d4.2 fireball portal final

7/31/2019 D4.2 Fireball Portal Final

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FRAMEWORK PROGRAMME 7,THEME3,OBJECTIVE 1.6

ICTINFORMATION AND COMMUNICATIONTECHNOLOGIES

COORDINATION ACTION

FP7-ICT-2009-5

D4.2-FIREBALLPortal,CommunicationToolsandDisseminationActivities

STATUS: VERSION:DRAFT, SAVED:11MAY 2012

This Deliverable corresponds to one of the main dissemination tools of theFIREBALL project. An important aim of the project is to achieve its potential

impact at European level, within the consortium and with much the wider

communities of Future Internet, Smart Cities and Living Labs utilizing an

effective communication plan and traditional tools such as brochures, leaflets,newsletters, portal and mainly with new tools using Web 2.0 services such as

Facebook, My Space, YouTube, etc. and the 4 main SMART Services and Tools

created for this project.

ABOUT FIREBALL

The over-all objective of the FIREBALL project

is to coordinate and align methodologies and

approaches in the domains of Future Internet

(FI) research and experimentation testbeds

and user driven open innovation towards

successful innovation in smart city

environments.

In doing so, and in covering the whole FI

research and innovation value chain driven by

smart cities being the users of the FI,

FIREBALL aims to establish effective forms of

cooperation across the FI innovation value

chain, creating synergies and cooperation

practices among different research and

innovation communities related to the FI.

www.fireball4smartcities.eu

ATTRIBUTES OF THIS OBJECT

Project Type Coordination ActionProject name FIREBALLProject ID FP7-ICT-2009-5Deliverable D4.2Deliverable name FIREBALL Portal, Communication

Tools and Dissemination ActivitiesWork package WP4Object typeObject titleVersion 1.0Status FinalResponsible org. AlfamicroCreators lvaro Oliveira, Alfamicro

Jean Barroca, Alfamicro

SubmittedApproved dateApproved by Dissemination


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D4.2STATUS:DRAFT, VERSION:04, SAVED:11MAY 2012

Framework programme 7Challenge 1 Page: 2 (23)

Coordinating Action FIREBALLFP7-ICT-2009-5


SECT. CONTENT PAGE

D4.2-FIREBALLPORTAL,COMMUNICATION TOOLS AND DISSEMINATION ACTIVITIES 1

EXECUTIVE SUMMARY 3

1 FIREBALLPORTAL AND WEB2.0TOOLS 41.1 WHAT IS WEB 2.0? 41.2 WHY FIREBALL USES WEB 2.0 INSTEAD OF WEB 1.0? 61.3 WHAT IS THE VISION BEHIND THE FIREBALLWEB2.0COMMUNICATION SYSTEMS? 71.4 FIREBALLSERVICES 81.5 WHAT HAS BEEN THE IMPLEMENTATION STRATEGY? 141.6 FIREBALLDISSEMINATION -STATISTICS 151.7 OTHER DISSEMINATION ACTIVITIES 19

2 CONCLUSIONS 23


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1 FIREBALLPORTAL AND WEB2.0TOOLS

The FIREBALL Internet presence aggregates tools, services and communities to

foster collaboration and knowledge sharing among all stakeholders. Theinformation and the interaction may occur in both the public and the privatesphere. The FIREBALL tools include several applications for messaging andcollaboration among the inner core of the stakeholders, with emphasis on theconsortium partners. Events are posted and shared through Google Calendar andthe knowledge repository is constructed over an open Wiki platform. Other toolsinclude Skypecasts, email and SMS.

The FIREBALL communities will provide a social networking platform to buildonline communities of practice where users can share location, interests andactivities or participate in the interests and activities of other users. These

communities are closed linked with best of the breed Web 2.0 tools alreadyavailable in the Internet to share blogging and micro blogging posts, podcasts,documents, videos, bookmarks, presentations and photos. The FIREBALL Portalaggregates information from all the other components through widgets, RSSfeeds, links, add-ons and embedding of applications or multimedia resources.

