da insead_map interview

Executive EducationGeneral Management 2010/2011

Management AccelerationProgramme

Talent is just the start

1

The key to a successful career

is getting the transitions right,

all the way to the top.

INSEAD has four general

management programmes,

designed to help executives –

and their companies – through

the most challenging transitions,

complete with the international

twist that’s made our reputation.

But let’s face it. Getting that

important transition of all.

Hence the Management

Acceleration Programme.

Management

Acceleration Programme

International Executive

Programme

Asian International

Executive

Programme

Advanced

Management

Programme

Talent is just the start…

1

the participant’s

organisation

new knowledge, skills and

self-awareness – ready for

—

A more effective manager –

focussed on creating value and

providing leadership

—

perspective – taking in not only

also the longer term

—

An executive with an international

—

An injection of knowledge and

enthusiasm for the entire team

– the INSEAD spirit is contagious

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With at least five years of work experience, Management Acceleration Programme participants are rising stars. But they can’t continue to rise without the right support. True talent craves learning. And the transition to management needs careful development.

That’s why it’s so essential to take time out and learn. To learn from the best minds in the business. To learn from an international peer group. To learn about yourself. Whether you’ve recently been promoted or you’re looking forward to your first true management role, it’s imperative to get new perspectives, new tools and new analytical frameworks.

Yet it’s also clear that time is a luxury at this crucial stage – for your career and for your company.

That’s where the Management Acceleration Programme comes in. With INSEAD’s support, talented, promising, ambitious new managers learn how to capitalise on their ‘high potential’ in just three weeks.

However, the programme is only the beginning of the story. People may come to INSEAD to smooth a career transition, but they return to work transformed – and ready to keep on transforming the people, processes and products around them. Time and time again, participants say that INSEAD’s richly diverse learning experience surpasses their highest expectations. It inspires and informs. It harnesses talent. It even changes lives. Most importantly, it helps to change companies. The impact is immediate.

But the story doesn’t end here, either. A manager whose career is accelerated at INSEAD has many more successful transitions to look forward to.

From transition to transformation – in three intensive weeks

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First, we offer breadth.It’s by looking at the bigger picture that the important details suddenly snap into focus. That’s the essence of our general management approach. We integrate your own business experience into a wider perspective that encompasses leadership, strategy, finance, marketing, accounting and operations, and much more besides. — pages 12 & 13

We’re able to do this thanks to the sheer breadth of outlook at INSEAD. Our professors form one of the largest and most diverse business-school faculties in the world. It’s not just that they’re from different countries and different fields of expertise. They also come from many varied schools of thought and are world authorities in their fields, on the cutting edge of research. — pages 16 to 19

But the diversity doesn’t stop there. It extends to our participants. When we say diverse, we’re not just talking about the number of nationalities, industry sectors or skill sets. We mean that there’s no single dominant culture or typical profile in an INSEAD classroom. Sharing this wealth of experiences through group work and classroom discussions multiplies your viewpoints, your understanding, your solutions. — pages 20 & 21

The upshot? The Management Acceleration Programme challenges your assumptions. It broadens your perspectives more than you’d ever have thought possible. It gives you a ready-made international network. And that’s what gives you the confidence and creativity to be a more effective manager.

Last but not least, INSEAD’s scale of operations means that you also have a broad choice about when, where and how to do the three-week programme. It runs four times a year in two different formats, with the option of learning in both Europe and Asia. — page 25

It’s no secret how we go about transforming high potential into high impact Accelerating your career across three dimensions.

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Second, we provide depth.We do more than broaden your outlook. Most of all, we deepen your insights about yourself. The progamme’s leadership and personal development components, designed and delivered by INSEAD’s renowned Global Leadership Centre, are a unique opportunity to gain 360-degree feedback from colleagues at work and on the programme. At the same time, group coaching exercises take your self-understanding to new levels.

Ultimately, you return to work with a more profound grasp of who you are and your potential as a leader. You’re also able to see this in an international context, with a deeper understanding of how to work with people from all cultures.— page 14

Why does this matter so much? Again, because it’s all designed to enhance your performance and increase your contribution.

Third, through greater depth and breadth comes growth.Management Acceleration Programme participants all report that they return to the office as stronger people and more accomplished professionals. Broader outlooks and deeper insights bring personal and professional growth – which translates into immediate impact back at work. And that’s the most important transformation of all.

