daftar pustaka (david sugandi)...132 daftar pustaka daftar pustaka alma b. 2005. manajemen pemasaran...

132

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138

LAMPIRAN-LAMPIRANLAMPIRAN-LAMPIRAN


139


140

Lampiran 1 Kuesioner Survei Pendahuluan

KUESIONER SURVEI PENDAHULUAN

ANALISIS PENGARUH KUALITAS PELAYANAN,KUALITASPRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP

KEPUTUSAN PEMBELIAN PRODUK

Petunjuk Pengisian Kuesioner

Pertanyaan Kuesioner

NO JAWABAN DESKRIPSI KETERANGAN

1STS

(Sangat Tidak Setuju)

Menyatakan bahwa Anda sangat tidak setuju

dengan pernyataan tersebutBila skala penilaian 0% - 20% dari harapan

2TS

(Tidak Setuju)

Menyatakan bahwa Anda tidak setuju dengan

pernyataan tersebutBila skala penilaian 21% - 40% dari harapan

3CS

(Cukup Setuju)

Menyatakan anda cukup setuju dengan

pertanyaan tersebutBila skala penilaian 41% - 60% dari harapan

4S

(Setuju)

Menyatakan bahwa Anda setuju dengan

pernyataan tersebutBila nilai penilaian 61% - 80% dari harapan

5SS

(Sangat Setuju)

Menyatakan bahwa Anda sangat setuju

dengan pernyataan tersebutBila nilai penilaian 81% - 100% dari harapan

STS TS CS S SS

A

1 Peralatan (sarana dan prasarana) fisik dalam keadaan baik

2 Karyawan menjaga hubungan baik dengan pelanggan

3 Perusahaan konsisten terhadap jadwal yang telah ditentukan

B

1 Produk memberikan kinerja yang baik sesuai dengan harapan pelanggan

2 Produk handal sesuai dengan harapan pelanggan

3 Spesifikasi produk sesuai dengan kebutuhan pelanggan

C

1 Harga yang ditawarkan wajar

2 Harga yang ditawarkan sesuai dengan kualitas yang diberikan

3 Harga yang ditawarkan mampu bersaing dengan perusahaan sejenis

D

1 Perusahaan memanfaatkan media sosial dalam kegiatan promosi

2 Tenaga penjual selalu memberikan pemaparan produk dengan baik

3 Brosur mengenai produk sangat informatif

JAWABAN

VARIABEL KUALITAS PELAYANAN

VARIABEL KUALITAS PRODUK

VARIABEL PERSEPSI HARGA

VARIABEL PROMOSI

NO PERNYATAAN


141


142

Lampiran 2 Hasil Survei Pendahuluan

X1.1 X1.2 X1.3 RERATA X2.1 X2.2 X2.3 RERATA X3.1 X3.2 X3.3 RERATA X4.1 X4.2 X4.3 RERATA

1 2 1 3 2 3 3 4 3 5 3 5 4 3 3 2 3

2 2 2 1 2 4 4 2 3 5 5 3 4 1 1 3 2

3 1 2 3 2 3 4 2 3 1 3 4 3 2 1 2 2

4 4 4 2 3 4 3 4 4 5 1 4 3 3 2 3 3

5 1 4 3 3 4 4 4 4 2 5 1 3 1 3 1 2

6 3 2 3 3 3 3 3 3 2 3 5 3 2 3 3 3

7 1 4 3 3 2 2 4 3 1 3 1 2 3 3 1 2

8 3 1 1 2 3 3 2 3 4 1 3 3 1 1 1 1

9 2 3 1 2 4 3 2 3 2 3 4 3 1 3 1 2

10 4 3 4 4 2 4 4 3 4 1 3 3 2 2 2 2

11 2 3 3 3 2 2 3 2 4 2 3 3 2 3 1 2

12 1 1 4 2 2 2 4 3 4 4 2 3 3 3 1 2

13 2 3 2 2 4 4 4 4 3 5 5 4 2 2 1 2

14 1 4 3 3 4 2 3 3 1 4 4 3 3 1 2 2

15 3 1 4 3 3 4 3 3 4 1 2 2 3 2 2 2

16 1 1 1 1 4 3 4 4 3 2 3 3 1 2 3 2

17 1 3 1 2 3 3 2 3 4 1 2 2 3 1 2 2

18 4 3 4 4 2 3 2 2 3 4 2 3 1 3 3 2

19 4 1 3 3 2 3 3 3 5 1 2 3 3 3 2 3

20 1 3 4 3 4 3 3 3 3 1 5 3 3 3 2 3

21 2 3 1 2 4 2 2 3 3 5 4 4 1 2 3 2

22 4 1 2 2 4 2 4 3 4 4 5 4 3 3 3 3

23 4 2 2 3 4 4 4 4 3 5 3 4 2 2 1 2

24 4 1 2 2 3 4 3 3 5 3 3 4 3 2 3 3

25 2 4 4 3 3 3 4 3 1 4 5 3 2 2 1 2

RERATA 2 2 3 2 3 3 3 3 3 3 3 3 2 2 2 2

PROMOSIKUALITAS PELAYANAN KUALITAS PRODUK PERSEPSI HARGARESPONDEN


143


145

PROGRAM STUDI MAGISTER MANAJEMEN

UNIVERSITAS MERCU BUANA

JAKARTA

2017

Jakarta, Maret 2017Kepada yth:Bapak dan IbuDi Tempat

Teriring doa semoga Bapak dan Ibu selalu dalam Lindungan Tuhan Yang MahaEsa, Amin.

Sebelumnya, saya memperkenalkan diri kepada bapak dan ibu sekalianNama : David Sugandi

Status : Mahasiswa Program S2 Manajemen Pemasaran, Mercu

Buana

Saya sedang melakukan penelitian dengan topik pengaruh analisispengaruh kualitas pelayanan,kualitas produk, persepsi harga, dan promositerhadap keputusan pembelian produk Tally.ERP di Indonesia. Penelitian dalamrangka menyusun tesis ini di bawah pembimbing: Dr. Ir. Achmad Fachrodji, MM.Bersama ini saya berharap, Bapak dan Ibu berkenan menjadi responden denganmengisi kuisioner sesuai dengan kondisi yang Bapak dan Ibu alami. JawabanBapak dan Ibu menjadi rahasia yang akan kami simpan, dan hasil analisis akandisampaikan dalam unit perusahaan dan bukan personal.

Demikian surat permohonan untuk menjadi responden, atas perhatian danperkenan Bapak dan Ibu disampaikan ucapan trimakasih.

Hormat saya,

David SugandiMahasiswa Mercu Buana


146

1. Petunjuk Khusus.Bapak dan Ibu dimohon memberi tanda silang (X) pada garis kontinumberskala 1 s/d 5 yang berada di sebelah kanan/bawah dari setiappernyataan/pertanyaan sesuai dengan tingkat kesetuju-an anda atau kondisiyang terjadi , dimulai dari Sangat Tidak Setuju sampai Sangat Setuju.

a STS

( Sangat Tidak

Setuju)

menyatakan bahwa Anda

sangat tidak setuju dengan

pernyataan tersebut

bila skala penilaian 0% - 20%

dari harapan

b TS

(Tidak Setuju)


tidak setuju dengan

pernyataan tersebut

bila skala penilaian 21% - 40%

dari harapan

Ks

(kurang setuju)

Menyatakan anda kurang

setuju dengan pertanyaan

tersebut

Bila skala penilaian 41% - 60%

dari harapan

c S

(Setuju)


setuju dengan pernyataan

tersebut

bila nilai penilaian 61% - 80%

dari harapan

d SS

(Sangat Setuju)


sangat setuju dengan

pernyataan tersebut

bila nilai penilaian 81% - 100%

dari harapan

1. Kuisioner Identitas & Karakteristik Responden

1 Jenis Kelamin ( ) Laki-Laki ( ) Perempuan

2 Umur Responden( ) 35 Tahunkebawah

( ) 35 Tahun keatas

3 Pendidikan Terakhir( ) SMA ( ) S1( ) Diploma ( ) S2 & S3

4Lama menjadi pelangganproduk Tally.ERP

( ) Kurang dari 2tahun

( ) Lebih dari 2tahun


147

2. Kuisioner Variabel Kualitas Pelayanan

Pernyataan berikut adalah untuk mengetahui kompensasi yang di berikanperusahaan kepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda Xpada pilihan jawaban yang menggambarkan kualitas pelayanan yang andarasakan.

NO PERTANYAAN STTS

KS S SS

1Informasi produk Tally.ERP yang diberikanselama ini cukup lengkap

2Para pegawai perusahaan memberikanpelayanan sesuai dengan yang dijanjikansecara akurat dan terpercaya.