1.1 WHAT IS WEB 2.0?

The Internet revolution is still in its infancy. Every day, the invention of newdisruptive technologies followed by revolutionary applications and innovativebusiness models seems to accelerate and no one doubts that they arecontributing to profound changes in every aspect of society. One of them is theemergence of the Web 2.0 or social software websites.

Web 2.0 broadly describes a wide range of online activities and applications(Figure 1). In fact, it is a conceptual umbrella under which a new generation ofinternet applications and businesses emerged in the context of the participatoryWeb and user generated content and are considered to facilitatecommunication and to secure information sharing, interoperability, andcollaboration on The World Wide Web.

Figure1-SampleofsomeofthemostpopularWeb2.0applications


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Typical Web 2.0 applications / services are:

Social bookmarking - web based services to share Internet bookmarksthrough the practice of folksonomy techniques.

Folksonomy - user generated taxonomy used to categorize and retrieveWeb pages, photographs, Web links and other web content using openended labels called tags. The process of folksonomic tagging is intendedto make a body of information increasingly easier to search, discover, andnavigate over time.

Social software - enables people to rendezvous, connect or collaboratethrough computer-mediated communication. Many advocates of usingthese tools believe (and actively argue or assume) that these createactual community, and have adopted the term "online communities" todescribe the social structures that they claim result.

Social network online services specifically focused on the building andverifying of online social networks for whatever purpose. Many socialnetworking services are also blog hosting services. Orkut, Linked In,Facebook and Friendster are some examples.

Wikis - a website allowing the easy creation and editing of any number ofinterlinked Web pages, using a simplified markup language or aWYSIWYG text editor, within the browser. Wikis are often used to createcollaborative websites, to power community websites, and for notetaking. Wikipedia is one of the best-known wikis.

Table1-ComparisonofWeb2.0andWeb1.0attributes

Web 1.0 Web 2.0

Glossary Wikitionary

Accounts Profiles

Knowledge Repositories Wiki / Wikimedia

Ontology / Categories /Hierarchy Folksonomy

Technology-driven R&D Early Adopters / Early Markets

Requirements Co-creation

Broadcast Viral Marketing / FOAF Networks

Business Models Decided Internally User-generated Business Models

Advertisement Word of Mouth

Reading / Lectures Writing / Conversation

Client-Server Peer-to-Peer

Services Sold Over the Web Web Services


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Structured, Linear, GeometricMetaphors

Non-Structured, Non-Linear

Closed Innovation Open Innovation

1.2 WHY FIREBALL USES WEB 2.0 INSTEAD OF WEB 1.0?

Emergence, in contrast to reductionism, is characterized by the fact that higher-order complex systems cannot be fully comprehended by merely applying thelaws or properties of lower-order components. In other words, FIREBALL Web2.0 Communication Systems considers that the Internet presence should gobeyond the realm of the project Dissemination (Figure 2). It aims to foster socialnetworks around the FIREBALL communities and stimulate positive emergentdiscussions and knowledge co-creation from all the communities of usersinvolved in the project.

The integrated presence of the FIREBALL project in the Internet avoids thetraditional technology-driven broadcast of information approach. Instead, it iscloser to the demand of new information and services where most of the contentis generated by intermediate and end-users.

Figure2-AdvantagesofWeb2.0overWeb1.0

FIREBALL Web 2.0 Communication System will be an active node in globalnetworks, using social networking as the main driver. This will extend the reachof the FIREBALL project during the implementation as well as assuringsustainability after it is completed.


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The Web 2.0 approach will also make it easier to reach multiple audiences.FIREBALL communities of users will be mapped in terms of actual quantitativeand qualitative usage patterns and expected / potential audiences in each of theInternet presence instances (public, community and private), providing valuable

knowledge about the most effective tools and practices to foster behaviortransformation.

1.3 WHAT IS THE VISION BEHIND THE FIREBALLWEB2.0COMMUNICATION SYSTEMS?

FIREBALL follows a systemic architecture-oriented approach, in other words, itspresence is defined by the main components of the system and their respectiverelationships within a loosely-coupled architecture. Basically, FIREBALL has 5different areas (Figure 3):

FIREBALL Portal;

Web 2.0 Tools;

FIREBALL Communities;

FIREBALL Showcases; private FIREBALL service center.

