d10.2 super showcase. © super2 showcase presentation outline 1.introduction to the project...

D10.2

SUPER Showcase

© SUPER 2

Showcase presentation outline

1. Introduction to the project2. General business introduction: today problems,

challenges and opportunities for improvement3. Brief introduction to SUPER methodology and, at

a very high level, architecture and ontology stack4. Business (Telco) scenarios for each of the

methodology step, in which to underline:► Business view► Technological challenge► SUPER solution

5. Business impact6. Next steps/objectives of the project

1. Introduction to

the project

© SUPER 4

SUPER Research Project

■ EU funded research project (FP6 – 026850)

■ started April 2006■ 3 years duration■ part of the European

Semantic Systems Initiative (ESSI) cluster

■ based on several past projects like SEKT, DIP, SWWS, and IBROW

■ 19 educational and industrial partners

© SUPER 5

SUPER Consortium

© SUPER 6

SUPER’s objectives

■ Framework for semantic Business Process Management

■ Bring BPM to the utter business experts, away from the pure technical view

■ Intelligent and flexible reaction to change

■ Integration of heterogeneous Business Processes

■ Mediation inside and between organisations

2. General business

introduction

© SUPER 8© SUPER 8

Global Business Context and Problems (1/3)

■ Imaginable growth of information and automation■ New business opportunities that the information society

offers, e.g. service world, e-Commerce■ Increase of competitiveness, many new market entrants

and a challenging regulatory environment■ Increase of B2B relationships between companies to bundle

more elaborated services■ Customers demand higher service integration and

adaptation to their needs■ Fusions and alliances, country specific regulatory aspects,

company internal re-organizations■ Shorter time-to-market for new products

► Demand for agile, dynamic processes

8



■ Emergence of a global knowledge-networked innovation economy: The emergence of a global knowledge-networked innovation economy tremendously changes the way in which business is conducted, resulting in rapid technological changes, shrinking product life cycles and enforcing a strong global competition.

■ Increasing global competition and customer demand: Due to the increasing competition as well as an increase in customer independence and demand, companies of every size are shifting from being suppliers of products to suppliers of complex system solutions solving customer problems and needs by providing complete customer solutions through tightly integrated innovation value chains.



■ Optimization of Cost-performance ratio:Companies are facing an increasing financial pressure and are required to optimize their cost-performance ratio. As a result, they focus on their core competences and serve their customer demand through tightly-integrated networks of partners and suppliers, leveraging the specialized core competencies of each member within a demand-driven global supply chain.

■ Demand for: - Modularity, reuse and agility of business processes (enabled by service oriented architectures)- Any application supporting “Speed to market” - as the main driver today’s business- Effective alignment of business and IT strategies


Major Business Requirements

■ Global process automation

■ Team process automation

■ Fast and flexible new product innovation processes

■ Customer intimacy

■ Predictive business actions and processes

■ Risk-safe compliance systems

■ Modularity, reuse and agility of business processes

■ Effectively aligning business and IT strategies

■ Speed to market as the main driver of today’s business

■ Transition to SOA and SOA-compatibility of new technologies

© SUPER 12

Main Target Market

12

■ The Enterprise Application software market – a giant with high global revenues

[Forrester Research]The Future Of Enterprise Software, June 2006

© SUPER 13

Business Process Management Systems (BPMS) Categories

■ Integration-centric BPMS■ Human-centric BPMS

© SUPER 13

[Forrester Research]The Future Of Enterprise Software, June 2006


Market relevance of Business Process Management (BPM) solutions

■ Customers choose BPM to increase flexibility, efficiency and to optimize processes, for modeling, simulation and monitoring

■ Strategic features for a successful BPM product: strong focus on implementation time, usability, lifecycle completeness (also monitoring and analysis!)

■ BPM solutions are chosen at the moment:► To extract fragments of existing processes from heterogeneous legacy

systems to achieve higher integration ► To counteract internal weaknesses, i.e. due to lack of visibility and

monitoring for processes (e.g. due to Mergers & Acquisition)► By visionaries looking for a competitive advantage

■ BPM solutions will be chosen in the near future► To concentrate on and enhance the core processes of the enterprise► To improve agility and flexibility in the very dynamic context of joint-

venture businesses

14

3. Brief introduction to

SUPER methodology,

architecture and

ontology stack

© SUPER 16

SUPER Methodology Framework

Text Text

Text

Semantic Business Process

Analysis


Execution


Configuration

Strategic Semantic Business Process Management

Ontological Foundation


Modelling

The SUPER methodology is a set of phases, methods and techniques to perform activities using SUPER technologies. Like a traditional BPM methodology, the SUPER methodology owns a proper business process “life cycle”, that is enriched with the semantic connotation of the overall SUPER framework.