3Pihak perusahaan cukup tanggap dan sigapdalam membantu pelanggan

4Pihak perusahaan dapat memahami harapanpara pelanggan

5Para pegawai perusahaan dapatmenumbuhkan keyakinan dan kepercayaankonsumen

6Waktu penyelesaian proyek pengerjaanproduk sesuai dengan jadwal yang telahditentukan

7Peralatan yang digunakan sudah memenuhistandard yang seharusnya.

8Pelayanan service selama ini cepat &tanggap

9Mudah memperoleh informasi yangdiperlukan mengenai profile perusahaanmelalui situs/website.

10PT Business Intelligence Technologiesmerupakan perusahaan yang memilikireputasi baik di kalangan masyarakat

3. Kuisioner Variabel Kualitas Produk


148

Pernyataan berikut adalah untuk mengetahui kualitas produk yang di berikanperusahaan kepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda Xpada pilihan jawaban yang menggambarkan kualitas produk.

NO PERTANYAAN ST TSKS

S SS

1Kinerja produk yang dirasakan selama inisesuai dengan harapan

2Fungsi dan Fitur produk sangat mudahdigunakan

3Produk Tally.ERP memiliki produkpendukung yang bervariasi sebagaikelengkapan fitur produk utama

4Fitur produk yang ada pada Produk Tally.ERPlebih baik dibandingkan degan produk yangsejenis.

5Produk disesuaikan dengan kebutuhanpelanggan

6 Produk yang ditawarkan sangat flexibel7 Produk Tally.ERP dikenal cukup handal

8Produk Tally.ERP menggunakan teknologiyang tinggi.

9Garansi produk yang diberikan memberikanrasa aman

10Produk Tally.ERP sangat memperhatikankeamanan dan kenyamanan pelanggan

11Spesifikasi produk yang diterima olehpelanggan sesuai dengan yang ditawarkan

12Produk Tally.ERP didesign dengan cukupmenarik

13Produk Tally.ERP merupakan merek yangterkenal

14Menggunakan produk Tally.ERP merupakansuatu kebanggaan tersendiri

4. Kuisioner Variabel Persepsi Harga

Pernyataan berikut adalah untuk mengetahui persepsi harga yang di berikanperusahaan kepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda Xpada pilihan jawaban yang menggambarkan kondisi harga yang ditawarkanperusahaan kepada Bapak dan Ibu.

NO PERTANYAAN ST TS K S SS


149

S

1Perusahaan menyediakan informasi mengenaiharga produk produk Tally.ERP secara detail

2Informasi harga sesuai dengan spesifikasiproduk Tally.ERP

3Diskon yang diberikan produk Tally.ERPkepada pelanggan cukup besar

4Diskon yang diberikan produk Tally.ERPlebih besar dari diskon yang diberikan olehproduk sejenis

5Produk Tally.ERP sering memberikanpotongan harga pada saat event tertentu.

6Potongan harga yang ditawarkan lebih besardari potongan harga yang ditawarkan olehproduk sejenis.

7Pihak perusahaan memberikan kemudahanpembayaran terhadap para pelanggan, berupakelonggaran jangka waktu pembayaran

8Kelonggaran jangka waktu pembayaran lebihlama dari pada yang ditawarkan olehperusahaan sejenis

9Bunga kredit yang ditawarkan sangatkompetitif.

10 Syarat pengajuan kredit sangat mudah.

5. Kuisioner Variabel Promosi

Pernyataan berikut adalah untuk mengetahui promosi yang di berikan perusahaankepada Bapak dan Ibu, Bapak dan Ibu dimohon memberikan tanda X pada pilihanjawaban yang menggambarkan promosi yang ditawarkan perusahaan kepadaBapak dan Ibu.


S SS

1Terdapat sejumlah produk atau jasa yangdiberikan secara gratis

2 Sampel yang diberikan menarik.

3Menawarkan kupon yang menarik minatkonsumen

4Pemberian kopon potongan harga yang cukupbesar

5Merasa senang dengan pemberian hadiah dariTally.ERP.

6 Tingkat kebanggaan menerima hadiah dari


150

Tally.ERP

7Ketepatan tempat pemajangan produk –produk Tally.ERP

8Kerapihan tempat pemajangan produk –produk Tally.ERP.

9Kepastian produk Tally.ERP memberikangaransi produk kepada calon konsumen.

10Keaslian/Originalitas suku cadang yangdiberikan kepada konsumen.

11Menawarkan uang pengengembalian tunaibagi calon konsumen.

12Diskon yang ditawarkan oleh produkTally.ERP cukup besar.

6. Kuisioner Variabel Keputusan Pembelian

Pernyataan berikut adalah untuk mengetahui keputusan pembelian Bapak dan Ibu,Bapak dan Ibu dimohon memberikan tanda X pada pilihan jawaban yangmenggambarkan kondisi keputusan pembelian.


S SS

1

Kami lebih suka membeli produk dari PTBusiness Intelligence Technologiesdibandingkan produk dari perusahaan lainyang sejenis.

2Kami menjadi produk Tally.ERP sekedaruntuk mencoba-coba.

3Kami memutuskan membeli produkTally.ERP karena terpengaruh oleh Iklan.

4Kami berharap dengan membeli produkTally.ERP, maka kami mendapatkankeuntungan.

5Produk/layanan yang ditawarkan oleh PTBusiness Intelligence Technologies sangatmenarik dan bervariasi.

6

Harga produk Tally.ERP yang ditawarkanoleh PT Business Intelligence Technologieslebih kompetitif dibandingkan perusahaanlain.

7Kami memutuskan membeli produkTally.ERP karena Kualitas produknya sesuaikebutuhan pelanggan.

8 Kami memutuskan membeli produk


151

Tally.ERP karena memberikan garansi dalamwaktu yang lama.


152

Lampiran 4 Karakteristik Responden Berdasarkan Kriteria

FREQUENCIES VARIABLES=JK Umur TP LP/ORDER=ANALYSIS.

Frequencies

Notes

Output Created 02-Apr-2017 15:16:09

Comments

Input Data D:\Kumpulan Tesis dan Skripsi\David

Sugandi\New Folder\Tabulasi SPSS

David.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File

270

Missing Value Handling Definition of Missing User-defined missing values are treated as

missing.

Cases Used Statistics are based on all cases with valid

data.

Syntax FREQUENCIES VARIABLES=JK Umur

TP LP

/ORDER=ANALYSIS.

Resources Processor Time 00:00:00,015

Elapsed Time 00:00:00,012

[DataSet1] D:\Kumpulan Tesis dan Skripsi\David Sugandi\New Folder\TabulasiSPSS David.sav

Statistics


153

Jenis Kelamin Umur Responden

Pendidikan

Terakhir

Lama menjadi

pelanggan produk

Tally.ERP

N Valid 270 270 270 270

Missing 0 0 0 0

Frequency Table

Jenis Kelamin

Frequency Percent Valid Percent

Cumulative

Percent

Valid Laki-Laki 130 48,1 48,1 48,1

Perempuan 140 51,9 51,9 100,0

Total 270 100,0 100,0

Umur Responden


Cumulative

Percent

Valid 35 Tahun kebawah 121 44,8 44,8 44,8

35 Tahun keatas 149 55,2 55,2 100,0

Total 270 100,0 100,0

Pendidikan Terakhir


Cumulative

Percent

Valid SMA 44 16,3 16,3 16,3

Diploma 53 19,6 19,6 35,9

S1 173 64,1 64,1 100,0

Total 270 100,0 100,0

Lama menjadi pelanggan produk Tally.ERP


Cumulative

Percent

Valid Kurang dari 2 tahun 129 47,8 47,8 47,8

Lebih dari 2 tahun 141 52,2 52,2 100,0

Total 270 100,0 100,0


154

Lampiran 5 Statistik Deskriptif

DESCRIPTIVES VARIABLES=Total_X1 X11 X12 X13 X14 X15 Total_X2X21 X22 X23 X24 X25 X26 X27 X28 Total_X3 X31 X32 X33 X34 X35Total_X4 X

41 X42 X43 X44 X45 X46 Total_Y Y11 Y12 Y13 Y14/STATISTICS=MEAN MIN MAX.

Descriptives

Notes


Comments



David.sav


Filter <none>

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File

270

Missing Value Handling Definition of Missing User defined missing values are treated as

missing.

Cases Used All non-missing data are used.

Syntax DESCRIPTIVES VARIABLES=Total_X1

X11 X12 X13 X14 X15 Total_X2 X21

X22 X23 X24 X25 X26 X27 X28

Total_X3 X31 X32 X33 X34 X35

Total_X4 X41 X42 X43 X44 X45 X46

Total_Y Y11 Y12 Y13 Y14


155

/STATISTICS=MEAN MIN MAX.