The content strategy is to have (a) static / not time sensitive informationpublished on the portal; (b) real time / entertaining information and social newswill be available through the most popular Web 2.0 tools (Twitter, Facebook,etc.); (c) dynamic and continuously updated information plus user generatedcontent will be shared through blogs and messaging in the community and d)public information co-created by the Smart Cities, Future Internet and Living Labcommunities. All this architecture is supported by several tools for projectmanagement and collaboration.


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Figure3ConceptualarchitectureoftheFIREBALLWEB2.0CommunicationSystem

The portal is a seamless combination of a content management and a

community building platforms where loosely-coupled add-ins, add-ons, widgetsand other increasingly available Web services could be used to enhanceFIREBALL Internet presence. Linkages to massively used social networking siteslike Facebook were considered critical.

The main objectives of the FIREBALL Web 2.0 Communication System are:

Disseminate information about FIREBALL

Provide services for internal / external users

Foster socialization among partners / associates

Support FIREBALL Communities

Create user-generated content knowledge hubs related with thecommunities that constitute the FIREBALL project

1.4 FIREBALLSERVICES

As we stated, the center piece of the communication strategy andimplementation will be the FIREBALL Portal. The portal aggregates tools,services and communities to foster collaboration and knowledge sharing amongall stakeholders, including internal and external users.

FIREBALLs communication platform will also encourage people to interact with

the project and with the community using four services designed to engageusers involvement, knowledge creation, business and creativity.


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Figure4-OverviewoftheCommunicationStrategyandImplementation

As depicted in Figure 4, four main services are going to be implemented:

SMART Media To Promote Your CITY open multimedia environment(videos, information visualization, podcasts, images, sounds, etc.) whereusers can learn more and contribute with innovative content. An Internetvideo channel (over MIRO TV or JOOST) will be created to distribute videocontent, interviews, opinions and mashups.

Be SMART About Your CITY Questions and answers powered byteachers, consultants or scientists targeted to primary and secondaryschools. Students will be able to post questions that will answered by apool of people with relevant knowledge in the field (see answer.com oryahoo answers).


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SMART People For Our CITY SMART CITY problem solving tool for policymakers, urban planners and non-governmental organizations, calledSeekers, who will post their challenges through the FIREBALL Portal.Solvers (qualified users) will compete or collaborate to offer the best

solution (see InnoCentive.com). This approach will be supported by anopen repository / pointer of documents to help solve problems posted byseekers (see connotea or citeUlike).

SMART Business Opportunities For Our CITY Business matching toolwhere investors, local government, non-governmental organizations,entrepreneurs and creative people will exchange experiences, ideas,methodologies and new business opportunities related to new products,services and processes for Smart Cities, Future Internet and Living Labs.


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Figure5-MockupofFIREBALLCommunity'sservices


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The FIREBALL Community and the four SMART services rely on the usage of fourdifferent tools:

XMART Geographic Location All services, communities and resourceswill be localized on different layers juxtaposed over Google maps / GoogleEarth / Microsoft Live Maps. This knowledge-based view of the territorywill enable an accurate gathering and analysis of significantdata/information related to Smart Cities.

XMART Community Building Several tools and platforms for buildingonline communities (profiles, avatars, groups, FOAF networks, etc.) willharness the attraction and mobilization of a large number of users thatcan not only participate on one or more FIREBALL communities but alsocreate their own thematic or geographic sub-communities of interest.

XMART Citizen Mobilization FIREBALL will aggregate a number of e-participation tools to empower citizens to collaborate with local authoritiesin most of the decision making processes with significant impact on theirdaily lives. From open forums to one-to-one trusted relationships, thistool will enable all stakeholders involved in the development of SmartCities and the Future of the Internet to better communicate andorchestrate their thoughts and actions.

XMART Web 2.0 Tools FIREBALL will build a ubiquitous presence in themost important WEB 2.0 tools available on the Internet: YouTube,Twitter, Scribd, Slideshare, Facebook, Mixx, Delicious, Wikipedia,

LinkedIn, etc.

