dabur china
TRANSCRIPT
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PEST Analysis of Dabur India
Ltd.in Peoples Republic of China
Presented By :
Biprangshu
Bhattacharjee(48)Arunabha Sen (64)
Presented To :
Prof. A.Mazumder
Assam UniversitySilchar
1
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CORPORATE PROFILE OF DABUR INDIALTD.:
Head Quarter :Kaushambi ,Ghaziabad (Uttar Pradesh)
Chairman of the Board of Directors: Dr. AnandBarman
CEO/Managing Director:: Sunil Duggal ,Chief
Executive OfficerDabur
India Limited
The company come into existence in 1884,Calcutta
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Hair oil Vatika , Amla , Sarso (Anmol coconut)Shampoo Vatika Heena conditioning , root-
strengthening
Anmol-natural shine, silky
Baby &
Skin Care
Vatika fairness , Gulabari , Vatika fairness
face pack
Janmaghutti , Olive oil , Gripewater , Dabur
lal tel
Digestive Hajmola range , Hingoli, Pudin hara
Health
Supplemen
ts
Chyawanprash , chyawanshakti , Dabur
Honey, Glucose
Oral Care Babool rural market Meswak unani
PRODUCT LINE
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GROWTH PROFILE
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Sales (in cr.)
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COUNTRY : ChinaFORM OF GOVERNMENT:Multiparty democratic system of co-
operation and political consultationhaving common agenda and constitutionunder the frame work of peoples politicalconsultative conference (CPPCC ) .
HEAD OF THE GOVERNING COUNCIL OFPEOPLE REPUBLIC OF CHINA : Hu Jintao
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A VIEW OF CHINA IN THE WORLD MAP
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Geography
Total area: 9,596,961 sq. km. (about 3.7 million sq. mi.).
Cities: Capital--Beijing. Other major cities--Shanghai,Tianjin, Shenyang, Shenzhen, Wuhan, Guangzhou,Chongqing, Harbin, Chengdu, and Dalian.
Terrain: Plains, deltas, and hills in east; mountains, highplateaus, deserts in west.
Climate: Tropical in south to subarctic in north.
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PeoplePopulation (July 2011 est.): 1.33 billionPopulation growth rate (2011 est.): 0.593%.Health (2010 est.):Infant mortality rate--16.06 deaths/1,000 livebirths. Life expectancy--74.68 years (overall); 72.68 years for males,
76.94 years for females.Language: Official--Mandarin (Putonghua); there also are many localdialects.Education:Years compulsory--9. Literacy--92.2%.Total labor force (2010 est.): 780 million.
Labor force by occupation (2008 est.):Primary (agriculture)--297.08million, 38.1%;secondary (industrial)--216.84 million, 27.8%; tertiary(services)--266.03 million, 34.1%.
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Economy
GDP (2010 est.): $5.88 trillion (exchange rate-based);$10.09 trillion (purchasing power parity).
Per capita GDP (2010): $7,600 (purchasing power parity).
GDP real growth rate (2010): 10.3%.
Natural resources: Coal, iron ore, petroleum, natural gas,mercury, tin, tungsten, antimony, manganese, molybdenum,vanadium, magnetite, aluminum, lead, zinc, uranium, hydropower
potential (world's largest).
Agriculture: Products--Among the world's largest producers ofrice, wheat, potatoes, corn, tea, millet, barley; commercial cropsinclude cotton, other fibers, apples, oilseeds, and fish; produces
variety of livestock products.
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Trade: Exports (2010)$1.506 trillion: electrical and other machinery,including data processing equipment, apparel,textiles, iron and steel, optical and medical
equipment.
Main partners (2009)U.S. 20.03%, Hong Kong 12.03%, Japan 8.32%,
South Korea 4.55%, Germany 4.27%.
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CURRENT ECONOMIC VOLUME :Around $14 trillion
EXISTING AYURVEDA MARKET IN CHINA:Around $5 billion(of $62 world market)
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WORLD AYURVEDA MARKET:
European union 45%.North America accounts 11%,
Japan 16%,ASEAN countries 19%Rest of European Union 4.1%.
Countries like Japan and China havesuccessfully marketed their traditionalmedicines abroad.
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SIX GOVERNANCE DIMENSION CHINA:
i) Voice & Accountability,ii) Political Stability and Lack of Violence/Terrorism,iii) Government Effectiveness,
iv) Regulatory Quality,v) Rule of Lawvi) Control of Corruption.
Percentile ranks indicate the percentage ofcountries worldwide that rate below the selectedcountry
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GOVERNANCE INDEX CHINA INTERMS OFDIFFERENT PARAMETER (PERCENTILE):
1.VOICE AND ACCOUNTABILITY-52.POLITICAL STABILITY AND ABSENCE OF
VIOLENCE-303.GOVERNMENT EFFECTIVENESS-604.REGULATORY QUALITY-475.RULE OF LAW-45
6.CONTROL OF CORRUPTION-38
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SOME OTHER INDEXES :
Human Development Index 98
Corruption Index 78
Doing Business -87
GDP(PPP) - $ 7536
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MAJOR FMCG PLAYERS IN CHINA ARE:
Kan Herb, Nestle, Colgate-Palmolive, Unilever,and Procter & Gamble.
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PESTAnalysis
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POLITICAL VARIABLEANALYSIS
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Stable Government
Inter party democracy
A leadership which themselves from
a culture of Ayurveda .
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ECONOMICVARIABLE ANALYSIS
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Inflation
Government Incentive
Cheap Labour
Some factors play very role in getting
cheap labour in China , these are :-
Moderate inflation rate
Wide diversity of population
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SOCIO-CULTURAL
VARIABLEANALYSIS
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Lifestyle changes
Health concious consumption
culture
Age distribution
More financial inclusion
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TECHNOLOGICAL
VARIABLE ANALYSIS
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Decentralisation of Technology
Invention Culture
Low cost technology
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RECOMMENDATION:
From different index analysis we found that the effectiveness ofthe government is good to conduct business operation.
From different PEST variable analysis we found that china is a
very good investment destination for Dabur India ltd. Because ofthe summed facts-
Stable political condition.
Viable economic condition.
Cultural association.
Availability of cheap technology.
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Community collaboration:
Dabur India ltd can go community collaboration so thatcompany can have a good social base over there, which
facilitate them to get favorable environment as a new
entrant.Also it will help the company in getting more
involvement of common people and can get more socialand economic benefit
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Thank You