Descriptive Statistics

N Minimum Maximum Mean

Kualitas Pelayanan 270 11 42 28,00

Reliability 270 2 10 5,74

Empathy 270 2 10 5,71

Assurance 270 2 10 5,54

Responsiveness 270 2 9 5,46

Tangibles 270 2 10 5,55

Kualitas Produk 270 20 63 43,02

Kinerja (performance) 270 2 10 6,33

Keistimewaan (feature) 270 2 10 6,15

Kehandalan (reliability) 270 2 10 5,95

Kesesuaian (conformance) 270 2 10 6,14

Daya tahan (Durabilty) 270 2 10 6,19

Kemampuan pelayanan

(Service Ability)

270 2 10 6,19

Keindahan (Aesthethics) 270 1 5 3,03

Persepsi kualitas (perceived

quality)

270 1 5 3,05

Persepsi Harga 270 12 48 30,54

Daftar Harga (List Price) 270 2 10 6,23

Rabat/Diskon (Discount) 270 2 10 6,32

Potongan Harga Khusus

(Allowance)

270 2 10 6,38

Periode Pembayaran (Payment

Period)

270 2 10 5,92

Syarat Kredit (Credit Term) 270 2 10 5,69

Promosi 270 15 53 35,99

Sampel 270 2 10 5,98

Kupon 270 2 10 5,74

Hadiah 270 2 10 5,77

Display 270 2 10 6,09


156

Garansi 270 2 10 6,11

Potongan Gratis 270 2 10 6,31

Keputusan Pembelian 270 10 38 23,48

Keputusan otomotik

(oatomatic decisions)

270 2 10 6,05

Keputusan berdasarkan

informasi yang

diharapkan(expected

information decisions)

270 2 10 5,83

Keputusan berdasar berbagai

pertimbangan (factor weghting

decision)

270 2 10 5,74


ketidakpastian berganda (dual

uncertainty decision)

270 2 10 5,86

Valid N (listwise) 270


157


158

Lampiran 6 Validitas Butir Pernyataan Kualitas Pelayanan

CORRELATIONS/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4 X1Q5 X1Q6 X1Q7 X1Q8 X1Q9

X1Q10 Total_X1/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments

Input Data D:\Kumpulan Tesis dan Skripsi\Aep

Supriadi UMB\Olah Data SPSS\Tabulasi

data SPSS.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.

Cases Used Statistics for each pair of variables are

based on all the cases with valid data for

that pair.

Syntax CORRELATIONS

/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4

X1Q5 X1Q6 X1Q7 X1Q8 X1Q9 X1Q10

Total_X1

/PRINT=TWOTAIL NOSIG

/MISSING=PAIRWISE.


159



[DataSet1] D:\Kumpulan Tesis dan Skripsi\Aep Supriadi UMB\Olah DataSPSS\Tabulasi data SPSS.sav

Correlations

X1Q1 X1Q2 X1Q3 X1Q4 X1Q5

X1Q1 Pearson Correlation 1 ,564** ,417** ,348** ,185**

Sig. (2-tailed) ,000 ,000 ,000 ,002

N 270 270 270 270 270

X1Q2 Pearson Correlation ,564** 1 ,485** ,397** ,192**

Sig. (2-tailed) ,000 ,000 ,000 ,002

N 270 270 270 270 270

X1Q3 Pearson Correlation ,417** ,485** 1 ,500** ,298**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270

X1Q4 Pearson Correlation ,348** ,397** ,500** 1 ,481**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270

X1Q5 Pearson Correlation ,185** ,192** ,298** ,481** 1

Sig. (2-tailed) ,002 ,002 ,000 ,000

N 270 270 270 270 270

X1Q6 Pearson Correlation ,316** ,360** ,329** ,432** ,624**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000


160

N 270 270 270 270 270

X1Q10 Pearson Correlation ,238** ,172** ,114 ,212** ,152*

Sig. (2-tailed) ,000 ,005 ,060 ,000 ,012

N 270 270 270 270 270

Kualitas Pelayanan Pearson Correlation ,629** ,675** ,647** ,738** ,639**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270

Correlations

X1Q6 X1Q7 X1Q8 X1Q9

X1Q1 Pearson Correlation ,316** ,217** ,340** ,458**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

X1Q6 Pearson Correlation 1 ,565** ,569** ,281**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

X1Q7 Pearson Correlation ,565** 1 ,605** ,361**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

X1Q8 Pearson Correlation ,569** ,605** 1 ,403**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

X1Q9 Pearson Correlation ,281** ,361** ,403** 1

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


161

X1Q10 Pearson Correlation ,155* ,128* ,236** ,450**

Sig. (2-tailed) ,011 ,035 ,000 ,000

N 270 270 270 270

Kualitas Pelayanan Pearson Correlation ,696** ,701** ,762** ,664**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Correlations

X1Q10 Kualitas Pelayanan

X1Q1 Pearson Correlation ,238** ,629**

Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,005 ,000

N 270 270

X1Q3 Pearson Correlation ,114 ,647**

Sig. (2-tailed) ,060 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270

X1Q5 Pearson Correlation ,152* ,639**

Sig. (2-tailed) ,012 ,000

N 270 270


Sig. (2-tailed) ,011 ,000

N 270 270


Sig. (2-tailed) ,035 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


162

X1Q10 Pearson Correlation 1 ,437**

Sig. (2-tailed) ,000

N 270 270

Kualitas Pelayanan Pearson Correlation ,437** 1


N 270 270

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Lampiran 7 Validitas Butir Pernyataan Kualitas Produk


X2Q10 X2Q11 X2Q12 X2Q13 X2Q14 Total_X2/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS




163

X2Q11 X2Q12 X2Q13 X2Q14 Total_X2


/MISSING=PAIRWISE.




Correlations


X2Q1 Pearson Correlation 1 ,406** ,288** ,323** ,392** ,292**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q2 Pearson Correlation ,406** 1 ,474** ,435** ,409** ,492**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q3 Pearson Correlation ,288** ,474** 1 ,502** ,454** ,490**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q4 Pearson Correlation ,323** ,435** ,502** 1 ,373** ,238**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q5 Pearson Correlation ,392** ,409** ,454** ,373** 1 ,488**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q6 Pearson Correlation ,292** ,492** ,490** ,238** ,488** 1

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q7 Pearson Correlation ,148* ,334** ,350** ,288** ,320** ,409**

Sig. (2-tailed) ,015 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

X2Q8 Pearson Correlation ,200** ,425** ,362** ,302** ,515** ,524**

Sig. (2-tailed) ,001 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270



164

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,009 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,004 ,000 ,000 ,006 ,000 ,000

N 270 270 270 270 270 270

X2Q13 Pearson Correlation ,076 ,136* ,299** ,155* ,182** ,166**

Sig. (2-tailed) ,213 ,025 ,000 ,011 ,003 ,006

N 270 270 270 270 270 270

X2Q14 Pearson Correlation ,121* ,202** ,361** ,133* ,264** ,254**

Sig. (2-tailed) ,047 ,001 ,000 ,029 ,000 ,000

N 270 270 270 270 270 270

Kualitas Produk Pearson Correlation ,492** ,668** ,725** ,570** ,705** ,694**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

Correlations

X2Q7 X2Q8 X2Q9 X2Q10 X2Q11 X2Q12


Sig. (2-tailed) ,015 ,001 ,000 ,000 ,009 ,004

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,006

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000


165

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,001

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,001 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,047 ,004 ,000 ,002 ,001 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,005 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

Kualitas Produk Pearson Correlation ,563** ,675** ,773** ,721** ,537** ,603**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

Correlations

X2Q13 X2Q14 Kualitas Produk

X2Q1 Pearson Correlation ,076 ,121* ,492**

Sig. (2-tailed) ,213 ,047 ,000

N 270 270 270


166

X2Q2 Pearson Correlation ,136* ,202** ,668**

Sig. (2-tailed) ,025 ,001 ,000

N 270 270 270

X2Q3 Pearson Correlation ,299** ,361** ,725**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

X2Q4 Pearson Correlation ,155* ,133* ,570**

Sig. (2-tailed) ,011 ,029 ,000

N 270 270 270


Sig. (2-tailed) ,003 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,006 ,000 ,000

N 270 270 270

X2Q7 Pearson Correlation ,121* ,170** ,563**

Sig. (2-tailed) ,047 ,005 ,000

N 270 270 270


Sig. (2-tailed) ,004 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,002 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

X2Q13 Pearson Correlation 1 ,432** ,436**

Sig. (2-tailed) ,000 ,000

N 270 270 270

X2Q14 Pearson Correlation ,432** 1 ,527**


167

Sig. (2-tailed) ,000 ,000

N 270 270 270

Kualitas Produk Pearson Correlation ,436** ,527** 1

Sig. (2-tailed) ,000 ,000

N 270 270 270




168

Lampiran 8 Validitas Butir Pernyataan Persepsi Harga


X3Q10 Total_X3/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

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File

270


missing.



that pair.