Immediate impact is just the start, though. The learning remains, along with the INSEAD network, helping you and your business grow and develop for many years to come.

But don’t take it from us. Listen to the participants and representatives of their companies. It’s their Management Acceleration Programme stories, on the next few pages, all of them so different, that really count. — pages 6 & 11

And then we’ll let the facts about the programme – its content, its learning process, its faculty and its participants – speak for themselves.

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3

To learn more about the Management Acceleration Programme and download the application form, visit: www.insead.edu/executives/map.cfm

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“It was business transition that brought me to INSEAD… but I ended up with a major promotion – a big professional transition too.

It all started six years ago, when I joined Publicis as an intern. Even though I was a law graduate, advertising was my passion and in my blood. Eventually I worked my way into strategic planning, which requires a very broad outlook on our clients’ business. And then, the company decided to move into digital advertising, which meant the CEO was ready to sponsor development activities.

I chose the Management Acceleration Programme very carefully. It wasn’t just about INSEAD’s international reputation. As I’d never studied business formally, I felt I needed some broad foundations. But I never realised it was possible to take in so much over just three weeks. Although I came in search of finance and accounting knowledge, I left with such strong insights into strategy and people management, not to mention a new perspective on my own field of marketing. The way the knowledge is passed on is incredible. For the first time in my adult life, I never felt the need for a cigarette break!

Back in Lisbon, at Publicis I was promoted to head of department almost immediately, reporting directly to the CEO, bearing in mind a horizontal management responsibility, which I divide with a colleague of mine. The programme didn’t just give me the confidence in myself. It also gave senior managers confidence in me. In my case it was all about timing: the right programme at the right time. I’m using a lot of the knowledge it gave me every day – and still digesting the rest.

I’ve stayed close to my fellow participants, even though we’re scattered all over the world. In fact we’re already planning among ourselves to return to INSEAD for the Advanced Management Programme!”


“I’m using a lot

of the knowledge

it gave me every

day – and still

digesting the rest.”

Duarte Abreu

Head of Strategic Planning,

Publicis, Portugal

INSEAD Management Acceleration

Programme alumnus

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11

“It was my director who recommended the programme to me. My manager did the programme a couple of years back and was so enthusiastic that I just had to try it for myself!

In my case, I was looking mainly for new insights and an academic approach to business. The way the Management Acceleration Programme combines this with a more personal approach to growth made it the perfect fit. I wasn’t prepared for how amazing the experience turned out to be. It’s hard to convey the high energy of those three weeks and the incredible effect it has in such a short time. All I can say is that, as the name suggests, it really did accelerate my development.

The biggest revelation was the coaching. It was very helpful to gain insight in how other people saw me before the programme. Now that I see myself more clearly, I have more tactics at my disposal for dealing with people and problems.

Before I came to INSEAD, I was just go, go, go! I moved too fast. Today, I create time each day to reflect on how I’m doing things. I already see the benefits personally and professionally. Just as importantly, I think I’ve passed on a bit of INSEAD energy to my director – and of course my line manager, who started it all. But this time it was my turn to bring back the enthusiasm from the Management Acceleration Programme!”


“All I can say

is that, as the name

suggests, it really

did accelerate my

development.”

Nicole Bader

Senior Category Purchaser IT,

KPN, The Netherlands

INSEAD Management Acceleration

Programme alumna

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The curriculumDepth, breadth… and value creation.

This part of the programme will teach you not simply how to manage for value, but how to lead for value. Above all, it offers opportunities to develop your personal leadership abilities and explore the way you work with others.

Leading within: organisational behaviourCompanies, like all human groups, are essentially people in search of the best ways of working together. And, like all human groups, this requires effective leadership. Companies, however, require unusually all-round leaders, people who are skilled at interpersonal relations and communication but also adept with broader structural and cultural issues. Starting from this premise, you’ll examine topics such as:

— Leading individuals (communication and feedback)— Working with teams and

leading them— Organisational culture— Leading organisational change

Leading outside: strategyGet to grips with the fundamentals of strategic analysis, including the latest techniques. As well as understanding how to compete as a single company within a single industry, learn how to build and manage a portfolio of businesses. Topics include:

— Analysis by industry, market and competition— Developing and sustaining competitive advantage— Changing the rules of the game: Blue Ocean Strategy— Strategic resources and alliances— Corporate expansion, mergers and acquisitions

Set Your Leadership Agenda (SYLA)A hands-on exercise to draw up your personal agenda for leadership. It involves your colleagues from work and the programme in 360-degree feedback and group coaching designed to pinpoint your strengths and weaknesses.

