da signa medical agency

Promote the excellence and professionalism of communication in healthcare industry for the benefits of clients and their consumers

DA SIGNA is a Part Market Group

СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ

• All types service in area of marketing communication within one group• Professional expertise 180 degree

DA SIGNA - this is a Latin term

well-known by medical society and

used in prescribing the medication

for the patient in recipe

СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru

Our Approach

In our work we use the same approach as doctor does Everything starts with definition of client’s problem/issue and after

assessing it we will design the project to solve it

Area of our Professional Interest


Projects, connected with promotion of products/services having an impact to people’s health.

Therefore our potential clients are: FMCG, pharmaceutical industry, producers of medical devices, clinics and drugstores


Our Services

• Strategic consulting• All range of services

in Public Relations• Consumers and trade

marketing • Event marketing• Creative• Call-center• Web-service


Structure of the Company

Da Signa

Client Service Department

Department on work with Opinion Leaders

Account Managers

Resources Da Signa and Market Group

Managers on work with Experts

Finance, Administration, IT, HR

Copywriting & Translation Design & Production

PR support

Call-center

Web-centerBTL & Events support


Scheme of the Project Work Group

Client Service DirectorDirect contact to the Client

General control over conducting projects

Account ManagerDirect contact to the Client

Coordination of the projects

Head of Project Implementation Department*

General control over project implementation

Project Manager *Implementation of the projects

* Resources Da Signa and Market Group Depending on the projects, participants can be a little


Our Clients

Foods

Pharmaceutics

Examples of the Projects

Hotline «Pulse Therapy»


* Fungi nail disease

Issue:• Low level of knowledge (no more then 20%) about onychomycosis diseases of nails among TA

Decision: • Disease awareness program (DAP) for consumers

Instruments:• Media (TV, print) for DAP• Hotline• Consultancy in Medical centres for patients

KPIs• 50 000 calls managed per month• 15 doctors working at the call –centre at the same time• More then 10 000 patients visited medical centres during the project

Client/Brand : Janssen Pharmaceutica/Orungal

Strategic Consulting


Problem: Absence of the information which can help to evaluate • the experience of the doctors in prescribing Xalatan• patients compliancy for the treatment

Decision: • Co- project with Pharmacy Chain and team of Medical representatives (MR) of client

Results: • Detailed statistics of 30% of Xalatan sales

Further implementation • DOCTORS: Doctors segmentation and developing projects• PATIENTS: Organizing patient school, Mailing

Client/Brand: Pfizer/Xalatan*

ИНФОРМАЦИЯ О ПАЦИЕНТАХ

ИНФОРМАЦИЯ ОБ АПТЕКАХ

ИНФОРМАЦИЯ О ВРАЧАХ

PR-Campaign


Client/ Brand : Unilever/Becel

Problem: • Underestimation by the people of the

importance of health of heart

Decision: • Raising of a theme of importance of the heart health among the people

Instruments :• Press-conference, Advertorials• Using KOLs - cardiologists• Internet site• Heart Age Tool

Other projects


PR campaignUnilever / DOVE Mild

Event managementJanssen-Cilag

ConferencesRoche, GSK/ Bonviva

MerchandizingUnilever / DOVE Mild

Merchandizing and auditJanssen-Cilag

Opening pharmacyНатур-Продукт

Work Benefits of DA SIGNA

• Professional team

Managers have both education – medical and business plus

many years of experience by managing healthcare projects

• Partnership with key opinion leaders in healthcare

We are glad to propose our experience and resources for the benefit of Your business

Tel.: (495) 661-55-77Fax: (495) 661-91-85

Contact PersonAlexey Nikolaev

General [email protected]


da signa medical agency

Health & Medicine