Syntax CORRELATIONS



169


Total_X3


/MISSING=PAIRWISE.




Correlations

X3Q1 X3Q2 X3Q3 X3Q4 X3Q5


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270



170

Sig. (2-tailed) ,000 ,006 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270

Persepsi Harga Pearson Correlation ,659** ,614** ,706** ,721** ,633**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270

Correlations

X3Q6 X3Q7 X3Q8 X3Q9


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,006

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

X3Q6 Pearson Correlation 1 ,485** ,295** ,390**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

X3Q7 Pearson Correlation ,485** 1 ,369** ,325**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

X3Q8 Pearson Correlation ,295** ,369** 1 ,410**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

X3Q9 Pearson Correlation ,390** ,325** ,410** 1

Sig. (2-tailed) ,000 ,000 ,000


171

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Persepsi Harga Pearson Correlation ,699** ,685** ,643** ,657**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Correlations

X3Q10 Persepsi Harga


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000


172

N 270 270



N 270 270

Persepsi Harga Pearson Correlation ,696** 1


N 270 270


Lampiran 9 Validitas Butir Pernyataan Promosi


X4Q10 X4Q11 X4Q12 Total_X4/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

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File

270


missing.



that pair.

Syntax CORRELATIONS



173


X4Q11 X4Q12 Total_X4


/MISSING=PAIRWISE.




Correlations



Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,001 ,006 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270



174

Sig. (2-tailed) ,015 ,005 ,004 ,000 ,000 ,000

N 270 270 270 270 270 270


Sig. (2-tailed) ,002 ,000 ,000 ,002 ,000 ,000

N 270 270 270 270 270 270

X4Q11 Pearson Correlation ,183** ,089 ,109 -,018 ,327** ,252**

Sig. (2-tailed) ,003 ,147 ,073 ,763 ,000 ,000

N 270 270 270 270 270 270

X4Q12 Pearson Correlation ,240** ,206** ,145* ,062 ,279** ,287**

Sig. (2-tailed) ,000 ,001 ,017 ,310 ,000 ,000

N 270 270 270 270 270 270

Promosi Pearson Correlation ,638** ,643** ,644** ,579** ,672** ,673**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270 270

Correlations

X4Q7 X4Q8 X4Q9 X4Q10 X4Q11

X4Q1 Pearson Correlation ,331** ,300** ,148* ,185** ,183**

Sig. (2-tailed) ,000 ,000 ,015 ,002 ,003

N 270 270 270 270 270

X4Q2 Pearson Correlation ,300** ,309** ,170** ,222** ,089

Sig. (2-tailed) ,000 ,000 ,005 ,000 ,147

N 270 270 270 270 270

X4Q3 Pearson Correlation ,206** ,219** ,174** ,280** ,109

Sig. (2-tailed) ,001 ,000 ,004 ,000 ,073

N 270 270 270 270 270

X4Q4 Pearson Correlation ,166** ,260** ,223** ,186** -,018

Sig. (2-tailed) ,006 ,000 ,000 ,002 ,763

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000


175

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270

Promosi Pearson Correlation ,615** ,635** ,585** ,602** ,518**

Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 270 270 270 270 270

Correlations

X4Q12 Promosi


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,001 ,000

N 270 270


Sig. (2-tailed) ,017 ,000

N 270 270

X4Q4 Pearson Correlation ,062 ,579**

Sig. (2-tailed) ,310 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


176


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270



N 270 270

Promosi Pearson Correlation ,580** 1


N 270 270




177


178

Lampiran 10 Validitas Butir Pernyataan Keputusan Pembelian

CORRELATIONS/VARIABLES=YQ1 YQ2 YQ3 YQ4 YQ5 YQ6 YQ7 YQ8 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS

/VARIABLES=YQ1 YQ2 YQ3 YQ4

YQ5 YQ6 YQ7 YQ8 Total_Y



179

/MISSING=PAIRWISE.




Correlations

YQ1 YQ2 YQ3 YQ4

YQ1 Pearson Correlation 1 ,519** ,391** ,361**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

YQ2 Pearson Correlation ,519** 1 ,640** ,379**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

YQ3 Pearson Correlation ,391** ,640** 1 ,594**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

YQ4 Pearson Correlation ,361** ,379** ,594** 1

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

YQ5 Pearson Correlation ,413** ,625** ,766** ,627**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

YQ7 Pearson Correlation ,105 ,250** ,451** ,550**

Sig. (2-tailed) ,085 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Keputusan Pembelian Pearson Correlation ,600** ,731** ,838** ,768**


180

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Correlations

YQ5 YQ6 YQ7

YQ1 Pearson Correlation ,413** ,408** ,105

Sig. (2-tailed) ,000 ,000 ,085

N 270 270 270

YQ2 Pearson Correlation ,625** ,529** ,250**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

YQ5 Pearson Correlation 1 ,698** ,484**

Sig. (2-tailed) ,000 ,000

N 270 270 270

YQ6 Pearson Correlation ,698** 1 ,458**

Sig. (2-tailed) ,000 ,000

N 270 270 270

YQ7 Pearson Correlation ,484** ,458** 1

Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Keputusan Pembelian Pearson Correlation ,857** ,818** ,638**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


181

Correlations

YQ8

Keputusan

Pembelian

YQ1 Pearson Correlation ,255** ,600**

Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270


Sig. (2-tailed) ,000 ,000

N 270 270

YQ8 Pearson Correlation 1 ,669**


N 270 270

Keputusan Pembelian Pearson Correlation ,669** 1


N 270 270


182


Lampiran 11 Reliabilitas Variabel Kualitas Pelayanan

RELIABILITY/VARIABLES=X1Q1 X1Q2 X1Q3 X1Q4 X1Q5 X1Q6 X1Q7 X1Q8 X1Q9

X1Q10/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.

Reliability

Notes


Comments



David.sav


Filter <none>

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File

270

Matrix Input


missing.


data for all variables in the procedure.

Syntax RELIABILITY



/SCALE('ALL VARIABLES') ALL

/MODEL=ALPHA


183

/STATISTICS=DESCRIPTIVE CORR

/SUMMARY=TOTAL.




Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 270 100,0

Excludeda 0 ,0

Total 270 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha

Based on

Standardized

Items N of Items

,854 ,855 10

Item Statistics

Mean Std. Deviation N

X1Q1 2,82 1,060 270

X1Q2 2,92 1,063 270

X1Q3 2,89 1,064 270

X1Q4 2,82 1,038 270

X1Q5 2,86 ,982 270

X1Q6 2,68 ,980 270

X1Q7 2,76 ,955 270

X1Q8 2,70 ,976 270

X1Q9 2,69 1,002 270

X1Q10 2,86 1,035 270


184

Inter-Item Correlation Matrix

X1Q1 X1Q2 X1Q3 X1Q4 X1Q5 X1Q6 X1Q7 X1Q8

X1Q1 1,000 ,564 ,417 ,348 ,185 ,316 ,217 ,340

X1Q2 ,564 1,000 ,485 ,397 ,192 ,360 ,361 ,417

X1Q3 ,417 ,485 1,000 ,500 ,298 ,329 ,372 ,344

X1Q4 ,348 ,397 ,500 1,000 ,481 ,432 ,556 ,574

X1Q5 ,185 ,192 ,298 ,481 1,000 ,624 ,514 ,576

X1Q6 ,316 ,360 ,329 ,432 ,624 1,000 ,565 ,569

X1Q7 ,217 ,361 ,372 ,556 ,514 ,565 1,000 ,605

X1Q8 ,340 ,417 ,344 ,574 ,576 ,569 ,605 1,000

X1Q9 ,458 ,444 ,358 ,364 ,245 ,281 ,361 ,403

X1Q10 ,238 ,172 ,114 ,212 ,152 ,155 ,128 ,236

Inter-Item Correlation

Matrix

X1Q9 X1Q10

X1Q1 ,458 ,238

X1Q2 ,444 ,172

X1Q3 ,358 ,114

X1Q4 ,364 ,212

X1Q5 ,245 ,152

X1Q6 ,281 ,155

X1Q7 ,361 ,128

X1Q8 ,403 ,236

X1Q9 1,000 ,450

X1Q10 ,450 1,000


185

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Squared Multiple

Correlation

Cronbach's Alpha

if Item Deleted

X1Q1 25,18 36,838 ,518 ,413 ,844

X1Q2 25,08 36,169 ,572 ,462 ,839

X1Q3 25,11 36,550 ,539 ,379 ,842

X1Q4 25,18 35,455 ,654 ,493 ,831

X1Q5 25,14 37,207 ,538 ,505 ,842

X1Q6 25,31 36,469 ,607 ,518 ,836

X1Q7 25,24 36,583 ,617 ,514 ,835

X1Q8 25,29 35,635 ,689 ,556 ,829

X1Q9 25,31 36,734 ,567 ,423 ,839

X1Q10 25,13 39,655 ,299 ,225 ,862


186

Lampiran 12 Reliabilitas Variabel Kualitas Produk


X2Q10 X2Q11 X2Q12 X2Q13 X2Q14/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.