We take you on a learning journey through all the parts of a business which create, capture and deliver value. You soon arrive at the point where you not only have a broad perspective on business but the ability to analyse complex problems in each area, regardless of your own background. FinanceFinancial reporting is not only required by law for publicly traded firms, but is also essential for instituting management discipline. We first help you to develop a deep understanding of the main financial statements, their interactions, and their key drivers. We then show you how these rich sources of information are used for strategic decision making as well as for performance monitoring and management.

Topics include:— Managing liquidity— Valuation and long-term decisions— Investment— Requirements of the company’s strategy— Constraints of the financial markets

1

Lead inside

and out

2

Expand

and explore

1313

3

Integrate and

reintegrate

Management accountingThe availability of unbiased financial and operational data is central to a wide range of management responsibilities, including strategic decision making and performance management. We’ll show you how some widely used management accounting systems often mislead managers, and provide you with tools to help you identify information that really is relevant. We’ll cover areas such as:

— Classification, behaviour and use of management accounting data— Control systems

MarketingSuccessful marketing is all about developing a coherent and systematic approach. From reviewing the most important issues to practising qualitative and quantitative analysis, we develop your ability to make structured marketing decisions in situations that initially seem totally unstructured.

Topics may include the following:

— Marketing strategy and the marketing mix— Communications— Channels of distribution— Pricing and product policy

Operations and supply chain managementWhile strategy is about direction setting, and finance about performance management, operations and supply chain management is about execution. We’ll discuss the key challenges to value creation in a supply network, but also introduce coordinating initiatives for value capture in a decentralised organisation. Issues typically include:

— Value creation – breaking the cost-service trade-off— Value capture – aligning the network— The role of technology in synchronising the supply chain ecosystem

Throughout the programme, several ‘linking moments’ help you to integrate its various parts into one whole, value-creating perspective. But the final chapter explicitly connects everything you’ve learnt over the previous weeks, preparing you for immediate impact on your return to the office.

Competitive business simulationThis powerful, two-and-a-half-day session allows you to live the challenging decisions of a manager leading an entrepreneurial firm. Under the expert guidance of INSEAD faculty, you grow your business from a small local company into a mature international organisation, competing with your fellow participants to win contracts and market share. It’s a one-off opportunity that leaves you buzzing with energy and ideas for the real-life challenges to come.


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After nearly half a century of educating managers, we at INSEAD know that simply passing on knowledge isn’t enough. Our programmes stand out because we challenge assumptions – providing insights that lead to innovation and impact.

Dynamic and diverse learning— Thought-provoking lectures

to grasp the latest thinking and the most complex concepts

— Interactive case studies based on real-life business dilemmas— Group work that enables

you to learn from experiences very different to your own

— 360-degree tools developed here at INSEAD to meet your precise needs

— Group coaching, again using our unique INSEAD Global Leadership Centre (IGLC) approach— Simulations to test your combined skills and knowledge in a highly competitive yet risk-free environment— Hands-on, outdoor team exercises – learning by doing

We also acknowledge that you’ll learn as much from each other as you do from our faculty. That’s why the programme is built around teamwork in a variety of groups. By sharing experiences with professors and participants, you’ll focus diverse and brilliant minds on your day-to-day business issues. This sharing continues beyond the classroom in lunches, breaks and social activities, all designed to facilitate contact and exchange.

And yes, we have the humility to admit that we learn from you too. INSEAD thrives on a unique meeting of minds that builds bridges between theory and practice.

Continuous or modularDepending on your needs and timing, you can choose to complete the programme over three continuous weeks on our Europe Campus in France or in two separate sessions, with the first two weeks on our Asia Campus in Singapore and the final week on our Europe Campus in Fontainebleau. Either way, you’ll cover the same wide-ranging curriculum.

Online platformA few weeks before the programme starts you’ll receive a login and password for the dedicated online platform. This will give you further information, as well as the schedule and preparatory reading to download. You’ll also have access to profiles of your fellow participants. That’s because the Management Acceleration Programme is much more than a course – it’s also a community.