© SUPER 17

SUPER Methodology

The top and bottom layers in the SUPER methodology are:■ Strategic Semantic Business Process Management,

which deals with all the elements related to a company from a strictly strategic and organizational point of view

■ Ontological Foundation layer, which describes how SUPER artifacts are transformed and "lifted" to semantic elements: it is the SUPER Set of Ontologies for Business Process Management

Text Text

Text


MULTI-DOMAIN

Others

SOLUTIONS MAPS

SPECIFIC DOMAIN

YATOSP-eTOM

Others

The SUPER Methodology can be applied to a specific domain (like in telco companies) as well as to generic or multiple domains (like any business described in SAP Solution Maps)

© SUPER 18

SUPER Methodology lifecycle

Semantic Business Process Modelling, strictly linked to the Ontological Foundation, permits the ontological representation of business processes, which in turn enables advanced functionalities (specifications mapping automation, process querying, process fragment reuse, etc.)

Semantic Business Process Configuration enables the semi-automated mapping between high-level BP specifications and executable BPEL4SWS specifications and the integration of BPEL with Semantic Web Services

Semantic Business Process Execution, is the execution of the BPs modeled and configured in the previous phases and, by the use of semantic technologies, enables the run-time resolution of semantic goals, as well run-time service discovery and composition

Semantic Business Process Analysis, by the use of semantic information about BPs, enables a better understanding of context and concepts, allowing for automated matching and inference functionality in process discovery, conformance checking, process extension and in business question answering

Text

Text


Modelling

Text Text

Text


Configuration

Text Text

Text


Execution

Text Text

Text


Analysis

© SUPER 19

WSMO – Semantics for SUPER

■ Aims:► „ontologize“ the BPM Life Cycle ► enable BPM technologies to deal with Semantic Web Services ► increase flexibility by lifting BPM technologies to the level of goal

patterns

■ The Web Service Modelling Ontology WSMO► a comprehensive framework for semantically enabled SOA► 4 top level notions: ontologies, Web Services, goals, mediators ► provides axiomatization, specification language, and a reference

implementation

■ Use of WSMO technologies in SUPER1. describe process data on the basis of ontologies 2. flexible Web Services invocation via Goals

– process activity realized as WSMO Goal – dynamic discovery / composition / execution of necessary Web

Services at runtime 3. use WSMO mediators to resolve heterogeneities

© SUPER 20

Objectives that a client may havewhen consulting a Web Service

Provide the formallyspecified terminologyof the information usedby all other elements

Semantic description of Web Services: - Capability (functional)- Interfaces (usage)

Connectors between components with mediation facilities for handling heterogeneities

WSMO Top-level Elements

(http://www.wsmo.org)

http://www.wsmo.org/

http://www.wsmo.org/

© SUPER 21

Web ServiceImplementation(not of interest in Web Service Description)

Choreography --- Service Interfaces ---

Capability

functional description

WS

WS

- Advertising of Web Service- Support for WS Discovery

client-service interaction interface for consuming WS - external visible behavior- communication structure - ‘grounding’

realization of functionality by aggregation- functional decomposition - WS composition

Non-functional Properties

DC + QoS + Version + financial

- complete item description- quality aspects - Web Service Management

WS

Orchestration

WSMO Web Service Description

© SUPER 22

Goal-driven Web Service Usage

client-system interaction

discovery, composition, mediation

Client objective / problem to be solved

WSMO Goalsformal objective description

Semantics / SWS

Ontology SWS description

Mediator

Web Services & Resources

WS Internet

execution

End

Start

Web Service

GoalGoalWeb

Service

Web Service

End

(1) Abstraction Layer for Problem-oriented WS Usage (2) Dynamic WS Usage

© SUPER 23

SWS Usage Process

GOAL

Discoverer

BehavioralConformance

Data Mediator

ProcessMediator

Executor

if: usableif: composition possible

uses

matchmaking R with all WS

composition (executable)

