dabur full & fiinal
TRANSCRIPT
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Presented by:
Moirangthem Pauly (59)
Shailendra kr. Pal (63)
Rikshi Raj Gagoi (64)
Bishwajit Sonawal (81))
PRESENTATION ON
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Dabur India Limited
Corporate Office Kaushambi
Ghaziabad - 201010Uttar Pradesh, IndiaTel: +91 (0120) 3982000 (30 Lines)+91 (0120) 3001000 (30 Lines)
Registered Office
8/3, Asaf Ali Road, New Delhi – 110 002
Tel: +91 (011) 23253488
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Independent DirectorsMr. Bert Paterson
Mr. P. N. VijayMr. R C Bhargava
Dr. S. NarayanMr. Analjit Singh
Board of Directors
Chief Executive OfficerSunil Duggal
Chairman Dr. Anand Burman
Vice-Chairman Mr. Amit Burman
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About Dabur:
Dabur India Limited is a leading Indian consumer goods company with
interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.
For the past 125 years, Dabur have been dedicated to
providing nature-based solutions for a healthy and
holistic lifestyle.
Through their comprehensive range of products, Dabur touch the lives of all
consumers, in all age groups, across all social boundaries. And this legacy has
helped them develop a bond of trust with their consumers. That guarantees you
the best in all products carrying the Dabur name .
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Dabur India Ltd is the world’s largest Ayurvedic & Natural Health Care Company among India’s leading Personal & health Care Companies.
Backed by a 125-year legacy built on quality and experience, Dabur is dedicated to both the health and well-being of every household.
Dabur India employs about 3000 employees across all areas of operations.
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The logo was changed to a tree with a younger look. The leaves suggesting growth, energy and rejuvenation, twin colors reflecting perfect combination of stability and freshness, the trunk represented three people raising their hands in joy, the broad trunk symbolized stability, multiple branches were chosen to convey growth, and warmth and energy were displayed through the soft orange color. ‘Celebrating Life’ was chosen as a new tag that completely summarized the whole essence
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• "Dedicated to the health and well being of every household"
Ownership Passion for winning People development Consumer focus Team Work Innovation Integrity
Vision Principles
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Master brands:
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care (Fastest selling Shampoo brand)
Hajmola - Tasty digestives (60% market share, 2.5 Cr. Hajmola tablets are consumed in India every day)
Réal - Fruit juices & beverages
Fem - Fairness bleaches & skin care products
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Product line
Health care• Health supplement• Dabur Chyawanprash• Dabur Chyawanprakash• Dabur Chyawanjunior• Dabur honey• Dabur glucose-d
• Oral care• Dabur red toothpaste• Babool toothpaste• Meswake toothpaste• Promise toothpaste• Lal dant manjan• Babool mintfresh gel
• digestive
• Hajmola• Hajmola candy
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Hair care oilAmla hair oilAmla flower magicVatika enriched coconut hairoilVatika enriched almond hairoil
Hair care shampoo
Vatika smooth and silky shampoo
Vatika root strengthning shampoo
Vatika black shine shampoo
Vatika dandruff control shampoo
Vatika smooth and silkyconditioner
Vatika root strengthning conditioner
Dabur total protect shampoo
Personal care
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Personal care• Skin care• Uveda complete faireness cream• Uveda moisturising face wash• Uveda clarifying face wash• Uveda 2-in-1 moisturiser• Gulabari rose water• Gulabari face freshner• Gulabari moisturising cream• Gulabari moisturising lotion.
food
• Real• Real activ• Burrst• Hommade• Lemoneez• capsico
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Home care• Dazzl• Sanifresh shine• Odomos• Odonil• Odopic
• Ayurvedic Specialities- Ayurveda- Ayurveda Vikas
Consumer Health
• - Pudin Hara
- Active Antacid
- Shankha Pushpi
- Honitus Cough Syrup
- Honitus Lozenges
- Dabur Badam Oil
- Super Thanda Oil
- Shilajit Gold
- Dabur Lal Tail
- Dabur Janma Ghunti
- Dabur Gripe Water
- Active Blood Purifier
- Dabur Balm Strong
- Dabur Balm Double Action
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Dabur Chawanprash is the largest selling Ayurvedic health suppliment with over 65% market share.