Follow-upThe online platform keeps the community connected long after the programme is over. But, as well as a networking medium, the platform is a continuous learning tool. It provides access to INSEAD’s multimedia Knowledge site and helps to ensure that your professional and personal growth never stops. INSEAD’s unique approach to group coaching doesn’t finish with the programme either. After 100 days, there’s a follow-up session by phone to cement your learning and support your continued impact at work.


The learning processHow you learn is as important as what you learn.

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The facultyGreat minds don’t think alike.

All the breadth and depth of the programme is personified in its faculty. INSEAD’s professors represent many cultures, many disciplines, many perspectives. At the same time, they’re acknowledged world experts in their own particular fields – and outstanding teachers.

Unlike many schools, we make sure that our own highly rated professors represent the vast majority of the faculty on our General Management Programmes. As a professional body, INSEAD’s professors are a diverse collection of great minds that think anything but alike. That’s what makes the Management Acceleration Programme such a great learning experience. But they all share a deep understanding of business – and a commitment to helping you do it better.

Programme directorsEach three-week Management Acceleration Programme is led by one of the following experienced INSEAD professors.

Professor Charles Galunic (Canada)Professor of Organisational BehaviourDean, INSEAD Executive MBAThe AVIVA Chaired Professor of Leadership and ResponsibilityPhD, Stanford UniversityExpertise includes: social fabric of innovation and change, managerial development and performance, organisational forms and multidivisional corporations

Professor Martin Gargiulo (Uruguay, Italy)Professor of Organisational Behavior, Associate Dean of Executive EducationPhD, Columbia UniversityExpertise includes leadership, influence without authority, organizational change, networks and social capital

Professor Gianpiero PetriglieriAffiliate Professor of Organisational BehaviourDirector, INSEAD Leadership InitiativeExpertise includes leadership; team dynamics; personal and professional development and change; coaching and group facilitation skills.

is that the participants are all thirsty for ideas,

models and frameworks to help them through

one of the hardest transitions they’ll ever make.

If they’re not in the midst of the transition to

manager, they’re in the early stages of it or just

emerging. It’s important to realise that managing

getting things done through other people, rather

without authority take centre stage.”

—

Professor Martin Gargiulo

Uruguay/Italy

emerging leaders. They are facing delicate

transitions in their professional and personal

lives. You can sense it in the room, that unique

the participants’ commitment to acquire new

knowledge, to examine the ways they think and

act, and to learn from and with each other –

—

Professor Gianpiero Petriglieri

surprise factor. People get into a groove in their

learn. I take even more delight in the knowledge

managers afterwards.”

—

Professor Charles Galunic

Canada

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Core FacultyThe programme directors are responsible for selecting top faculty to contribute. Each Management Acceleration Programme in 2009/10 will involve several of the following.

Elisa Alabaster (United States)Consultant & Trainer, Bissada Management SimulationsMBA INSEAD

Shantanu Bhattacharya (India)Associate Professor of Operations ManagementPhD, University of Texas at Austin

Youssef F. Bissada (United States, Egypt)Emeritus Professor of Entrepreneurship and Family EnterpriseDoctorat d’Etat es Sciences, University of Aix-Marseille Jacob Cohen (United States)Affiliate Professor of Accounting and Control and Business LawDirector, INSEAD–PwC Research Initiative on High Performance OrganisationsDean, INSEAD MBA

Javier Gimeno (Spain)Professor of StrategyAon Dirk Verbeek Chaired Professor in International Risk and Strategic Management PhD, Purdue University

Pekka Hietala (Finland)Professor of FinancePhD, Stanford UniversityFormer dean, INSEAD MBA

Stephen Hillegeist (United States)Assistant Professor of Accounting and ControlCoordinator Accounting and Control AreaPhD, Haas School of Business, University of California at Berkeley

Jasjit Singh (India)Assistant Professor of Strategy

Kevin Kaiser (Canada)Affiliate Professor of FinancePhD, Kellogg Graduate School of Management, Northwestern University

Deigan Morris (United Kingdom)Emeritus Professor of Accounting and ControlPhD, University of Warwick

Paddy Padmanabhan (USA) Professor of MarketingThe John H. Loudon Chaired Professor of International Management

Andrew Shipilov (Ukraine)Assistant Professor of StrategyAkzo Nobel Fellow of Strategic ManagementPhD, Rotman School of Management, University of Toronto

Matti Suominen (Finland)Adjunct Professor of FinancePhD, University of Pennsylvania

Thomas Hellwig (Germany)Programme Director, INSEAD Global Leadership Centre

David Weinstein (Israel) Emeritus Professor of MarketingPhD, Columbia University


2020

Management Acceleration Programme participants are so diverse that it’s hard to generalise about them, however, they tend to fit the following profile.

