses of the responses are presented in Figure 12.
Figure 12: Confidence in FSPs (Individual Clients)
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b) Willingness to do business with FSP
In relation to client willingness to do business with FSPs, 78% of respondents ranked their willingness to do
business with the S&Ls with the highest rating of ‘5’. This indicates that respondents are willing to continue
transacting business with the S&Ls. Figure 13 presents the respective responses.
Figure 13: Willingness to do business with Service Providers (Individual Clients)
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c) Which will you recommend to other clients?
The interview question sought to establish which providers the clients would recommend to other
individuals. In all, 83% gave the S&Ls the highest rating of ‘5’. Eight percent (8%) of respondents gave Rural
& Community Banks and Microfinance Companies the highest rating of ‘5’. The results presented in figure
14 indicate that the clients of the S&Ls are more likely to recommend the services of the S&Ls to others
than any of the other service providers. This is an opportunity for savings and loans companies to work with
their existing clients in promoting S&L services and products.
Figure 14: Willingness to recommend Service Providers (Individual Clients)
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d) Opportunity to Stop Doing Business with FSP
The interview question sought to establish which FSPs clients would seize doing business with if given the
opportunity. Even though respondents were all clients of the S&Ls, 66% ranked the S&Ls with the highest
rating, indicating the tendency for them to quit saving with the S&Ls. With a significant proportion of the
respondents rating their desire stop at ‘5’, S&Ls have to work on understanding what the issues are so as to
address them. This is critical because clients that expressed the desire to change provider categories if they
have the opportunity, will desert their S&Ls if other provider categories come along. Further analyses show
that 17%, 14%, 9%, 11%, 11% and 14% of respondents ranked the RCBs, MFCs, Money Lenders, Credit
Unions and Susu Enterprises with the highest rating, a reflection of their dissatisfaction with these
providers. Responses are presented in Figure 15.
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Figure 15: Decision to stop doing business with FSPs (Individual Clients)
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Suggestions from individual clients on making savings and loans companies distinct
Individual clients provided suggestions on how to make savings and loans companies distinct. Key
suggestions are presented:
“They should educate the public more on what they do.”
“The government should monitor the S&L companies and close down those who don’t have the appropriate
accreditations to operate because those ones ruin the good ones.”[this is an example of a client who
equates microfinance companies to savings and loans companies]
“S&L companies should recruit well educated staff instead of the SHS graduates who don’t even know
anything about the companies they are working at.”
‘’Savings and Loans companies should start providing ATMs at vantage points so that people can access
their accounts in case of any emergency or on weekends which most financial service providers do not have
so they can be the first to do it and make their services stand out’’.
Savings and Loans companies should adapt better marketing strategies to let the public know what they
do.”
“Expand mobile banking to rural areas for the rural people to also get access to it easily.”
They should get mobile baking vans like UT bank to take the services to the people in their work places; this
will make people attracted to their services”.
3.5 Non-Client Respondents
Interviews with non-savings and loans company clients sought to obtain the perspective of non-clients on
the key areas of:
Knowledge of the differences among various provider types;
Awareness of similarities between S&Ls and other providers;
Inquiry into non-dealings with S&Ls;
Awareness of Similarities of All Financial Service Providers;
Assessment of Scale of preference.
Knowledge of the Differences Among Various Provider Types The discussions sought to ascertain respondents’ knowledge of the differences among the various Financial
Service Providers (FSPs). It also sought to enquire where and how they obtained the knowledge on these
differences and whether knowing or not knowing the differences among the various types have any effect
on their decisions to deal with the various financial services provider categories.
Thirty-one (31) respondents out of the total of 35, representing 89% said they are aware of the differences
among the Financial Service Provider types, whilst four (4) indicated they did not know the difference.
Figure 16 presents the responses and counts.
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Figure 16: Difference between FSP Types
When asked if their knowledge of the differences had any effect on their decisions to deal with providers,
fifteen (15) respondents (54%) out of twenty-eight (28) who provided responses to the question said their
decisions are not affected and the remaining thirteen (13) respondents said the knowledge affects their
decisions. Figure 17 presents the responses and counts.
Figure 17: Effect of Knowledge on Choice of FSP
Awareness of Similarities between S&Ls and other Providers
On the question of awareness of similarities between savings and loans companies on one hand and other
providers on the other hand, majority of the respondents could not answer the question because they are
not very familiar savings and loans companies.
Inquiry into non-dealings with S&Ls
Participants were asked to provide reasons for not having any present dealing with Savings and Loans
Companies, whether they intend to deal with S&Ls and if not, why they do not have plans to do so. All the
thirty-five (35) participants said they do not have future plans to save with the S&Ls, mainly because they
do not have branches close to them.
