d9520 young professionals forum - attracting young professionals part 2
TRANSCRIPT
Young Professionals Forum August 8, 2013
Attracting Young ProfessionalsPart 2 – Identifying Solutions• 10 Tips to attract, recruit and
retain younger members
Tip 1: The first place to look is right under your nose
Consider all those who have been touched by your club in the last 10 years…• Exchange Students
• Rotary Youth Leadership Awards (RYLA)• Rotary Youth Program of Enrichment (RYPEN)
• National Youth Science Forum (NYSF)
• Ambassadorial Scholars• Peace Scholars
• Indigenous Medical Scholars• Group Study Exchange Team Members
• Rotaractors
The ones that didn’t get away
• Put them on our mailing list
• Invite them to special events (changeover, Christmas dinner)
• Ask them to help at service projects
• Ask them to like your club Facebook page
Keep your warm contacts warm!
• Hold a dedicated alumni night
It’s important to build a relationship before you ask them to join!
Tip 2: You have to be easy to find onlineTip 3: You have to be easy to understand online
Does your club have an independent, tailor made website?
YESNO
Does your club have an active Facebook page? YES
NO
INACTIVE
Online Challenge:Ask a young (under 40) friend, relative (someone who doesn’t know much about Rotary) to see how easy it is to:
1. Find your club online2. Discover your club’s service priorities3. A reason to get involved4. How to get involved5. Contact detailsAsk them to do it in front of you.
Your club’s service priorities3. A reason to get involved4. How to get involved5. Contact details
If your club website has NOTHING else on the home page, make sure it CLEARLY articulates these four items:
Tip 4: Go where the young people are
• Business Networking Groups• Libraries• Universities• Shopping Centres• Welcome to Australia events• Citizenship Ceremonies• Cultural & Ethnic Groups• Partner with other charitable causes and events• Community Concerts• Royal Adelaide Show – Country Shows• City to Bay Fun Run• Sporting Clubs & Events• Careers Expos• Ask your kids or grandkids for ideas
Tip 5: You have to listen
Tip 6: Show them the Big Picture
Tip 7: Ask them what they are passionate about
Tip 8: Manage conflict
Tip 9: Avoid Turnoffs
BEFORE AFTER
Tip 10: Make Meetings Attractive
“If our meetings are not interesting to them, why would they attend?”
Holly Ransom• Inspirational Speakers• Topics focussed around Leadership and
Personal Development• Mentoring & Networking Opportunities• Less formal, more energetic• Intergenerational mix-up games• One “Action” meeting per month• Breakfast meetings cheapest, easiest, punctual
Traditional Rotary Club Meeting Structure
Business • Announcements• Committee & Board Meetings
Meal Guest Speaker
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What about all those announcements?
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As a membership organisation, it’s incumbent upon us to make the change, because we’re the ones wanting the members. Holly Ransom