Reliability

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270

Matrix Input


missing.



Syntax RELIABILITY



X2Q11 X2Q12 X2Q13 X2Q14



187

/MODEL=ALPHA


/SUMMARY=TOTAL.






N %


Excludeda 0 ,0

Total 270 100,0


procedure.


Cronbach's Alpha

Cronbach's Alpha

Based on

Standardized

Items N of Items

,875 ,877 14

Item Statistics


X2Q1 3,26 1,064 270

X2Q2 3,07 1,036 270

X2Q3 2,96 1,059 270

X2Q4 3,20 1,018 270

X2Q5 2,97 ,934 270

X2Q6 2,98 1,002 270

X2Q7 3,09 1,003 270

X2Q8 3,05 ,937 270


188

X2Q9 2,98 1,042 270

X2Q10 3,21 1,025 270

X2Q11 3,04 1,010 270

X2Q12 3,14 1,019 270

X2Q13 3,03 1,144 270

X2Q14 3,05 ,999 270



X2Q1 1,000 ,406 ,288 ,323 ,392 ,292 ,148 ,200

X2Q2 ,406 1,000 ,474 ,435 ,409 ,492 ,334 ,425

X2Q3 ,288 ,474 1,000 ,502 ,454 ,490 ,350 ,362

X2Q4 ,323 ,435 ,502 1,000 ,373 ,238 ,288 ,302

X2Q5 ,392 ,409 ,454 ,373 1,000 ,488 ,320 ,515

X2Q6 ,292 ,492 ,490 ,238 ,488 1,000 ,409 ,524

X2Q7 ,148 ,334 ,350 ,288 ,320 ,409 1,000 ,493

X2Q8 ,200 ,425 ,362 ,302 ,515 ,524 ,493 1,000

X2Q9 ,314 ,459 ,505 ,372 ,580 ,545 ,432 ,568

X2Q10 ,356 ,453 ,471 ,332 ,596 ,414 ,444 ,528

X2Q11 ,160 ,278 ,311 ,325 ,316 ,332 ,216 ,288

X2Q12 ,174 ,294 ,406 ,166 ,293 ,415 ,201 ,343

X2Q13 ,076 ,136 ,299 ,155 ,182 ,166 ,121 ,176

X2Q14 ,121 ,202 ,361 ,133 ,264 ,254 ,170 ,212


X2Q9 X2Q10 X2Q11 X2Q12 X2Q13 X2Q14

X2Q1 ,314 ,356 ,160 ,174 ,076 ,121

X2Q2 ,459 ,453 ,278 ,294 ,136 ,202

X2Q3 ,505 ,471 ,311 ,406 ,299 ,361

X2Q4 ,372 ,332 ,325 ,166 ,155 ,133

X2Q5 ,580 ,596 ,316 ,293 ,182 ,264

X2Q6 ,545 ,414 ,332 ,415 ,166 ,254

X2Q7 ,432 ,444 ,216 ,201 ,121 ,170

X2Q8 ,568 ,528 ,288 ,343 ,176 ,212

X2Q9 1,000 ,603 ,397 ,420 ,222 ,312

X2Q10 ,603 1,000 ,283 ,306 ,188 ,310

X2Q11 ,397 ,283 1,000 ,330 ,195 ,241

X2Q12 ,420 ,306 ,330 1,000 ,334 ,545


189

X2Q13 ,222 ,188 ,195 ,334 1,000 ,432

X2Q14 ,312 ,310 ,241 ,545 ,432 1,000


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Squared Multiple

Correlation

Cronbach's Alpha

if Item Deleted

X2Q1 39,76 70,012 ,393 ,264 ,875

X2Q2 39,96 66,979 ,594 ,428 ,864

X2Q3 40,07 65,683 ,660 ,499 ,861

X2Q4 39,83 68,918 ,484 ,384 ,870

X2Q5 40,05 67,362 ,645 ,508 ,862

X2Q6 40,04 66,853 ,627 ,498 ,863

X2Q7 39,93 69,151 ,478 ,336 ,870

X2Q8 39,97 67,825 ,611 ,496 ,864

X2Q9 40,04 64,987 ,718 ,564 ,858

X2Q10 39,81 66,129 ,657 ,532 ,861

X2Q11 39,98 69,565 ,448 ,239 ,872

X2Q12 39,88 68,308 ,522 ,430 ,868

X2Q13 39,99 70,624 ,323 ,223 ,879

X2Q14 39,97 69,825 ,438 ,395 ,872


190

Lampiran 13 Reliabilitas Variabel Persepsi Harga


X3Q10/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.

Reliability

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270

Matrix Input


missing.



Syntax RELIABILITY




/MODEL=ALPHA


191


/SUMMARY=TOTAL.






N %


Excludeda 0 ,0

Total 270 100,0


procedure.


Cronbach's Alpha

Cronbach's Alpha

Based on

Standardized

Items N of Items

,863 ,865 10

Item Statistics


X3Q1 3,11 1,078 270

X3Q2 3,12 1,098 270

X3Q3 3,17 ,971 270

X3Q4 3,16 ,967 270

X3Q5 3,21 ,992 270

X3Q6 3,17 ,978 270


192

X3Q7 3,02 ,996 270

X3Q8 2,90 1,088 270

X3Q9 2,90 1,028 270

X3Q10 2,79 1,142 270



X3Q1 1,000 ,466 ,362 ,336 ,384 ,426 ,417 ,406

X3Q2 ,466 1,000 ,417 ,354 ,315 ,411 ,321 ,259

X3Q3 ,362 ,417 1,000 ,539 ,365 ,519 ,508 ,312

X3Q4 ,336 ,354 ,539 1,000 ,419 ,436 ,522 ,432

X3Q5 ,384 ,315 ,365 ,419 1,000 ,404 ,372 ,367

X3Q6 ,426 ,411 ,519 ,436 ,404 1,000 ,485 ,295

X3Q7 ,417 ,321 ,508 ,522 ,372 ,485 1,000 ,369

X3Q8 ,406 ,259 ,312 ,432 ,367 ,295 ,369 1,000

X3Q9 ,282 ,165 ,386 ,461 ,316 ,390 ,325 ,410

X3Q10 ,315 ,370 ,391 ,393 ,341 ,374 ,327 ,429

Inter-Item Correlation

Matrix

X3Q9 X3Q10

X3Q1 ,282 ,315

X3Q2 ,165 ,370

X3Q3 ,386 ,391

X3Q4 ,461 ,393

X3Q5 ,316 ,341

X3Q6 ,390 ,374

X3Q7 ,325 ,327

X3Q8 ,410 ,429

X3Q9 1,000 ,666

X3Q10 ,666 1,000


193


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Squared Multiple

Correlation

Cronbach's Alpha

if Item Deleted

X3Q1 27,43 39,376 ,557 ,376 ,852

X3Q2 27,42 39,932 ,500 ,375 ,857

X3Q3 27,37 39,505 ,625 ,448 ,846

X3Q4 27,38 39,345 ,642 ,470 ,845

X3Q5 27,33 40,339 ,535 ,299 ,853

X3Q6 27,37 39,543 ,615 ,421 ,847

X3Q7 27,52 39,604 ,596 ,416 ,849

X3Q8 27,64 39,548 ,536 ,338 ,854

X3Q9 27,64 39,756 ,560 ,535 ,851

X3Q10 27,75 38,345 ,595 ,531 ,849


194

Lampiran 14 Reliabilitas Variabel Promosi


X4Q10 X4Q11 X4Q12/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.

Reliability

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270

Matrix Input


missing.



Syntax RELIABILITY



X4Q11 X4Q12


/MODEL=ALPHA



195

/SUMMARY=TOTAL.






N %


Excludeda 0 ,0

Total 270 100,0


procedure.