uses

submission

if: compatible

if: successful

if: executionerror

information lookup for particular service

else: not solvable

Service Repository

uses

Selection &Ranking

Composer

else: try other WS

© SUPER 24

From Syntactic to Semantic BPEL

WS

XML

BPEL Process

WS

WS

WS

sBPEL Process

WS

WS

SWS Environment

discovery composition mediation execution

WSMO Goal

Goal

Goal

Ontology Mediator

dynamic detection at runtime

b) Semantic BPEL Processa) BPEL Process

© SUPER 25

SUPER Architecture Structural Perspective

© SUPER 26

SUPER Ontology Stack

© SUPER 27

Benefits

■ Explicate Semantic Meaning of Data & Models

■ Semantic Coherency of Information among several levels of BPM

■ Higher Flexibility for Web Service usage

■ Automated Handling of Potential Heterogeneities

■ Make process definitions better understandable

4. Business scenarios

(focused on Telco) for

each of the

methodology step

© SUPER 29

Telco Business Scenarios Context

Text Text

Text


Analysis


Execution


Configuration


Ontological Foundation


Modelling

CRM & Fulfilment (eTel)

Telco business scenarios (Use Cases) provide through each step of SUPER life cycle give usage example of SUPER

QoS in DSL (VoIP) (Nexcom)

QoS in DSL (VoIP) (Nexcom)

DAM Searching & Downloading (TID)

DSL (VoIP) Fulfilment (TP)

Starting point

QoS: Quality of Service; DAM: Digital Asset Management; VoIP: Voice over IP; CRM: Customer Relationship Management

4a. Modelling

© SUPER 31

Semantic Business Process Modelling

■ First step of the SUPER Life Cycle

■ Development of the Business Processes Model based on the Business Process Modelling Ontology (BPMO)

■ Use of a Semantic Process Modelling Environment► WSMO Studio► Integrated BPMO Editor

© SUPER 32

Modelling Requirements and Methodology

■ Business Process Model based on:► Company specific Business Function and Domain Ontologies► Semantic Web Services and Goals

■ Business Process Model sources are:► Business Analyst implicit knowledge and studies (business

questions, Key Performance Indicators (KPIs), business outcomes, etc.)

► Analysis reports created in an eventual previous Semantic Business Process (SBP) Analysis phase

■ Several modelling methodology are possible:► Start business process modelling from scratch► Modify existing semantic business processes► Annotating non-semantic business processes► Re-use process patterns previously modeled

© SUPER 33

Example: TID Prototype

© SUPER 34

Benefits of SUPER Modelling

■ Business Process Modelling Notation (BPMN) independence (BPMO representation)

■ Discovery of existing Business Processes exploiting the semantic information► Search on specified Business Function, Business Domain and

Business Patterns

► Search on specified Business Goals, KPIs and Business Rules

■ Automatic validation and simulation of the BPM

■ Better readibility of models through a clear semantic

Screencast:http://www.wsmostudio.org/demo/BPMO-editor.htm

http://www.wsmostudio.org/demo/BPMO-editor.htm

4b. Configuration

© SUPER 36

Semantic Business Process Configuration

■ Modelled Business Processes are configured

■ Functions supported► Mapping of semantic BPEL processes (BPEL4SWS)► Integration of BPEL with SWS

■ SUPER functionalities used► Task and process composition (SBP Composition)► SWS and process fragment discovery (SBP Discovery)► Semantic Business Process Repository

© SUPER 37

Sal

es d

epa

rtm

ent /

C

RM Send postal

confirmation to customer

Create customer Create account

Ord

er F

ulfi

llmen

t Decompose product bundle

Notify for manual repopulation

Create email box

Assign SIP URL Activate account

Assign directory number

aDSL router procurement

Send CPE request to 3rd party supplier

Mail porting request to

current provider

Info entered manually via order entry

Customer[active]

Customer Order

Account[inactive]

Manual DNDN porting

CPE delivered

Manual DNDN portingPorting

response

Account[active]

no

yes

DN exists?