Awareness of Similarities of All Financial Service Providers
Participants were further assessed on their awareness of similarities of all financial services providers and
the reasons for their responses. Thirty-one (31) respondents representing 88% said that all financial service
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providers are the same, whilst four (4) of them representing 12% thought otherwise. Figure 18 presents
their responses and counts. Figure 18: Similarities between FSPs
Assessment of Scale of Preference
In assessing the respondents’ scale of preference of FSPs, respondents were asked to rate their
preferences of the providers according to their confidence in these service providers; willingness to do
business with providers; which provider they would be willing to recommend to others as well as which
providers they would stop doing business with if they had the chance. Figures 18, 19, 20 and 21 depict the
ratings that respondents gave the various FSPs.
a) Confidence in Financial Service Provider:
The interview question sought to establish the respondent’s confidence in financial service providers.
Credit Unions received the highest rating with 33% and 10% of respondents assigning ratings of ‘4’ and ‘5’
respectively. RCBs received the second highest rating with 46% and 10% assigning ratings of ‘3’ and ‘4’
respectively. S&Ls received the third highest rating with 10 of respondents assigning a rating of ‘3’ and ‘1’
respectively. Majority of respondents indicated that they have no idea about the operations of the FSPs
discussed. Up to 79% of respondents indicated that had no dealings with S&Ls. Presented in Figure 19 is the
representation of the responses.
Figure 19: Non-client respondents’ confidence in FSPs
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b) Willingness to do business with FSPs
The interview question sought to establish the respondents’ willingness to conduct business with financial
service providers. Most respondents are more willing to do business with RCBs and Credit Unions as 50%
and 33% of respondents assigned these FSP with a rating of ‘4’(second highest). Credit Unions seem to be
relatively more attractive to deal with having received the highest rating of ‘5’ from 10% of respondents.
On the contrary, only 9% of respondents have a high degree of willingness to do business with S&Ls. This
could be attributed to the fact that respondents were not clients of the S&Ls and had no dealings with the
S&Ls. Again, 41-90% respondents could not rank the other FSPs due to the fact that they had no dealings
with them. Figure 20 presents the respective responses.
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Figure 20:Non-client willingness to do business with FSPs
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c) Which will you recommend to other clients?
The interview question sought to establish which FSPs respondents would recommend to other individuals.
In all, 10% of respondents rated the S&Ls with the highest rating (‘5’) compared to 46% and 33% of
respondents rating RCBs and Credit Unions with a similar rating. The outcome of these responses indicates
that respondents are more likely to recommend the RCBs and Credit Unions compared to FSPs given that
they are familiar with these providers. Presented in Figure 21 are the ratings of the various FSPs.
Figure 21: Non-client willingness to recommend FSPs
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d) Opportunity to Stop Doing Business with FSP
The interview question sought to establish FSPs with that respondents’ would seize doing business with if
they had the opportunity. Figure 22 shows that 56% and 15% of respondents indicated that they would
stop doing business with Susu Enterprises and Credit Unions respectively (both receiving the highest
ranking), which may be a reflection of their dissatisfaction. About 15% of respondents also indicated a
relatively high probability that they would seize doing business with RCBs by assigning the FSP category
with a rating of ‘4’. However, non-clients did not provide ratings indicative of any unattractiveness in doing
business with S&Ls. This is most likely because majority (69%) do not have dealings with S&Ls. However,
due to the possibility that some respondents may have had dealings with S&Ls in the past, ratings of ‘1’ and
‘3’ were provided by 15% of respondents.
Figure 22: Non-client decision to stop doing business with FSPs
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SECTION 4.0: CONCLUSIONS AND RECOMMENDATIONS
4.1 Introduction
Section 4 discusses the conclusions from the study based on the findings from desk review and individual
interviews. The recommendations outline the main steps that savings and loans companies and their
association would have to pursue either singularly or in collaboration with other stakeholders such as the
regulator and other microfinance associations.
4.2 Conclusions
The objective of the study is to help the S&Ls understand the core problem posed by their inclusion among
microfinance institutions; address the unintended effects of the existing acts on the operations of the S&Ls;
identify effects on the industry as a whole, provide an objective basis for the next steps and provide insight
into whether S&Ls are in fact among the microfinance sector or not and compare this to international best
practices. The study further focuses on obtaining insight into the perception of the public on the savings
and loans institutions and the other financial service providers in the microfinance sector.
Deriving from the above, the study was designed to provide answers to specific questions that will address
the main objectives of the study. Critical among these questions are the following:
1. Are savings and loans companies microfinance providers? 2. Are there differences between the markets served by Savings and Loans Companies and Microfinance
Institutions? 3. Do the relevant laws and pronouncements lump savings and loans companies together with other
microfinance institutions? 4. What are the unintended effects of the existing Operating Rules and Guidelines on Savings and Loans
Companies? 5. Are current events in the microfinance sector affecting the image and operations of Savings and Loans
Companies? 6. What are the current and potential effects of client perception on regulation of Savings and Loans
Companies?