Cronbach's Alpha

Cronbach's Alpha

Based on

Standardized

Items N of Items

,851 ,851 12

Item Statistics


X4Q1 2,97 1,054 270

X4Q2 3,01 ,985 270

X4Q3 2,82 ,975 270

X4Q4 2,92 1,098 270

X4Q5 2,93 1,080 270

X4Q6 2,84 1,011 270

X4Q7 3,04 1,018 270

X4Q8 3,05 1,123 270

X4Q9 3,07 ,994 270

X4Q10 3,04 1,034 270

X4Q11 3,23 ,908 270


196

X4Q12 3,08 ,967 270



X4Q1 1,000 ,609 ,588 ,541 ,279 ,281 ,331 ,300

X4Q2 ,609 1,000 ,626 ,544 ,336 ,319 ,300 ,309

X4Q3 ,588 ,626 1,000 ,695 ,320 ,382 ,206 ,219

X4Q4 ,541 ,544 ,695 1,000 ,249 ,300 ,166 ,260

X4Q5 ,279 ,336 ,320 ,249 1,000 ,575 ,490 ,475

X4Q6 ,281 ,319 ,382 ,300 ,575 1,000 ,390 ,378

X4Q7 ,331 ,300 ,206 ,166 ,490 ,390 1,000 ,496

X4Q8 ,300 ,309 ,219 ,260 ,475 ,378 ,496 1,000

X4Q9 ,148 ,170 ,174 ,223 ,323 ,396 ,254 ,277

X4Q10 ,185 ,222 ,280 ,186 ,272 ,401 ,253 ,242

X4Q11 ,183 ,089 ,109 -,018 ,327 ,252 ,296 ,291

X4Q12 ,240 ,206 ,145 ,062 ,279 ,287 ,348 ,380


X4Q9 X4Q10 X4Q11 X4Q12

X4Q1 ,148 ,185 ,183 ,240

X4Q2 ,170 ,222 ,089 ,206

X4Q3 ,174 ,280 ,109 ,145

X4Q4 ,223 ,186 -,018 ,062

X4Q5 ,323 ,272 ,327 ,279

X4Q6 ,396 ,401 ,252 ,287

X4Q7 ,254 ,253 ,296 ,348

X4Q8 ,277 ,242 ,291 ,380

X4Q9 1,000 ,533 ,406 ,459

X4Q10 ,533 1,000 ,482 ,440

X4Q11 ,406 ,482 1,000 ,513

X4Q12 ,459 ,440 ,513 1,000


197


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Squared Multiple

Correlation

Cronbach's Alpha

if Item Deleted

X4Q1 33,03 47,944 ,543 ,503 ,838

X4Q2 32,98 48,397 ,556 ,513 ,837

X4Q3 33,17 48,454 ,559 ,623 ,837

X4Q4 33,07 48,589 ,470 ,569 ,843

X4Q5 33,06 47,189 ,581 ,474 ,835

X4Q6 33,16 47,738 ,589 ,446 ,835

X4Q7 32,95 48,566 ,520 ,379 ,840

X4Q8 32,94 47,469 ,533 ,382 ,839

X4Q9 32,92 49,195 ,488 ,415 ,842

X4Q10 32,96 48,652 ,503 ,434 ,841

X4Q11 32,76 50,709 ,421 ,413 ,846

X4Q12 32,91 49,446 ,486 ,414 ,842


198

Lampiran 15 Reliabilitas Variabel Keputusan Pembelian

RELIABILITY/VARIABLES=YQ1 YQ2 YQ3 YQ4 YQ5 YQ6 YQ7 YQ8/SCALE('ALL VARIABLES') ALL/MODEL=ALPHA/STATISTICS=DESCRIPTIVE CORR/SUMMARY=TOTAL.

Reliability

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270

Matrix Input


missing.



Syntax RELIABILITY

/VARIABLES=YQ1 YQ2 YQ3 YQ4

YQ5 YQ6 YQ7 YQ8


/MODEL=ALPHA


/SUMMARY=TOTAL.




199




N %


Excludeda 0 ,0

Total 270 100,0


procedure.


Cronbach's Alpha

Cronbach's Alpha

Based on

Standardized

Items N of Items

,880 ,882 8

Item Statistics


YQ1 2,97 1,068 270

YQ2 3,09 1,072 270

YQ3 2,86 ,967 270

YQ4 2,97 ,894 270

YQ5 2,88 ,970 270

YQ6 2,87 ,997 270

YQ7 2,98 ,922 270

YQ8 2,87 ,940 270


200


YQ1 YQ2 YQ3 YQ4 YQ5 YQ6 YQ7 YQ8

YQ1 1,000 ,519 ,391 ,361 ,413 ,408 ,105 ,255

YQ2 ,519 1,000 ,640 ,379 ,625 ,529 ,250 ,302

YQ3 ,391 ,640 1,000 ,594 ,766 ,663 ,451 ,454

YQ4 ,361 ,379 ,594 1,000 ,627 ,605 ,550 ,492

YQ5 ,413 ,625 ,766 ,627 1,000 ,698 ,484 ,464

YQ6 ,408 ,529 ,663 ,605 ,698 1,000 ,458 ,482

YQ7 ,105 ,250 ,451 ,550 ,484 ,458 1,000 ,567

YQ8 ,255 ,302 ,454 ,492 ,464 ,482 ,567 1,000


Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Squared Multiple

Correlation

Cronbach's Alpha

if Item Deleted

YQ1 20,51 27,195 ,460 ,336 ,886

YQ2 20,40 25,541 ,625 ,534 ,868

YQ3 20,63 25,023 ,776 ,667 ,852

YQ4 20,51 26,325 ,691 ,538 ,861

YQ5 20,60 24,783 ,802 ,694 ,849

YQ6 20,61 25,018 ,747 ,580 ,854

YQ7 20,50 27,507 ,527 ,459 ,877

YQ8 20,61 27,072 ,563 ,407 ,873


201


202

Lampiran 16 Regresi

REGRESSION/MISSING LISTWISE/STATISTICS COEFF OUTS R ANOVA COLLIN TOL/CRITERIA=PIN(.05) POUT(.10)/NOORIGIN/DEPENDENT Total_Y/METHOD=ENTER Total_X1 Total_X2 Total_X3 Total_X4/SCATTERPLOT=(*ZRESID ,*ZPRED)/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).

Regression

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.

Cases Used Statistics are based on cases with no

missing values for any variable used.

Syntax REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

COLLIN TOL

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT Total_Y

/METHOD=ENTER Total_X1 Total_X2

Total_X3 Total_X4


203

/SCATTERPLOT=(*ZRESID ,*ZPRED)

/RESIDUALS DURBIN HIST(ZRESID)

NORM(ZRESID).



Memory Required 3684 bytes

Additional Memory Required

for Residual Plots

888 bytes


Variables Entered/Removed

Model Variables Entered

Variables

Removed Method

1 Promosi, Kualitas

Pelayanan,

Persepsi Harga,

Kualitas Produk

. Enter

a. All requested variables entered.

Model Summaryb

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate Durbin-Watson

1 ,713a ,509 ,502 4,084 1,543

a. Predictors: (Constant), Promosi, Kualitas Pelayanan, Persepsi Harga, Kualitas Produk

b. Dependent Variable: Keputusan Pembelian

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 4582,044 4 1145,511 68,689 ,000a

Residual 4419,363 265 16,677

Total 9001,407 269




204

Coefficientsa

Model

Unstandardized Coefficients

B Std. Error

1 (Constant) 1,083 1,377

Kualitas Pelayanan ,176 ,049

Kualitas Produk ,162 ,043

Persepsi Harga ,135 ,054

Promosi ,177 ,050

Coefficientsa

Model

Standardized

Coefficients

t Sig.

Collinearity Statistics

Beta Tolerance VIF

1 (Constant) ,787 ,432

Kualitas Pelayanan ,203 3,618 ,000 ,587 1,702

Kualitas Produk ,247 3,743 ,000 ,424 2,359

Persepsi Harga ,162 2,480 ,014 ,436 2,291

Promosi ,232 3,556 ,000 ,437 2,289

a. Dependent Variable: Keputusan Pembelian

Collinearity Diagnosticsa

Model Dimension Eigenvalue Condition Index

1 1 4,919 1,000

2 ,028 13,335

3 ,025 13,961

4 ,016 17,768

5 ,012 20,102


205

Collinearity Diagnosticsa

Model Dimension

Variance Proportions

(Constant)

Kualitas

Pelayanan Kualitas Produk Persepsi Harga Promosi

1 1 ,00 ,00 ,00 ,00 ,00

2 ,69 ,43 ,00 ,02 ,00

3 ,23 ,49 ,10 ,22 ,01

4 ,05 ,03 ,03 ,51 ,66

5 ,02 ,05 ,87 ,25 ,32


Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 11,16 31,63 23,48 4,127 270

Residual -13,312 11,183 ,000 4,053 270

Std. Predicted Value -2,985 1,974 ,000 1,000 270

Std. Residual -3,260 2,738 ,000 ,993 270



209


210

Lampiran 17 Korelasi Variabel Kualitas Pelayanan Dengan Keputusan Pembelian

CORRELATIONS/VARIABLES=Total_X1 Total_Y/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS

/VARIABLES=Total_X1 Total_Y


/MISSING=PAIRWISE.




211


Correlations

Kualitas

Pelayanan

Keputusan

Pembelian

Kualitas Pelayanan Pearson Correlation 1 ,561**


N 270 270



N 270 270



212

Lampiran 18 Korelasi Variabel Kualitas Produk Dengan Keputusan Pembelian


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS



/MISSING=PAIRWISE.