Repopulation concluded

eTel Product Ordering (CRM ß à Fulfillment)

Example: SBP Configuration Scenarios

CRM & Fulfilment (eTel) DSL Fulfilment (TP)

Customer Order Request

© SUPER 38

Configuration Requirements

■ Each subsystem (its functionalities) represented by Semantic WS’s (SWS)

■ Each SWS described by the ontology

■ BPMO process composition► Task Composition implements each BPMO task with a combination of

WS► Consistency Checking finds and removes bugs in the overall process

■ Use of SUPER Ontologies► Mapping BPMO into executable BPMO – all tasks bound to existing

WS► Domain ontologies specify how WS affect the world – basis for

combining WS and for checking/fixing the process

© SUPER 39

Benefits of SUPER Configuration

■ Binding process to company IT infrastructure■ Coming from general process model to its

concrete realisation■ Bridging the gap between business process

analyst and IT professional

4c. Execution

© SUPER 41

Semantic Business Process Execution

■ Modeled and configured Semantic Business Processes are executed

■ Execution history for SBP Analysis is produced■ Automates business activities■ Minimizes time-to-offer■ Supports

► Execution of semantic BPEL processes (BPEL4SWS)

► Discovery and execution of Semantic Web Services (SWS)

Text


Execution


Modelling


Configuration


Analysis

© SUPER 42

After the process execution has been finished, the result is returned to the user.

After the process execution has been finished, the result is returned to the user.

66

SUPER RepositoriesSUPER Execution Environment

SemanticWeb

Services

Achieve Goal

Discover Service

6

2

4

35

1

Return result to engine

Semantic BPEL

Execution Engine

(SBPELEE)

Semantic Execution

Environment(SEE)

Semantic Web Service(SWS)

SUPER Tooling

Semantic Business Process Execution Scenario

MonitoringTool

ExecutionHistory

A user initiates the semantic BPEL process by sending a service request through the Semantic Service Bus to SBPELEE.

A user initiates the semantic BPEL process by sending a service request through the Semantic Service Bus to SBPELEE.

11

Invoke Service

Return ResultRequest Service

Semantic Service Bus(SSB)

SBPELEE delegates the invocation of SWS to SEE by passing the WSMO Goal to it.

SBPELEE delegates the invocation of SWS to SEE by passing the WSMO Goal to it.

22 SEE queries the SWS repository to discover the desired SWS. SEE queries the SWS repository to discover the desired SWS.33 SEE invokes the selected SWS. SEE invokes the selected SWS.44 SEE returns the result of “Achieve Goal” to SBPELEE. SEE returns the result of “Achieve Goal” to SBPELEE.55During the execution, execution events are published to Execution History for persistence and to the Monitoring Tool for tracking process executions.

During the execution, execution events are published to Execution History for persistence and to the Monitoring Tool for tracking process executions.

© SUPER 43

Cu

stom

er

Ne

xco

m S

yste

m

Receive Service Request

Gro

up

Cu

stom

ers

Sa

les

Bill

ing

Receive Price and Quality

Receive Offer

Su

pp

lier

Su

pp

liers

No

Yes

Receive Request for Price and

Quality

Obtain Price and Quality data

Check for Price and Quality Send Offer

Send Service Request

Receive Price and Quality

Send Preference

Receive Price and QualityPreference

Send Price and Quality

Negotiate Price and Quality

Supplier Match?

Example: Nexcom Customer Order Management Process

SupplierSupplierSupplier

1 6

2 5

1 6

Supplier exposes its process as SWS.Supplier exposes its process as SWS.

Nexcom process is deployed as a semantic BPEL processNexcom process is deployed as a semantic BPEL process

Customer uses a client application to start the Nexcom processCustomer uses a client application to start the Nexcom process

© SUPER 44

Benefits from SUPER SBP Execution

■ Nexcom Use case requirements addressed by the SUPER SBP Execution phase► Supplier matching supported by Semantic Web Service

discovery and invocation from within semantic business processes

► Allows for more flexible traffic routing► Automates supplier matching and traffic routing process

taking into account all existing suppliers► Minimizes time-to-offer

Screencast:http://www.iaas.uni-stuttgart.de/forschung/projects/super/nexcom-usecase.avi

http://www.iaas.uni-stuttgart.de/forschung/projects/super/nexcom-usecase.avi

4d. Analysis

© SUPER 46

Semantic Business Process Analysis

■ Analysis of executed processes■ Support of various analysis goals

► Overview over process usage► Detect business exceptions► Detect technical exceptions► Compare As-Is with To-Be

■ Analysis Methods► Semantic

Process Mining► Semantic

Reverse Business Engineering


AnalysisSemantic

Business Process Modelling


Execution


Configuration

Prerequisite for continuous improvement

© SUPER 47

Semantic Process Mining

1. Semantic auditing■ Use semantic information to

check for properties in logs

2. Semantic control-flow mining■ Use semantic information to support different levels of

abstraction in the mined models

3. Semantic organizational mining■ Automatically derive the teams and groups in the organization

based on task similarity

4. Semantic performance analysis■ Use semantic information to check for Service Level

Agreements (SLAs), throughput times, bottlenecks etc.