Table2-FIREBALLWebpresenceasofMarch2011

FIREBALL Portal

http://www.fireball4smartcities.eu


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FIREBALL Community

http://community.fireball4smartcities.eu/

FIREBALL Workspace

http://www.ami-communities.eu/bscw/bscw.cgi/593425

FIREBALL on Facebook

http://www.facebook.com/group.php?gid=129808680368991

FIREBALL on Vimeo

http://vimeo.com/user4958352


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FIREBALL on Flickr

http://www.flickr.com/groups/fireball4smartcities/

FIREBALL on Twitter

http://twitter.com/FIREBALL4SC

FIREBALL on SlideShare

http://www.slideshare.net/group/fireball4smartcities

1.5 WHAT HAS BEEN THE IMPLEMENTATION STRATEGY?

FIREBALL started by developing high level information architecture (contentstructure, navigation, templates, linkages, access policies, information flow,etc.). Then, the technology architecture mapped to the information architecture.Finally, the detailed requirements backlog / implementation plan was prioritizedby sprint (using SCRUM).

FIREBALL Web 2.0 Communication System uses standard LAMP (Linux, Apache,MySQL and PHP) architecture, by far the most common one. The ContentManagement Systems / Social Networking platform used is an open sourcepackage WordPress / Elgg / (http://wordpress.org/; http://www.elgg.org/) thatcan meets not only the requirements identified as critical but many others of-the-shelf standard Web 2.0 functionalities that are becoming standards (voting,send to a friend, member get member, messaging, trackbacks, favorites, currentstatus, etc.).


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Figure6-ThinkBig,StartSmall,ScaleFast

Figure7-FromEdgetoCore

The implementation strategy follows the Think Big, Start Small and Scale Fastapproach to avoid wrong dimensioning of the technical platform (Figure ). Thisapproach is compatible with From Edge to Core development (Figure ),meaning from the real needs from the users to the core functionalities for theadequate provisioning of the FIREBALL Services.

On the other hand, both approaches above mentioned are in line with goodenough strategy to use resources with parsimony, adaptively, following thenatural growth of the FIREBALL usage patterns.

Figure8-GoodEnough

The good enough approach will lead to successive compressed implementationcycles which will help the adoption by innovators as well as accelerate thediffusion among early majority and late majority groups of users.

1.6 FIREBALLDISSEMINATION -STATISTICS


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The main objective of FIREBALLs portal and community is to bring together thethree different communities that the project wants to coordinate: FutureInternet, Living Labs and Smart Cities.

Following the projects Communication Strategy and Implementation, theFIREBALL Web presence will be in a very considerable level dependent on theadoption of the tools that were created by the users of the above-mentionedcommunities.

In order to achieve the intended objective of having a real and proactive usersinvolvement it is also important to have a good assessment strategy that allowsthe promoter of the Community to refine the small actions that may lead tooptimal decisions and the expected results.

Therefore, there are several indicators that will be measured and periodicallyanalyzed during the project duration and that can allow the task leader to finetune the strategy and reach better results, such as: number of clicks, percentageof news contributed through the news submission page, number of onlinevisualizations of the FIREBALL Showcases.

In the following tables, the statistics of those indicators are presented.


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Table 3 - FIREBALL Portal Indicators


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32%

68%

NewPosts-SubmissionType

Back-of.ice

WebPortalFrontEnd


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Table 4 - FIREBALL Showcases Statistics

Helsinki Showcase

(30 min)

Helsinki Showcase

(7 min)

Barcelona Showcase

The number of access of the FIREBALL portal rose constantly during the wholeproject, with an important percentage of submission of news posted through thePortal Front-Page, which directly reflects the engagement of the members of theConsortium, as well as external stakeholders such as the European Network ofLiving Labs, representing the Living Lab Community, and also from someprojects from the Smart City Working Group Portfolio.

The FIREBALL Showcases published on Vimeo have already been visualised morethan 2000 times. Even though face to face dissemination can be important toraise awareness and leverage the impact of the project with specificstakeholders, truth is that the number of access freely provided through theseonline platforms considerably multiplies the potential area of influence of theproject as well as the possible impact of its activities.