213


Correlations

Kualitas Produk

Keputusan

Pembelian

Kualitas Produk Pearson Correlation 1 ,623**


N 270 270



N 270 270



214

Lampiran 19 Korelasi Variabel Persepsi Harga Dengan Keputusan Pembelian


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS



/MISSING=PAIRWISE.




215


Correlations

Persepsi Harga

Keputusan

Pembelian

Persepsi Harga Pearson Correlation 1 ,597**


N 270 270



N 270 270



216

Lampiran 20 Korelasi Variabel Promosi Dengan Keputusan Pembelian


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS



/MISSING=PAIRWISE.




217


Correlations

Promosi

Keputusan

Pembelian

Promosi Pearson Correlation 1 ,624**


N 270 270



N 270 270



218

Lampiran 21 Regresi Linier Berganda

REGRESSION/MISSING LISTWISE/STATISTICS COEFF OUTS R ANOVA/CRITERIA=PIN(.05) POUT(.10)/NOORIGIN/DEPENDENT Total_Y/METHOD=ENTER Total_X1 Total_X2 Total_X3 Total_X4.

Regression

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.

Cases Used Statistics are based on cases with no

missing values for any variable used.

Syntax REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT Total_Y

/METHOD=ENTER Total_X1 Total_X2

Total_X3 Total_X4.



Memory Required 3668 bytes


219

Additional Memory Required

for Residual Plots

0 bytes


Variables Entered/Removed

Model Variables Entered

Variables

Removed Method

1 Promosi, Kualitas

Pelayanan,

Persepsi Harga,

Kualitas Produk

. Enter

a. All requested variables entered.

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,713a ,509 ,502 4,084

a. Predictors: (Constant), Promosi, Kualitas Pelayanan, Persepsi Harga,

Kualitas Produk

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 4582,044 4 1145,511 68,689 ,000a

Residual 4419,363 265 16,677

Total 9001,407 269




220

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig.B Std. Error Beta

1 (Constant) 1,083 1,377 ,787 ,432

Kualitas Pelayanan ,176 ,049 ,203 3,618 ,000

Kualitas Produk ,162 ,043 ,247 3,743 ,000

Persepsi Harga ,135 ,054 ,162 2,480 ,014

Promosi ,177 ,050 ,232 3,556 ,000



221


222

Lampiran 22 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Otomotik)

CORRELATIONS/VARIABLES=X11 X12 X13 X14 X15 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS

/VARIABLES=X11 X12 X13 X14 X15

Y11


/MISSING=PAIRWISE.




223


Correlations

Reliability Empathy Assurance

Reliability Pearson Correlation 1 ,538** ,330**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Empathy Pearson Correlation ,538** 1 ,492**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Assurance Pearson Correlation ,330** ,492** 1

Sig. (2-tailed) ,000 ,000

N 270 270 270

Responsiveness Pearson Correlation ,422** ,593** ,689**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Tangibles Pearson Correlation ,433** ,353** ,270**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Keputusan otomotik (oatomatic

decisions)

Pearson Correlation ,329** ,415** ,489**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Correlations

Responsiveness Tangibles

Keputusan

otomotik

(oatomatic

decisions)

Reliability Pearson Correlation ,422** ,433** ,329**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Empathy Pearson Correlation ,593** ,353** ,415**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


224

Assurance Pearson Correlation ,689** ,270** ,489**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Responsiveness Pearson Correlation 1 ,368** ,387**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Tangibles Pearson Correlation ,368** 1 ,271**

Sig. (2-tailed) ,000 ,000

N 270 270 270


decisions)

Pearson Correlation ,387** ,271** 1

Sig. (2-tailed) ,000 ,000

N 270 270 270



225


226

Lampiran 23 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Berdasarkan Informasi Yang Diharapkan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y12


/MISSING=PAIRWISE.




227


Correlations



Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,007 ,000 ,000

N 270 270 270

Correlations


Keputusan

berdasarkan

informasi yang

diharapkan(expec

ted information

decisions)


Sig. (2-tailed) ,000 ,000 ,007

N 270 270 270



228

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,000 ,000

N 270 270 270



229


230

Lampiran 24 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Berdasarkan Berbagai Pertimbangan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y13


/MISSING=PAIRWISE.




231


Correlations



Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270

Correlations


Keputusan

berdasar berbagai

pertimbangan

(factor weghting

decision)


Sig. (2-tailed) ,000 ,000 ,001

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270



232

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,000 ,000

N 270 270 270



233


234

Lampiran 25 Korelasi Antar Dimensi Kualitas Pelayanan Dengan KeputusanPembelian (Keputusan Berdasarkan Ketidakpastian Berganda)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y14


/MISSING=PAIRWISE.




235


Correlations



Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270





Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270

Correlations


Keputusan

berdasarkan

ketidakpastian

berganda (dual

uncertainty

decision)


Sig. (2-tailed) ,000 ,000 ,001

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


236


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,001

N 270 270 270





Sig. (2-tailed) ,000 ,001

N 270 270 270



237


238

Lampiran 26 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Otomotik)

CORRELATIONS/VARIABLES=X21 X22 X23 X24 X25 X26 X27 X28 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X26 X27 X28 Y11


/MISSING=PAIRWISE.




239


Correlations

Kinerja

(performance)

Keistimewaan

(feature)

Kehandalan

(reliability)

Kinerja (performance) Pearson Correlation 1 ,522** ,547**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Keistimewaan (feature) Pearson Correlation ,522** 1 ,521**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Kehandalan (reliability) Pearson Correlation ,547** ,521** 1

Sig. (2-tailed) ,000 ,000

N 270 270 270

Kesesuaian (conformance) Pearson Correlation ,378** ,435** ,590**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Daya tahan (Durabilty) Pearson Correlation ,526** ,543** ,689**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Keindahan (Aesthethics) Pearson Correlation ,126* ,263** ,201**

Sig. (2-tailed) ,038 ,000 ,001

N 270 270 270


quality)


Sig. (2-tailed) ,002 ,000 ,000

N 270 270 270


decisions)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


240

Correlations

Kesesuaian

(conformance)

Daya tahan

(Durabilty)

Kemampuan

pelayanan

(Service Ability)

Kinerja (performance) Pearson Correlation ,378** ,526** ,330**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Keistimewaan (feature) Pearson Correlation ,435** ,543** ,429**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kehandalan (reliability) Pearson Correlation ,590** ,689** ,483**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kesesuaian (conformance) Pearson Correlation 1 ,635** ,370**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Daya tahan (Durabilty) Pearson Correlation ,635** 1 ,482**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000

N 270 270 270

Keindahan (Aesthethics) Pearson Correlation ,170** ,229** ,325**

Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


quality)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


decisions)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


241

Correlations

Keindahan

(Aesthethics)

Persepsi kualitas

(perceived

quality)

Keputusan

otomotik

(oatomatic

decisions)

Kinerja (performance) Pearson Correlation ,126* ,192** ,375**

Sig. (2-tailed) ,038 ,002 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Keindahan (Aesthethics) Pearson Correlation 1 ,432** ,266**

Sig. (2-tailed) ,000 ,000

N 270 270 270


quality)

Pearson Correlation ,432** 1 ,298**

Sig. (2-tailed) ,000 ,000

N 270 270 270


decisions)


Sig. (2-tailed) ,000 ,000

N 270 270 270




242

Lampiran 27 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Berdasarkan Informasi Yang Diharapkan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X26 X27 X28 Y12


/MISSING=PAIRWISE.




243


Correlations

Kinerja

(performance)

Keistimewaan

(feature)

Kehandalan

(reliability)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,038 ,000 ,001

N 270 270 270


quality)


Sig. (2-tailed) ,002 ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


244

Correlations

Kesesuaian

(conformance)

Daya tahan

(Durabilty)

Kemampuan

pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


quality)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


245

Correlations

Keindahan

(Aesthethics)

Persepsi kualitas

(perceived

quality)

Keputusan

berdasarkan

informasi yang

diharapkan(expec

ted information

decisions)


Sig. (2-tailed) ,038 ,002 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,004

N 270 270 270


quality)


Sig. (2-tailed) ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,004 ,000

N 270 270 270




246

Lampiran 28 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Berdasarkan Berbagai Pertimbangan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X26 X27 X28 Y13


/MISSING=PAIRWISE.




247


Correlations

Kinerja

(performance)

Keistimewaan

(feature)

Kehandalan

(reliability)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,038 ,000 ,001

N 270 270 270


quality)


Sig. (2-tailed) ,002 ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


248

Correlations

Kesesuaian

(conformance)

Daya tahan

(Durabilty)

Kemampuan

pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


quality)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


249

Correlations

Keindahan

(Aesthethics)

Persepsi kualitas

(perceived

quality)

Keputusan

berdasar berbagai

pertimbangan

(factor weghting

decision)


Sig. (2-tailed) ,038 ,002 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,001

N 270 270 270


quality)


Sig. (2-tailed) ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,001 ,000

N 270 270 270




250

Lampiran 29 Korelasi Antar Dimensi Kualitas Produk Dengan KeputusanPembelian (Keputusan Berdasarkan Ketidakpastian Berganda)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X26 X27 X28 Y14


/MISSING=PAIRWISE.




