d9520 young professionals forum - attracting young professionals part 2

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Young Professionals Forum August 8, 2013 Attracting Young Professionals Part 2 – Identifying Solutions 10 Tips to attract, recruit and retain younger members

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Page 1: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Young Professionals Forum August 8, 2013

Attracting Young ProfessionalsPart 2 – Identifying Solutions• 10 Tips to attract, recruit and

retain younger members

Page 2: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Tip 1: The first place to look is right under your nose

Page 3: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Consider all those who have been touched by your club in the last 10 years…• Exchange Students

• Rotary Youth Leadership Awards (RYLA)• Rotary Youth Program of Enrichment (RYPEN)

• National Youth Science Forum (NYSF)

• Ambassadorial Scholars• Peace Scholars

• Indigenous Medical Scholars• Group Study Exchange Team Members

• Rotaractors

Page 4: D9520 Young Professionals Forum - Attracting Young Professionals Part 2
Page 5: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

The ones that didn’t get away

Page 6: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

• Put them on our mailing list

• Invite them to special events (changeover, Christmas dinner)

• Ask them to help at service projects

• Ask them to like your club Facebook page

Keep your warm contacts warm!

• Hold a dedicated alumni night

It’s important to build a relationship before you ask them to join!

Page 7: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Tip 2: You have to be easy to find onlineTip 3: You have to be easy to understand online

Page 8: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Does your club have an independent, tailor made website?

YESNO

Does your club have an active Facebook page? YES

NO

INACTIVE

Page 9: D9520 Young Professionals Forum - Attracting Young Professionals Part 2
Page 10: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Online Challenge:Ask a young (under 40) friend, relative (someone who doesn’t know much about Rotary) to see how easy it is to:

1. Find your club online2. Discover your club’s service priorities3. A reason to get involved4. How to get involved5. Contact detailsAsk them to do it in front of you.

Page 11: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Your club’s service priorities3. A reason to get involved4. How to get involved5. Contact details

If your club website has NOTHING else on the home page, make sure it CLEARLY articulates these four items:

Page 12: D9520 Young Professionals Forum - Attracting Young Professionals Part 2
Page 13: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Tip 4: Go where the young people are

Page 14: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

• Business Networking Groups• Libraries• Universities• Shopping Centres• Welcome to Australia events• Citizenship Ceremonies• Cultural & Ethnic Groups• Partner with other charitable causes and events• Community Concerts• Royal Adelaide Show – Country Shows• City to Bay Fun Run• Sporting Clubs & Events• Careers Expos• Ask your kids or grandkids for ideas

Page 15: D9520 Young Professionals Forum - Attracting Young Professionals Part 2
Page 16: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Tip 5: You have to listen

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Page 18: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Tip 6: Show them the Big Picture

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Tip 7: Ask them what they are passionate about

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Tip 8: Manage conflict

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Tip 9: Avoid Turnoffs

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BEFORE AFTER

Tip 10: Make Meetings Attractive

Page 24: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

“If our meetings are not interesting to them, why would they attend?”

Holly Ransom• Inspirational Speakers• Topics focussed around Leadership and

Personal Development• Mentoring & Networking Opportunities• Less formal, more energetic• Intergenerational mix-up games• One “Action” meeting per month• Breakfast meetings cheapest, easiest, punctual

Page 25: D9520 Young Professionals Forum - Attracting Young Professionals Part 2
Page 26: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Traditional Rotary Club Meeting Structure

Business • Announcements• Committee & Board Meetings

Meal Guest Speaker

Page 27: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

Traditional Rotary Club Meeting StructureWeek

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Fundraising Projects TrainingSocialising

Page 28: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

The Rotary Club of the FutureWeek

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What about all those announcements?

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Traditional Rotary Club Meeting StructureWeek

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The Rotary Club of the FutureWeek

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Page 30: D9520 Young Professionals Forum - Attracting Young Professionals Part 2

As a membership organisation, it’s incumbent upon us to make the change, because we’re the ones wanting the members. Holly Ransom