1.7 OTHER DISSEMINATION ACTIVITIES

FIREBALL has been presented in several Future Internet, Living Labs and SmartCities events, which constitutes a very important dissemination activity.

Below some major, bigger events are listed. Smaller local workshops have alsobeen taking place at different occasions where FIREBALL message has beendisseminated.

Table 5 - FIREBALL PapersSmart Cities and the Future Internet: Towards Cooperation Frameworks for Open

Innovation.

Hans SCHAFFERS, Annika SLLSTRM, Marc PALLOT, Jos M. HERNANDEZ-MUOZ,Roberto SANTORO, Brigitte TROUSSE

In: J. Domingue et al. (Eds.): The Future Internet. Future Internet Assemby 2011: Achievementsand Technological Promises, pp 431-446.

Abstract:Cities nowadays face complex challenges to meet objectives regarding socio-economicdevelopment and quality of life. The concept of smart cities is a response to these challenges.This paper explores smart cities as environments of open and user-driven innovation for

experimenting and validating Future Internet-enabled services. Based on an analysis of thecurrent landscape of smart city pilot programmes, Future Internet experimentally-driven research


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and projects in the domain of Living Labs, common resources regarding research and innovationcan be identified that can be shared in open innovation environments. Effectively sharing thesecommon resources for the purpose of establishing urban and regional innovation ecosystemsrequires sustainable partnerships and cooperation strategies among the main stakeholders.

Integrating Living Labs with Future Internet Experimental Platforms for Co-creating

Services within Smart Cities

Hans SCHAFFERS, Nicos KOMNINOS, Marc PALLOT, Brigitte TROUSSE, MichaelNILSSON, Alvaro OLIVEIRA

In: Proceedings of the ICE 2011 Conference, June 2011, Aachen, Germany. Published at IEEEXplore

Abstract:This paper examines the potential integration of Living Labs concepts of open and user driveninnovation with Future Internet experimentally driven research approaches, in order to acceleratethe user-driven development of Future Internet enabled services towards Smart Cities. Two keyissues are underlying this integration: strengthening user involvement in experimental Internet

research, and providing access to common resources such as testbed facilities and living labresources. To explore the opportunities for such integration, three case studies from current FP7-ICT projects are discussed: SmartSantander, TEFIS and ELLIOT. A framework is proposedfacilitating the sharing of resources offered by existing Smart City platforms, testbeds and livinglabs facilities as a basis for partnership agreements implementing open innovation approaches forSmart Cities.

Future Internet and Living Lab Research Domain Landscapes: Filling the Gap between

Technology Push and Application Pull in the Context of Smart Cities

Marc PALLOT, Brigitte TROUSSE, Bernard SENACH, Hans SCHAFFERS, NicosKOMNINOS

In: Proceedings of the eChallenges 2011 Conference, 24-26th October 2011, Florence

Abstract:While new paradigms such as Open Innovation and Web 2.0 as well as Living Labs operating asa User Centred Open Innovation Ecosystem promote a more proactive role of users in the R&Dprocess, a number of existing methods for involving users are described in the literature, such asLead User [4], User Driven Innovation, User Centred Design and User Created Content as wellas User Co-Creation. Interestingly, the Internet evolves concurrently with research streams suchas peer-to-peer, autonomous, content-centric and ad-hoc networking that have alreadydemonstrated improvements on network performance and user experience. Peer-to-peernetworking has demonstrated both the feasibility and economic potential for delivering servicesto millions of users. Cloud Computing is a more recent paradigm for transparently sharingamong users scalable elastic resources over a limitless network. This paper explores the domainlandscape of Living Lab and Future Internet research areas as well as the emerging Smart Citylandscape. It is believed that these landscapes provide valuable insights for articulating LivingLabs between the technology push of Future Internet testbeds and the application pull of smartcities.