Are Savings and Loans Companies microfinance providers?
The findings of the study indicate that savings and loans companies provide microfinance services and
products comprising microcredit and micro savings. The methodologies adopted for the delivery of these
services and products are similar to those adopted by the various actors on the microfinance landscape.
Group lending methodology, Susu methodology and savings group concepts are practiced among various
savings and loans companies. The target clients served by savings and loans Companies also include low
income clients and informal sector actors which are the typical clients of microfinance providers. However,
it is important to note that savings and loans companies have the latitude and do offer services and
products that cannot be strictly interpreted as microfinance products. Examples include institutional loans
for on lending and loans to SMEs. In addition to business practices, savings and loans companies are
recognised by policy makers and the regulator as key actors in the extension of financial intermediation
services to the excluded.
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Are there differences between the markets served by Savings and Loans Companies and Microfinance
Institutions?
Markets served by microfinance institutions are largely low income, poor and financially excluded
households as well as microenterprises. Savings and loans companies target low income and informal
sector actors in addition to Small and Medium Sized Enterprises (SMEs). The study showed that
microfinance institutions, in addition to their traditional target market of low income and informal sector
also serve SMEs and some actually serve only SMEs. In the same vein some savings and loans companies
and universal banks also serve the financially excluded, low income and poor households with targeted
products. The microfinance institutions and savings and loans companies therefore serve the same market.
As a result, the operations of both categories of providers have the potential to impact each other.
There are several similarities in the operations of the S&Ls and the other financial service providers in the
microfinance sector. The products, services, delivery methodologies and client management are mostly the
same. The only visible difference is in the interest rate on loans with the S&Ls offering lower rates
compared to the other microfinance institutes.
Do the relevant laws and pronouncements lump savings and loans companies together with other
microfinance institutions?
Prior to the issuance of operating guidelines for microfinance activities, Savings and Loans Companies were
already regulated under the relevant laws which are the Non-Bank Financial Institutions Act 2008, Act 774
and the Banking Act. Savings and Loans Companies were not necessarily the focus of the Operating Rules
and Guidelines for Microfinance Institutions issued in 2011 by the Bank of Ghana. What the Operating
Guidelines sought to do is to recognise that, there are existing providers such as Rural and Community
Banks as well as Savings and Loans Companies among others which undertake activities that fall within the
broad definition of microfinance. Indeed Savings and Loans Companies are not supervised directly by the
new department of the Bank of Ghana (Other Financial Institutions Supervision Department) which was
purposely created for the microfinance institutions that were the focus of the Operating Rules and
Guidelines. The supervision of Savings and Loans Companies remain under the main banking supervision
outfit. These observations show that from the provisions of the regulations and ongoing practices, Savings
and Loans Companies are not necessarily regarded by the regulator as microfinance institutions, but there
is the recognition that part of the business activities undertaken by Savings and Loans Companies fall under
microfinance activities. The government’s financial sector strategic plan (FINSSP II) also recognises savings
and loans companies as an independent non-bank financial institution that also provides microfinance. It is
important however, to recognise that the structures that explain the delineations are clear on paper but
practices on the ground are different.
What are the unintended effects of the existing Operating Rules and Guidelines on Savings and Loans
Companies?
From the study, the classification of Savings and Loans Companies under Tier 1 of the Operating Rules and
Guidelines of Microfinance Institutions has not had any direct effect on the operations of the Savings and
Loans Companies. This is due to the fact that the Savings and Loans Companies did not suffer any
limitations in terms of their products and services offering as a result of the Operating Rules and Guidelines.
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It is obvious however, that the licensing of deposit taking institutions as included in Tier 2, has resulted in
increased number of microfinance institutions that are aggressively operating in the same market as
savings and loans companies. Any concerns about unintended effects are therefore linked to the deposit
mobilization mandate and how the deposits mobilized are used. The misapplication of deposits mobilised
by some of the microfinance companies to expand their businesses and other unrelated ventures could be
addressed through institution of stronger equity base.
It is also obvious that given the large number of institutions operating in the microfinance arena in Tier 2
and below, the regulator and indeed microfinance associations themselves are finding it difficult to ensure
full compliance with regulations. With a population that has low financial literacy levels, it is not surprising
that clients do not know the differences among all actors on the microfinance landscape and are attracted
to patronise institutions with offerings that are not sustainable. The net effect is increasing poor image of
the microfinance landscape with direct implication for the image of all the actors.
Are current events in the microfinance sector affecting the image and operations of Savings and Loans
Companies?
The study has indicated that current events in the microfinance sector such as unethical practices and
misuse of savings of depositors has dented the image of the microfinance industry and by extension Savings
and Loans Companies. Some S&Ls indicated that clients that have lost savings with other microfinance
institutions tend to think they will lose their savings with S&Ls and this has resulted in unplanned
withdrawals on the part of some S&L clients. This is largely because, as shown by the study, the public that
access services and products of S&Ls and other microfinance institutions do not know the differences
among the categories of providers.
