d2 1015 jim hassell

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This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST. NBN Co 2012 Comms Day Melbourne Congress 2012 Jim Hassell 10th October 2012

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Page 1: D2   1015 jim hassell

This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s currentposition on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representingNBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also beimpacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.

NBN Co 2012

Comms Day MelbourneCongress 2012

Jim Hassell10th October 2012

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NBN Co 2012 Page 210 Oct 12 Jim Hassell

NBN Co Premises Passed

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NBN Co 2012 Page 310 Oct 12 Jim Hassell

Premises Passed and Work Commenced

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NBN Co 2012 Page 410 Oct 12 Jim Hassell

Premises Passed and Work Commenced by July 2015

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NBN Co 2012 Page 510 Oct 12 Jim Hassell

NBN Co Active Premises Connected

0

5,000

10,000

15,000

20,000

25,000

30,000

Apr 11 Dec 11 Mar 12 Jun 12 Sep 12

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NBN Co 2012 Page 610 Oct 12 Jim Hassell

Speed Demand – AVC Profile

49%

15%

27%

32%

1%

2%

5%

7%

18%

44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Corporate Plan - Sep-12 Sep-12

12/1 Mbps 25/5 Mbps 25/10 Mbps 50/20 Mbps 100/40 Mbps

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NBN Co 2012 Page 710 Oct 12 Jim Hassell

2011 Census data used togenerate a snapshot of all FSAacross the country

Equivalent to Censuscommunity profiles but withinNBN rollout boundaries

Summaries consider bothresidential and business market

Available at the FSAM level,with the ability to aggregate upas far as the POI level

Understanding the End-User Market - Rollout Profiling

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NBN Co 2012 Page 810 Oct 12 Jim Hassell

76% ofhouseholds havebroadband

90% of dwellingsare stand alonehouses

37% of familieshave children

10% of residentsare over 65yrs

Mix ofbusinesses

Understanding the End-User Market – South Morang

38% of residentsspeak alanguage otherthan English athome

Most commonother languages-Italian- Macedonian- Greek

Median weeklyhouseholdincome aboveaverage at$1,382

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NBN Co 2012 Page 910 Oct 12 Jim Hassell

THANK YOU...

“The first step in exceeding your customers’ expectations is tounderstand them”

- Roy H Williams, Author & Founder of the Wizard Education Academy

“I love it. It's fast, reliable and future proofs mycommunications needs”

“Good value; good service”“Excellent speed and reliability”

“FTTH is great - I'm setting up a small business (insoftware development) based on the fact I have

fibre”

“It is a cracker. It is less expensive, faster, morereliable etc”

“Don't want to go back to ADSL or Cable everagain”

“The speed and reliability aresecond-to-none”

“Future potential of service is exciting - willbe a must have for most households.”

“Speed has been great, especially video quality.”

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NBN Co 2012

Feb-11 Apr-11 May-11 Jul-11 Sep-11 Dec-11 Mar-12 Apr-12 May-12

Total positive Total negative Unsure

Increased positivity – unprompted support

Do you have a positive or negative opinion of the National Broadband Network or NBN?

Page 10Jim Hassell10 Oct 12

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NBN Co 2012

Key Commitments in Special Access Undertaking

• Service description.

• Price terms and conditions.

• Service Levels.

• ACCC oversight or recourse.

• Cost recovery and prudency – Module 1 and beyond.

• Product development and withdrawal.

• Non-price terms and conditions.

• Reviews half way through Module 1.

• Enhanced compliance (extensive reporting).

