daily deal builder training discussing business building, social media

Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen /

paper and let’s get started.

Presented on March 26th

2013 by Marc D. Horne

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Presented by Marc Horne


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Today’s Outline

• Business Building

• Utilizing Social Media

• Holding Contests

• Utilizing “The Crowd”

• Growing Your Search Traffic

• Daily Deal Builder Upgrades & Plugins








Know your SWOT







Business Building – Using Tools

• Support Desk Software: Solve Support, Zendesk, Gmail

• Quickbooks or an Accountant.

• Project Management Software: Basecamp, Asana, SmartSheet

• Using Google Drive: Spreadsheets, Docs, Presentations

• Photoshop, Premiere Pro, HandBrake, Expression Web, Notepad, Paint, Jing, Microsoft Office, 7zip, Calculator…

• Skype, Google voice, RapidFax.com, Instant-Scheduling.com, Itele (coasecure.com), GoToMeeting



http://dailydealbuilder.com/blog/accounting-the-most-basic-framework-of-business/






Business Building – Canned Responses

• Create a Google Shared Document with top 20 most frequently asked questions and answers.

• Update your site’s auto emails to answer the questions (Thanks for registering emails, feedback emails, etc.).

• Use Jing to create short video presentations.

• Input FAQ’s into Forums or a Knowledgebase.

• Go beyond canned responses. Use them as a framework, but treat each support inquiry uniquely. Upsell, downsell, and gain loyalty from your users through support.








Business Building – Canned Responses

• Upsell Support.

• Downsell support

• The Gift & Freebie. The Save.

• The calls to action. FB Like? Testimonial? Signature?








Preparing for Refunds and Chargebacks

• Keep all info, emails, and records.

• Respond Timely. Don’t wait until after the ‘respond by’ date.

• Follow chargeback instructions and provide detailed response. The more details you can provide, the better.

• Keep a record of all chargeback responses submitted.

• Let’s look at some example refund policies…








Business Building – Hiring & Firing

• Know your local laws

• Compensation and Commission

• Contract Workers vs. Employees

• Virtual Workers

• CrowdSourcing

• Street teams








Utilizing Social Media

• Facebook

• Twitter

• LinkedIn

• Google +

• Pinterest








Facebook

• Don’t Spam. Treat it like you would a real party.

• FB wants brands to connect and share.

• Don’t buy likes. Build a tribe. Incentivize?

• Use pictures, infographics. Go for the “big share.”

• Join groups, subscribe to people, status open ended questions.

• Add FB links on email signatures, business cards, etc.

• Start the conversations on FB and move them over to your website.








Create a Facebook Page







Follow Facebook’s Instructions







• Create a Pinterest.com account for your site. Pinterest basically allows users to pin images, videos, and gifts from all of the web.

• Take special notice of pinterest.com/gifts GREAT IDEA to capitalize of this and add your daily deals in this section.

• Pinterest is more valuable (IMO) than Twitter and will continue booming. Capitalize off of this brand new social media outlet, get on board, create your presence. Upload images. RE-pin images.

• Let’s look at some examples of folks using it effectively.








• The site is young and blossoming before our very eyes. It has a long way to go, and there is still a chance that it could become a Myspace if spammers have their way, but for now, the culture is that of sharing information and emphasizing content over popularity of the pinner, which gives brands a level playing field with everyone else to get involved, be interesting, be consistent, be visually appealing and give back, and don’t be shy about trying to push traffic back to your own sites or offering a call to action.








• Create a YouTube account with your domain name –youtube.com.

• Edit & update your profile appropriately.

• Remember to title your actual video file with your major keywords and title the video similarly.

• Add your siteURL (with http://) in first line of description and make description be an actual transcript of the video. At the end of your description – add the full youtube URL of the actual video.

• Find similar videos and model the popular keywords.








• Create and upload videos often.

• Always keep your keywords in mind.

• YouTube Insights…

• Same rules apply as FB.








• Create a new Twitter account with your domain name.

• Hubspot data recommends ~20 Twitter updates a day. Use popular and trending #hashtags whenever you can to reach a larger audience. Post links to popular industry news stories.

• Follow everyone in your industry (and then some). You can have your VA go through and follow thousands of folks.

• Add a custom logo / design that has your URL and contact info.








• Sign up for Google Plus google.com/plus

• Follow everyone in your industry (and then some). You can have your VA go through and follow thousands of folks.

• Add a custom logo / design that has your URL and contact info.

• Hangouts and more…

• Let’s take a look.








Holding Contests

• Regularly hold engaging contests to grow your audience. Have clear goals in mind. Subscribers? New Users? Sales? Branding? Etc…

• Software: ContestBurner, Wildfire Apps, wizehive.com/contest/, www.myreviewroom.com/Contests

• Know your target market’s desirable items and offer incentives accordingly.