Deriving from the results of client and non-client interviews, majority of respondents do not know the
differences among the various providers in the microfinance sector. To the majority of the respondents, all
financial service providers in the microfinance arena are similar because they perform the same functions
such as give loans, collect deposits, collect Susu savings from clients as well as invest client deposits. With
the specific case of Savings and Loans Companies, most respondents were of the view that S&Ls are the
same as the other microfinance institutions especially those that are mandated to take deposits and give
out loans. The study also showed that clients will save with institutions that come to them and in the
absence of other providers, will stick with their current providers even if they are dissatisfied with the
products and services.
What are the current and potential effects of client perception on regulation of Savings and Loans
Companies?
The differences between the savings and loans companies and the microfinance institutions especially the
Tier 2 Operators are few and it is difficult for most of the clients and general public to distinguish between
the operations of these two categories of providers unless conscious branding and sustained education are
undertaken. The potential effects of the perception of the public on the operations of the Savings and
Loans Companies cannot be overemphasized. Since MFI failures and problems tend to be contagious and
affect other FSPs regardless of their soundness, this perception of the S&Ls being the same as the other
financial service providers in the microfinance arena, if not corrected, could affect the operations of the
S&Ls and their willingness of S&Ls to remain in this important market as is already seen by the desire of
some S&Ls to become universal banks.
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It is important to state that current client perception is however, not triggered by the approach to
regulating savings and loans companies. It is rather a combination of inadequate client financial education
on the part of all stakeholders including the regulator, financial services providers and microfinance
associations; lack of compliance with regulations by microfinance institutions and enforcement
inadequacies; unethical conduct on the part of MFIs and poor governance.
4.3 Recommendations for the Way Forward The main issues confronting the Savings and Loans Companies as gathered from the study are a
combination of regulatory, operational, market perceptions and state of financial awareness. The
recommendations are made to provide the Savings and Loans Companies the opportunity to address the
current challenges in the context of the wider microfinance sector. It is important to note that majority of
savings and loans companies play critical role in the promotion of financial inclusion and their stability is
essential for the stability of the wider financial sector.
Microfinance Associations to work with Regulator on sanitizing the microfinance sector
The need for the regulator to sanitise the microfinance sector is already known to the regulator and efforts
are on-going in this direction. The introduction of the Operating Rules and Guidelines; increase in minimum
capital requirements, the establishment of Other Financial Institutions Supervision Department, are
examples of on-going efforts to address the challenges in the sector. Microfinance associations and the
wider financial sector actors need to partner with the regulator to introduce innovative means of improving
the image and credibility of the microfinance landscape. Examples of specific steps include reporting of
unlicensed providers to Bank of Ghana for sanctioning and closure; establishment of key informant reward
pool to serve as incentive for people to report unlicensed providers; intensification of naming and shaming
of institutions involved in unethical practices.
Savings and Loans Companies to carve distinct image for their subsector
The findings provide opportunities for savings and loans companies to carve a distinct image for the Savings
and Loans Companies segment of the financial industry to address the current market perceptions that
considers all actors as one. The primary responsibility for creating a distinct image remains that of the
Savings and Loans Companies. There are various options available to individual savings and loans
companies and the association of savings and loans companies to work at creating the distinct image. For
the individual savings and loans companies, the options include:
Introduction of client orientation and counselling programs that throw light on the various categories
of financial services providers and the position of Savings and Loans Companies;
Continuous engagement with clients to understand their interactions with financial services providers
as a basis for providing innovative and responsive services and products;
Strong rebranding has to be undertaken by savings and loans companies as a primary responsibility.
However, it has to be noted that not all of the savings and loans companies have the financial capacity
to undertake the desired level of branding.
The association of savings and loans companies is encouraged to undertake the following:
Create a distinct image of the association and its members through well designed and targeted
programs;
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Partner with development agencies and other industry stakeholders to undertake awareness creation
among the public on various categories of financial services providers and the savings and loans
companies segment.
Savings and Loans Companies to intensify Staff Education
Staff of the Savings and Loans Companies especially field staff should be trained on their interactions with
clients. Since they are the first point of contact for the institutions, there is the need to increase the training
to ensure expected results. Most of the clients perceive the field staff as ‘susu collectors’ and in the bid to
correct that perception, the field staff themselves describe the Savings and Loans Companies as ‘Banks’ or
‘Microfinance’. GHASALC and its members need to invest in the training of their staff in client education
and interaction.