Page 11Jim Hassell10 Oct 12

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NBN Co 2012

NBN Co Collaboration Forums

• Product Development Forum

• Operational Interaction Forum

• B2B Forum

• Service Portal Forum

• Contract Development Forum

• Customer Research

• Public Information on Migration

Page 12Jim Hassell10 Oct 12

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NBN Co 2012

Results of Collaboration

• Multicast – new entry level tier

• CVC – Transitional rebate during network build

• Wholesale Broadband Agreement & Timing

• New Product features

– Out of band DTMF

Page 13Jim Hassell10 Oct 12

Page 14: D2   1015 jim hassell

NBN Co 2012

Comms Day MelbourneCongress 2012

Jim Hassell10th October 2012

Page 15: D2   1015 jim hassell

NBN Co 2012

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NBN Co 2012

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NBN Co 2012

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NBN Co 2012

Communications Experience – 1st FSAM in a FSA

RFS

Dire

ct C

omm

sRF

S Di

rect

Com

ms

PR /

med

iaPR

/ m

edia

Sub-

Cont

ract

ors:

NBN

bran

ded,

with

180

0# ca

llca

rds

Sub-

Cont

ract

ors:

NBN

bran

ded,

with

180

0# ca

llca

rds

Onl

ine

(Map

s rel

ease

d)O

nlin

e (M

aps r

elea

sed)

Prin

t-c

onst

ruct

ion

notic

ePr

int

-con

stru

ctio

n no

tice

Direct CommsPCD notice–20 days prior

Direct CommsPCD notice–20 days prior

Construction notices –door drops, door knockConstruction notices –door drops, door knock

Calling cards post PCDCalling cards post PCD

NBN

is c

omin

g to

you

rar

ea d

irect

com

ms

NBN

is c

omin

g to

you

rar

ea d

irect

com

ms

1stFS

AM C

omm

s1st

FSAM

Com

ms

12 m

onth

s Dire

ct C

omm

s12

mon

ths D

irect

Com

ms

3 m

onth

s Dire

ct C

omm

s3

mon

ths D

irect

Com

ms

Prin

t / R

adio

Prin

t / R

adio

DIRECTDIRECT EXPERIENTIALEXPERIENTIAL ONLINEONLINE LOCALADVERTISING

LOCALADVERTISING PRPRKey:O

ngoi

ng C

omm

sO

ngoi

ng C

omm

s

Shop

ping

Cen

tre

kios

ksSh

oppi

ng C

entr

e ki

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Shop

ping

Cen

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ksSh

oppi

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PR /

med

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PR /

med

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PR /

med

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Clea

r air

for R

SP a

ctiv

ities

Clea

r air

for R

SP a

ctiv

ities

PIM

PIM

TUSM

A co

mm

s TBC

TUSM

A co

mm

s TBC

Website (connect, NESB)Website (connect, NESB)Website (construction updates, NESB)Website (construction updates, NESB)

Addi

tiona

l com

ms T

BCba

sed

on a

ctiv

atio

n pr

ofile

Addi

tiona

l com

ms T

BCba

sed

on a

ctiv

atio

n pr

ofile

Service Availability

12 months

Migration

TUSMA

Build

7 months 6 months

Design

3 months(varied)

Planning & Early Engagement

3 months 1 month

Maprelease

1 month

Admin Test

PCD installcommences

Readyfor

Service

Design,Construct,Operations

Source: PMO & Construction Relations. Indicative timings only

Page 18Jim Hassell10 Oct 12

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NBN Co 2012 Page 1910 Oct 12 Jim Hassell

Speed Demand – AVC Profile

7.3%

46.0%

35.8%

10.6%

0.3%

14.9

-

12.0

24.0

36.0

48.0

60.0

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

ABS (Dec11) NBN Corp. Plan (FY13) NBN Actuals (Sep12)

Speed Comparison - NBN vs. Corporate Plan and Overall Market

0.512 to <1.5Mbps 1.5 to <8 Mbps 8 to <24 Mbps 24 to <100Mbps 100Mbps+ Avg. Speed - Mbps (RHS)

Notes: ABS based on ‘Advertised’ Broadband (excludes dial-up) download speeds ranges for Fixed and Wireless Broadband subscribers. ABS average speed is based on the weighted-average take-up and the average of speed range provided with 100Mbps used for ‘100Mbps+’ tier. NBN based on the weighted-average Fibre take-up and AVC PIR for 12/1, 25/5, 25/10,50/20 and 100/40 Mbps tiers.

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NBN Co 2012

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NBN Co 2012