Developing a Policy Roadmap for Smart Cities and the Future Internet

Nicos KOMNINOS, Hans SCHAFFERS, Marc PALLOT

In: Proceedings of the eChallenges 2011 Conference, 24-26th October 2011, Florence

Abstract: The FIREBALL project explores the impact of the Future Internet technologies onSmart Cities. This paper proposes a smart cities innovation roadmap framework andrecommendations for urban development enabled by future Internet technologies. The roadmapframework aims to support the innovation policies and strategies of cities towards becomingsmart. The innovation roadmap is based on a system of innovation perspective, combining

views on regimes and niches of novel solutions. These policies concentrate primarily on themanagement of fundamental layers for achieving a spatial intelligence of cities embedded on


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future Internet technologies and user-driven innovation ecosystems.

Table 6 - Conferences

Designation Event Type Venue Date

Smart Cities and Living

Labs Addressing the

challenges of our times

Smart Cities ConferenceLisbon,

Portugal04/05/2011

The European Network of

Living Labs (ENoLL)

Achievements and Future

Challenges

ENoLL 5th Wave of

Membership, Publication

of Results in Budapest

Budapest,

Hungary 16/05/2011

Integrating Living Labswith Future Internet

Experimental Platforms for

Co-creating Serviceswithin Smart Cities

ICE 2011 conferenceAachen,

Germany20-22/06/2011

Living Labs

Innovation Stimulation

8th Annual Conference of

the Technopolicy Network

Tampere,

Finland28/09/2011

Living Labs

A model for Collaborative

Innovation

Living Lab: A mode of

Collaborative Innovation

Beijing,

China18/10/2011

European Energy PoliciesInnovations of ICT Facing

to Energy Conservation

Beijing,

China19/10/2011

Evolution of the

European Network of

Living Labs

FIA ConferencePoznan,

Poland24/10/2011

Smart Cities and the

Future Internet:Developing a Policy

Roadmap for Smart Citiesand the Future Internet.

eChallengesFlorence,

Italy26-28/10/2011

Table 7 - Workshops

Designation Event Type Venue Date

European Network of

Living Labs

From Regional to Global

Challenges

Bled eConference 2011Bled,

Slovenia14/06/2011

Common Assets ICE 2011 conference Aachen, 20-


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Germany 22/06/2011

Smart Cities

Implementation ArenasCKIR Workshop 2011

Helsinki,

Finland25/08/2011

LivingLabs and Smart

citiesPICNIC

Amsterdam,

Holland14/09/2011

Best practices examples -

Presentation of ongoing

projects (Smart cities)

Workshop on smart cities

including open data

management, upcoming

CIP call, energy

efficiency (EIP smart

cities)

Budapest,

Hungary22/09/2011

Smart Cities of the

Future. Now. Innovation SummitBrussels,

Belgium 11/10/2011

Regional Innovation

through the Future

Internet Public Private

Partnership

Open Days 2011Brussels,

Belgium13/10/2011

Urban Living Labs for

Smart CitiesSmart Cities Workshop

Shanghai,

China17/10/2011

Smart Cities and FIRE FIA Conference

Poznan,

Poland 24/10/2011


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Framework programme 7 Coordinating Action FIREBALL

2 CONCLUSIONS

FIREBALL only presence proved to be an updated and interesting source ofcontents, to which there was an important contribution by all the FIREBALLpartners.

Through this mean, not only important news for the Future Internet, Living Labsand Smart Cities communities have been disseminated, but also the FIREBALLScientific Documents, such as papers and deliverables, as well as the projectpresentations were shared to reach a wide number of worldwide visitors.

To the achievement of this success, strategic partnerships established withgroups such as the European Network of Living Labs, EUROCITIES, FI-PPPprojects and the Smart Cities CIP ICT PSP portfolio proved to be a successful andsustainable source for the growth of the projects portal and overall onlinepresence.

One of the main objectives in what regards European Projects has been clearlyachieved in the FIREBALL Portal: the simple News Submission mechanisms thatwere created ensure that the projects portal will continue to have updatedcontents after the formal end of the project and, more important, it constitutesnow an entry point for the European Smart Cities scenario as well as animportant source of documentation for different kinds of stakeholders andcommunities.

Finally, in what regards the FIREBALL Dissemination activities, the mainconclusions to be made is that the project reached an overall level of awarenessand is now widely known on the Living Labs, Future Internet and Smart CitiesCommunities.