Client Financial Education as part of broader financial inclusion
The role of the State through the Ministry of Finance in promoting financial education as part of the
financial inclusion agenda is critical. A financially literate public will know the differences among the various
providers and be well placed to be responsible clients. Previous efforts in this area include the annual
financial literacy weeks that were focused on increasing awareness of the key financial literacy themes and
providers. On-going efforts to develop a financial inclusion strategy for the country will be critical in
promoting financial education that will greatly facilitate resolution of some of the challenges brought about
by the increased number of microfinance providers. GHASLAC is encouraged to fully participate in the
efforts towards the development of financial inclusion strategy to ensure that its interest is served.
Advocate for increased range of services offered by Savings and Loans Companies through changes in
regulation
The demand for increased range of services has remained a major concern for Savings and Loans
Companies. The research has shown that the services and products offered by Savings and Loans
Companies and other microfinance providers especially the Deposit Taking Tier 2 providers (known as the
Microfinance Companies) are the same. Given that the Savings and Loans Companies have higher capital
requirements, they are able to deal with larger loan sizes and increased permissible activities compared to
the mainstream microfinance companies. Such changes will serve as incentives for savings and loans
companies that are dedicated to the SME market to remain as Savings and Loans Companies and operate
their businesses profitably.
Alternatively, the Association should advocate for a change in regulation to among other things introduce
ceilings on what savings and loans companies can do, so as to manage the differentiations between the
microfinance institutions in Tier 2 (and below) on one hand and Savings and Loans Companies on the other.
The Bank of Ghana has increased the minimum capital requirement of microfinance institutions to ensure
that some market related challenges are addressed. This has to be monitored on a continuous basis to
ensure that reductions in equity and liquidity constraints due to consistent losses made by some of the
MFIs for example are addressed.
In considering the various options to focus advocacy on, caution has to be exercised in advocating to
become Banks as a tier below the Universal Banks. Such an approach may lead to increase capital
requirement from the Bank of Ghana that some S&Ls cannot meet and also make competition with the
universal banks a difficult task.
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Regulator to strengthen supervision of microfinance institutions
There are concerns that the Central Bank does not have adequate capacity to supervise all the licensed
microfinance institutions, thus creating the opportunity for unscrupulous actors to continue with their
unethical practices. Whereas it may be true that Bank of Ghana may have capacity challenges, it is also
important to state that the challenge goes beyond the Central Bank. Microfinance associations, the
respective providers and general public have the responsibility to contribute to the strengthening effort by
educating and drawing attention to unethical practices. There is an urgent need to strengthen the
governance structures of the microfinance institutions in particular as guarantee for some basic good
practices such as deposit management. Most Savings and Loans Companies have stronger governance
structures.
Continuous engagement with the regulator and other microfinance associations
The Savings and Loans Companies, led by the association would have to adopt a posture of continuous
engagement with the regulator on the key areas in which regulation can help improve the operations of
savings and loans companies. Challenges encountered in product and service delivery by savings and loans
companies should be brought to periodic “round table conference” with the regulator to be discussed and
solutions found for them. It is important for the association of savings and loans companies to work with
other microfinance associations to address the challenges posed by the various operators on the field as
means to finding lasting solutions.
Lobbying Regulator on Name Change
Given the strong opinion among some S&L Executives as expressed in various meetings and interactions on
the need for name change, the industry association should lobby the regulator to agree with the Savings
and Loans companies to differentiate themselves from the other microfinance institutions. This can be
done by adding the name ‘Bank’ to the name Savings and loans as “Savings and Loans Banks” or “SME
Bank”. It is important to sate however that there is still a lot of work to be done in the area of general
operations and market responsiveness and name change alone will not work to improve the lot of Savings
and Loans Companies.
