d amps d-amps pro/1 d-amps pro ……... new the professional communication tool
TRANSCRIPT
D-AMPS Pro/1 D•AMPS
D-AMPS Pro ……...newnew
the Professional Communication tool
the Professional Communication tool
D-AMPS Pro/2 D•AMPS
New segment
Pager
D-AMPS Pro
Land Mobile Radio (LMR)
Cellular / PCS
D-AMPS Pro/3 D•AMPS
Positioning
Cellular / PCS
- Business Users
- Traditional consumer segment
Land Mobile Radio
- Business & Industrial
- Public Works
Many using Radio, Pager& Cellular today
LMRLMR
CellularCellular
D-AMPS ProD-AMPS ProPager
D-AMPS Pro/4 D•AMPS
D-AMPS Pro– Terminal
PTT Button
Emergency Button
Loudspeaker
Microphone
Rugged Enclosure
D-AMPS Pro/5 D•AMPS
D-AMPS Pro Overlay
Terminals forD-AMPS Pro
T-1
D-AMPS/AMPS Terminal D-AMPS Pro server
AMPS/D-AMPS Network
Fixed phone
PSTN
Group 1
Group 1
Group 1
Group 1
Group 1
D-AMPS Pro/6 D•AMPS
D-AMPS Pro Overlay
Terminals forD-AMPS Pro
T-1
D-AMPS/AMPSD-AMPS/AMPS TerminalTerminal
D-AMPS Pro Server
AMPS/D-AMPS Network PSTN
Group 2
Group 2
Group 2
Group 2
Group 2
D-AMPS Pro/7 D•AMPS
Competition
IEX Telestar Network Switching System
CISCO/SUMMA 4
Synamics
D-AMPS Pro:
Nextel
Southern Company
Other operators
Operators:
D-AMPS Pro/8 D•AMPS
Operator Advantages
Differentiated services
Competitive pricing
Corporate customer base
Increase monthly revenue
Reduce churn
Limited network impact
Improved Voice Quality
D-AMPS Pro/9 D•AMPS
Market break-out
NewWireless
Aggressor
“# 1 in the market”
“# 2 in the market”
IncumbentChallengerIncumbentChallenger
IncumbentLeader
IncumbentLeader
“Equal share of power”
“The only game in town”
ProgressiveMonopolist
BalancedDuopolist
“Change the rules”
“Change the game”
“Agent of change”
“Compete on all fronts”
“Re-engineer to compete”
Incumbent Aggressor
MegaCarrier
EnterprisePioneer
NewWave
Challenger
D-AMPS Pro – Operator Segmentation
D-AMPS Pro/10 D•AMPS
End User Advantages
One terminal
Low capital investment costs
D-AMPS/AMPS services
Future D-AMPS enhancements
Improved Voice Quality
Group Call
D-AMPS Pro/11 D•AMPS
Further Information
www.rmoa.ericsson.sewww.rmoa.ericsson.se
Products
D-AMPS Pro
D-AMPS Pro/12 D•AMPS
Unique Selling Point
Provides additional, competitive, functionality
without any changes to theunderlying infrastructure.
Provides additional, competitive, functionality
without any changes to theunderlying infrastructure.
D-AMPS Pro/13 D•AMPS
Nextel Digital Subscribers
Former Nextel Analog Subs
12%
Former Cellular Users
56%New
Wireless Users13%
Former Mobile Radio Users
19%