The right people for the right programme— At least five years’ work

experience— Strong track record in their own functional area— In a role with some operating, corporate or management responsibility— Graduates of any subject, including business, but unlikely to have a postgraduate business degree, such as an MBA— Able to exchange views, listen and learn through the medium of English

If you match this profile and have the support of your line manager or human resources department, we encourage you to apply using the downloadable application form at www.insead.edu/executives/map.cfm

Then leave it to us to make sure that you’re a member of a class with approximately 25 nationalities and an even greater diversity of backgrounds. We’ll also ensure that you all have a comparable level of skills and experiences.

From candidates to communityINSEAD provides the opportunity to meet and stay in touch with fellow participants through the programme’s online platform, but the real sense of community comes from the class itself. Some participant networks are still in touch decades after coming to INSEAD. Others have even developed businesses together. There’s something about the cross-cultural relationships formed at INSEAD that makes them particularly strong and enduring.

From participants to alumniAs well as becoming part of your own class community, you leave the Management Acceleration Programme as a full member of the INSEAD alumni community. Only graduates of our world-famous MBA, Executive MBA and PhD programmes, together with selected former Executive Education participants, are eligible for membership in this elite worldwide network.

Today we have 39,200 alumni in around 160 countries, many with very active National Alumni Associations. Alumni benefit from lifelong networking, learning and professional development opportunities, including regional events, refresher programmes and reduced rates for all Executive Education at INSEAD.


The participantsDynamic, driven and destined for success.

21

countries where INSEAD alumni work

nationalities represented in each session (approximately)

25

160

full-time resident faculty

137

Industry

Services 34%Finance & Banking 16%Heavy industry 10%Natural Resources 10%Consumer goods 7%Pharmaceuticals & Chemicals 5%Transportation 5%Electrical & Engineering 4%Telecommunication 2%Others 6%

Region

Western Europe 32%Middle East 17%Northern Europe 16%Asia 15%Southern Europe 6%The Americas 5%Eastern Europe 4%Africa 4%

Function

Marketing & Sales 24%General Management 19%Business Development 16%Finance 15%Technical 13%Administration & Human Resources 5%Other 8%

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Other business schools may say they’re international, but INSEAD has been international from the outset.

Fifty years later, we’re the only leading business school to have a two-campus, two-continent structure that spans Asia and Europe. We’ve also become one of the largest of the world’s graduate business schools and now have sites in Abu Dhabi, Israel and the United States.

Over the years we’ve become one of the largest of the world’s graduate business schools. But we’ve retained our fundamental difference. That is, there’s no dominant culture at INSEAD. Indeed, this has become more and more important, as business itself has gone increasingly global.

Executive Education at INSEADOur stated purpose as The Business School for the World is to bring together people cultures and ideas from around the world to change lives and transform organisations. And through Executive Education we can help transform your organisation. In fact, today we’re as famous for our Executive Education as we are for our pioneering one-year MBA degree. We offer one of the largest range of open-enrolment programmes for executives in the world.We also provide company-specific executive education, tailored exactly to individual organisations’ needs.

Facilities that facilitate learningBoth our campuses provide ideal settings for learning – but in very different ways. The idyllic forest of Fontainebleau in France provides a calm space for reflection just an hour from Paris. Meanwhile, our city location in Singapore taps into the energy of a thriving world business capital.

Despite offering two very different perspectives, our two campuses benefit from the same high standard of facilities. These include the Plessis Mornay Learning Space in Fontainebleau, designed specifically for executive education, and a state-of-the-art extension in Singapore. Comfortable accommodation on or near campus, as well as on-site restaurants, bars, bookshops and extensive IT facilities complete the experience – and help to make the learning process even more effective.


The schoolThe world in your classroom.