Page A
APPENDIX 1: RESPONDENTS PER INSTITUTION (MANAGERS)
Name of Respondent Institution Designation Contact
Patrick Kyei Opportunity International Manager 0544330026/0277814412
Charles Owusu First Allied Savings and Loans Manager 0246627000/020433266
Iddrisu Ayatulaah UTRAK Manager 02043452313
Aaron Rex Opoku-Ahene SINAPI ABA Savings and Loans COO
Michael Debrah SINAPI ABA Savings and Loans Manager 0201850006
Page B
APPENDIX 2: INDIVIDUAL RESPONDENT DETAILS- NORTHERN REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Mohameed Muniru Trader and Baker 0206666710
2. Abdulla Abubakari Car repairer 0277799833
3. Abdulai Fusheini Trader
4. Adam J Nayi Carpenter 0201232403/0240045245
5. Amina Iddrisu Trader 0202174281
6. Jabiru Tahiru Taxi driver
7. Yakubu Sanatu Trader 0243801888
8. Ziblim Jemila Trader 0542999406
9. Dauda Fati Trader
10. Abdulrahman Kadija Trader
Page C
APPENDIX 3: FOCUS GROUP RESPONDENT DETAILS- NORTHERN REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Abiba Yakubu Sell plastic materials √ 028284905
2. Rukaya Mohammed Sells clothing √ 0245818186
3. Meimuna Alhassan Provisions √ 0269765804
4. Alhassan Wasila Sell clothing √ 0546813584
5. Sanatu Alhassan Soap √ 0203498304
6. Alhassan Sadia Food stuff 0245123288
7. Adamu Sofo Sells honey √ 0504128791
8. Aliya Yakubu Provisions √ 026200343
9. Yakubu Maria Porridge √ 0246007709
10. Fuseina Yakubu Sell plastic materials √ 024986428
11. Fatima Iddrisu Sell honey √ 0266231883
12. Amina Nabila Trader √ 0203498304
13. Azara Salifu Seamstress √ 0271956400
14. Abdulai Jemila trader √ 0203498304
15. Yakubu Zainab Trader /teacher √ 0503405586
16. Kpema Tawa Sells food stuff √
Page D
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
17. Sanatu Fusheini Groundnut paste √
18. Damata Fusheini Food vender √
19. Ngu Fatimata Shea butter √ 0247133112
20. Issah Arhanatu Shea butter √
21. Awabu Alhassan Shea butter √
22. Nimatu sayibu Sells “kose” √
23. Sanatu Alhassan Shea butter √
24. Memunatu Munkaila Yam trader √ 0540218145
25. Adisah Yakubu Rice trader √
26. Adamu Musah Rice trader √ 0549602002
27. Sanatu Isshaku Groundnut paste √ 0549602002
28. Mary Mohammed Trader √ 0547599055
29. Adisa Wumbei Trader √
30. Mary Yakubu Rice trader √
31. Amina Issah Rice trader √
32. Zeliya Yakubu Sells grains √
33. Damata Ibrahim Trader √
34. Katumi Bawa Trader √
35. Mariam issah Sells bread √
36. Barikisu Mohammed Trader √
Page E
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
37. Mariama Munkaila Trader √ 02479622171
38. Fatima Alhassan Sells Groundnut paste √
39. Ayi Alhassan Trader √
40. Iddi Sanatu Trader 0273596765
41. Sanatu Yakubu Pomade √ 0547312147
42. Zulfawu Alhassan Trader √
43. Ayatu Memunatu Trader √ 0247599055
44. Sukena Yakubu Sells Jewellery √
45. Amina Fusheini Shea butter √
46. Inusah Adisah Shea butter √
47. Abdulrahman Aziz Nil
48. Iddrisu Sumani Trader
49. Fusheini Alhassan Trader
50. Muniru Iddrisu Trader
51. Abdul Aziz Trader 0266537826
Page F
APPENDIX 4: FOCUS GROUP RESPONDENT DETAILS- GREATER ACCRA REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Godfred Awusi Drivers 0279914880
2. Comfort Runs Spot 0275426500
3. Patience Boadu Beautician 0242542564
4. Comfort Adae Ashaley Cooks Kenkey 0242236137
5. Israel Driver 0507298721
6. Clement Adjei Driver 0201945870
7. Baah Driver Not disclosed
8. Cynthia Aboagyewaa Trader 0275885518
9. Rejoice Avoryi Trader 0242548355
10. Eunice Nortey Trader 0243682155
11. Margaret Trader -
12. Jacob Asante Driver 0244669536
13. Akoirtey Aikins Driver 0209893555
14. Patience Mmaa Trader 0579267574
15. Ebenezer Aryee Photographer 0275788893
16. Emmanuel Anku Photographer 0242618046
17. Joseph Tetteh Laryea Driver 0577475556
Page G
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu 18. Susana Trader 0541174824
19. Faustina Anim Trader 0244772860
20. Yaw Nicholas Driver 0243534295
21. Robert Agyefan Driver 0543601904
Page H
APPENDIX 5: INDIVIDUAL RESPONDENT DETAILS- GREATER ACCRA REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Christian Asante Trader 0244460017
2. Daniel Asiedu Trader 0548280137
3. Alexander Coffie Phone Dealer 0266646144
4. Abedu Amponsah Book Binder 0209351869
5. Alfred Trader 0243766909
6. Benard Agyapong Business Development
Manager
0541752733
7. Cecilia Décor specialist
8. Collins Yeboah Driver 0278001204
9. Cornelia Trader 0248683791
10. Michael Ofosu Trader 0242722015
Page I
APPENDIX 6: FOCUS GROUP RESPONDENT DETAILS- ASHANTI REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Elizabeth Abare Trader-Earrings 0248660819
2. Portia Yeboah Asumah Service-Proprietor 0548822337
3. Rebecca Gyanfi Trader-Cold Store 0243161334
