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DFA Get Out The Vote 101TRANSCRIPT
October 10, 2006Paid for by Democracy for America, www.democracyforamerica.com,
and not authorized by any candidate.
Getting Out The Vote
Tonight’s Trainers
2 Questions? Email [email protected]
Arshad HasanDemocracy For America
Training DirectorDFA Night School Host
Robby MookMaryland Democratic
Coordinated Campaign Director
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Agenda and Goals
• Prepare for Election Day• Most effective Election Day tactics• Execute Election Day
Questions? Email [email protected]
Key Principles
4 Questions? Email [email protected]
• Vote Goal-Number of votes the campaign needs
• Responsibility-Your part of that goal
• Accountability-Your benchmarks on the way to the goal
What is GOTV?
• Get Out The Vote• Targeted: We’re only getting out our
supporters• Starts before Election Day
?
5 Questions? Email [email protected]
SmithTownship
State SenateDistrict 17
Est. Turnout = 52,13450% +1 = 26,06852% = 27110
Est. Turnout = 22,10850% +1 = 11,05552% = 11,496
Precinct8-02
Est. Turnout = 93650%+1 = 46952% = 487
6 Questions? Email [email protected]
Campaign Vote Goal
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Early Voting
Questions? Email [email protected]
• Strike supporters’ nameswho’ve already voted
• Contact early voters untilthey vote
• Remainder goes into yourElection Day GOTVuniverse
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Targeting
Questions? Email [email protected]
• Blind pull precincts – 65%Dem performance
• Identified supporters whohaven’t voted yet
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What Works
Voter Contact Tactics:1) Direct Mail2) Literature Drops3) Voice to Voice contact by phone4) Person to Person contact by door
canvassing
Questions? Email [email protected]
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Direct
Lit
Drop
Phone
Call
Door
Knock
Efficacy
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Roles for Election Day
Questions? Email [email protected]
• Phone banking• Door knocking• Vote checking• Driving• Poll visibility
Tip: Better to do one task really well, than spreadingvolunteers thin. Prioritize volunteer tasks.
Calculate Volunteer Shifts
12 Questions? Email [email protected]
So we will need…• 345 volunteer phone hours (115 vol. shifts), OR• 1078 volunteer door hours (360 vol. shifts), OR• 90 Phone shifts (6750 voters) + 78 Canvass shifts (1872 voters)
Smith Township NeedsVote goal = 11,496Early Vote = 2875
Remaining Voters = 8622We can make:• 25 GOTV phone contacts contacts/hr• 8 GOTV door contacts/hr• 3 hours to a volunteer shift
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Materials for Election Day
Questions? Email [email protected]
• Precinct maps• Walk list of supporters• Phone list of supporters• Election day scripts• Precinct kits also include:
•Campaign literature•Pens•List of important numbers
• FOOD!!!
How long will it take to print all your materials? Start early!
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Volunteer Meetings andStaging Areas
Questions? Email [email protected]
• Volunteer meeting- motivate- review plan- re-affirm commitment
• Election Day staging areas- review plan- send out volunteers- follow up
• Vote Early (if you can)• Contact your employer and
take Election Day off• Find a local GOTV at
www.DFALink.com
Homework
Questions? Email [email protected]
Thank you for joining us!
Learn more about the DFA Training Academy at:www.democracyforamerica.com/training
Need to catch up on earlier Night School presentations?Order previous semesters on DVD (and help keep Night School free):
https://contribute.democracyforamerica.com/nightschool
16 Questions? Email [email protected]