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Real Fruit juices Command market leadership in pure juice category with 50% share
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Given Below is a Segment Wise Competitor list:
Category Dabur’s Share Main Competitors
Fruit Juice 58% Real and Active Tropicanna
Fruit Drinks (coolers) 1% Coolers Frooti And Maaza
Hair oil Coconut base 6.4% Vatika HLL
Shampoo Vatika 7.1% HLL and P&G
Hair care (overall) 27% HLL, P&G and Himalaya
Chyawanprash 64% Himani, Zhandu and Himalaya
Honey 40% Himani, Hamdard and local Players
Digestives 37% Paras and local players
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Dabur has 13 ultra-modern manufacturing units:
Jammu & Kashmir Uttar Pradesh Himachal Pradesh Madhya Pradesh Rajasthan Uttaranchal West Bengal Silvassa Nepal
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Dabur Group
With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently.
Given the vast range of products, sourcing, production and marketing have been divested to the group companies that conduct their operations independently:
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Distribution Network
Central, North & South America
Australia
Asia
Middle East
North & South Africa
East & West Europe
Russia
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Exports:
United Kingdom Egypt Bangladesh Dubai Nigeria Nepal
Today Dabur's products are available for people in more than 60 countries across the world, helping them move towards a healthy, natural and holistic lifestyle.
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Sales growth during the last 10 years:In Rs Crore
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20050
100
200
300
400
500
600
Profit
2006 2007 2008 2009
Growth of profit during five year (in Crore):
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Total assets (in Crore):
2005 2006 2007 2008 2009
543 624 670 749 1081
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Dabur India Ltd. Acquires 72.15% of Fem Care Pharma Ltd for Rs. 203.7 cr. in an all-cash deal.
Turkish company Hobby Kozmetik, a leading hair and body care products manufacturer, has been purchased by Indian company Dabur for $69 million, news website hürriyet.com.tr reported Tuesday.
Recent News:
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SWOT Analysis of Dabur India Ltd.
STRENGTHS :· One of the largest FMCG companies in India:-Consolidated Turnover of Rs.13.3 billion ( USD 300 mn).
· Differentiated products:-Strong Herbal and Natural profile.-More than 100 years of experience in Ayurveda.
· Wide distribution network:-Covering 1.5 million retail outlets.-High penetration in urban and rural areas.
· Brand strength:-Strong brands in diverse categories of health and personal care.-Mother brand “Dabur” trusted for natural and herbal healthcare.
· Extensive Supply Chain· IT Initiatives
SWOT ANALYSIS
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WEAKNESSES :• · Seasonal Demand -Chyawanprash in winter. -Vatika not in winter.• · Low Penetration -Chyawanprash not available in rural areas.• · High price -Like Vatika.• · Limited differentiation -As in Hair oil category.
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OPPORTUNITIES:• • Untapped Market -Chyawanprash
• • Market Development • Export opportunities. • Innovation • Increasing income level of the middle class • Creating additional consumption pattern
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THREATS:• • Existing Competition -Himani, Baidyanath and Zandu for Dabur
Chyawanprash -Marico, Keo Karpin, HLL and Bajaj for Vatika
Hair Oil
• • New Entrants • Threat from substitutes -Bryllcream for Vatika hair oil
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Porter’s five force model Analysis of Dabur India Ltd.
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1) The threat of substitute products:• In case of Dabur since it is in major areas of FMCG and health care
products so it need not fear threat of substitute products in the recent future. But it has to constantly re invent its existing product lines in order to cope up with the innovations of its competitors.
2) The threat of the entry of new competitors:Profitable markets that yield high returns will draw firms. This results in many new entrants, which will effectively decrease profitability.
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3) The intensity of competitive rivalry: Key players and competitors of Dabur India currently are Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd., Britannia Industries Ltd., Colgate Palmolive Ltd., Marico Ltd., Galaxo Smithkline consumer, Cadbury India ltd., etc.
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• 4) The bargaining power of customers:Also described as the market of outputs. The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes.
5) The bargaining power of suppliers:Due to its over 100 years presence Dabur does have a very strong bond with the suppliers. Also Dabur does follow the policy of having good relations with all the peoples with which it deals. This helps in having a good relation with the suppliers.
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