4. Akua Adwubi Trader- Cassava, Plantain 0248936141
5. Confort Frimpong Trader-Proprietor 0244670706
6. Philip Owusu Kwame Service-Printing Press 0543636278
7. Adwoa Serwae Food Fried Plantain 0246064121
8. Yaa Amoabeng Trader-Petty trader 0243425240
9. Abena Amankuah Food –Rice 0276522138
10. Emelia Yeboah Food –Rice 0247453750
11. Akosua Kesewaa Trade-Rice 0249617085
12. Abena Achiana Service-Hairdresser 0554971687
13. Cecilia Tannoh Hairdresser 0275985044
14. Felicia Frimponmaa Trader 0548505416
15. Afin Nimah Trader 0240641065
Page J
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu 16. Agnes Manu Trader 0261634539
17. Felicia Addi Hairdresser 0249380226
18. Emmamuel Acheapong Wood Seller 0242529882
19. Rashidatu Saddat Trader 0548764533
20. Augustina Amponsah Trader 0243959377
21. Gifty Kaweh Trader 0246048035
22. Micheal Nii Tetteh Teacher 0243016870
23. Josephine Boateng Duah Trader 0277744480
24. Abena Aseiduaa Trader 0546228840
Page K
APPENDIX 7: INDIVIDUAL RESPONDENT DETAILS- ASHANTI REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Lydia Adu Trader-Soaps 0273537291
2. Adama Salifu Food-KoKo -
3. Charles Osei Cornmill Operator 0542178748
4. Kate Manu Trader -
5. Ama Naa Takyiwaa Trader 0240399951
6. Faustina Sefa Trader -
7. Christiana Turkson Trader 0261446063
8. Faustina Kodua Trader -
9. Comfort Akumia Food 0543571282
10. Adusei Oware Philip Student 0247844217
11. Edmond Enoch Student 0233361552
12. Francis Manteau Goldsmith 0243420480
13. Augustine Asare Fabricator (Glass) 0244595008
14. Paul Eshum Rubber Stamp Maker 0241139119
15. Stephen Nyarko Henderson Student 0545569586
16. Hajia Barakisu Trader -
Page L
APPENDIX 8: FOCUS GROUP RESPONDENT DETAILS- VOLTA REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Deborah Tetteh Trader
0245786852
2. Abigail Nutsi Trader 0541604193
3. Charity Dzaka Trader 0242926896
4. Gladys Tetteh Trader 0554589771
5. Francisca Todjo Trader 0241448237
6. Gladys Amedofu Trader -
7. Esther Hlorwu Trader 0246819945
8. Baby Adzigodzi Trader -
9. Felicia Keteni Trader -
10. Edith Sabblah Trader 0240929637
11. Dzigbodi Goza Trader 0249687018
12. Dzifa Adikah Trader & Teacher 0245837730
13. Genevivie Gerke Trader 0243377147
14. Dina Atiku Trader 0245492903
15. Christina Dzekle Trader 0240704611
16. Elizabeth Ahamah Trader 0545393249
Page M
APPENDIX 9: FOCUS GROUP RESPONDENT DETAILS- EASTERN REGION
No. Name of Respondent Business Background Financial Provider (RCBs, S&Ls, Micro.Fi, CU, FNGOs, Money Lenders, Susu Collectors
Contact
RCBs S&Ls MFCs CU FNGOs ML Susu
1. Esther Owusuwaa Trader 0206056707
2. Victoria Nortey Farmer 0548032339
3. Juliana Ofosua Trader 0248027823
4. Esther Abey Trader -
5. Aako Nortey Trader -
6. Patience Serwaa Farmer -
7. Mercy Otubea Farmer -
8. Nackey Mercy Farmer -
9. Felicia Asabea Trader 0246226943
10. Margaret Amoabea Farmer 0248451998
11. Gladys Fianko Farmer -
12. Samuel Gyadu Farmer 0205201962
13. Lydia Amoaniwaa Farmer -
Page N
APPENDIX 10: QUESTIONNAIRE FOR CEOs AND MANAGERS OF S&Ls
GHASALC QUESTIONNAIRE CEOs and Managers of S&Ls
Objective: To obtain from selected Savings and Loans Managers first-hand information on the extent to which their operations is blurred with those of other microfinance institutions and the effect on their overall operations.
What methodologies are used by savings and loans for saving mobilization?
Are there sections of the group training methodology that focuses on explaining the difference between Savings and Loans Companies and other types of Financial Service Providers?
What will you consider as the main differences between your products and services on one hand and those of other microfinance institutions?
What are your main delivery methodologies and how distinct are these from those offered by other microfinance institutions? - Please provide further clarification on how the delivery methodology differ or
remain the same.
In what specific ways have the operators of other microfinance institutions affected your operations? - For each of the specific ways mentioned, please state how this has affected your
operations.
Do you have branches located in close proximity with microfinance institutions? Has this brought any conflict between providers or your clients? - In what ways? And how did you resolve the conflict?
What proportion of your clients would you say have dealings with other microfinance institutions? - Can you provide specific examples to support the assertion?
- Do you find out from your clients if they hold accounts with microfinance
institutions when they are opening account with you or obtain general information on other Financial Services Providers?
