cyworld:creating and capturing value in a social network
DESCRIPTION
It's the presentation on the HBR Case StudyTRANSCRIPT
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Cyworld: Creating and capturing Value In a Social Network
2010 22 November
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The Evolution of
Cyworld
Early Era
(1999-2003)Acquisition by SK Telecom
Post Acquisition
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CYWORLD CONCEPT 3
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CYWORLD USERS
User Motivation
User Satisfaction
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User Segments
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CREATING VALUE
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CAPTURING VALUEPaid Items Mobile
NetworkingAdvertising
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Exhibit 4: Growth of Cyworld
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WEB PAGE VIEWS
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COMPOSITION CYWORLD’S REVENUE
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500+
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SHISHIR SOURABHREEMA BAJAJ
PRIYADARSHAN PRASAD
DHIRAJ KUMAR