9,500Executive Education

participants in 2008/09

2,000+companies partnered

with INSEAD Executive Education in 2008/09

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Facts and figures, dates and detailsLength 3 weeks

Dates Consecutive version: Fontainebleau13 September-1 October 201024 January-11 February 201123 May-10 June 201112-30 September 2011

Modular version:Singapore and FontainebleauM1: 26 June-8 July 2011M2: 4-9 September 2011

Fees and expensesTuition A tuition fee of 20,200* is billed after acceptance, two to three months before the programme, and must be settled before the programme begins. Instruction, teaching materials, books, refreshments during breaks, lunches on working days and opening and closing dinners are covered by this fee. Weekday lunches are served in the campus’ restaurant, which has choices for all tastes and dietary requirements.

Accommodation The tuition fee doesn’t cover accommodation. This is reserved by INSEAD on your behalf. The approximate cost of on-campus accommodation in Fontainebleau is 850 per week and in Singapore

700 per week. Accommodation charges should be settled at the end of the programme.

Schedule A typical working day lasts from 08:00 to 18:00 with several short breaks and a longer one for lunch. Evening activities include some reading, group discussion and social events. Saturday afternoons and Sundays are left free.

Cancellation policy Cancellation charges are as follows:— 45 to 30 days’ notice: 25% of the tuition fee— 29 to 8 days’ notice: 50% of the tuition fee— within 7 days of start date: 100% of the tuition fee

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.

Application procedure Acceptance to this programme is not automatic but subject to the review of the admissions committee.

We recommend that you submit your completed application form at least 6 weeks prior to programme commencement or preferably earlier. Should it not be possible for you to apply at least 6 weeks in advance, please contact Janet Burdillat who can let you know if a later submission is still possible. Places are confirmed on a first-come-first-served basis, taking into consideration the applicant’s level, objectives and the diversity of the class. The Admissions Committee will review your application and advise you on the outcome as soon as possible. Please don’t hesitate to contact Janet Burdillat if you have any questions about which programme may best suit your objectives, for any additional information or to make a provisional reservation.

Janet BurdillatOpen-enrolment Programmes Executive EducationBoulevard de Constance 77305 Fontainebleau CedexFrance

Tel: +33 (0)1 60 72 42 03Fax: +33 (0)1 60 74 55 13 E-mail: [email protected]

INSEAD does not discriminate on the basis of race, gender, sexual orientation, religion, national or ethnic origin, age or disability, in the administration of its educational policies, admissions policies, scholarship and loan programmes and employment or other INSEAD-administered programmes.


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Any questions?INSEAD has expert programme advisers who are there to support Management Acceleration Programme candidates and participants. Here are some of the questions that we’re most frequently asked. But if you have any further queries about the programme, how it fits with your needs, how the selection process works, or to make a provisional reservation, we’re here to help. Do get in touch using the contact details below.

Janet Burdillat Open-enrolment Programmes Executive EducationBoulevard de Constance 77305 Fontainebleau CedexFrance

Tel: +33 (0)1 60 72 42 03 Fax: +33 (0)1 60 74 55 13 E-mail: [email protected]

Alternatively you can use the following contacts for more general enquiries.

Europe CampusTel: +33 (0)1 60 72 42 03Fax: +33 (0)1 60 74 55 13E-mail: [email protected]

Asia CampusTel: +65 6799 5405Fax: +65 6799 5299E-mail: [email protected]

Why should I choose INSEAD above other business schools? We think our diversity is our distinguishing feature. INSEAD is probably the only school where you’ll find 25 nationalities in the same class. And it’s certainly the only school where no single one of those 25 nationalities will predominate. That said, our faculty are among the best (and most diverse) in the world too.

Why is diversity such a big deal? The obvious answer is that business is more international than ever before. But it’s the subtle answer that’s much more powerful. With so many different national and cultural perspectives to learn from, you really will start to see things differently. By challenging your old assumptions, you’ll become aware of new possibilities and start to understand how very differently people think.

“By challenging

your old

assumptions,

aware of new

What’s the difference between the modular and continuous versions? The content is almost identical. However, we think it makes sense to spend a little more time on Asian issues during the two weeks of the modular version that’s spent in Singapore. We’d recommend the modular version to those who have a special interest in Asia or who are looking for an even more international experience than INSEAD usually offers. Please note that the modules aren’t interchangeable.

Three weeks seems like a big commitment – can I afford so much time away? You need three weeks to gain the distance for reflection on your work and yourself. We also need that time to cover the ambitious curriculum. But the modular version offers a little more flexibility. And the consecutive version runs three times a year, enabling you to fit the programme into your hectic schedule.