- What do you use the client data for?
Have you noted any specific trends with clients who deal with your institution alone and those who deal with your institution and other microfinance institution? - Do you see changes in savings trends? Please explain.
- Do you see changes in loan repayment trends? Please explain.
Page O
In what ways do you think we can improve and make distinct the image of savings and loans companies?
- What can the Savings and Loans Companies themselves do?
- What can the Savings and Loans Associations do?
- What can the regulator do to improve the situation?
In the specific area of regulation and range of services that Savings and Loans Companies are permitted to carry out, what in your view should be done?
- Regulation
- Range of services and products
Page P
APPENDIX 11: QUESTIONNAIRE FOR CLIENT FOCUS GROUPS AND INDIVIDUALS
CLIENT FOCUS GROUPS DISCUSSION (FGD) GUIDE
(Group Clients and Non-Clients of Savings and Loans)
Objective: Obtain from clients their perception with respect to the differences that affect their decisions in dealing with savings and loans companies.
Step 1: Welcome members and assure them of the purpose confidentiality of the discussion.
Step 2: Obtain and record background of focus group members. Specifically obtain records on the various categories of Financial Services Provides (Banks, Savings and Loans Companies, Rural and Community Banks, Microfinance Companies, Credit Union, Financial NGOs, Money Lenders, Susu Collectors) that the discussants deal with and obtain qualitative data.
Step 3: Ask participants if any of them, knows the differences between the various Financial Provider types and record their answers and counts. - Probe to understand where they got the difference from, whether somebody
taught them, media or other providers.
- Probe whether knowing or not knowing the differences among the various types have any effect on their decisions to deal with their provider categories.
Step 4a: Ask, participants specifically those who deal with Savings and Loans Companies, if they see the Savings and Loans Companies to be the same as other providers. Probe to understand and document whether actions of other microfinance providers (such as inability to pay back deposits to customers) can influence their decision to enter transactions with Savings and Loans Companies.
Step 4b: Ask participants who have no present dealing with Savings and Loans Companies, why this is so? Probe to obtain perception on whether they have any future plans to deal with Savings and Loans Companies. - If they have plans, ask why? and - If they do not have plans, ask why?.
Step 5: Ask discussants whether they consider that all financial service providers are the same?
- Obtain general answers and probe to understand the reasons provided for each question.
Step 6: Using a modified Likert Scale, obtain from participants the following using the scale of 0-5 with 5 representing the changes and “0” indicating “no idea”.
Page Q
CLIENT FOCUS GROUPS DISCUSSION (FGD) GUIDE
(Group Clients and Non-Clients of Savings and Loans)
Confidence (that providers will keep their word and effect their promises) Provider Category Rating
0 1 2 3 4 5
1. Savings and Loans Company
2. Rural and Community Banks
3. Microfinance Companies
4. Financial NGOs
5. Money Lender
6. Credit Union
7. Susu Enterprise
Willingness to do business with provider Provider Category Rating
0 1 2 3 4 5
1. Savings and Loans Company
2. Rural and Community Banks
3. Microfinance Companies
4. Financial NGOs
5. Money Lender
6. Credit Union
7. Susu Enterprise
Which will you recommend to other clients Provider Category Rating
0 1 2 3 4 5
1. Savings and Loans Company
2. Rural and Community Banks
3. Microfinance Companies
4. Financial NGOs
5. Money Lender
6. Credit Union
7. Susu Enterprise
Which will you stop doing business with if you have the chance? Provider Category Rating
0 1 2 3 4 5
1. Savings and Loans Company
2. Rural and Community Banks
3. Microfinance Companies
4. Financial NGOs
5. Money Lender
6. Credit Union
7. Susu Enterprise
Step 7: Ask participants if they have suggestions on how savings and loans companies can make themselves distinct from other providers on the microfinance sector.
Page R
CLIENT FOCUS GROUPS DISCUSSION (FGD) GUIDE
(Group Clients and Non-Clients of Savings and Loans)
Step 8: Ask if there are any questions or clarifications and close the session.
Page S
APPENDIX 12: LITERATURE REVIEWED
1. Financial Sector Strategic Plan II (FINSPII), April 2012.
2. Non-Bank Financial Institutions Act 2008, Act 774.
3. Bank of Ghana Reports 2010-2014.
4. Bank of Ghana Requirements for Non-Bank Financial Institutions Licences.
5. United Nations, Concept Paper: Building Inclusive Financial Sectors to Achieve the Millennium
Development Goals (International Year of Microcredit, United Nations, 2005).
6. Ghana Association of Savings and Loans website [Online] Available from: www.ghasalc.com.
7. Bank of Ghana website [online] Available from: www.bog.gov.gh.
8. Ministry of Finance, Report: Mapping of Financial Inclusion Landscape In Ghana 2013.