• Organic & Paid Traffic to jumpstart campaign (Google, FB, Twitter, Yahoo, etc.). Issue press releases and gain as much exposure as possible.








The Crowd

• What is “The Crowd”

• Crowdfunding: Kickstarter.com

• Crowdsourcing

• Let’s look at a few examples








SEO… in laymen’s terms

• When someone searches Google or another search engine, SEO helps you show up in the search results…

• Your goal is to be #1 (or at least the first page) of Google for the keywords that make perfect sense for your business. If you get 1st

page of Google, you are likely to also get the 1st page on Bing and Yahoo.

• The higher up you are ranked in the search engines, the more organic traffic your website will get.

• It starts by choosing your keywords, and then doing activities to help you rank for those keywords.








Benefits of SEO

• Low Cost Results (In Comparison to Paid Traffic): Organic listings are

free. When you are listed at the top of the search engines for your primary keywords, you don’t need to pay for traffic. One of the primary benefits of SEO is that it can deliver you consistent traffic. You don’t have to pay money for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

• Brand Credibility: People Trust Google’s search results.

• Increase in Traffic and Exposure: With Analytics and reporting tools, you’ll

see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate.

• The Results are Permanent: Unlike advertisements the affects of SEO are

permanent. They don’t suddenly stop if you stop paying for them.








Keyword Research & Selection








Keyword Research & Selection

• Choose 5-10 primary keywords. Put yourself in your targets market shoes. What would they type in Google?

• 10-50 secondary keywords

• Use long-tailed and short tail keywords

• The lower the search volume, the easier it will be to rank for the keyword.

• Be sure to include your primary keywords on your webpage and the content that you create.

• Map out the top results for your chosen keywords. Study what they have done to get that top spot.








Grow Your Search Traffic through Content

• Search Engines want you to release regular, remarkable content.

• Coming up w/ content ideas.

• Types of content: Videos, images, articles, press releases, podcasts, social bookmarking, info-graphics, blog posts…

• Mediums to use for submission

• Tools to make it easier

• Share your voice. The internet makes sharing our stories easy as possible.








Track Your Progress








SEO | Who you are & what you do.

• Video – Post “Who you are, what you do, who you cater to, and when you’re launching” video to video sharing sites (include primary keywords).

• Article – “Who you are, what you do, who you cater to, and when you’re launching.”

• Press Release – Use above content to begin drafting up your press release.

• Images – Ranking for image search plan.








Creating a Blog

• Wordpress or Blogspot

• Syndication of related industry news

• Be sure to add images to your posts

• Create engaging content and after posting, proceed to share that content on your social media pages and twitter.

• Find authority figures to do a guest post on your site. Ideally, have them share their guest post with their audience.

• Add images to your posts and tag them properly.








Your Blog

• Add “Create Blog Posts” on your calendar a month in advance.

• Post your first article and video on your blog and a ‘welcome to my blog’ post.

• Wordpress or Blogspot

• Syndication of related industry news. See how DailyDealMedia.com does this (as well as every other major blog), but also add Engaging & Remarkable Unique Content

• Be sure to add images to your posts and tag / label them properly.








Search Engine Optimization & Traffic

• Guest contributing

• Use VA’s for lead gen

• Use HC Traffic Pro as a content syndication tool

• Release press releases every couple of weeks (when applicable).

• Contact news sources, strategic partnerships, blog owners, editors, etc.

• Record Videos, Podcasts, articles, etc.








Set Up Your Content Calendar








New Upgrades and Plugins

a. Default landing page Today's Deal with new PopUp Subscribe Form option plugin.

b. Update to the "More Offers" and "all Offers" section plugin.

c. Buy Button & Countdown Timer update plugin.

d. Fb, Twitter icons on footer plugin.

e. Shipped / Download / Coupon plugin. Add in ability to choose Shipped, Download, or Coupon when creating an offer. If shipped is checked the system will not send coupon. If Coupon or Download is checked the system will function how it currently functions.









f. Multiple Price Points plugin: This plugin allows admins or merchants to input multiple pricing options

g. Copy Deal Plugin: Making it so that an admin has the option to “Copy Deal” would open up the previous deal with the information pre-populated inside

h. Incentive Program: “Refer X Friends and Get a {Free Voucher, $X.XX, etc.). This plugin lets the admins set referral incentives and specify the terms.









i. Quantities Per Attribute plugin: Allows admin to set the number of items for sale per attribute.

j. Buy For a Friend plugin: This plugin allows users to place orders and specify that they are buying it for a friend.








To learn more and launch a daily deal venture, we invite you to visit us on the web at:

http://dailydealbuilder.com

To download the PDF of these slides, visit: http://dailydealbuilder.com/members/3-26-2013.pdf

Questions?

Thank you for joining us. Have a great day. Make 2013 HUGE!




http://dailydealbuilder.com/members/3-26-2013.pdf










daily deal builder training discussing business building, social media

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