Case PerspectiveCase PerspectiveProcess Process

PerspectivePerspective

How?How?

Who?Who?

When?When?

Organizational Organizational

PerspectivePerspective

© SUPER 48

Semantic Reverse Business Engineering (RBE)

■ Scenario based analysis with predefined content to ensure continuous business improvement

► As-Is-AnalysisProvide Details and statistics about executed processes

► Exception analysisFocus on business exceptions (deviation from the standard processes)

► Standardisation & HarmonisationCheck compliance of processes between organisational units or with predefined guidelines

► User & Role analysisCheck user and role behaviour and authorizations

How do I get the relevant information

to redesign and improve my business

processes?

© SUPER 4949© SUPER 10.04.23

Business Question Repository

Business Function OntologyRBE Ontology

Sales Process

ExceptionAnalysis

Scenario Based Analysis

How many sales orders were cancelled?

Which sales orders are locked for further processing?

How many sales orders are delayed?

I am interested in all exceptions of the sales process

ExecutionHistory

Repository

Analysis Results

Analysis Results

Where are the bottlenecks in the sales process?

Process MiningProcess Mining

Only business questions semanticallyassigned to Exception Analysis and to the Sales Process are to be selected

Only business questions semanticallyassigned to Exception Analysis and to the Sales Process are to be selected

Business questions are executed on the Execution History Repository(log file) either directly or through Process Mining

Business questions are executed on the Execution History Repository(log file) either directly or through Process Mining

The query results are formatted and aggregated for the business user

The query results are formatted and aggregated for the business user

© SUPER 50

Analysis Results

►Get overview about system usage►Find out exceptions within process flow►Check conformance to defined Process model►Find bottlenecks►Get basis information to apply 6-sigma methodology

How many sales orders were cancelled?

Which sales orders are locked for further processing?

Successful SalesOrders

Cancelled SalesOrders

5. Business impact

© SUPER 52

SUPER Unique Selling Proposition

Semantically enriched Business Process Mgmt: ■ SUPER bridges the gap between Business experts

and IT experts in setting up new products and processes

■ SUPER provides a new set of integrated BPM tools for ► Modelling► Automated Composition of Processes

■ SUPER uses Semantics to gain a new level of automation for the modelling and configuration of business processes

■ SUPER tools are based on open standards to guarantee independence from particular vendors

52

© SUPER 53

SUPER Unique Selling Proposition

■ Economic advantages► lower development costs and► shorter time-to-market for new services and products

■ Target Group Business Users► Global players► SMEs and government agencies

53

© SUPER 54

Business Impact

■ Better process monitoring leading to more transparency► Faster reactions to emergency situations (technical problems,

market requirements…) ► Optimization of CRM, customer analysis, market analysis

■ Flexible product design and management ► Design: SUPER offers the opportunity to create new products

out of a library of existing processes - in short time, without involving IT resources and without additional costs

► Flexible product provisioning: technical realization of business processes can be changed without redesigning the process itself

■ Enabling the user to rapidly implement and test business processes

© SUPER 54

© SUPER 55

Competitive Impact

■ Shorter Time to Market ■ Agile Enterprises■ Clear cost savings in terms of ROI (Return of

Invest), DCF (Discounted Cash Flow) and FTE (Full times Equivalent)

© SUPER 55

© SUPER 56

Business Opportunities

■ Improved service discovery & matching in existing products

■ Ontology modelling support and semantic search for existing BPM products

■ R&D and consultancy services for early adopters■ Creation of custom components for the alignment

of existing products with recent SWS and BPM standards

■ Introduction of semantic BPM solutions to heterogeneous service landscapes

© SUPER 56

6. Next

steps/objectives of

the project

© SUPER 58

Next steps

■ SUPER will continue identifying and leveraging the potential of semantics in order to:► enable the business user to utilize semantics in

the frame of BPM,► improve productivity of business processes and increase levels

of quality,

■ SUPER Use Case WPs contribute to these issues by helping organizations to understand how a Semantically Enabled Business Process Management enables an agile response to recent business changes

d10.2 super showcase. © super2 showcase presentation outline 1.introduction to the project...

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