How do I know which INSEAD General Management Programme is right for me? It’s all about experience. And focus. Management Acceleration Programme participants generally have at least five years’ work experience, while International Executive Programme participants have eight to ten years’ management experience.

I already have a business degree – will the programme cover the same old ground? Provided you’ve worked for a couple of years since graduating and accumulated some real-life management puzzles of your own, the Management Acceleration Programme is the perfect refresher course. It will also bring you right up-to-date with the latest thinking.

Is the emphasis on soft leadership skills or hard knowledge, tools and frameworks? To be successful in business you need to balance your soft skills with your fundamental business understanding. So the programme seeks to enhance your understanding across the full business spectrum, while also developing your leadership capabilities. It’s such an integrated programme that soft and hard skills are intertwined and built together.

Do I have to attend the sessions on my own area of expertise? Absolutely. First, you might gain a new perspective on your field. And second, you’ll have the valuable experience of passing on your expertise to classmates from other disciplines. It’s by sharing insights that people learn at INSEAD, as well as by listening to the wisdom of our faculty of course.

So what do I do next? You’re talented, motivated, ambitious and hungry to learn. And you’ve read this far. So the next step is to apply using the form at www.insead.edu/executives/map.cfm. When you need INSEAD again, for the transition into general management or an even more senior post, we’ll be there for you and your company. But for now, let’s accelerate your management career together…


Q

&A

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INSEAD General Management ProgrammesAt a glance

AdvancedManagementProgramme

InternationalExecutiveProgramme

AsianInternationalExecutiveProgramme

ManagementAccelerationProgramme

Participant profile* – Experienced General

Managers (minimum 5 years’ GM experience), business unit directors and senior corporate functional executives

– At least 12 years’ management experience

– P&L responsibility

Programme objectives

– Refresh leadership skills and lay the foundations for potential board responsibilities

– Give tools and a framework to manage complexity

– Offer senior executives a forum for learning, reflection and exchange

Benefits for companies and individuals

– Increased confidence to make better, more informed decisions at a corporate level

– Clearer perspective and enhanced ability to drive change

– Leave equipped to tackle business and personal agendas to make the difference

– International peer group to benchmark skills and experiences

Programme length

– 4 weeks

Locations

– Fontainebleau

– Senior functional or technical managers about to make the transition to general management or recently appointed general managers


– Support managers

through the critical transition to general management

– Provide tools, frameworks and skills to create confident leaders with a broad perspective on business

– More informed decision making at a general management level

– Enhanced leadership skills, increased confidence and managerial impact

– Keen understanding of value creation in the global business environment

– A strong international network of peers

– 6 weeks consecutive or modular

– Fontainebleau– Fontainebleau +

Singapore– Fontainebleau +

Abu Dhabi + Singapore

– Senior managers with responsibility for business in Asia or preparing themselves to meet the challenges within the dynamics of Asia


– Give managers key skills, tools and frameworks required for general management in the Asian context

– Hone the manager’s organisational and analytical skills across functions

– Broader grasp of up-to-date business fundamentals

– Deeper awareness of the Asian context

– New confidence to lead across functions and geographical borders

– An international outlook and powerful business network in Asia and beyond

– 2 weeks

– Singapore

– High potential functional experts in the early stages of their management career

– At least 5 years’ work experience

– Equip functional experts with the business fundamentals needed to develop into successful managers

– Enable high potentials to increase their confidence as leaders

– Deeper insights into personal leadership strengths

– Better decision making through stronger business foundations

– Increased potential to accelerate career mobility within the organisation

– An international support network of tomorrow’s leaders

– 3 weeks consecutive or modular

– Fontainebleau– Singapore +

Fontainebleau

*Indicative profiles of typical participants

Europe CampusBoulevard de Constance77305 Fontainebleau Cedex, FranceTel: +33 (0)1 60 72 42 90Fax: +33 (0)1 60 74 55 13

Asia Campus1 Ayer Rajah Avenue, Singapore 138676Tel: +65 6799 5288Fax: +65 6799 5299

Abu Dhabi CampusMuroor Road - Street No.4, P.O. Box 48049 Abu Dhabi, United Arab EmiratesTel: +971 2 651 52 00Fax: +971 2 443 94 61

http://executive.education.insead.edu

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