251


Correlations

Kinerja

(performance)

Keistimewaan

(feature)

Kehandalan

(reliability)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,038 ,000 ,001

N 270 270 270


quality)


Sig. (2-tailed) ,002 ,000 ,000

N 270 270 270





Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


252

Correlations

Kesesuaian

(conformance)

Daya tahan

(Durabilty)

Kemampuan

pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


quality)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270





Sig. (2-tailed) ,000 ,000 ,002

N 270 270 270


253

Correlations

Keindahan

(Aesthethics)

Persepsi kualitas

(perceived

quality)

Keputusan

berdasarkan

ketidakpastian

berganda (dual

uncertainty

decision)


Sig. (2-tailed) ,038 ,002 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,001 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,005 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kemampuan pelayanan

(Service Ability)


Sig. (2-tailed) ,000 ,000 ,002

N 270 270 270

Keindahan (Aesthethics) Pearson Correlation 1 ,432** ,113

Sig. (2-tailed) ,000 ,064

N 270 270 270


quality)

Pearson Correlation ,432** 1 ,144*

Sig. (2-tailed) ,000 ,018

N 270 270 270




Pearson Correlation ,113 ,144* 1

Sig. (2-tailed) ,064 ,018

N 270 270 270




254

Lampiran 30 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Otomotik)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y11


/MISSING=PAIRWISE.




255


Correlations

Daftar Harga

(List Price)

Rabat/Diskon

(Discount)

Potongan Harga

Khusus

(Allowance)

Daftar Harga (List Price) Pearson Correlation 1 ,490** ,535**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Rabat/Diskon (Discount) Pearson Correlation ,490** 1 ,591**

Sig. (2-tailed) ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Syarat Kredit (Credit Term) Pearson Correlation ,366** ,508** ,464**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


decisions)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Correlations

Periode

Pembayaran

(Payment Period)

Syarat Kredit

(Credit Term)

Keputusan

otomotik

(oatomatic

decisions)

Daftar Harga (List Price) Pearson Correlation ,493** ,366** ,365**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Rabat/Diskon (Discount) Pearson Correlation ,606** ,508** ,394**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


256


(Allowance)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Period)

Pearson Correlation 1 ,496** ,446**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Syarat Kredit (Credit Term) Pearson Correlation ,496** 1 ,439**

Sig. (2-tailed) ,000 ,000

N 270 270 270


decisions)


Sig. (2-tailed) ,000 ,000

N 270 270 270



257


258

Lampiran 31 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Berdasarkan Informasi Yang Diharapkan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y12


/MISSING=PAIRWISE.




259


Correlations

Daftar Harga

(List Price)

Rabat/Diskon

(Discount)

Potongan Harga

Khusus

(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,002 ,000 ,000

N 270 270 270

Correlations

Periode

Pembayaran

(Payment Period)

Syarat Kredit

(Credit Term)

Keputusan

berdasarkan

informasi yang

diharapkan(expec

ted information

decisions)


Sig. (2-tailed) ,000 ,000 ,002

N 270 270 270



260

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,000 ,000

N 270 270 270



261


262

Lampiran 32 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Berdasarkan Berbagai Pertimbangan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y13


/MISSING=PAIRWISE.




263


Correlations

Daftar Harga

(List Price)

Rabat/Diskon

(Discount)

Potongan Harga

Khusus

(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Correlations

Periode

Pembayaran

(Payment Period)

Syarat Kredit

(Credit Term)

Keputusan

berdasar berbagai

pertimbangan

(factor weghting

decision)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270



264

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,000 ,000

N 270 270 270



265


266

Lampiran 33 Korelasi Antar Dimensi Persepsi Harga Dengan KeputusanPembelian (Keputusan Berdasarkan Ketidakpastian Berganda)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


Y14


/MISSING=PAIRWISE.




267


Correlations

Daftar Harga

(List Price)

Rabat/Diskon

(Discount)

Potongan Harga

Khusus

(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270




Pearson Correlation ,114 ,291** ,371**

Sig. (2-tailed) ,062 ,000 ,000

N 270 270 270

Correlations

Periode

Pembayaran

(Payment Period)

Syarat Kredit

(Credit Term)

Keputusan

berdasarkan

ketidakpastian

berganda (dual

uncertainty

decision)

Daftar Harga (List Price) Pearson Correlation ,493** ,366** ,114

Sig. (2-tailed) ,000 ,000 ,062

N 270 270 270


268


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


(Allowance)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Period)


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270





Sig. (2-tailed) ,000 ,000

N 270 270 270



269


270

Lampiran 34 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Otomotik)

CORRELATIONS/VARIABLES=X41 X42 X43 X44 X45 X46 Y11/PRINT=TWOTAIL NOSIG/MISSING=PAIRWISE.

Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X46 Y11


/MISSING=PAIRWISE.




271


Correlations

Sampel Kupon Hadiah Display

Sampel Pearson Correlation 1 ,693** ,381** ,399**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

Kupon Pearson Correlation ,693** 1 ,379** ,269**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

Hadiah Pearson Correlation ,381** ,379** 1 ,566**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

Display Pearson Correlation ,399** ,269** ,566** 1

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270

Garansi Pearson Correlation ,231** ,267** ,445** ,338**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Potongan Gratis Pearson Correlation ,233** ,090 ,371** ,439**

Sig. (2-tailed) ,000 ,139 ,000 ,000

N 270 270 270 270


decisions)

Pearson Correlation ,387** ,480** ,363** ,366**

Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Correlations

Garansi Potongan Gratis

Keputusan

otomotik

(oatomatic

decisions)

Sampel Pearson Correlation ,231** ,233** ,387**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Kupon Pearson Correlation ,267** ,090 ,480**

Sig. (2-tailed) ,000 ,139 ,000

N 270 270 270


272

Hadiah Pearson Correlation ,445** ,371** ,363**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Display Pearson Correlation ,338** ,439** ,366**

Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270

Garansi Pearson Correlation 1 ,587** ,307**

Sig. (2-tailed) ,000 ,000

N 270 270 270

Potongan Gratis Pearson Correlation ,587** 1 ,166**

Sig. (2-tailed) ,000 ,006

N 270 270 270


decisions)


Sig. (2-tailed) ,000 ,006

N 270 270 270



273


274

Lampiran 35 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Berdasarkan Informasi Yang Diharapkan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X46 Y12


/MISSING=PAIRWISE.




275


Correlations



Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,139 ,000 ,000

N 270 270 270 270


informasi yang

diharapkan(expected



Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


276

Correlations


Keputusan

berdasarkan

informasi yang

diharapkan(expec

ted information

decisions)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,139 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270

Potongan Gratis Pearson Correlation ,587** 1 ,143*

Sig. (2-tailed) ,000 ,019

N 270 270 270


informasi yang

diharapkan(expected


Pearson Correlation ,221** ,143* 1

Sig. (2-tailed) ,000 ,019

N 270 270 270




277


278

Lampiran 36 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Berdasarkan Berbagai Pertimbangan)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X46 Y13


/MISSING=PAIRWISE.




279


Correlations



Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,139 ,000 ,000

N 270 270 270 270



decision)


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Correlations


Keputusan

berdasar berbagai

pertimbangan

(factor weghting

decision)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270



280

Sig. (2-tailed) ,000 ,139 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270



decision)


Sig. (2-tailed) ,000 ,000

N 270 270 270



281


282

Lampiran 37 Korelasi Antar Dimensi Promosi Dengan Keputusan Pembelian(Keputusan Berdasarkan Ketidakpastian Berganda)


Correlations

Notes


Comments



David.sav


Filter <none>

Weight <none>

Split File <none>


File

270


missing.



that pair.

Syntax CORRELATIONS


X46 Y14


/MISSING=PAIRWISE.




283


Correlations



Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270


Sig. (2-tailed) ,000 ,139 ,000 ,000

N 270 270 270 270





Sig. (2-tailed) ,000 ,000 ,000 ,000

N 270 270 270 270

Correlations


Keputusan

berdasarkan

ketidakpastian

berganda (dual

uncertainty

decision)


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


284


Sig. (2-tailed) ,000 ,139 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,000 ,000

N 270 270 270


Sig. (2-tailed) ,000 ,001

N 270 270 270


Sig. (2-tailed) ,000 ,000

N 270 270 270





Sig. (2-tailed) ,001 ,000

N 270 270 270



285


daftar pustaka (david sugandi)...132 daftar pustaka daftar pustaka alma b. 2005. manajemen pemasaran...

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