cyber learning jeff cobb celisa steele
DESCRIPTION
Most organizations have as their mission to provide professional development and education, however, since the adveny of the Internet, delivering content to members has changed dramatically. Join this session if you’re interested in learning specifically about best practices for developing and managing webinars. You will also learn about pod casts and web casts and how they differ from webinars so you can choose the most appropriate format.TRANSCRIPT
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Cyber Learning
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On a scale from Novice to Ninja…
Where are you?
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Learning Objectives
• Define Webinar, Webcast, and podcast.
• Discuss the prevalence of e-learning among associations.
• List key technology issues and questions.
• Identify 5 tips to enhance learning.
• Cite key reasons for why the tips matter.
• List key rules for effective marketing.
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Session Overview
1. Definitions
2. Trends
3. Technology Options
4. Delivery
5. Marketing
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Definitions
Webinar
Webcast
podcast
Web·i·nar noun \ˈweb-uh-nahr \: a live or recorded session that combines audio with presentation text or graphics (e.g., PowerPoint)
Web·cast noun \ˈweb-kast \: a live or recorded session that combines video with presentation text or graphics (e.g., PowerPoint)
pod·cast noun \ˈpod-kast \: recorded audio or video without presentation text or graphics; packaged for distribution (e.g., via RSS)
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What’s the difference?
Webcast Webinar Podcast
+ + +
✓ ✓ ✓+ -
Col
labo
ratio
n
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What’s it good for?
Seminars Panels Lunch & Learns Briefings Orientations Launches Coaching Roundtables
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To what end?
+ Educate
+ Inform
+ Prospect
+ Support
+ Learn
+ Earn
+ Grow
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E-learning Prevalence
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Prevalence of E-learning Types
1
2
5
1
2
4
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Behind the Popularity of Webinars and Webcasts
• Easy and inexpensive technology
• Short time to market
• Minimal staffing
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Technology Options
Adobe ConnectAnyMeeeting (free version available)Cisco WebExElluminateGoToWebinariLincMS Live MeetingMikogoReadyTalk
Do-It-Yourself? Phone and Voice over IP? How will registration be
handled? (Integration?) How easy is it to use – for you
and your members? (Test this!) How does recording work and
where are recordings hosted? How are evaluations handled? What kinds of reports are
available? How is support for you and your
users handled?
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Selecting Technology
Full service providers typically: Handle registration/e-commerce Have experience with AMS integration Provide speaker orientation Can provide session moderator Support end users Support CE/certificates Offer videography/production services Provide marketing support
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Learning Objective Check-in
Define Webinar, Webcast, and podcast.Discuss the prevalence of e-learning
among associations.List key technology issues and questions.
• Identify 5 tips to enhance learning.
• Cite key reasons for why the tips matter.
• List key rules for effective marketing.
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Learning down the drain
90%
Source: Hermann Ebbinghaus
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5 Tips to Enhance Learning
1. Prune it.
2. Chunk it in 10s.
3. Stimulate the senses.
4. Remember to repeat to remember.
5. Make it active.
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Prune It
1
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- Minimizes extraneous material
- Exposes core concepts
- Opens up time for digestion
See Made to Stick.
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Chunk It in 10s
2
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- Helps maintain interest
- Heads off multitasking
- Gives brain time to process
See John Medina.
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Hot Muffins
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Stimulate the Senses3
3
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Source: Clark and Mayer
Graphic Type Description Example
Decorative Adds aesthetic appeal or humor Demoiselles d’Avignon
Representational Illustrates the appearance of an object
Screen shot of a Webinar
Organizational Shows qualitative relationships Matrix like this table
Relational Shows quantitative relationships Pie chart of whose doing e-learning and who’s not
Transformational Illustrates changes over time or space
Screen cast showing how to create a poll in Webinar software
Interpretive Makes intangible phenoma visible Diagram of how data is transformed and transmitted during a podcast
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- Aids processing in working memory
- Aids retrieval from long-term memory
See Richard Mayer and John Medina.
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Remember to Repeat to Remember 4Remember to Repeat to RememberRemember to Repeat to RememberRemember to Repeat to Remember Remember to Repeat to Remember Remember to Repeat to RememberRemember to Repeat to RememberRemember to Repeat to RememberRemember to Repeat to Remember Remember to Repeat to Remember
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- Initially, aids encoding (i.e., gets it in)
- At intervals, aids retrieval (i.e., gets it out)
See Hermann Ebbinghaus and John Medina.
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Make It A
ctive
5
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- Makes it about the learner
- Makes it concrete and relevant
- Taps prior experience and knowledge
- Increases memorySee Dewey, Knowles, and Medina.
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5 Tips to Enhance Learning
1. Prune it.
2. Chunk it in 10s.
3. Stimulate the senses.
4. Remember to repeat to remember.
5. Make it active.
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#1 Invest in copy!
Authority Social Proof Urgency WIIFM
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#2 Find strategic partners
Sponsors Member bloggers Industry bloggers Speakers
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#3 Provide value up front
Articles White papers eBooks Videos Recordings
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#4 Plot your curve
High: $136 Low: $62
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#5 Distinguish free from paid
Inform
Share basic information or newsLittle or no charge to membersPositioned as a member benefitNo credit, in most cases
PerformClearly stated learning objectivesIncreased interactivity
Self-checks, Q&A, chatPre- and/or post-session interactionsMeaningful supporting materialsScored assessmentsTrained, expert presenterCE credit.
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#6 List early, push late
4-6 Weeks Initial Push
7-Day Follow Up 2-Day Reminder Test!
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#7 Get – and use – the data
Registration pollsEvalsFollow up surveysQ&A recordsTwitter
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#7 Get – and use – the data
Registration Polls Evaluations Q & A Records Follow-up
Surveys Twitter
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7 Marketing Power Tips
1. Invest in copy.
2. Find strategic partners.
3. Provide value up front.
4. Plot your curve.
5. Distinguish free from paid.
6. List early, push late.
7. Get – and use – the data.
Marketing Rules!
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Learning Objectives
Define Webinar, Webcast, and podcast.Discuss the prevalence of e-learning
among associations.List key technology issues and questions.Identify 5 tips to enhance learning.Cite key reasons for why the tips matter.List key rules for effective marketing.
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ContactJeff Cobb• [email protected]
• 919.201.7460
Celisa Steele• [email protected]• 919.451.0075
Tagoras
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